amsoil magazine july 2012

7/31/2019 AMSOIL Magazine July 2012

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July 2012

Preferred customer edition
http://www.oilshopper.com/


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many f the wrld tp raer depend

n AmsoiL prdut t prtet ther

vehle the ae prdut yu an

ue t prtet yur.

chad Hrd

2011 AMSOIL Cup Champion

Racing is ResearchOnline Store: www.amsoil.com

Telephone: 1-800-777-7094
http://www.oilshopper.com/http://www.oilshopper.com/http://www.oilshopper.com/http://www.oilshopper.com/http://www.oilshopper.com/


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feAtures

6 Racing is Research

8 AMSOIL Generates SignifcantPresence at LaconiaMotorcycle Week

10 AMSOIL Drivetrain FluidsProvide Maximum Protection inExtreme Operating Conditions

11 AMSOIL ATF Saves Cost ofNew Tranny

dePArtments

4 From the Presidents Desk

9 Tech Talk

12 Racing & Promotional News

14 Centerlines and Updates

AdVertisements

2 Look For Us in theWinners Circle

5 Specially Engineered forFlat-Tappet Cams

15 Tested and Proven

16 Got a Problem with Ethanol-

Blended Fuels? Deal with it.

stAff

Editor

Kevin McBrideVice President, Marketing & Communications

Associate EditorJoel Youngman

Pbication ManagerTerry Johnsen

Staff WritersKathy Anderson

John BakerTerry Johnsen

Joel Youngman

Graphic Design ManagerJeff Spry

Senior Graphic Designer

Luke BoyntonContent Contribtion

Len GroomJeremy MeyerPatricia Stoll

Editoria ContribtionDan Peterson

AdvertisingEd Newman

Back IssesBack issues of AMSOIL Magazineare

available for $1 each. Order G17PC andspecify the month and year.

On the Webwww.amsoil.com

President and CEOA.J. Amatuzio

Exective Vice President and COOAlan Amatuzio

Exective Vice President and CFODean Alexander

2012, AMSOIL INC.All rights reserved.

Printed by Service PrintersDuluth, MN USA.

Testimonias

AMSOIL INC.Communications Department

The AMSOIL Building925 Tower Ave.Superior, WI 54880

[email protected]

Preferred customer edition

July 2012

t A b L e o f c o n t e n t s

m A G A Z i n e

tHe coVerRacing provides avaluable venue forAMSOIL to test andvalidate lubricantperformance.

rag rah | PAge 6

To Order Call 717-645-4358 www.oilshopper.com
http://www.oilshopper.com/http://www.oilshopper.com/


4/16

Dean Alexander

Executive V.P. /

Chief Financial Ofc

Alan Amatuzio

Executive V.P. /

Chief Operating Ofcer

A.J. Al Amatuzio

President &Chief Executive Ofcer

One year from now, this month, we willbe celebrating our fortieth anniversary.To be clear, thats forty years from theadoption of our multi-level-marketingprogram in 1973. It was a year earlier,in 1972, that our original 10W-40passed American Petroleum Institutetesting at Southwest Research in SanAntonio, Texas and gave us claim toThe First in Synthetics.

For those who dont know, when Ifrst brought my synthetic motor oil

to market I attempted to sell it bytraditional methods. But my successwas limited. Synthetic motor oil wasunlike anything motorists had seenbefore. Although it was superior toconventional petroleum motor oil byall measures, it cost considerablymore to formulate and, therefore, wasconsiderably more expensive as itsat on the store shelves. Consumerswould see the price compared tothe inexpensive conventional oilsand, not understanding the benefts,would not purchase my oil. It wasfrustrating. If only, I thought, I couldhave ten minutes of a consumers timeI could convey the many benefts andundoubtedly secure a sale.

This led me to the concept of directsales. A sales force of distributorswould bring the product to the people.Face to face, they could explain thevalue the oil provided. I then tookit a step further and, with the helpof Direct Jobber Shirley Green andothers, developed the multi-level-marketing sales plan we employ today.This form of direct sales provided

AMSOIL Dealers the opportunityto register other Dealers, and allcould then build their businesses asaggressively as their determinationallowed. It is this milestone that wecelebrate in July 2013.

We have come a long way. Theindustry itself has changeddramatically. Lubricants are now muchmore sophisticated than they wereforty years ago. While our original

10W-40 was ahead of its time in1972, it does not compare to theoils we formulate today. Increasinglyadvancing engine and componentdesigns are demanding much morefrom lubrication. Higher temperatures,tighter tolerances, increasedhorsepower, and emissions and fueleconomy requirements present amuch greater challenge today forlubricant formulators. And many ofthe industry-imposed obstacles webattled in the beginning are rapidly

disappearing as the push for syntheticoil and extended drain intervalscontinues to gain momentum.

The look of the company, of course,has changed too. Where once asingle viscosity of motor oil wasmanufactured in one tiny brickbuilding, we now see hundreds ofviscosities of virtually every type oflubricant manufactured in one of themost advanced blending facilitiesin the world. We have continuedto reinvest in the expansion of thecompany as our sales have grownthough the years, and we now occupya staggering 400,000 square feet ofresearch, production and warehousespace.

We have seen changes in ourmarkets also. In 1973 AMSOILsynthetic motor oil was purchasedprimarily by savvy auto owners whoappreciated the superior protectionthe oil provided or those whovalued the convenienceand cost savings ofextended oil drain

intervals. While thosetypes of customersremain at the core ofour sales, our appealhas broadenedsignifcantly. Theextensive AMSOILproduct line nowreaches all markets.We offer lubricantsfor virtually every

conceivable application. That, coupledwith our continuously increasingadvertising effort and the massiveimpact our Dealers have had in thefeld, has penetrated customer groupsthat were left untapped forty yearsago.

Despite the considerable changes,however, much remains the same. TheAMSOIL Dealer business opportunityremains more viable than ever. Ican only imagine the extraordinary

success that lays waiting for ourDealers. And, to be sure, AMSOILwill continue its unwavering drive todeliver the absolute best lubricants inthe world.

A.J. Al AmatuzioPresident and CEO, AMSOIL INC.

m A G A Z i n e

4 | JULY 2012 To Order Call 717-645-4358 www.oilshopper.com


5/16

Online Store: www.amsoil.com

Telephone: 1-800-777-7094

Z-RODs high-zinc formulaprovides protection that

oils formulated for todaysvehicles dont deliver.

enGineered

for exceLLence


6/166 | JULY 2012m A G A Z i n e

Seeking ways to validate his revolutionary synthetic lubricants inthe early 1970s, AMSOIL President and CEO Al Amatuzio instinc-

tively knew Americas race tracks and courses held an answer. Formany, nothing proves a lubricants effectiveness like its perfor-mance in high-powered racing applications, which require a levelof performance beyond the average car or truck.

Such was the case with legendary racer Bobby Unser. He neededa gear lube capable of withstanding the punishment doled outby Colorados famous Pikes Peak Hill Climb, an event Unser wona record 13 times. His rear differential was failing prior to reach-ing the summit. Amatuzio supplied Unsers team with AMSOILSynthetic Gear Lube, and the differential performed awlesslythroughout several practice sessions, qualifying and race day. Thepartnership was a win-win, providing AMSOIL valuable data anda convincing demonstration of the lubricants performance. It alsoplaced Unser in the best position for victory. The deep-seatedconnection between AMSOIL and racing was born.

Seeking Out the Most Extreme Situations

The cumulative information AMSOIL has gathered through rac-ing has been instrumental in the development and validation ofnumerous products, including Severe Gear Synthetic Gear Lube.A rapid increase in engine power and towing capacities offered bymodern SUVs and trucks highlighted the need for a gear lube thatraised the bar for performance. AMSOIL responded with SevereGear, a product that has been extensively validated in the severeconditions of off-road racing. Its excellent performance in the 900-hp trucks driven by Scott Douglas and his AMSOIL Super Teamcounterparts in the Traxxas TORC Series presented by AMSOIL

offer convincing proof that the lubricant meets the most demand-ing conditions encountered by owners of SUVs and trucks.

Racing allows us to identify the most extreme operating condi-tions and develop lubricants that meet or exceed those standards,said Len Groom, Technical Product Manager, Powersports. Theinformation we gather has direct bearing on the passenger car/light truck market as well, with vehicles becoming more sophisti-cated and generating increased power and heat.

Prior to Severe Gear, off-road racers, rockcrawling competitorsand others were using a popular gear lube with less-than-idealperformance. The predominant product was capable of clingingto gears despite intense centrifugal forces, shock-loading condi-tions and the steep angles from driving over massive boulders andobstacles; however, its ability to stay in place came at a price. Thegear lube was the consistency of molasses, said AMSOIL Race

Program Manager Jeremy Meyer. Extensive manipulation wasrequired to increase its temperature into an operable range. Beforea race, some teams actually raised their vehicles and ran them inplace to warm the gear lube.

The synthetic chemistry of Severe Gear eliminates the need forpre-race warm-up by providing excellent uidity. SAE 250 andSAE 190 Severe Gear, used in rockcrawlers like the AMSOIL-sponsored machine driven by Brad Lovell, incorporate a uniquetackier that clings tenaciously to gears and bearings in severe-service vehicles. Competitors are always amazed how even theheavy viscosities of Severe Gear provide excellent protection whileremaining uid, said Meyer. The other viscosities also provide ex-

For AMSOIL, a day at the track isnt just entertainment. Research through racing provides theopportunity to develop and validate AMSOIL lubricants in some of the toughest applicationsaround. The effect doesnt apply only to products for racing applications; it resonates throughoutthe entire AMSOIL product line. Its an underlying philosophy captured in the phrase Racing isResearch, and it has helped guide product development since the companys early days.



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ceptional protection, but are optimized for fuel efciency. Unlessyoure taking corners at 100 mph or landing massive jumps, youdont need the high viscosity ortackier, said Meyer.

Every Racer has a Need

The extreme shearing forcesinside Bob Teagues Mercury525 EFI V-8 racing engineshelped provide the demandingconditions required to develop

Dominator Synthetic RacingOil. Bob Teagues marineengines operate at one speed:wide-open throttle, saidMeyer. If an oil maintains itsviscosity in that environment,we know it will perform equallyas well in other applications.

The previous oil used by Teague was shearing out of its viscosityrange after only one race, compromising wear protection.AMSOIL redeveloped its 20W-50 racing oil into Dominator 15W-50 Synthetic Racing Oil (RD50). Dominator 10W-30 (RD30) and5W-20 (RD20) Synthetic Racing Oils were also added. Dominator

incorporates durable, shear-stable base oils that maintain viscositydespite rigorous mechanical action. The oil has allowed Teagueto extend oil-change intervals to every three races while providingexcellent protection. The engines are sent to Mercury followingeach season to be refreshed, and the Mercury technicians couldntbelieve how good they looked inside, said Groom. There wasvirtually no wear to speak of.

Equally as impressive is the performance of Dominator on thetrack. The oil coolers on the off-road trucks driven by Scott Doug-las, Chad Hord and other TORC off-road racers quickly becomecaked with mud during a race. Oil temperatures often skyrocket to300F and beyond, which can reduce oil pressure and compro-mise wear protection. Dominators ability to resist thermal break-

down and continue providing maximum wear protection is provenduring every TORC race.

Dispeing the Wet-Cutch Myth

AMSOIL Synthetic Motorcycle Oil is also thoroughly tested on thetrack, providing the opportunity to dispel the myth that syntheticsare too slippery for use in wet clutches. The AMSOIL/FactoryConnection/Honda team approached us with a need: they wantedfaster starts out of the gates, said Meyer. One way to achieve thatgoal is through improved clutch performance. AMSOIL 10W-40Synthetic Motorcycle Oil (MCF) has proven extremely effective in

Factory Connections Honda CRF 250 and 450 dirt bikes; the teamsees less clutch wear and enjoys more positive shift feel. The re-sults have been nothing short of impressive. Justin Barcia won theMonster Energy Supercross East Coast Lites championship thisyear, while teammate Eli Tomac took the West Coast Lites title.

Other AMSOIL synthetic lubricants are also heavily researchedand validated in professional racing applications. INTERCEPTORand DOMINATOR Synthetic 2-Stroke Oils, for example, lubricateand protect Arctic Cat, Polaris and Ski-Doo snowmobiles drivenby champion racers P.J. Wanderscheid, Ross Martin and RobbieMalinoski. Their awless performance in the toughest engines,including Ski-Doos Rotax engines, validates the performanceclaims AMSOIL makes about each oil.

The Same lubricants Avaiabe to EveryoneLaboratory research, eld validation and racing are the backboneof AMSOIL product development, and its been that way sinceday one. Racing is Research isnt just a slogan; it embodies theextensive research AMSOIL performs on race tracks throughoutNorth America research that directly benets everyone. Theexact same lubricants used in professional racing vehicles are thesame lubricants available to all AMSOIL users, said Meyer.

The results gathered from on-track research are not limited toracing products. The knowledge is applied to the entire AMSOILproduct line to ensure AMSOIL products provide the best-possibleprotection and performance.

The severe shearing forces insideBob Teagues racing engines pro-

vide the perfect proving grounds

for Dominator Synthetic Racing

Oi. An entire teardown reveaedvirtuay no buing on the wrist

pins and no piston skirt scufng.



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| n e

Laconia Motorcycle Week celebrated its89th anniversary June 9-17 in Laconia,N.H., providing an outstanding venue topromote AMSOIL products. With mostlyexcellent weather conditions throughoutthe week, bikers poured through theAMSOIL booth to learn more about thebenets of AMSOIL Synthetic MotorcycleOil and the AMSOIL business opportunity,while also taking time to check out HayesDiesel Technologies AMSOIL-sponsoredHDT USA diesel motorcycle. The AMSOILoil change location, located at the FunSpot, was also a hub of activity as bikers

had AMSOIL products installed in theirmotorcycles.

Now in its third year as the Ofcial Oil

of Laconia Motorcycle Week, AMSOILboasted a signicant presence at theevent, including banners throughout townand at the popular hill climb event, a largeOfcial Oil banner across Weirs Beachand new permanent metal street signs thatprovide valuable promotion year-round.

As the oldest bike rally in the country,Laconia Motorcycle Week is extremelywell-organized, treating its sponsors with

great care and providing an uber-scenicand versatile showcase for every styleof bike from the old to the new, saidAMSOIL Trade Show Manager PatriciaStoll. The AMSOIL booth was locatedacross from Rally Headquarters justabove Weirs Beach and was completelyfull of motorcycles. AMSOIL banners andsigns were everywhere; you would have ahard time not seeing the AMSOIL logo ifyou were in Laconia.

AMSOIL GeneratesSignifcantPresence at Laconia Motorcycle Week

A arge AMSOIl banner greets bikers across Weirs Beach.

Bikers gather otside the AMSOIlbooth, ocated directy across fromRay Headqarters.

AMSOIl Trade Show Coordinator JimSwanson shows off the HDT uSA diesemotorcyce.

New permanent meta signs showcaseAMSOIL as the Ofcial Oil of Laconia

Motorcyce Week.A styes of bikes from scooters to cstom Hareys were on dispay in laconia.

9 17



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t e c H t A L k

One of the sure signs of summer is theabundance of motorcycles operatingon the roads across North America.And if it seems like there are moremotorcycles than ever on the highwaysand byways, thats because there are.In 2012, nearly 9.5 million motorcycleswere registered in the U.S. alone.That gure has grown by more than47% since 2002, when the total wasslightly more than 5 million. Motorcycleculture and the thrill of the open roadbring thousands of new riders andenthusiasts into the hobby everyyear. Although many gear headslove working on their bikes, few wantto be doing repairs or experiencingdowntime from riding that could beprevented by basic maintenance.As with any vehicle powered by an

internal combustion engine, properlubrication is essential to ensureperformance and longevity.

In the past, it was common formotorcycles to run on engine oilsdesigned for four-stroke automobileengines. And if you spend any timeon online motorcycle forums, youllsee plenty of folks still advocating theuse of automotive oil for motorcycles.What is their rationale? Theyre lookingto save a couple bucks on a quartof oil, as the majority of oils blended

specically for motorcycle applicationsare more expensive per quart thantheir automotive counterparts. But isusing auto oil in your motorcycle agood practice?

There are several reasons whymotorcycle oils are better for your bikethan automotive oils.

Motorcycles have fundamentallydifferent lubrication requirements than

automobiles. This is due primarily todifferences in both engine design andvehicle applications. Motorcycles oftenoperate under more severe conditionsthan passenger cars. They usually runfaster, are air-cooled and share an oilsump between the engine, clutchesand gears. The oil, therefore, mustlubricate not only the engine, butthe transmission and, in the case ofwet-clutch motorcycles, the clutches,too. Many automotive oils, because offuel economy requirements, are nowformulated with friction modiers. Ina motorcycle with a wet clutch, theseadditives cause clutch slip and powerloss.

Operating habits are different, too.While many of us rely on a car or

truck for year-round day-to-daytransportation and for longer roadtrips, motorcycles are often riddenseasonally, on weekends or onshorter trips. These trips often occurduring warm summer weather, whenthe cooling system has to workeven harder. Thus, a motorcyclelubricant must protect against hightemperatures and high engine rpmwhile providing smooth wet-clutchoperation and protecting gears andchains from operational pressureextremes. Because of these factors,

many motorcycle oils are engineeredwith high viscosity to help preventgear pitting, oil burn-off and oilconsumption.

Retaining that viscosity is criticalto ensure components remainprotected. The high rpm and sharedoil sumps common to motorcyclescreate an environment that promotesshearing. In fact, transmission gear

sets are the leading cause of shear-induced viscosity loss in motorcycleapplications. The oils shear-stabilityand viscosity retention are vital forprotecting motorcycles.

Additionally, motorcycles are oftenstored for several months during winter a time when condensation cancause rust, which accelerates wearand can damage engine components.Rust is also a problem inherent tothe shorter drive times motorcyclesoften endure. If not combated, rustcan cause bearing corrosion whichresults in vibration, noise, increasedtemperatures and catastrophic failure.Effective motorcycle oils must includerust inhibitors to keep engines andcomponents free from corrosion.

Motorcycle oils must also prevent foamfrom forming, which happens when airenters the lubricating oil during normalengine and transmission operation.Foam bubbles entering a lubricatedarea take the place of the lubricant lmand compress easily, leading to metal-to-metal contact. Foam also promotesincreased oxidation because moreof the oils surface area is exposedto oxygen. An oils tendency to foamshould be considered when selectingan oil for your motorcycle.

For many riders, motorcyclesrepresent signicant investments ofthousands of dollars. It only makessense to protect those investmentswith products tailored to address theirspecic lubrication requirements.

Dan Peterson | VICe PreSIdent, teChnICAL deVeLOPMent

Auoov ol ad ooryl olar o h sa.Motorcycles have specic requirements that automotive

oils may not address.



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Whether hauling heavy tools and equipment to a job site or towinga boat for a relaxing weekend on the lake, many vehicles are sub-jected to extreme operating conditions and hot temperatures in thesummer months, placing an increased level of stress on drivetraincomponents.

Modern turbo-diesel trucks and vehicles with V-10engines boast more horsepower and torquethan their predecessors, subjecting their dif-ferentials to increased levels of stress andheat. Modern gear oils are faced with thechallenge of providing adequate wearprotection during these severe-serviceoperating conditions, while also pro-viding maximum fuel efciency.

The extreme pressures and tem-peratures generated by modernvehicles increase stress on gearlubricants and can lead to a seriouscondition known as thermal runaway.

As temperatures in the differentialclimb upward, gear lubricants loseviscosity and load-carrying capacity.When extreme loads break the lubricantlm, metal-to-metal contact occurs, increas-ing friction and heat. This increased frictionand heat, in turn, results in further viscosity loss,which further increases friction and heat. As heatcontinues to spiral upward, viscosity continues to spiral downward.Thermal runaway is a vicious cycle that leads to irreparable equip-ment damage from extreme wear, and ultimately catastrophic gearand bearing failure.

Many people overstress their vehicles in the summer, piling heavyequipment and luggage into trunks, back seats and roof racks.Some vehicles also pull trailers, campers or fth-wheels with boats,sometimes exceeding their rated towing limits. As vehicle stress in-creases, transmission and differential temperatures rise and cause

many conventional lubricants to thin, resulting in inadequate

lubrication that can lead to component failure.

In addition, some vehicle manufacturers require thefactory-ll differential gear lube to be changed

within the rst 3,000 miles, or the rst 500 milesif towing. Because differentials go through abreak-in period and are not equipped withlters like transmissions and engines, thegear lube must be changed in order todrain the break-in wear particles. Theseparticles, if left in the differential, meshbetween the gears and cause gear orbearing wear. Studies show most differen-tial wear occurs in the rst 5,000 miles.

The AMSOIl Tow PackageAMSOIL Severe Gear Synthetic GearLube (SVG, SVT, SVO) and Synthetic

Automatic Transmission Fluids (ATF, ATL)provide maximum protection in demand-

ing environments such as towing, hauling andcommercial use, providing increased lubricant lm

protection and reduced wear at elevated temperatures. Theyare formulated for extended drain intervals of up to 50,000 milesin severe service and 100,000 miles in normal service, or longerwhere specied by the vehicle manufacturer.

AmsoiL drvtra

flu Prv maxuPrtt extropratg ct



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Preferred Customer Baxter (Dale) Rogersof Heyworth, Ill. saved himself the costof a new transmission by using AMSOILAutomatic Transmission Fluid.

Rogers owns a 2004 Saturn Vue that satidle for several months last year. Whenhe began driving it again, he noticed auctuation in the rpm at lower speeds.

He took the vehicle to a Chevy dealer-ship, where he was told he needed a newtransmission. The cost would have beenaround $2,800, Rogers said. I went fora second opinion at a transmission shop,and they told me the same thing exceptI also needed a torque converter, whichwould be an additional $500 to $800.

A third opinion, from a friend who doesRogers automotive work, was that theuid needed changing. The Vue hasa Honda transmission. The mechanicchecked with a Honda representative,who recommended Honda transmissionuid or AMSOIL Automatic TransmissionFluid, Rogers said.

I told my friend I would get the uidbecause I am an AMSOIL Preferred Cus-tomer. I bought the AMSOIL Multi-VehicleTransmission Fluid and he installed it,Rogers said. I have saved so much

money using AMSOIL products, I amoverwhelmed.

Troube-Free Performance

The Vue now has more than 124,000miles and is running ne, Rogers said.AMSOIL ATF saved the day and savedme more than $2,700. AMSOIL productsare great. Im a happy customer andenjoy reading the Magazine to keepup-to-date on AMSOIL products and thecompany.

Rogers installed AMSOIL lubricants in hisother vehicles, as well.

Ive been a Preferred Customer for abouttwo years now, and I have three of my ve-hicles using AMSOIL products, he said.

They run so much better and cooler thanI could have believed.

In addition to the Saturn Vue, Rogersowns a 2010 Dodge Caravan and amotorhome. He uses AMSOIL syntheticmotor oil along with AMSOIL ATF in thosevehicles.

When I go to Texas for the winter in mymotorhome, and at tow my Vue, I haveno worry about the proper lubrication ofmy engines.

AMSOIl Synthetic

Muti-Vehice Automatic

Transmission Fuid (ATF)

outprfrs conventionaautomatic transmission uids

excds performancerequirements of most NorthAmerican, European andAsian vehicles

Prvds outstanding wearprotection in temperatureextremes

AMSOIL ATF SAveSCOST OF New TrANNy



12/1612 | JULY 2012m A G A Z i n e

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Back-to-Back in BajaBrce Menzies wins second straight Baja 500

AMSOIL-sponsored off-road truck racer Bryce Menzies completed a very successful seasonin 2011. Not only did he win the Traxxas TORC Series presented by AMSOIL Pro 2wd classchampionship, he also won the SCORE International Trophy Truck title, due in large part to hisrst win at the Baja 500. In June, the reigning Dirt Sports Driver of the Year turned in a repeatperformance at the infamous race.

Along with co-driver Pete Mortensen, Menzies pushed his Red Bull/AMSOIL/KMC Wheels TrophyTruck through 450 miles of rough Baja desert. The defending champions started 18th overall, butmade up just enough time to win by a mere 11 seconds. The win automatically places Menzies

into the draw for the top 12 starting positions at the 2012 Baja 1000 on November 16.Menzies also won three of the rst four TORC races in 2012, and sat just one point behindAMSOIL Super Team driver Chad Hord heading into rounds ve and six at CrandonInternational Raceway. For up-to-date results, visit www.amsoilracing.com.

Lovell Breaks ThroughAMSOIL Pro Light driver records frst career TORC win

Success has been a combination of hard work and dedication forAMSOIL Super Team driver Brad Lovell. The Colorado native is oneof the most decorated off-road truck drivers in the sports history,claiming championships in both rock crawling and rock racing. Inshort-course TORC Series racing, however, it took a few trips to the

podium before he was able to call himself a winning driver.After nishing fourth at Red Bud MX Park in Buchanan, Mich. onSaturday, Lovell used a second-row starting spot to his advantageon Sunday, pushing his AMSOIL Nissan to the front of the pack beforegrabbing a lead he wouldnt relinquish on his way to his rst career win.

The track had huge holes, deep sand and brutal whoops, said Lovell.At the caution, I mentioned to my spotter that the transmission was actingup, but just as quickly I realized I didnt care. The guys at AMSOIL havesaid 300 is ne and I was prepared to win or go down in ames. I wasntabout to lift, and I had condence that I could carry it to the nish.

Photos courtes of Jason Zindroski

Next Race: Chicagoland Speedwa; Joliet, Ill.; Jul 19-20.Watch live on the SPEED Channel Friday, July 20.



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Erik Buell, the father of the Americansuperbike, isnt just building high-perfor-

mance motorcycles in his East Troy, Wis.facility; hes building a dominant racingteam. Last year at this time, the freshlyminted AMSOIL/EBR team was throwninto the re competing in the ultra-com-petitive AMA Pro SuperBike class. Admit-tedly, the teams inaugural season wasdevoted as much to ne-tuning its bikes,including the new EBR 1190RS unveiledlater in the season, as it was to winning.The 1190RS represents Buells entire en-gineering career: a blend of high-perfor-mance technology and stunning design.A bike as sophisticated as the 1190RS

requires lubricants equally as advanced.Thats why it arrives from the factory withAMSOIL synthetic lubricants installedand recommended as the service ll. ErikBuell recently talked with AMSOIL Racingabout his team and company.

AmsoiL racg: What did you learnlast season that has led to the successyouve had this year?

ek bull: We only ran the new EBR1190RS for the last three races of the2011 season, so we laid the foundationfor this year by simply experimenting with

settings to suit the rider at each event. Wewere unable to test outside of the actualrace weekends. Over the winter, however,we ran several test sessions that helpedus for this year.

AmsoiL racg: New driver DannyEslick has proven an excellent comple-ment to Geoff May. Why did you decideto add another driver this year?

bull: Danny is a great rider, and hesa perfect complement to Geoff. Geoff

wanted very much to have a second rideron the team, particularly one with a dif-

ferent riding style. Along with their crews,Danny and Geoff constantly comparenotes and help each other. The supportfrom AMSOIL and Hero MotoCorp gaveus the ability to not only add Danny, butadd Dannys crew and enhance Geoffscrew with some additional talent that ourteam manager wanted.

AmsoiL racg:What does successon the track mean for the company overall?

bull:EBRs goals are to build world-class premium sport motorcycles fromAmerica and provide engineering

consulting services in the vehicle world.Success on the track proves our capabili-ties in these areas. Sportbike customersand companies looking for engineeringhelp are knowledgeable about technol-ogy, and cant be convinced by advertis-ing. They want to see factual proof, andracing success delivers that.

AmsoiL racg:How does your ex-perience running EBR rank among yourcareer achievements?

bull:EBR is by far the most difcultand most rewarding experience of my

career. Incredibly intense. I call it a two-year qualifying lap on the edge of ourcapabilities in every corner. We neededto build a world-class superbike in avery short period of time with a minimalbudget. Not only did this require a crazyamount of deep and thorough engi-neering of every component, but it alsorequired managing the business to an ex-acting edge of efciency. Stacked on topof that has been searching for investors,partners and suppliers, as well as meet-

ing global government requirements andacres of legal documentation. When we

won the Superbike of the Year award forthe 1190RS last fall, I think it was the rstmoment that we actually looked at eachother and said, I think were done withthat bike. Of course, then we dug in andstarted on the next.

AmsoiL racg:How has the partner-ship with AMSOIL helped EBR?

bull:AMSOIL has been a fantasticpartner, providing us with real technicalexpertise on our powertrain lubricants,cooling and brake uids. Although theproducts AMSOIL makes are already

world-leading, AMSOIL is also an organi-zation that wants to improve its productsconstantly, and that works perfectly forus. American ingenuity and curiosity atits best.

AmsoiL racg:What motivates youto continue building superbikes?

bull:Well, of course I absolutely lovesportbikes, so I am personally a cus-tomer. But essentially at EBR we wantto push the envelope on what makes agreat sportbike, and superbikes like the1190RS are on the cutting edge of that

search. I believe in the team at EBR andin the suppliers and partners we have. Myjob is to try to give them what they needso we can make sportbikes that simplydelight their riders. There are a numberof great motorcycle manufacturers outthere, but I am absolutely convinced thatthe pioneering nature of America, that isso strong in EBR, can bring some uniquethinking to the sport motorcycle world thatwill deliver wonderful motorcycles andalso move the whole industry ahead.

Pro Profle: Erik Buell



14/1614 | JULY 2012m A G A Z i n e

deALersHiP

oPPortunitiesAVAiLAbLe

Be your own boss. Full-timeor part-time, an AMSOILDealership is the ideal

business opportunity. Noquotas to ll. No inventory

requirements. Contact yoursponsoring Dealer or seethe Preferred Customer

Zone for more information.To upgrade to Dealer, click

the Opportunities link atthe top of www.amsoil.com

(while logged into thePreferred Customer Zone)

or order or download aChange of Status Form

(G18US in the U.S., G18UCin Canada) from the

Preferred Customer Zone.

AMSOIl Impements Ca-Recording Software

In an effort to enhance customer service, AMSOIL hasimplemented call-recording software for the AMSOIL TelephoneOrdering and Technical Services Departments. The new systemwent live the rst week of July, and will allow AMSOIL to improvetraining for corporate personnel who interact with customers.

c e n t e r L i n e s A n d u P d A t e s

Crew Shirt

Highlights AMSOIL raceseries sponsorships andAMSOIL race products.Constructed of 100 percentpolyester. Sizes S-3X.

sk # sz u.s. ca.

G2991 S 43.50 46.55G2992 M 43.50 46.55G2993 L 43.50 46.55G2994 XL 43.50 46.55

G2995 2X 43.50 46.55G2996 3X 43.50 46.55

OGIO Poo Shirt

High-performance, upscale OGIO polo shirt looks great with either jeans or dress slacks.Constructed of 100 percent moisture-wicking polyester. Embroidered logo. Sizes S-3X.

Red OGIO Poo Shirt

sk # sz u.s. ca.

G3020 S 39.95 42.75G3021 M 39.95 42.75G3022 L 39.95 42.75G3023 XL 39.95 42.75G3024 2X 41.95 44.85G3025 3X 43.95 47.05

White OGIO Poo Shirt

sk # sz u.s. ca.

G3026 S 39.95 42.75G3027 M 39.95 42.75G3028 L 39.95 42.75G3029 XL 39.95 42.75G3030 2X 41.95 44.85G3031 3X 43.95 47.05

Back OGIO Poo Shirt

sk # sz u.s. ca.

G3032 S 39.95 42.75G3033 M 39.95 42.75G3034 L 39.95 42.75G3035 XL 39.95 42.75G3036 2X 41.95 44.85G3037 3X 43.95 47.05

rgh slv

Lf slv

bak

Motorcyce OctaneBoost Now Avaiabein Canada

AMSOIL MotorcycleOctane Boost is nowavailable in Canada. TheCanadian product codeis MOBCNC.

Hoiday Cosings

The Toronto DistributionCenter will be closedMonday, August 6 forSimcoe Day.

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15/16

AmsoiL HP mArine syntHetic 2-stroke oiL

offers tHese benefits:

Outstanding lubricity helps prevent cylinder

bore scufng

Burns clean and minimizes deposit build-

up on pistons, rings, spark plugs and

combustion chambers

534-hour eld trial demonstrated

Compatible with other TC-W3

two-cycle oils (no worries about

mixing or fallout)

Multifuctional service for both oilinjection and 50:1 premix

Formulated to prevent rust

TESTED AND

ProVen

Marine E-TEC Field Study.

534-hour eld trial demonstrates

no ring sticking, piston scufng

or cylinder wear.

Low Aquatic Toxicity

Low Smoke

No Ring Sticking or Piston Scufng

Online Store: www.amsoil.comTelephone: 1-800-777-7094

Marine E-TECField Study (G2968)Complete Resultswww.amsoil.com/proof

RECOMMENDED FOR ALL TC-W3 APPLICATIONSJohnson and Evinrude FICHT & E-TEC (replaces XD100 2-Cycle Oil) MercuryEFI & Optimax Yamaha Nissan Tohatsu TLDI Suzuki Mariner Force

All other two-cycle outboards, personal watercraft (PWC) and API-TC applications

Use as injection oil or 50:1 premix (2.6 oz. per U.S. gallon of gas).

To order call

717-645-4358

www.oilshopper.com


16/16

Got a Problem with Ethanol-Blended Fuels?

deAL WitH it.Ethanol-blended fuels have a tendency to absorb moisture andseparate, presenting dire consequences for small engines andpowersports equipment. AMSOIL Quickshot is a premiumgasoline additive that helps prevent phase separation and otherfuel-related problems. It also stabilizes fuel between uses and

during short-term storage.

Formulated for both two- andfour-stroke gasoline-powered

small engines and powersportsequipment applications.

AMSOIL INC., 925 Tower Ave., Superior, WI 54880 715-392-7101 Printed in U.S.A. 2012, AMSOIL INC. All rights reserved. The AMSOIL logo is a registered trademark of AMSOIL INC. www.amsoil.com July 2012

PrSrt Std

US POStAge

PAId

AMSOIL

CHANGE SERVICE REQuESTED

Publis 12 ims aually

F i l t r a t i o n S o l u t i o n s

ISO 9001 CERTIFIED

we hOnOr

(discov i U.S. oly)Miimum 10%Pos-Cosum Fib

Oli So: www.amsoil.comTelephone: 1-800-777-7094

http://www.oilshopper.com/http://www.oilshopper.com/http://www.oilshopper.com/http://www.oilshopper.com/http://www.oilshopper.com/http://www.oilshopper.com/

amsoil magazine july 2012

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