yuma airshow 2014 sponsorship
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sponsorshippacket
YUMA TAKES FLIGHT
MARCH 15, 2014
FINAL DEADLINE FOR SPONSORSHIP IS FEBRUARY, 17TH, 2014
MCCS Marketing DepartmentMarine Corps Air Station YumaP.O. Box 99119 Yuma, AZ 85369-9119
Kerri L. BridgesSponsorship CoordinatorO: 928.269.3245 |C: 928.304.9942supportthecorps@usmc-mccs.org
4. MCAS Yuma Airshow / Make A Smart Investment
5. Dollars At Work / Target Your Market
6. General Sponsorship Level
8. Colonel Sponsorship Level
10. Major Sponsorship Level
12. Captain Sponsorship Level
14. Lieutenant Sponsorship Level
16. Friends of the Military
17. Flight Deck Chalets
18. Children’s Area
19. Stand Alone Options
TABLE OF CONTENTS
Photo: Jim Endrud
Photo: Jim Endrud
Brand loyalty, that’s what being a sponsor for the Yuma
Airshow 2014 can bring to your business. In return, your
dollars or in-kind contributions allow Marine Corps Air
Station Yuma to provide outstanding support services
to service members and their families. With more than
29,100 military personnel, family members, civilian
employees and military retirees in our economic area,
we need all the help we can get to provide them a
quality of life commensurate with their service to our
great nation. In this package, you’ll find many levels of
sponsorship opportunities available to your company
in support of Yuma Airshow 2014. Get your company’s
name in front of consumers, establish your brand loyalty
and grow your business!
make a smart investment
The Yuma Airshow is a signature event for not only
Marine Corps Air Station Yuma, but also to the entire
city of Yuma. What began as a community relations
event in 1962 is now an annual celebration of aviation
for both military service members and civilians. The
MCAS Yuma Airshow attracts spectators from all over
the country. This spectacular event isn’t something
that is organized without community involvement, both
local and national businesses offer support to this event
to ensure that military service members, dependents,
veterans, local civilians, and travelers are provided with
the best quality event possible.
The event will encompass civilian air acts, modern
aircraft displays, live air performances, and more.
This year we will also be adding a twilight show to our
repertoire of entertainment. We continue to see an
exponential growth in the amount of spectators that
attend the air show. We expect that our 2014 airshow
will attract 25,000+ spectators. The air show industry is
one of the largest outdoor professional sports in North
America. Based on the volume of spectators alone, air
shows represent a significant marketing and sponsorship
opportunity for companies at the local and national
level.
YUMA AIRSHOWyuma takes flight
4
Marine Corps Air Station Yuma is made up of active
duty and reserve military, family members, civilians, and
military retirees who live and work in and around the
South Western Arizona area. Marine Corps Air Station
Yuma provides community service programs that
enhance the quality of life for military members and
their families. These programs affect the military mission
by improving morale, productivity and retention.
Programs such as the education and fitness center
directly support unit readiness by providing a physically
and mentally fit force. Our family support and quality of
life initiatives help attract and retain a quality force. By
partnering with Marine Corps Air Station Yuma, you help
us provide events that educate and instil confidence in
our youth, entertain military members, their families, and
promote a sense of community. Think of the exposure
your company will receive and the many opportunities
of acquiring loyal patrons through programs at Marine
Corps Air Station Yuma.
dollars at work
target your market
Over 26 million people attend more than 400 air shows
annually. Based on the volume of spectators alone, air
shows represent a significant marketing/sponsorship
opportunity for companies at the local and national
level. This opportunity becomes even more attractive
when you start looking at the demographics of the
audience of well-educated, affluent families. Whatever
your marketing objective – moving product, building
recognition, enhancing or positioning brand image –
air shows can help you accomplish your goals.
AUDIENCE GENDER Female 41%Male 59%
HOME OWNERSHIP Own: 60%Rent: 15%
Other: 25%
HOUSEHOLD INCOME Under 18k: 8% 18k-25k: 7% 25k-30k: 10% 35k-74k: 38% 75k+: 37%
AUDIENCE AGE Under 25: 25% 26-34: 9% 35-44: 26% 45-54: 21% 55+: 19%
AUDIENCE EDUCATION Some H.S.: 4% H.S. Grad: 20% Some College: 35% College Grad: 26% Post Grad: 15%
DISTANCE TRAVELED < 10m: 24% 10-20mi: 20% 21-40mi: 22% 41-60mi: 13% 60-100mi: 10% > 100 mi: 11%
5
GENERAL$30,000 TRADE IN KIND OR $20,000 CASH
Post Recognition Award:
Fulfillment Report:
Display Space Footprint:
Airshow Logo Use:
Publicity Inclusion:
Social Media Exposure:
Patriot Chalet Tickets:
Private Chalet Invitations:
YESYES40X40YES100%YESN/A60
ADVERTISING & PUBLICITY HOSPITALITY• Use of the official Yuma Airshow logo and “Yuma Airshow
Presenting Sponsor” designation in advertising and promotion.
• Quarter page ad in officail Airshow calendar with 3 logo mentions.
• Name and logo on the official Airshow poster and t-shirts.
• Name recognition in the Yuma Airshow radio and television spots
leading up to Airshow day.
• Logo recognition with click-able link to web page, social
networking, email and web campaign.
• Name and logo in all Airshow print media advertising.
• Name and logo recognition in base theater advertising.
• Four (4) 3’x10’ sponsor provided banner advertisements displayed
on the corner of 32nd Street and Avenue 3E MCAS Yuma fence
line leading up to Airshow day.
MCAS Fence Banner Display:
High Traffic Signage:
Logo on Official Poster:
Logo on Airshow T-shirts:
Public Mentions:
CO’s Reception Invites:
Right to First Refusal:
Category Exclusivity:
(4) 3X105YESYES1010YESYES
• VIP corporate hospitality chalet at Airshow
• Unrestricted viewing, comfortable seating for sixty (60) guests.
• Catered food and beverages to include beer served throughout
the day.
• Attendants for catering and clean up.
• Sign displaying your company name.
• Fifteen (15) VIP parking passes.
• Custom Airshow sponsor banner (2) 3’x’, provided upon request,
to place at your business leading to Airshow day.
• Ten (10) invitations to CO’s Reception. Event includes food,
beverages and entertainment.
• Thank you recognition plaque.
6
• Sponsor category exclusivity.
• Sponsor booth incorporated to Airshow Instagram contest.
• Interaction with over 25,000+ Airshow attendees.
• Product display space on the flight line.
• 40’x40’ footprint, 1 large sunshade, 4 tables, 8 chairs.
Electricity available upon request.
• 10 sponsor mentions over public address system.
• Sponsor signage at high traffic locations at the Airshow with
space for up to ten (5) 3’x5’ banners.
• First right of refusal.
ONSITE ACTIVATIONHOSPITALITY
ALL BANNERS AND ADVERTISING MATERIALS MUST BE PROVIDED BY SPONSOR
• VIP corporate hospitality chalet at Airshow
• Unrestricted viewing, comfortable seating for sixty (60) guests.
• Catered food and beverages to include beer served throughout
the day.
• Attendants for catering and clean up.
• Sign displaying your company name.
• Fifteen (15) VIP parking passes.
• Custom Airshow sponsor banner (2) 3’x’, provided upon request,
to place at your business leading to Airshow day.
• Ten (10) invitations to CO’s Reception. Event includes food,
beverages and entertainment.
• Thank you recognition plaque.
7
Post Recognition Award:
Fulfillment Report:
Display Space Footprint:
Airshow Logo Use:
Publicity Inclusion:
Social Media Exposure:
Patriot Chalet Tickets:
Private Chalet Invitations:
YESYES40X40YES75%YESN/A30
MCAS Fence Banner Display:
High Traffic Signage:
Logo on Official Poster:
Logo on Airshow T-shirts:
Public Mentions:
CO’s Reception Invites:
Right to First Refusal:
Category Exclusivity:
(2) 3X103YESN/A68N/AN/A
COLONEL$15,000 TRADE IN KIND OR $10,000 CASH
8
• Permission to use the Yuma Airshow logo and “MCAS Yuma Airshow Sponsor” designation in advertising and promotion.• 3 logo mentions in Official Airshow Calendar.• Name and logo on the official Airshow poster.• Name and logo in 75% of Airshow print media advertising• Logo recognition on webpage, social networking, email and web
campaign.• Name and logo recognition in base theater advertising.• Two (2) 3’x10’ sponsor provided banner advertisements displayed
on the corner of 32nd Street and Avenue 3E MCAS Yuma fence line leading up to Airshow day.
ADVERTISING & PUBLICITY
• Interaction with over 25,000+ Airshow attendees.• Product display space on the flight line, for sampling, couponing or mutually agreed upon marketing activity.• 40’x40’ footprint, 1 large sunshade, 4 tables, 8 chairs. Electricity
available upon request.• Six (6) sponsor mentions over public address system.• Sponsor signage at high traffic locations at the Airshow with space for up to three (3) 3’x10’ banners. All banners and advertising
materials must be provided by sponsor.
ON-SITE ACTIVATION
• VIP corporate hospitality chalet at Airshow.• Unrestricted viewing, comfortable seating for thirty (30) guests.• Catered foods, beverages to include beer served throughout the day.• Attendants for catering and clean up.• Eight (8) VIP parking passes.• Custom Airshow sponsor banner (1) 3’x5’, provided upon request, to place at your business leading to Airshow day.• Eight (8) invitations to CO’s Reception. Event includes food, beverages and entertainment. • Thank you recognition plaque.
HOSPITALITY
$15,000 TRADE IN KIND OR $10,000 CASH
9
MAJOR$10,000 TRADE IN KIND OR $7,500 CASH
• Permission to use the Yuma Airshow logo and “MCAS Yuma
Airshow Sponsor” designation in advertising and promotion.
• Name and logo on the official Airshow poster.
• Name and logo in 50% of Airshow print media advertising.
• Name and logo recognition on website.
• Two (2) 3’x10’ sponsor provided banner advertisements
displayed on the corner of 32nd Street and Avenue 3E
MCAS Yuma fence line leading up to Airshow day.
• Social media campaign.
ADVERTISING & PUBLICITY• Interaction with over 25,000+ Airshow attendees.
• Product display space on the flight line, for sampling,
couponing or mutually agreed upon marketing activity.
• 20’x20’ footprint, 1/2 large sunshade, 2 tables, 4 chairs.
Electricity available upon request.
• Four (4) sponsor mentions over public address system.
• Sponsor signage at high traffic locations at the Airshow
with space for up to two (2) 3’x5’ banners. All banners and
advertising materials must be provided by sponsor.
ON-SITE ACTIVATION
10
Post Recognition Award:
Fulfillment Report:
Display Space Footprint:
Airshow Logo Use:
Publicity Inclusion:
Social Media Exposure:
Patriot Chalet Tickets:
Private Chalet Invitations:
YESYES20X20YES50%YES15N/A
MCAS Fence Banner Display:
High Traffic Signage:
Logo on Official Poster:
Logo on Airshow T-shirts:
Public Mentions:
CO’s Reception Invites:
Right to First Refusal:
Category Exclusivity:
(2) 3X102YESN/A46N/AN/A
• Interaction with over 25,000+ Airshow attendees.
• Product display space on the flight line, for sampling,
couponing or mutually agreed upon marketing activity.
• 20’x20’ footprint, 1/2 large sunshade, 2 tables, 4 chairs.
Electricity available upon request.
• Four (4) sponsor mentions over public address system.
• Sponsor signage at high traffic locations at the Airshow
with space for up to two (2) 3’x5’ banners. All banners and
advertising materials must be provided by sponsor.
ON-SITE ACTIVATION• Fifteen (15) Patriot chalet tickets with unrestricted viewing,
comfortable seating.
• Food and beverages served throughout the day.
• Attendants for clean up.
• Four (4) VIP parking passes.
• Custom Airshow sponsor banner (1) 3’x5’, provided upon
request, to place at your business leading to Airshow day.
• Six (6) invitations to CO’s Reception. Event includes food,
beverages and entertainment.
• Thank you recognition plaque.
HOSPITALITY
Photo: Djamald Devos
11
CAPTAIN$7,000 TRADE IN KIND OR $5,000 CASH
Post Recognition Award:
Fulfillment Report:
Display Space Footprint:
Airshow Logo Use:
Publicity Inclusion:
Social Media Exposure:
Patriot Chalet Tickets:
Private Chalet Invitations:
YESYES20X20YES50%N/A10N/A
MCAS Fence Banner Display:
High Traffic Signage:
Logo on Official Poster:
Logo on Airshow T-shirts:
Public Mentions:
CO’s Reception Invites:
Right to First Refusal:
Category Exclusivity:
(2) 3X5N/AN/AN/A24N/AN/A
12
• Permission to use the Yuma Airshow logo and “MCAS Yuma
Airshow Sponsor” designation in advertising and promotion.
• Name and logo recognition on website.
• Name and logo in 50% of Airshow print media advertising.
• Two (2) 3’x5’ sponsor provided banner advertisement
displayed on the corner of 32nd Street and Avenue 3E
MCAS Yuma fence line leading up to Airshow day.
ADVERTISING & PUBLICITY
• Interaction with over 25,000+ Airshow attendees.
• Product display space on the flight line, for sampling,
couponing or mutually agreed upon marketing activity.
• 20’x20’ footprint, 1/2 large sunshade, 2 tables, 4 chairs.
Electricity available upon request.
• Two (2) sponsor mentions over public address system.
ON-SITE ACTIVATION
• Ten (10) Patriot chalet tickets with unrestricted viewing and
comfortable seating.
• Food and beverages served throughout the day.
• Attendants for clean up.
• Two (2) VIP parking passes.
• Custom Airshow sponsor banner (1) 3’x5’, provided upon
request, to place at your business leading to Airshow day.
• Four (4) invitations to CO’s Reception. Event includes food,
beverages and entertainment.
• Thank you recognition plaque.
HOSPITALITY
13
LIEUTENANT$2,500 TRADE IN KIND OR CASH
Post Recognition Award:
Fulfillment Report:
Display Space Footprint:
Airshow Logo Use:
Publicity Inclusion:
Social Media Exposure:
Patriot Chalet Tickets:
Private Chalet Invitations:
YESYES10X20N/A50%N/A4N/A
MCAS Fence Banner Display:
High Traffic Signage:
Logo on Official Poster:
Logo on Airshow T-shirts:
Public Mentions:
CO’s Reception Invites:
Right to First Refusal:
Category Exclusivity:
(1) 3X5N/AN/AN/A2N/AN/AN/A
• Permission to use the Yuma Airshow logo and “MCAS Yuma Airshow Sponsor” designation in advertising and
promotion.
• One (1) 3’x5’ sponsor provided banner advertisement displayed on the corner of 32nd Street and Avenue
3E MCAS Yuma fence line leading up to Airshow day.
ADVERTISING & PUBLICITY
• Interaction with over 25,000+Airshow attendees.
• Product display space on the flight line, for
sampling, couponing or mutually agreed upon
marketing activity.
• 10’x20’ footprint, 1/4 large sunshade, 2 tables, 4
chairs. Electricity available upon request.
• Two (2) sponsor mentions over public address
system.
ON-SITE ACTIVATION• Four (4) Patriot Chalet tickets with unrestricted
viewing and comfortable seating.
• Food and beverages throughout the day.
• Attendants for clean up.
• Custom Airshow sponsor banner (1) 3’x5’ to place
at your business leading to Airshow day.
• Two (2) invitations to CO’s Reception. Event
includes food, beverages and entertainment.
• Thank you recognition plaque.
HOSPITALITY
14
Photo: Djamald Devos
15
FRIENDS OFTHE MILITARY
$500 CASH
Post Recognition Award:
Fulfillment Report:
Display Space Footprint:
Airshow Logo Use:
Publicity Inclusion:
Social Media Exposure:
Patriot Chalet Tickets:
Private Chalet Invitations:
N/AYES10X10YESN/AN/AN/AN/A
MCAS Fence Banner Display:
High Traffic Signage:
Logo on Official Poster:
Logo on Airshow T-shirts:
Public Mentions:
CO’s Reception Invites:
Right to First Refusal:
Category Exclusivity:
N/AN/AN/AN/AN/AN/AN/AN/A
• Permission to use the “MCAS Friends of the
Military” designation in advertising and
promotion.
• Interaction with over 25,000+ Airshow attendees.
• Product display on the flight line, for sampling,
couponing or mutually agreed upon marketing
activity.
• 10’ x 10’ footprint, 1/8 large sunshade, 1 table, 2
chairs, Electricity available upon request.
ADVERTISING & PUBLICITY
ON-SITE ACTIVATION
16
FLIGHT DECKCHALETS
$3000 CASH
• Private chalet.
• Comfortable seating for 30 guests.
• Unrestricted viewing area at show center.
• Outstanding catered foods, beer and wine.
• Tables with linens provided.
• Attendants on hand for service and clean up
during event.
HOSPITALITY
These Chalets are our best sellers. Call today and secure yours!
LIMITED SPACES AVAILABLE. FIRST COME FIRST SERVED.
Post Recognition Award:
Fulfillment Report:
Display Space Footprint:
Airshow Logo Use:
Publicity Inclusion:
Social Media Exposure:
Patriot Chalet Tickets:
Private Chalet Invitations:
N/AN/AN/AN/AN/AN/AN/AN/A
MCAS Fence Banner Display:
High Traffic Signage:
Logo on Official Poster:
Logo on Airshow T-shirts:
Public Mentions:
CO’s Reception Invites:
Right to First Refusal:
Category Exclusivity:
N/AN/AN/AN/AN/AN/AN/AN/A
• Secured area away from crowd.
• 8 VIP parking passes for exclusive access and
reserved parking near the flight line.
• Optional 3’ x 10’ banner, provided by sponsor,
with your company name to be placed on the
fenceline of your chalet area.
17
CHILDREN’SAREA
$5,000 TRADE IN KIND OR $3,000 CASH
• Title sponsor of the Children’s Area
• Exclusive identity by several public mentions by
the announcer in reference to your company
• Official Airshow Children’s Lost and Found
• Company logo recognition on website and official
Airshow map.
ON-SITE ACTIVATION• Sponsor signage up to four (4) 3’ x 5’ banners
provided by your company to be displayed.
• Additional 20’ x 20’ footprint beneath 1/2 large
sunshade, 1 table and 2 chairs for sampling,
couponing or mutually agreed upon marketing
activity. Electricity available upon request.
18
STAND ALONEOPTIONS
ADD EXTRA FEATURES OR CHOOSE THE ITEMS NEEDED
CROWD FENCELINE BANNERS(Cash or Trade In Kind. Fence that separates
the crowd from show center.)
One 3’ x 5’ $200
Two 3’ x 5’ $375
One 3’ x 10’ $375
Two 3’ x 10’ $700
WEB BANNER(Cash or Trade In Kind. Banner Ad size 300x250px.)
Logo with link $500
Rotating Banner Ad (7,500 Imp) $750
1/4 Page, Full Color $150
(4.25x5.5in Horizontal)
OFFICIAL AIRSHOW CALENDAR(Ad must be camera ready, non-camera ready work will be an additional $150.)
ADDITIONAL OPTIONS(Cash Only)
Airshow Poster Logo Inclusion $200
Additional Booth $350
Average Monthly Unique Visitors: 6,729Average Monthly Pageviews: 38,754
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THANK YOU2013 YUMA AIRSHOW SPONSORS
928.269.3245, 928.304.9942 | SUPPORTTHECORPS@USMC-MCCS.ORG | WWW.YUMAAIRSHOW.COM
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