sponsorshippacket

YUMA TAKES FLIGHT

MARCH 15, 2014

FINAL DEADLINE FOR SPONSORSHIP IS FEBRUARY, 17TH, 2014

MCCS Marketing DepartmentMarine Corps Air Station YumaP.O. Box 99119 Yuma, AZ 85369-9119

Kerri L. BridgesSponsorship CoordinatorO: 928.269.3245 |C: 928.304.9942supportthecorps@usmc-mccs.org

4. MCAS Yuma Airshow / Make A Smart Investment

5. Dollars At Work / Target Your Market

6. General Sponsorship Level

8. Colonel Sponsorship Level

10. Major Sponsorship Level

12. Captain Sponsorship Level

14. Lieutenant Sponsorship Level

16. Friends of the Military

17. Flight Deck Chalets

18. Children’s Area

19. Stand Alone Options

TABLE OF CONTENTS

Photo: Jim Endrud

Photo: Jim Endrud

Brand loyalty, that’s what being a sponsor for the Yuma

Airshow 2014 can bring to your business. In return, your

dollars or in-kind contributions allow Marine Corps Air

Station Yuma to provide outstanding support services

to service members and their families. With more than

29,100 military personnel, family members, civilian

employees and military retirees in our economic area,

we need all the help we can get to provide them a

quality of life commensurate with their service to our

great nation. In this package, you’ll find many levels of

sponsorship opportunities available to your company

in support of Yuma Airshow 2014. Get your company’s

name in front of consumers, establish your brand loyalty

and grow your business!

make a smart investment

The Yuma Airshow is a signature event for not only

Marine Corps Air Station Yuma, but also to the entire

city of Yuma. What began as a community relations

event in 1962 is now an annual celebration of aviation

for both military service members and civilians. The

MCAS Yuma Airshow attracts spectators from all over

the country. This spectacular event isn’t something

that is organized without community involvement, both

local and national businesses offer support to this event

to ensure that military service members, dependents,

veterans, local civilians, and travelers are provided with

the best quality event possible.

The event will encompass civilian air acts, modern

aircraft displays, live air performances, and more.

This year we will also be adding a twilight show to our

repertoire of entertainment. We continue to see an

exponential growth in the amount of spectators that

attend the air show. We expect that our 2014 airshow

will attract 25,000+ spectators. The air show industry is

one of the largest outdoor professional sports in North

America. Based on the volume of spectators alone, air

shows represent a significant marketing and sponsorship

opportunity for companies at the local and national

level.

YUMA AIRSHOWyuma takes flight

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Marine Corps Air Station Yuma is made up of active

duty and reserve military, family members, civilians, and

military retirees who live and work in and around the

South Western Arizona area. Marine Corps Air Station

Yuma provides community service programs that

enhance the quality of life for military members and

their families. These programs affect the military mission

by improving morale, productivity and retention.

Programs such as the education and fitness center

directly support unit readiness by providing a physically

and mentally fit force. Our family support and quality of

life initiatives help attract and retain a quality force. By

partnering with Marine Corps Air Station Yuma, you help

us provide events that educate and instil confidence in

our youth, entertain military members, their families, and

promote a sense of community. Think of the exposure

your company will receive and the many opportunities

of acquiring loyal patrons through programs at Marine

Corps Air Station Yuma.

dollars at work

target your market

Over 26 million people attend more than 400 air shows

annually. Based on the volume of spectators alone, air

shows represent a significant marketing/sponsorship

opportunity for companies at the local and national

level. This opportunity becomes even more attractive

when you start looking at the demographics of the

audience of well-educated, affluent families. Whatever

your marketing objective – moving product, building

recognition, enhancing or positioning brand image –

air shows can help you accomplish your goals.

AUDIENCE GENDER Female 41%Male 59%

HOME OWNERSHIP Own: 60%Rent: 15%

Other: 25%

HOUSEHOLD INCOME Under 18k: 8% 18k-25k: 7% 25k-30k: 10% 35k-74k: 38% 75k+: 37%

AUDIENCE AGE Under 25: 25% 26-34: 9% 35-44: 26% 45-54: 21% 55+: 19%

AUDIENCE EDUCATION Some H.S.: 4% H.S. Grad: 20% Some College: 35% College Grad: 26% Post Grad: 15%

DISTANCE TRAVELED < 10m: 24% 10-20mi: 20% 21-40mi: 22% 41-60mi: 13% 60-100mi: 10% > 100 mi: 11%

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GENERAL$30,000 TRADE IN KIND OR $20,000 CASH

Post Recognition Award:

Fulfillment Report:

Display Space Footprint:

Airshow Logo Use:

Publicity Inclusion:

Social Media Exposure:

Patriot Chalet Tickets:

Private Chalet Invitations:

YESYES40X40YES100%YESN/A60

ADVERTISING & PUBLICITY HOSPITALITY• Use of the official Yuma Airshow logo and “Yuma Airshow

Presenting Sponsor” designation in advertising and promotion.

• Quarter page ad in officail Airshow calendar with 3 logo mentions.

• Name and logo on the official Airshow poster and t-shirts.

• Name recognition in the Yuma Airshow radio and television spots

leading up to Airshow day.

• Logo recognition with click-able link to web page, social

networking, email and web campaign.

• Name and logo in all Airshow print media advertising.

• Name and logo recognition in base theater advertising.

• Four (4) 3’x10’ sponsor provided banner advertisements displayed

on the corner of 32nd Street and Avenue 3E MCAS Yuma fence

line leading up to Airshow day.

MCAS Fence Banner Display:

High Traffic Signage:

Logo on Official Poster:

Logo on Airshow T-shirts:

Public Mentions:

CO’s Reception Invites:

Right to First Refusal:

Category Exclusivity:

(4) 3X105YESYES1010YESYES

• VIP corporate hospitality chalet at Airshow

• Unrestricted viewing, comfortable seating for sixty (60) guests.

• Catered food and beverages to include beer served throughout

the day.

• Attendants for catering and clean up.

• Sign displaying your company name.

• Fifteen (15) VIP parking passes.

• Custom Airshow sponsor banner (2) 3’x’, provided upon request,

to place at your business leading to Airshow day.

• Ten (10) invitations to CO’s Reception. Event includes food,

beverages and entertainment.

• Thank you recognition plaque.

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• Sponsor category exclusivity.

• Sponsor booth incorporated to Airshow Instagram contest.

• Interaction with over 25,000+ Airshow attendees.

• Product display space on the flight line.

• 40’x40’ footprint, 1 large sunshade, 4 tables, 8 chairs.

Electricity available upon request.

• 10 sponsor mentions over public address system.

• Sponsor signage at high traffic locations at the Airshow with

space for up to ten (5) 3’x5’ banners.

• First right of refusal.

ONSITE ACTIVATIONHOSPITALITY

ALL BANNERS AND ADVERTISING MATERIALS MUST BE PROVIDED BY SPONSOR

• VIP corporate hospitality chalet at Airshow

• Unrestricted viewing, comfortable seating for sixty (60) guests.

• Catered food and beverages to include beer served throughout

the day.

• Attendants for catering and clean up.

• Sign displaying your company name.

• Fifteen (15) VIP parking passes.

• Custom Airshow sponsor banner (2) 3’x’, provided upon request,

to place at your business leading to Airshow day.

• Ten (10) invitations to CO’s Reception. Event includes food,

beverages and entertainment.

• Thank you recognition plaque.

7

Post Recognition Award:

Fulfillment Report:

Display Space Footprint:

Airshow Logo Use:

Publicity Inclusion:

Social Media Exposure:

Patriot Chalet Tickets:

Private Chalet Invitations:

YESYES40X40YES75%YESN/A30

MCAS Fence Banner Display:

High Traffic Signage:

Logo on Official Poster:

Logo on Airshow T-shirts:

Public Mentions:

CO’s Reception Invites:

Right to First Refusal:

Category Exclusivity:

(2) 3X103YESN/A68N/AN/A

COLONEL$15,000 TRADE IN KIND OR $10,000 CASH

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• Permission to use the Yuma Airshow logo and “MCAS Yuma Airshow Sponsor” designation in advertising and promotion.• 3 logo mentions in Official Airshow Calendar.• Name and logo on the official Airshow poster.• Name and logo in 75% of Airshow print media advertising• Logo recognition on webpage, social networking, email and web

campaign.• Name and logo recognition in base theater advertising.• Two (2) 3’x10’ sponsor provided banner advertisements displayed

on the corner of 32nd Street and Avenue 3E MCAS Yuma fence line leading up to Airshow day.

ADVERTISING & PUBLICITY

• Interaction with over 25,000+ Airshow attendees.• Product display space on the flight line, for sampling, couponing or mutually agreed upon marketing activity.• 40’x40’ footprint, 1 large sunshade, 4 tables, 8 chairs. Electricity

available upon request.• Six (6) sponsor mentions over public address system.• Sponsor signage at high traffic locations at the Airshow with space for up to three (3) 3’x10’ banners. All banners and advertising

materials must be provided by sponsor.

ON-SITE ACTIVATION

• VIP corporate hospitality chalet at Airshow.• Unrestricted viewing, comfortable seating for thirty (30) guests.• Catered foods, beverages to include beer served throughout the day.• Attendants for catering and clean up.• Eight (8) VIP parking passes.• Custom Airshow sponsor banner (1) 3’x5’, provided upon request, to place at your business leading to Airshow day.• Eight (8) invitations to CO’s Reception. Event includes food, beverages and entertainment. • Thank you recognition plaque.

HOSPITALITY

$15,000 TRADE IN KIND OR $10,000 CASH

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MAJOR$10,000 TRADE IN KIND OR $7,500 CASH

• Permission to use the Yuma Airshow logo and “MCAS Yuma

Airshow Sponsor” designation in advertising and promotion.

• Name and logo on the official Airshow poster.

• Name and logo in 50% of Airshow print media advertising.

• Name and logo recognition on website.

• Two (2) 3’x10’ sponsor provided banner advertisements

displayed on the corner of 32nd Street and Avenue 3E

MCAS Yuma fence line leading up to Airshow day.

• Social media campaign.

ADVERTISING & PUBLICITY• Interaction with over 25,000+ Airshow attendees.

• Product display space on the flight line, for sampling,

couponing or mutually agreed upon marketing activity.

• 20’x20’ footprint, 1/2 large sunshade, 2 tables, 4 chairs.

Electricity available upon request.

• Four (4) sponsor mentions over public address system.

• Sponsor signage at high traffic locations at the Airshow

with space for up to two (2) 3’x5’ banners. All banners and

advertising materials must be provided by sponsor.

ON-SITE ACTIVATION

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Post Recognition Award:

Fulfillment Report:

Display Space Footprint:

Airshow Logo Use:

Publicity Inclusion:

Social Media Exposure:

Patriot Chalet Tickets:

Private Chalet Invitations:

YESYES20X20YES50%YES15N/A

MCAS Fence Banner Display:

High Traffic Signage:

Logo on Official Poster:

Logo on Airshow T-shirts:

Public Mentions:

CO’s Reception Invites:

Right to First Refusal:

Category Exclusivity:

(2) 3X102YESN/A46N/AN/A

• Interaction with over 25,000+ Airshow attendees.

• Product display space on the flight line, for sampling,

couponing or mutually agreed upon marketing activity.

• 20’x20’ footprint, 1/2 large sunshade, 2 tables, 4 chairs.

Electricity available upon request.

• Four (4) sponsor mentions over public address system.

• Sponsor signage at high traffic locations at the Airshow

with space for up to two (2) 3’x5’ banners. All banners and

advertising materials must be provided by sponsor.

ON-SITE ACTIVATION• Fifteen (15) Patriot chalet tickets with unrestricted viewing,

comfortable seating.

• Food and beverages served throughout the day.

• Attendants for clean up.

• Four (4) VIP parking passes.

• Custom Airshow sponsor banner (1) 3’x5’, provided upon

request, to place at your business leading to Airshow day.

• Six (6) invitations to CO’s Reception. Event includes food,

beverages and entertainment.

• Thank you recognition plaque.

HOSPITALITY

Photo: Djamald Devos

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CAPTAIN$7,000 TRADE IN KIND OR $5,000 CASH

Post Recognition Award:

Fulfillment Report:

Display Space Footprint:

Airshow Logo Use:

Publicity Inclusion:

Social Media Exposure:

Patriot Chalet Tickets:

Private Chalet Invitations:

YESYES20X20YES50%N/A10N/A

MCAS Fence Banner Display:

High Traffic Signage:

Logo on Official Poster:

Logo on Airshow T-shirts:

Public Mentions:

CO’s Reception Invites:

Right to First Refusal:

Category Exclusivity:

(2) 3X5N/AN/AN/A24N/AN/A

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• Permission to use the Yuma Airshow logo and “MCAS Yuma

Airshow Sponsor” designation in advertising and promotion.

• Name and logo recognition on website.

• Name and logo in 50% of Airshow print media advertising.

• Two (2) 3’x5’ sponsor provided banner advertisement

displayed on the corner of 32nd Street and Avenue 3E

MCAS Yuma fence line leading up to Airshow day.

ADVERTISING & PUBLICITY

• Interaction with over 25,000+ Airshow attendees.

• Product display space on the flight line, for sampling,

couponing or mutually agreed upon marketing activity.

• 20’x20’ footprint, 1/2 large sunshade, 2 tables, 4 chairs.

Electricity available upon request.

• Two (2) sponsor mentions over public address system.

ON-SITE ACTIVATION

• Ten (10) Patriot chalet tickets with unrestricted viewing and

comfortable seating.

• Food and beverages served throughout the day.

• Attendants for clean up.

• Two (2) VIP parking passes.

• Custom Airshow sponsor banner (1) 3’x5’, provided upon

request, to place at your business leading to Airshow day.

• Four (4) invitations to CO’s Reception. Event includes food,

beverages and entertainment.

• Thank you recognition plaque.

HOSPITALITY

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LIEUTENANT$2,500 TRADE IN KIND OR CASH

Post Recognition Award:

Fulfillment Report:

Display Space Footprint:

Airshow Logo Use:

Publicity Inclusion:

Social Media Exposure:

Patriot Chalet Tickets:

Private Chalet Invitations:

YESYES10X20N/A50%N/A4N/A

MCAS Fence Banner Display:

High Traffic Signage:

Logo on Official Poster:

Logo on Airshow T-shirts:

Public Mentions:

CO’s Reception Invites:

Right to First Refusal:

Category Exclusivity:

(1) 3X5N/AN/AN/A2N/AN/AN/A

• Permission to use the Yuma Airshow logo and “MCAS Yuma Airshow Sponsor” designation in advertising and

promotion.

• One (1) 3’x5’ sponsor provided banner advertisement displayed on the corner of 32nd Street and Avenue

3E MCAS Yuma fence line leading up to Airshow day.

ADVERTISING & PUBLICITY

• Interaction with over 25,000+Airshow attendees.

• Product display space on the flight line, for

sampling, couponing or mutually agreed upon

marketing activity.

• 10’x20’ footprint, 1/4 large sunshade, 2 tables, 4

chairs. Electricity available upon request.

• Two (2) sponsor mentions over public address

system.

ON-SITE ACTIVATION• Four (4) Patriot Chalet tickets with unrestricted

viewing and comfortable seating.

• Food and beverages throughout the day.

• Attendants for clean up.

• Custom Airshow sponsor banner (1) 3’x5’ to place

at your business leading to Airshow day.

• Two (2) invitations to CO’s Reception. Event

includes food, beverages and entertainment.

• Thank you recognition plaque.

HOSPITALITY

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Photo: Djamald Devos

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FRIENDS OFTHE MILITARY

$500 CASH

Post Recognition Award:

Fulfillment Report:

Display Space Footprint:

Airshow Logo Use:

Publicity Inclusion:

Social Media Exposure:

Patriot Chalet Tickets:

Private Chalet Invitations:

N/AYES10X10YESN/AN/AN/AN/A

MCAS Fence Banner Display:

High Traffic Signage:

Logo on Official Poster:

Logo on Airshow T-shirts:

Public Mentions:

CO’s Reception Invites:

Right to First Refusal:

Category Exclusivity:

N/AN/AN/AN/AN/AN/AN/AN/A

• Permission to use the “MCAS Friends of the

Military” designation in advertising and

promotion.

• Interaction with over 25,000+ Airshow attendees.

• Product display on the flight line, for sampling,

couponing or mutually agreed upon marketing

activity.

• 10’ x 10’ footprint, 1/8 large sunshade, 1 table, 2

chairs, Electricity available upon request.

ADVERTISING & PUBLICITY

ON-SITE ACTIVATION

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FLIGHT DECKCHALETS

$3000 CASH

• Private chalet.

• Comfortable seating for 30 guests.

• Unrestricted viewing area at show center.

• Outstanding catered foods, beer and wine.

• Tables with linens provided.

• Attendants on hand for service and clean up

during event.

HOSPITALITY

These Chalets are our best sellers. Call today and secure yours!

LIMITED SPACES AVAILABLE. FIRST COME FIRST SERVED.

Post Recognition Award:

Fulfillment Report:

Display Space Footprint:

Airshow Logo Use:

Publicity Inclusion:

Social Media Exposure:

Patriot Chalet Tickets:

Private Chalet Invitations:

N/AN/AN/AN/AN/AN/AN/AN/A

MCAS Fence Banner Display:

High Traffic Signage:

Logo on Official Poster:

Logo on Airshow T-shirts:

Public Mentions:

CO’s Reception Invites:

Right to First Refusal:

Category Exclusivity:

N/AN/AN/AN/AN/AN/AN/AN/A

• Secured area away from crowd.

• 8 VIP parking passes for exclusive access and

reserved parking near the flight line.

• Optional 3’ x 10’ banner, provided by sponsor,

with your company name to be placed on the

fenceline of your chalet area.

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CHILDREN’SAREA

$5,000 TRADE IN KIND OR $3,000 CASH

• Title sponsor of the Children’s Area

• Exclusive identity by several public mentions by

the announcer in reference to your company

• Official Airshow Children’s Lost and Found

• Company logo recognition on website and official

Airshow map.

ON-SITE ACTIVATION• Sponsor signage up to four (4) 3’ x 5’ banners

provided by your company to be displayed.

• Additional 20’ x 20’ footprint beneath 1/2 large

sunshade, 1 table and 2 chairs for sampling,

couponing or mutually agreed upon marketing

activity. Electricity available upon request.

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STAND ALONEOPTIONS

ADD EXTRA FEATURES OR CHOOSE THE ITEMS NEEDED

CROWD FENCELINE BANNERS(Cash or Trade In Kind. Fence that separates

the crowd from show center.)

One 3’ x 5’ $200

Two 3’ x 5’ $375

One 3’ x 10’ $375

Two 3’ x 10’ $700

WEB BANNER(Cash or Trade In Kind. Banner Ad size 300x250px.)

Logo with link $500

Rotating Banner Ad (7,500 Imp) $750

1/4 Page, Full Color $150

(4.25x5.5in Horizontal)

OFFICIAL AIRSHOW CALENDAR(Ad must be camera ready, non-camera ready work will be an additional $150.)

ADDITIONAL OPTIONS(Cash Only)

Airshow Poster Logo Inclusion $200

Additional Booth $350

Average Monthly Unique Visitors: 6,729Average Monthly Pageviews: 38,754

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THANK YOU2013 YUMA AIRSHOW SPONSORS

928.269.3245, 928.304.9942 | SUPPORTTHECORPS@USMC-MCCS.ORG | WWW.YUMAAIRSHOW.COM

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