youtube music - android app
Post on 15-Apr-2017
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YouTube Music
EXECUTIVE
SUMMARY
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SITUATION
ANALYSIS
Situation Analysis: Overview
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Free version •
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Premium version •
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Situation Analysis: Competitors
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Points of Parity (PoP) •
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Points of Difference (PoD)
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Situation Analysis: Current Customers
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Situation Analysis: Target Customers
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How YouTube Music will lure them?
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Situation Analysis: Collaborators
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GOAL
The goal of this app will be to cater to all those:
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The app will promote a piracy free environment, beneficial to the market
It will let its users access to quality content
anytime, anywhere
Huge profits involved for the company
STRATEGY
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Competitors • The app will take benefit of brand equity
of YouTube over its competitors • The subscription rates would be
discounted during festive season for more customers
• The added feature of getting to watch unlimited high quality videos, which is not provided by its competitors
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Value Proposition to Customers
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Value Proposition to Company
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TACTICS
Price
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Incentives
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Distribution
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IMPLEMENTATION
Advertisement
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Offers
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SUMMARY
Created by Lokendra Verma, IIT Bombay,
during a marketing internship by Prof.
Sameer Mathur, IIM Lucknow.
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