an update on ivrach community _june 2013
DESCRIPTION
Updated overview on iVrach.com - professional community for Russian speaking physiciansTRANSCRIPT
June 2013
AN UPDATE ONOUR COMMUNITY
Physicians (Russia and FSU countries)
Average daily visits
Monthly audience usage (MAU)
The largest age group
OUR COMMUNITY AT A GLANCE
30%
80 000
2 500
35+ years old
Source: http://www.alexa.com/siteinfo/ivrach.com#, snapshot on 30.05.2013
GENUINE PHYSICIANS’ ENGAGEMENT
Our average visit duration30 min.
Our average number of pages per visit
28 pages
iVrach.com community members engagement in comparison with a competitor
WE ARE A MEMBER OF A GLOBAL ALLIANCE
OUR PARTNERS AND CLIENTS
OUR OFFER
FOR PHYSICIANS FOR THE INDUSTRY
Peer communication and
collaboration
Professional news and information
Fast growing physicians’ community
eCME Platform
eDetailing tools
A CASE STUDY
A product on mature market with high competition level, no field force activity
Main objective - to engage TA with the key selling messages through 10 000 contacts over 6 month period of time
12 477 contacts were generated (124% of target) 10.6% - campaign engagement rate 10.2 min – average time per contact Physicians’ requests for additional information were collected throughout campaign.
These will become a basis for next campaign design to tailor it to TA needs
PROJECT
OUTCOME
DESCRIPTION
