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June 2016 ©2015 Bytemark All rights reserved.

An Integrated Mobile Ticketing Experience June 2016

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June 2016 ©2015 Bytemark All rights reserved. 2

Bytemark - Introduction

§  Focus - Mobile Ticketing & Payments

§  Industries - Transit, Tourism, & Events

§  Delivery Methods - Mobile Apps & Web


Bytemark Platform Mobile Apps

§  iOS §  Android §  Windows

Back Office §  Product Management §  Reporting §  Customer Service

Consumer Web §  Account management §  Ticket purchasing §  Marketplace

Fare Inspection §  Handheld §  Vehicle §  Point of Sale


Payment Gateway

Bytemark has built its own secure payment gateway §  PCI Level 1 Certified

§  Multiple processor support


Bytemark is an Experienced Systems Integrator

Capital Metro’s (Austin, TX) project involved integrating with the following systems:

Smartcards and Magstripe Cards

ACS Xerox In-Vehicle Units

INIT PROXmobil2

Validators for 2D & NFC

CapMetro Internal Web

Team

ATIS & PASS Systems

Mobile Gateway/Routers


NY Waterway Statistics & Operator Perspective


NY Waterway Mobile Ticketing

§  Problem ¨  Needed an affordable mobile ticketing application that was large and versatile

enough to handle: u  Large Volume Transactions

u  Alerts and Notifications u  Scheduling

u  GPS and Trip Planning


Mobile Ticketing Benefits

§  Reduced the Cost of Sales ¨  Allowing customers to self-serve tickets moves sales from the ticket office, on-board or at vending machines,

massively reducing the cost of sales, expanding sales capacity and increasing headway. ¨  Reduced operating expenses associated with handling of cash

¨  Less vulnerable to pilferage

§  Time Saving ¨  The NY Waterway customer app remembers previous trips and payment details, making it possible to buy a

ticket in seconds. No usernames or passwords to remember means that it is accessible for any customer. ¨  Paper tickets are easily lost and damaged

¨  No more waiting on lines


NY Waterway Mobile Highlights

§  50% of NY Waterway tickets are mobile

§  Over 7 million tickets used on mobile

§  180 thousand users to date

§  Better understanding of customer demographic

180Thousand Users

$55MFares Processed


Accomplishments and statistics for first four years of service 2012-2015

▪  1 million mobile tickets purchased by NY Waterway after 16 months of service, making it the fastest transit ticketing app to reach that milestone.

▪  $4.5 million in fares processed in 2012.

▪  $10.1 million in fares processed in 2013

▪  $13 million in fares processed in 2014

▪  $18 million in fares processed in 2015

Mobile Ticketing Adoption Example


Mobile Ticketing Technology


Validation Options

Visual/Animated Electronic

Physical

Near Field


Animated Background:!Origin/Destination or Other Relevant Text Like Ticket

Month

Quantity & Type displayed on top of:!-Animated Watermark -Interactive Element

-Enlargeable QR Code

Activation / Balance"Secondary Text

Multimodal Tickets


Offline Flexibility Saving Tickets To Your Device §  Lets you view and use your tickets offline §  Helps you quickly activate and reactivate

tickets in regions with a poor data reception

Saving To Your Cloud Account §  Requires you to have an online connection

to view and use your tickets §  Allows passes to be viewed and used from

multiple devices

Users Control Where Tickets Reside


Alerts & Notifications

Smart Tile Alert Advisory List Advisory Details Alert Settings


Data Empowers Agencies Data collection from mobile is unprecedented.

§  Geoanalytics §  Purchase Location §  Ticket Activation Location

§  Destination

§  Customer Demographics §  Language

§  Predicted age & gender §  Trends based on other apps they have

§  Respectful of privacy considerations

§  App Usage Insights §  Is the information you present inline with your

customers’ behaviors?


Future Mobile Enhancements


4.0 Suite of Apps •  Enhanced usability based on

user feedback

•  Efficient interface for easy activation & validation

•  Integrated trip planning tools

Mobile 2.0 Mobile 4.0


Advanced Trip Planning §  Bytemark has partnered with journey planning leader HaCon to offer

advanced trip planning in our apps: §  Features include door-to-door planning, live bus tracker, connections, and curated maps


An Integrated Mobile Ticketing Experience

June 2016

an integrated mobile ticketing experience - ferry safetyferrysafety.org/documents/2016...

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