amsoil magazine june 2011

8/3/2019 AMSOIL Magazine June 2011

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JUNE 2011

PREFERRED CUSTOMER EDITION

www.oilshopper.com

http://www.oilshopper.com/



Whatever your outboard, from Evinrude/Johnson or Mercuryto Yamaha, Honda or Suzuki, AMSOIL Synthetic 2-Cycle Oilsare designed to virtually eliminate smoke, increase power andacceleration and eliminate spark plug fouling.

AMSOIL Formula 4-Stroke ® Marine Synthetic Motor Oil isdesigned for exceptional performance and certified by theNational Marine Manufacturers Association (NMMA) for usein all inboard and outboard four-stroke engines.

Champion MuskieFisherman

Pete Maina

Outdoor Life , a leading name in outdoor media, recently named its “20 Best Anglers on the

Planet,” and two AMSOIL-sponsored anglers from “The Next Bite,” Pete Maina and Gary

Parsons, were among those honored. Both men use AMSOIL Synthetic 2-Cycle Oils and

Formula 4-Stroke ® Marine Synthetic Motor Oil and appreciate the benefits they provide.

www.amsoil.com

1-800-777-7094www.oilshopper.com

1.877.290.0135







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M A G A Z I N E

FEATURES

6 AMSOIL Introduces OE 15W-40 Synthetic Diesel Oil

8 New AMSOIL Break-In Oil Pro-vides High-Quality Engine Prep

10 What’s Driving the Growth ofSynthetics?

DEPARTMENTS

4 From the President’s Desk

9 Tech Talk

12 Racing & Promotional News

14 Centerlines and Updates

ADVERTISEMENTS

2 The Best Anglers on the PlanetUse AMSOIL

5 Move Up to AMSOIL

15 Power. Performance.Protection.

16 Let the Cruzing Begin

STAFF

Editor

Kevin McBrideVice President, Marketing & Communications

Associate Editor

Joel Youngman

Publication Manager

Terry Johnsen

Staff Writers

Kathy AndersonJohn Baker

Terry JohnsenJoel Youngman

Graphic Design Manager

Jeff Spry

Senior Graphic Designer

Luke BoyntonContent Contribution

Len GroomJeremy Meyer

Angela Tennyson

Editorial Contribution

Dan Peterson

Advertising

Ed Newman

Back Issues

Back issues of AMSOIL Magazine areavailable for $1 each. Order G17PC and

specify the month and year.

On the Web

www.amsoil.com

President and CEO

A.J. Amatuzio

Executive Vice President and COO

Alan Amatuzio

Executive Vice President and CFO

Dean Alexander

© 2011, AMSOIL INC.All rights reserved.

Printed by Service PrintersDuluth, MN USA.

Testimonials

AMSOIL INC.Communications Department

The AMSOIL Building925 Tower Ave.

Superior, WI 54880

[email protected]

PREFERRED CUSTOMER EDITION

JUNE 2011

T A B L E O F C O N T E N T S

M A G A Z I N E

THE COVEROE Synthetic DieselOil offers high-qualityprotection and perfor-mance for OEM-recommended drainintervals.

AMSOIL Introduces

OE 15W-40 SyntheticDiesel Oil | PAGE 6




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Dean Alexander

Executive V.P. / Chief Financial Of fi c

Alan Amatuzio

Executive V.P. / Chief Operating Of fi cer

A.J. “Al” Amatuzio

President &Chief Executive Of fi cer

It wasn’t all that long ago that thebusiness of selling AMSOIL motoroil involved much more than justselling oil. Plenty of legwork had to bedone before any transactions werecompleted. Hurdles had to be cleared,and mindsets had to be altered.Synthetic oil was still new on the scene,and customers required education.“What makes the oil so special,” theyasked, “and why should I pay more forit?”

Despite the obstacles, our Dealersmade tremendous inroads. The savvysegment of the motor oil marketrecognized the benefits of our oil. Theperformance made a difference. Then,as other synthetic oils began to appear,the demand for our products continuedto climb. Others now shared in theeducation process and added supportto the movement we started.

That movement has even more supporttoday. In a market where once theautomakers, oil manufacturers andindustry organizations essentially

closed us out, synthetic lubricants arenow chewing up shares. As you willread on pages 10 and 11 in this issueof your Magazine , all of the forces thatdrive the motor oil market are pushinggreater demand for synthetics.

In 2005 synthetic motor oil claimed fivepercent of the market. Today it claimsseven to nine percent, and by 2019 itis projected to claim twelve and a halfpercent. That is tremendous growth ina very large market, but I think eventhat is conservative.

We can look back to just 1992 whenGeneral Motors broke ground byrequiring that every Corvette rolling offits assembly lines be factory filled withsynthetic oil. Eight Corvette engineshad seized at the General Motorsassembly plant in Bowling Green,Kentucky. Cold weather had movedin, and the thick, hard-to-pump oil didnot reach the front camshaft bearingswhich were destroyed by lack of

lubrication. At 30 degrees, incidentally,it wasn’t all that cold. It doesn’t speakwell for conventional oil.

The move of General Motors tosynthetics, of course, was just the firstof many. Advancements in enginedesign are now demanding more fromlubrication. Take a look at the list onpage 11 in this issue of the vehiclesnow factory filled with synthetic motoroil. That list will continue to grow.

The organizations responsible

for setting lubricant performancespecifications are driving the demandfor synthetics too. Oils are nowrequired to be much more robust.Specifications calling for better wearprotection, greater engine cleanliness,improved fuel economy and reducedemissions are making it more difficultfor conventional oils to make the grade.And the growing demand for extendedoil drain intervals continues the pushfor synthetics.

AMSOIL has led the way for close toforty years and has helped drive thecourse of lubrication. We have earnedour reputation through the quality ofour products, and the diversity of ourproduct line meets the demands ofall customers. As more people look tosynthetic oil they will look to AMSOIL.

It all points to opportunity, and theintroduction of our new OE 15W-40 Synthetic Diesel Oil expandsthat opportunity evenfurther. At a lower costthan our extended draindiesel oils, OE Diesel

reaches those motoristswho appreciate theperformance ofsynthetic oil butaren’t yet ready tomove up to extendeddrains. It’s the idealoil for those dieselapplications affectedby the fuel dilutionissues that prohibit

extended drains. Owners of 2007 andnewer Ford, Dodge and GM dieselpick-ups will appreciate the value ofour new OE Diesel. With OE, they getAMSOIL quality at a price comparableto standard-drain diesel oils.

As a final note, I want to thank theDealers who attended our AMSOILUniversity. I enjoyed seeing all of youand congratulate you for taking a majorstep toward even greater success inyour AMSOIL Dealership. I encourageall Dealers to join us next year. And toall of our Preferred Customers, I canassure you that at any time you feel thatan AMSOIL Dealership is right for you,we will do all we can to help in yoursuccess too.

A.J. “Al” Amatuzio

President and CEO, AMSOIL INC.

M A G A Z I N E





www.amsoil.com

1-800-777-7094

AMSOIL formulates a wide selection of syntheticlubricants for all types of cars and trucks as well as

powersports equipment, including motorcycles, boats,

ATVs, personal watercraft, snowmobiles and more.In addition, AMSOIL has developed sophisticated

fuel additives, filtration systems and othercompanion products that supplement and

extend lubricant performance.

ACCEPT NO SUBSTITUTES.

www.oilshopper.com

1.877.290.0135


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The recent launch of OE Synthetic MotorOil has allowed AMSOIL and its Dealersto reach a whole new base of customers,while providing a stepping stone to the

significant bene

fits and cost savings of XLSynthetic Motor Oil or the top-tier line of

Signature Series Synthetic Motor Oil.

Based on the same concept, new AMSOIL OE 15W-40Synthetic Diesel Oil (OED) offers high-quality protection andperformance for original equipment manufacturer (OEM)-rec-ommended drain intervals at an initial price comparable withother standard-drain synthetic diesel oils.

OE 15W-40 Synthetic Diesel Oil meets API CJ-4 specificationsand is suitable for modern and older, on- and off-road dieselapplications. It is an excellent entry-level product for custom-

ers who want to move up to synthetic quality, but won’t paya significantly higher price than a conventional oil or aren’tinitially interested in extending their drain intervals.

OE 15W-40 Synthetic Diesel Oil is ideal for those applicationsexcluded from the extended drain interval recommendationsof Premium API CJ-4 Synthetic Diesel Oil due to persistentfuel dilution issues, including 2007 to present light-duty GM,Ford and Dodge diesel pickups and 2007 to 2009 Caterpil-lar C13 and C15 on-highway engines. It exceeds the higherperformance demands of modern engines and withstands thestress of heat, soot and acids to help prevent deposits, wearand corrosion.

Meets Emission System Requirements

AMSOIL OE 15W-40 Synthetic Diesel Oil is a low-sulfatedash formulation that meets the requirements for low-emissionquality diesel oil and protects under the most severeconditions found in modern diesel engines. It is compatiblewith all exhaust treatment devices and is designed forengines equipped with diesel particulate filters (DPF).

Extreme-Temperature PerformanceAMSOIL OE 15W-40 Synthetic Diesel Oil is formulated forimproved heat and oxidation resistance over conventionalpetroleum oil for cleaner engine operation. It maintains powerand fuel efficiency for superior engine performance. OEDiesel Oil’s dependable cold-temperature flow assures easierstartup and improved post-startup protection.

Resists Oil Consumption and Emissions

Due to its low rate of volatility (burn-off), AMSOIL OE 15W-40 Synthetic Diesel Oil is able to reduce oil consumptionand emissions. It maintains film strength even during high-temperature operating conditions to ensure dependableprotection, performance and fuel efficiency.

Controls Soot-Thickening and Wear

AMSOIL OE 15W-40 Synthetic Diesel Oil is formulatedwith premium synthetic base stocks and robust detergent/ dispersant additives that keep soot particles fromagglomerating and forming larger wear-causing particles. Itallows for optimal soot-related viscosity control to maintainstay-in-grade performance.

AMSOIL INTRODUCES

OE 15W-40 SYNTHETIC

DIESEL OILDIESEL OIL

APPLICATIONS

AMSOIL OE 15W-40Synthetic Diesel Oil isrecommended for dieselengines and, whereappropriate, gasoline

engines requiring any ofthe following specifications:

• API CJ-4, CI-4+, SM...

• ACEA E9

• DDC 93K218

• Cummins CES 20081

• MB 228.31

• CAT ECF-3, ECF-2, ECF-1-a

• Mack EO-O Plus

• Volvo VDS-4

• MAN 3575

• Renault RLD

• MTU Type 2.





NEW AMSOIL BREAK-IN

OIL PROVIDES HIGH-

QUALITY ENGINE PREP

New AMSOIL Break-In Oil (BRK) is anSAE 30 viscosity grade oil formulatedwithout friction modifiers to allow for quickand efficient piston ring seating in newand rebuilt high-performance and racingengines. It contains anti-wear additives toprotect cam lobes, lifters and rockers dur-ing the critical break-in period when wearrates are highest, while its increased filmstrength protects rod and main bearingsfrom damage. AMSOIL Break-In Oil isideal for engine builders, race teams and

car enthusiasts actively seeking a qualitybreak-in oil.

Quickly Seats Rings

The primary goal during engine break-in isto seat the rings against the cylinder wall.Properly seated rings increase compres-sion, resulting in maximum horsepower;they reduce oil consumption and preventhot combustion gases from entering thecrankcase. To achieve this, the oil mustallow the correct level of “controlled wear”to occur between the cylinder wall/ringinterface while maintaining wear protection

on other critical engine parts. Insufficientbreak-in leaves behind peaks on the

cylinder wall that prevent the rings fromseating. The deeper valleys, meanwhile,allow excess oil to collect and burn duringcombustion, increasing oil consumption.Too much wear results in cylinder glazingdue to peaks “rolling over” into the valleysand preventing oil from collecting andadequately lubricating the cylinder wall.

AMSOIL Break-In Oil’s friction-modifier-free formula allows the sharp peaks onnewly honed cylinder walls (fig. 1) topartially flatten. The result produces more

surface area for rings to seat against,allowing formation of a dynamic seal thatincreases compression, horsepower andtorque (fig. 2).

Protects Critical Parts from Wear

New flat-tappet camshafts and lifters arenot seasoned or broken in and must beheat-cycled to achieve proper hardness.During the break-in period, thesecomponents are susceptible to acceleratedwear because they are splash-lubricated,unlike other areas of the engine that arepressure-lubricated. AMSOIL Break-In Oil contains high levels of zinc andphosphorus additives designed to providethe anti-wear protection required during this

critical period.

Increased Film Strength

High-performance and racing enginesoften use aftermarket parts designed toincrease torque and horsepower. Theadded stress can rupture the oil film re-sponsible for preventing harmful metal-to-metal contact on rod and main bearings.AMSOIL Break-In Oil provides increasedfilm strength to protect bearings from wear.

Applications

AMSOIL Break-In Oil is designed to effec-

tively break-in high-performance and rac-ing engines requiring SAE 30 oil, helpingmaximize compression, horsepower andtorque. The engine builder’s or manu-facturer’s break-in recommendationsshould be followed if available. Break-inperiod should not exceed 1,000 miles.Afterwards, drain and fill the engine withan AMSOIL high-performance syntheticoil that meets builder or manufacturerspecifications.

Data Bulletin

The AMSOIL Break-In Oildata bulletin covers the fea-tures, benefits and technicalproperties of Break-In Oil.

Broken-In Cylinder (Fig. 2)

C Y L I

N D E R W A L L PISTON

RING

The correct level of“controlled wear”fl

attens peaks toincrease surfacearea and reduce oilconsumption.

PISTONRING

C Y L I N

D E R W A L L

Sharp peaks providerings insufficient sur-face area for seating.

Deep valleys allowexcess oil to collect,increasing oilconsumption.

New Cylinder (Fig. 1)

Break -In Oil (SAE 30)Designed for High-Per formance and Racing EnginesAMSOILBreak-InOilis anSAE30 viscosi tygradeoilformulatedwithout

Quickly SeatsRing s

-

D A T

F ig.2:Broken-InCylinder

C Y L I N

D E R W

A L L

PIST ONRING

The correctle velof “controlledwear”increase surf acearea and reduce oil

PISTONRING

C Y

L I N D E

R W A L

L

-face area for seating.

ex cess oiltoco llect,increasing oil

Fig.1: NewCylinder

Stock # Qty. U.S. Can.G2881 25 3.10 3.75

Break-In Oil

Unit of Comm. U.S. U.S. Sugg. Can. Can. Sugg.Stock # Measure Pkg./Size Credits. Wholesale Retail Wholesale Retail

BRKQT EA (1) Quart 3.46 5.30 6.90 5.70 7.40

BRKQT CA (12) Quarts 41.50 60.15 81.25 64.80 87.60




M A G A Z I N E

T E C H T A L K

Because they work to suspend contami-nants and by-products of combustion, itis not uncommon for gasoline and dieseloils to become dark. It may be morenoticeable in some applications. It does

not mean the oil is failing or must bechanged.

Fortunately, a number of different toolsare available that measure motor oil’scondition and its ability to continuouslyprotect and perform its other key func-tions.

When motor oil exceeds its useful lifeor is impacted by a mechanical defect,it most commonly becomes too thin toseparate metal parts, too thick to pumpor too acidic for continued use.

Too Thin

When oil becomes too thin, it fails toprovide the required oil film thickness toseparate metal surfaces. Different enginedesigns require different starting oil thick-ness or viscosity. Viscosity at 100 °C isone of the most highlighted oil propertiesand is a good indicator of adequate oilfilm thickness in an engine at operatingtemperature.

A number of things can cause engineoil to become too thin to protect engineparts. Excessive mechanical shear canthin oil to the point of causing issues with

engine protection. As motor oil cyclesthrough the engine, it is exposed to shearstress in the engine’s upper end, pistonwalls and bearings that reduces its shearstrength. Continuous exposure to theseconditions causes oils built with inferiorshear stability to thin excessively, leavingcritical engine parts susceptible to metal-to-metal contact.

Fuel contamination of the oil sump isanother major cause of excessively thinengine oil. Both gasoline and diesel fuel

are thinner than engine oil and whenmixed, the oil’s viscosity, film thicknessand ability to separate parts are signifi-cantly reduced. While a small amountof fuel dilution is relatively common and

does not have a material impact on oillife, excessive fuel dilution in mechani-cally compromised equipment is muchmore harmful.

Too Thick

When it comes to oil, although it mayseem like “the thicker, the better,” oil thatis too thick is just as detrimental as oilthat is too thin. Excessively thick oil isthe most commonly discussed oil failureand the subject of many big oil companymarketing campaigns.

When oil becomes too thick to flow to

engine parts, these areas are starved ofoil, resulting in metal-to-metal contact thatcan lead to catastrophic engine damage.The precursor to sludge is oil that hasbecome much thicker than its originaldesign. The cause is a complex chemicalreaction involving heat, combustion by-products and oxygen combining to createchemical attack on the oil molecules.The resulting chemical reaction creates amuch thicker substance that does not flowor protect as well as the original oil. Whenthe reaction continues, sludge begins toform in areas of higher localized tempera-

ture and low flow. While some varnish isnormal, sludge is a sign of excessivelydegraded oil that needs to be replaced.In order to inhibit sludge and varnish, theoil must resist attack by oxidation forces.Synthetic base oils have a much higherlevel of saturated molecules that inher-ently resist this constant bombardment.Additionally, antioxidants are added toeither reduce the formation of free-radicaloxidation precursors or soak up theseprecursors once they form.

Another cause of oil thickening, primarilyaffecting diesel oils, is excessive soot-loading in mechanically unsound en-gines. Diesel oils are designed to handlesome soot contamination, but when the

soot overloads the available dispersantsin the oil, the oil thickens. The agglomer-ated soot particles reach a critical sizeand cause excessive wear commonlyseen in diesel liners.

Too Acidic

Acids are a normal by-product of burningfossil fuels. Different fuel types, enginesand combustion conditions create varyinglevels of acid formation. These acids,transferred via blow-by gases, are carriedaway to the engine oil. Oils are designedwith a detergent that neutralizes theseacids before they accumulate and causeengine damage. The detergent level ismeasured with a test called Total BaseNumber (TBN). This measure of alkalinitydrops over the life of the oil and reachesa critical level when the oil can no longerconsume the acids created by combus-tion. When TBN reaches a critical level,acids build up quickly and attack the sur-faces most susceptible, including yellowmetals and lead-lined bearings. Withoutcorrection, this condition quickly worsensand results in excessive chemical wear.Although less common, this failure modecan cause significant damage if left

uncorrected.

AMSOIL synthetic motor oils are formu-lated to provide a broad level of overallprotection, evidenced by guaranteedextended drain intervals. Synthetic baseoils help resist oxidative decomposition,and a properly balanced, high-qualityadditive package helps keep contami-nants in check and engines running for along time.

Dan Peterson | VICE PRESIDENT, TECHNICAL DEVELOPMENT

Three primary factors are normallyresponsible for oil failure.Oil that becomes too thin, too thick or too acidic hasexceeded its useful life.





0

600

1,200

1,800

2,400

3,000

2003 2008 2013

M i l l i o n s D o

l l a r s

U.S. Growth of SyntheticMotor Oil (Fig. 1)

Projected 7.3% annualgrowth through 2013Source: The Freedonia Group, Inc.

0

100

200

300

400

500

600

2003 2008 2013

U.S. Growth of SyntheticHydraulic & Transmission

Fluids (Fig. 2)

Projected 6.3% annualgrowth through 2013

M i l l i o n s D o l l a r s

Source: The Freedonia Group, Inc.

10 | JUNE 2011M A G A Z I N E

Although overall U.S. lubricant consump-tion has declined since 2006, the demandfor synthetic lubricants continues growing,

even throughout a worldwide recession.For example, while synthetic motor oil rep-resented 5 percent of the motor oil marketin 2005, it now accounts for 7-9 percent.Leading industry research company TheFreedonia Group Inc. projects 7.3 percentannual growth for sales of synthetic motoroil through 2013 (Fig. 1) and 6.3 percentgrowth for synthetic hydraulic and trans-mission fluids (Fig. 2). A new study byKline & Co., meanwhile, indicates synthet-ics’ share of the global lubricants marketwill hit 12.5 percent by 2019.

Numerous Factors Behind Growth

The factors driving this growth canbe traced to multiple sources, mostnotably the decision by original equip-ment manufacturers (OEMs) to installsynthetic motor oil as the factory fill inmass-marketed vehicles in additionto high-performance models. Industryorganizations and automakers continueintroducing tougher motor oil standardsbest suited for synthetics, while aggres-sive advertising has convinced moremotorists to begin using synthetics fortheir service fills. Due in part to the hardwork of AMSOIL and its legion of Deal-ers over the past 40 years, syntheticlubricants have become the primarychoice of an increasing number ofOEMs and motorists.

OEMs Opting for SyntheticsStraight from the Factory

Not long ago, only high-performance

cars subjected to increased power andoperating temperatures like Corvettesand Ferraris left the factory filled withsynthetic motor oil. Their owner’s manu-als also recommended use of synthet-ics for service fills. Today, however,compact cars, family sedans and othercommon vehicles are experiencingdriving conditions nearly as harsh. Toincrease fuel economy, OEMs con-tinue equipping many vehicles with thesophisticated fuel injection technologies

and turbochargers once reserved forhigh-end cars. Vehicles are also receiv-

ing more aerodynamic designs, oftenrequiring smaller engine compartmentsand smaller oil sumps. This reducesthe amount of oil available to neutral-ize an increased level of contaminants.Coupled with higher operating tempera-tures, conventional oils in these envi-ronments quickly break down, leavingengines and turbos susceptible to wearand decreased life. In addition, mostrecent-model trucks and SUVs comewith synthetic gear lube installed.

WHAT’S DRIVING THE

GROWTH OF SYNTHETICS?





M A G A Z I N E

Drain Intervals Growing Longer

With an eye toward maximum customer con-venience and reduced environmental impact,recommended oil drain intervals on newervehicles continue extending far beyond 3,000miles, with some up to 10,000 miles. Thecombination of increased engine stress andlonger drain intervals creates an environmentbest suited for synthetic motor oils. Hondaand Toyota now install 0W-20 synthetic motoroil in most of their vehicles, in part to increase

fuel economy. Ford uses 5W-20 syn-thetic blend in most vehicles alsoto help increase fuel mileage.Historically, motorists whopurchase these vehicles willcontinue to use syntheticmotor oil based on the OEMfactory fill, helping drivefuture sales.

With new technologies thatincrease engine stress intro-duced with seemingly everymodel year and drain inter-vals only becoming longer,

expect the list of vehiclesfactory-filled with syntheticor synthetic blend motor oilto grow longer (Fig. 3).

More StringentIndustry Specifications

Partially in response to newengine technologies, thetrade associations and or-ganizations responsible forfinalizing engine oil speci-fications continue requiringmotor oils to demonstrate

increased protection andperformance. To meet theILSAC GF-5 spec unveiledlast fall, for example, an oil must meet aminimum turbo cleanliness merit score nearlytwice as strict as was required for GF-2, themost recent spec to evaluate turbochargerdeposit formation.

Similarly, fuel economy improvement require-ments continue growing more stringent.ILSAC GF-5 requires motor oils to display aminimum 0.6 - 1.2 percent fuel economy im-provement (depending on viscosity) after 100hours in use compared to a reference oil.

Manufacturer Specs Even Tougher

Offering further complication, some auto-makers require oils that meet their own,even more strict, specifications. Volkswagen504.00/507.00 requires reduced sulfatedash, phosphorus and sulfur (SAPS), while theGeneral Motors dexos1™ spec for gasolineengines mandates better performance inspecific areas compared to ILSAC GF-5 andAPI SN. In addition, some automakers arepushing for a worldwide motor oil specifica-

tion due in part to increased availability ofhigh-quality base oils, likely favoring synthet-ics given the more strict emissions regulationsin Europe. Although some conventional oilsare able to achieve these desired results, thetrend toward increased performance favorssynthetics in the long run. With environmentalconcerns, increased fuel economy and re-duced emissions driving development of newspecifications, conventional oils are quicklybeing left behind.

Increased Marketing EffortsMajor oil companies clearlyunderstand what the immedi-

ate and future growth ofsynthetics means to busi-ness and have dramaticallyincreased the marketing oftheir synthetic oils. Pennzoilhas heavily advertised itsnew Ultra motor oil, whileMobil recently unveiled itsSuper line, which includesa synthetic oil, via awidespread ad campaign.

In fact, it’s now rare toencounter a motor oil adfor a product other than asynthetic.

AMSOIL also hasresponded by marketingthree distinct lines ofsynthetic motor oil, eachtailored to the needs ofdifferent customers. Thecompany’s presence in thepowersports market andthe racing world is well-

known, and the number ofmagazines, websites andtelevision commercials

advertising AMSOIL is at an all-time high. Tensof thousands of Dealers around North Americaalso personally introduce new people toAMSOIL synthetic lubricants every day.

Those in the do-it-for-me market are espe-cially responsive to advertising, and are morelikely to choose synthetic motor oil as theirservice fill after learning of the benefits, par-ticularly if their OEM recommends it.

Strong Future

Market forces will continue to favor syntheticlubricants going forward. The number of ap-plications that significantly benefit from theirincreased performance and protection con-tinues growing. In addition to automotive ap-plications, demands for increased efficiencyand reduced maintenance are being placedon industrial gearboxes, hydraulic systems,compressors and more, meaning syntheticswill continue their pattern of strong growth inthe years ahead.

Buick • Lacrosse• Regal GT

Chevrolet• TrailBlazer SS• Cobalt SS

Dodge• Caliber SRT-4• Charger SRT-8• Challenger(6.4L)

Ford• Escape

• F-150

• Focus• Fusion• Mustang

Honda• Accord• Civic Hybrid• CRV• Odyssey

Toyota• 4Runner• Avalon• Camry• Prius• Sequoia

• Sienna

Top-Selling Vehicles Facto-ry-Filled with Synthetic orSynthetic Blend Motor Oil

syn-so Incre

(Fig. 3)











The AMSOIL supercross team

headed to the season’s finalevent in Las Vegas with a chanceto wrap up both the Lites Eastand Lites West championships.After taking his third win ofthe season in St. Louis, JustinBarcia had a firm 20-point leadover Dean Wilson in the LitesEast standings, while teammate

Eli Tomac strung together sixstraight podiums, including two

wins, to close the gap on LitesWest points leader Brock Tickleto just two points.

Barcia quickly grabbed the holeshot in the East final and openedup a sizeable lead. Although

a mid-race crash dropped himto third, Barcia continued hisstrong riding to take his ninthstraight podium and cruise to thechampionship.

“I’m lost for words right now,”

said Barcia after the race. “Ithasn’t set in yet that I’ve wonthe championship. It’s been anawesome season. The racing hasbeen crazy all year and I’ve hada lot of fun. I have an awesometeam behind me that has givenme 100-percent support everyrace. This is a moment I will

remember forever.”

In the West final, Tomac andTickle kept one another in sightthroughout all 15 laps. AlthoughTomac held the upper handthroughout the majority of therace, Tickle made the passon lap 13 to finish second and

take the championship. Tomacfinished fourth in the final andsecond in the points standings.

AMSOIL is the Exclusive

Official Oil of Monster EnergySupercross.

BARCIA CLAIMS LITES

EAST CHAMPIONSHIP

R A C I N G A N D P R O M O T I O N A L N E W S

Barcia celebrates winning the 2011Lites East Supercross championship.

KEVIN WINDHAM EARNSKEVIN WINDHAM EARNS

FANS CHOICE AWARDFANS CHOICE AWARDTeam AMSOIL supercross rider Kevin Windham led the Las Vegas main event formuch of the race before James Stewart rode over his head, crashed in the whoopssection and essentially took him out. Windham suffered a spleen injury and was un-

able to finish the race. Despite the rough night, Windham continues to be themost popular rider in the sport, and he was presented with the Feld Motor-

sports Fans Choice award at Sunday night’s awards banquet.

Windham plans to compete in the 2012 supercross season, and mayenter a few Outdoor National events this summer.




M A G A Z I N E

BB XXWITH JEREMY MEYER

O N T H E

Each year, AMSOIL receives morethan 500 hours of television coverage

through its race and event partner-

ships. The coverage spans major

networks, including CBS and ABC,

as well as high-tier cable networks

like ESPN, SPEED and Versus.

A few of our partnerships also allow

AMSOIL to rebroadcast these televi-

sion shows on amsoilracing.com.

Simply click the Media link at the top

of the page. From there, you will see

several icons that allow you to watch

the entire 2010 Traxxas TORC Series

presented by AMSOIL (including

Scott Douglas’ AMSOIL Cup win),

the complete 2010-2011 AMSOIL

Championship Snocross Series and

ATV 24/7.

These shows are some of the best-

produced race programs ever assem-

bled, and if you missed the original

airings, you now have the chance to

watch great racing from the comfort

of your own home 24 hours a day,

seven days a week.

FORD F-350 TAKES

DIESEL POWER

CHALLENGE CROWN The 2011 AMSOIL-sponsored Diesel Power Challenge was held May 3-5 in Den-ver, Colo. Defending champion Dmitri Millard and his 2001 Chevy Silverado 2500HD squared off against three Ford, three Dodge and three GM trucks selected fromamong hundreds of entries.

The competition kicked off with a long day of dyno testing, where Millard posted thetop numbers (1,314.8 HP / 2,391.7 lb/ft torque). Day-two events were conducted atBandimere Speedway in western Denver. Joel Saunders and his 2006 Dodge Ram2500 won the 1/4-mile drag racing competition (11.267 seconds @ 125.62 mph). Thefive-ton trailer pull took place in the afternoon, where Rocky Horn and his 1997 FordF-350 powered by a Cummins engine finished on top (10.244 seconds @ 72.38 mph).

With the field narrowed to five, the final challenges included a 150-mile fuel economy

test. A 50,000-pound sled pull was held north of Denver at Keenesburg Fairgrounds.When the dust cleared following this final event, points were calculated and the driversassembled for the awards presentation.

Newly Tolf and his 2004 Chevy Silverado 2500 HD tied for fourth with Andy Parkerand his 2008 Ford F-350 Super Duty. The fuel economy test served as the tie-breaker,and Parker was awarded fourth and Tolf fifth. Saunders earned the third-place trophy,Dustin West and his 2005 Dodge Ram 2500 captured second and Horn was namedthe 2011 Diesel Power Challenge champion, earning $500 in AMSOIL products andrecognition in the pages of Diesel Power magazine this fall.

AMSOIL is the Exclusive Official Oil of the Diesel Power Challenge. Complete resultsof the competition will be featured in upcoming issues of Diesel Power magazine andwww.dieselpowermag.com.

AMSOIL Heavy-Duty/Off-Road Technical ProductManager Mark Nyholm (right) congratulates 2011Diesel Power Challenge winner Rocky Horn (left).

ks line up for the 1/4-mile drag racing

ompetition at Bandimere Speedway.

Competitors pulled a Bobcat inthe trailer pull contest.





AmericanOriginal T-Shirt

Constructed of 50/50cotton/polyester blend toreduce fading. Sizes S-3X.

14 | JUNE 2011M A G A Z I N E

C E N T E R L I N E S A N D U P D A T E S

Antifreeze


ANT1G EA (1) Gallon 10.37 30.25 39.45 32.55 42.40

ANT1G CA (4) Gallons 41.47 115.20 156.10 124.00 168.00

ANT55 EA 55-gal. Drum 541.53 1504.25 1657.70 1618.00 1783.00

ANT27 EA 275-gal. Tote 2697.75 7493.75 8288.10 8058.00 8913.00

Antifreeze Price Adjustment

Due to increased raw material costs,the price of AMSOIL PropyleneGlycol Antifreeze and EngineCoolant (ANT) has been adjustedeffective June 1.

Men’s Hoody

Black 60/40 combed cotton/polyester sweatshirt with screen-

printed AMSOIL logo features rib knit cuffs and waistband,drawcord and front pouch pocket. Sizes S-4X.

Stock # Size U.S. Can.

G2844 S 39.75 44.50G2845 M 39.75 44.50G2846 L 39.75 44.50G2847 XL 39.75 44.50G2848 2X 42.75 47.75G2849 3X 45.75 51.00G2850 4X 48.75 54.50

Stock # Size U.S. Can.

G2892 S 13.75 15.50G2893 M 13.75 15.50G2894 L 13.75 15.50G2895 XL 13.75 15.50G2896 2X 15.50 17.50G2897 3X 17.00 19.00

Quickshot®


AQSQT EA (1) Quart 13.70 20.60 26.55 22.00 28.35

AQSQT CA (12) Quarts 164.43 234.90 317.15 251.40 339.00

Quickshot ® Now Available in Quarts

AMSOIL Quickshot® (AQS) premium fuel additive is now available in quart sizes.

Holiday Closings

The AMSOIL corporate headquarters and U.S. distribution centers will be closed Monday, July 4 for Independence Day.The Edmonton and Toronto distribution centers will be closed Friday, July 1 for Canada Day.





No matter what level you’re playing atyou’ll want to protect your investment

with AMSOIL synthetic two-strokeand four-stroke oils, filters and

performance products.www.amsoil.com


1.877.290.0135



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AMSOIL INC., 925 Tower Ave., Superior, WI 54880 • 715-392-7101 • Printed in U.S.A.© 2011, AMSOIL INC. All rights reserved. The AMSOIL logo is a registered trademark of AMSOIL INC. www.amsoil.com June 2011

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(Discover in U.S. only)Minimum 10%Post-Consumer Fiber

Z-ROD™ Synthetic Motor Oilis formulated for use in gaso-line- powered vehicles 2003and older, offering excellentwear protection for applicationswhere the extra protection of ahigh-zinc formula is desired.



amsoil magazine june 2011

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