ana aslan antiaging resort
TRANSCRIPT
“A h
ealt
hy w
ay o
f ha
ppy
livi
ng”
Team Assets:
- Experience with strategic planning and visioning - Project management skills
- Comfortable searching out information - Competitive Analysis experience
- Comfortable with public speaking - Experience with political lobbying
- Experience with working with media - Contact with local government
- Socially connected with people in the field - Knowledge of funding sources
- Experience with grant and proposal writing - Ability to offer insights from lived experience
- Skilled at working with others - Ability to contribute financially
- Ability to offer time - Experience facilitating groups
- Fundraising experience - Presentation or public speaking skills
The Company:
“Ana Aslan Antiaging Resort”
Shareholding: 55% Romanian, 45% German
Economical Code: Other Tourism Activities
HQ: Municipality Building Ch.5, Chiliile, BUZAU
Tel/ Fax: +40 374 01 01 01
E-mail: [email protected]
Web: www.antiaging-resort.ro
Assets:
• 2.36mil sqm building land& forest
• 12 Ha lake
• 1 Dam
• 18km roads
• 2 Brands: “Ana Aslan Health Park” & “Ana Aslan Antiaging Resort”
• 1 Concept: “Preventing, healing and treating the causes & effects of
aging through allopathic methods, homeopathic medicine and
alternative therapies”
Management Team:
CEO- Kai Braun
CFO- Gerald Mauerhofer
Project Management- Anamaria Popescu
Chief Architect- Keith Kelly
Legal Affairs- Catalin Craciunescu
Media& Promotion- Dan Popescu
“Coming together is a beginning.
Keeping together is progress.
Working together is success. “
Total Investment Value: 1.2bln €
Covered by investors directly: 500mln €
Covered through PPP: 180mln €
State participation through PPP: 120mln €
Open to other investors as stand-alone or joint venture: 400mln €
50
Medical Clinics
400
Luxury Elderly Homes
250.000
Foreign Tourists
Unique Mix of
AMENITIES
250
New Holiday Homes
5.000
Direct Employees
30.000
Indirect Employees
400.000.000 €
Resort TO/ Year
100
New Companies
5000
Accommodations
“A healthy way of happy living”
GLOBAL • Your company will ensure a good international representation of Romania and of your homeland in Romania and abroad. • You can reflect on your business an international expertise in Antiaging Medical Tourism • You will profit directly from the recognition of the resort as a platform for international benchmarking in antiaging medical research; NATIONAL • You will be contributing to your national growth and Romania’s industry consolidation, and directly to local industry; • You recover quick the investment due to Romanian investment incentives; • As Romanian company, you may apply for EU non-refundable financing; • You contribute to the creation of 5,000 direct jobs and 30,000 indirect jobs; • Stimulate the growth of other industries both horizontally and vertically • Your company will be recognized for the investment objectives in the sense of sustainable development • You will be rewarded for contributing to the recognition of the Romanian values SOCIAL • You will play an important social role by reducing unemployment and easing the pressure on local budgets • You may be a leader in promoting a healthy lifestyle and prevent age diseases • You educate the population towards environmental protection • You can encourage and fund the studies of talented young people • You contribute to the promotion of the Romanian cultural and scientific values • You can trigger the revival of local traditions PRIVATE • You profit from the trendiest industries (antiaging research, integrated care, sustainable tourism, bio-agriculture) that provide the quickest return on investment compared with other industries. • You benefit directly from a powerful brand. • You collaborate with the best in the branch • You reduce the operating costs • You can hire highly qualified medical staff at affordable salaries • You gain from the skilled and flexible middle management staff • You have a direct competitive advantage from the international recognition of Romanian specialists in healthcare - Geriatrics
“Any doctor will admit that any drug can have side
effects, and that writing a prescription involves weighing the
potential benefits against the risks.” Mark Udall
“A healthy way of happy living”
Fastest Growing Industries
The concept of “Ana Aslan Antiaging Resort”
is resulted from a comprehensive Competitive Intelligence Report (“Business & Lifestyle Trends 2005-2030”).
The project brings nothing new but the combination of several success factors: fastest growing industries+
best location+ Romanian’s traditional values & knowledge.
Fastest Growing Industries (growth order):
1. Medical Research (antiaging branch)
2. Medical Services (outsourcing branch)
3. Medical Tourism (spa/ wellness branch)
4. Green Energies (natural sources, recycling)
5. Real Estate Development (spa real estate)
6. Adventure Tourism (all branches)
7. Eco& Agro Tourism
Purest Natural Environment:
1. Air Purity
2. Water Quality (lake, mineral springs, groundwater)
3. Natural Resources (salt, mud, springs)
4. Land Resources (grassy meadows, medical plants, wood, forest products,
hunting reserve, fishing pond, reeds and bulrush)
5. Climate Conditions (summer/ winter averages of temperature, wind, humidity,
sun)
6. Landscape (the area is spread over 6 mountains and lake, cave, riverbeds,
exposed salt)
7. The average age of inhabitants is 67 yo (migration rules do not apply)
Romanian Traditional Values & Knowledge:
1. Geriatrics
2. Spa/ Wellness
3. Adventure Tourism
4. Untouched Landscapes
5. Hospitality
6. Creativity
7. Traditional Natural Remedies
“A healthy way of happy living”
Medical Services
Tourism
Green Living
Energy& Utilities
Building
Sports/ Active Hobbies
Farming
Science
Entertainment
•Research& Development
•Critical Medicine
•Plastic Surgery/ Dentistry
•Alternative Therapies
•Spa/ Wellness
•Hotels & Restaurants
•Themed Tourism
•Eco& Agro- Tourism
•Recycling
•Green Energies
•Green Building
•Sustainable Development
•Outdoor Sports
•Sustainable Fishing& Hunting
•Bio- Food
•Bio- Drinks
•Medical Plants
•Forest Products
•Outdoor & Indoor
All industries targeted have a growth rate of 12-28%/ year!
1. The global anti-aging market for the boomer generation
was worth $162.2 billion in 2008. This should reach $274.5
billion in 2013, for compound annual growth rate (CAGR)
of 11.1%.
2. The disease segment generated $66.0 billion in 2008. This is
expected to grow at a CAGR of 12.5% to reach $119.2
billion in 2013.
3. The appearance segment generated $64.4 billion in 2008.
This segment should increase to $105.4 billion in 2013, for a
CAGR of 10.4%.
We analyzed the sub sectors:
• Medical Tourism
• Wellness and Spas
• Nursing and Elderly Care
• Research
• Diagnosis Services
“A healthy way of happy living”
ANTIAGING TRENDS
1. The "Feng Shui’d" Gym
2. A Star (Therapist) Is Born
3. Wellness, Wellness, Wellness
4. Luxury Detox and Luxury Boot camps
5. Spa Real Estate Mania
6. Taking Sleep Seriously… Especially if you Want to Lose Weight
7. Fertility Tranquility
8. Hydro and Thermal Super-Experiences
9. Natural Spa Explorer
10. Plug-in or Unplug: It’s up to anybody
Like it or not, "antiaging" now has a number of quite different common
meanings and connotations. Each is championed by a particular group or
loose coalition of interests, but advocates for these groups have a way of diving
into the fray without defining their terms. This makes reading about anti-aging
techniques, technologies, medicine, products, and debates very confusing for
the newcomer.
For us is just: “a healthy way of happy living”.
“A healthy way of happy living”
Location:
•172 km from Bucharest (Otopeni International Airport)
•127 km from Brasov
Access routes:
•Bucharest- Buzau- Manzalesti- Chiliile- AAAR (E85-DJ 203K-DC222)
•Bucharest- Buzau- Berca- Chiliile- AAAR (E85-DN10-DJ 102F/ DC94)
•Bucharest- Buzau- Lopatari- Plaiu Nucului - AAAR(E85-DJ 203K-DC160/ DC94)
•Brasov- Nehoiasu - Gura Teghii- Plaiu Nucului - AAAR(DN10-DJ 203K/ DC94)
Altitude: 800- 850m
250Ha of untouched nature, centered on a 12Ha lake, with a balanced thermal comfort between summer/winter,
with salt deposits and mineral springs, and one of the purest airs in the world,
the area is ready to accommodate the most sustainable resort development of Romania.
In a radius of 25km you can find the most unique natural & cultural monuments of Europe.
Note (Status as 23.06.2011)
Red means business sold 100%
DJ203K
DJ1
02F
White means Road financed 100% by MDRT (Ministry of Regional Development & Tourism) Orange means Road under Approval Yellow means Road under Feasibility Study
In the Resort, all the roads are covered by rubber-asphalt mix
BR
AS
OV
BR
AS
OV
/ B
UZ
AU
BUZAU
“A healthy way of happy living”
A land with strange name ”Luana’s Land” hides troubling remains , unresearched by archaeologists: hermitages and cave dwellings, traces
of ancient unknown writings, encrusted in rock, and drawing showing a cosmic battle. Giant skeletons discovered at the base of apple
trees with huge fruits.
With the stones that change shape and color. With the unexplained inhabited outer cave, with "living waters“ and "dead waters". With the all-
healing cures and long life living. A dazzling sun, a sky map of the universe and the mysterious blue haze.
With the burning grounds and spitting sludge. With amber, with salt and bottomless lakes and floating islands …
“A healthy way of happy living”
Dacian Therapy includes: *Music therapy
*Dacian herbs *Surgery
*Holistic vision *Priestly Medicine
*Chromo therapy *Energy Symbolism
*Analogies with Egyptian medicine *Similarities to the Pythagorean doctrine
*Other curative mineral elements *Analogies with oriental medicine
*Magic medicine *Mineral and thermal waters
Dioscorides, Greek physician who accompanied
the Roman Emperor Traian in the second war with the
Dacians, wrote a treatise on medical botany, ”De materia
medica”, in which he presented to 21 herbs used by the
Dacians in various diseases.
Among them: Boudhathala (ox tongue, diaphoretic action); Cinouboila
(Brion, in wound healing, diuretic); Coadama (limbarita, soft calming the
itching, healing); Coicodila (grass sores, diuretic, purgative); Dielleina
(henbane, used Dacians as an analgesic, sedative, hypnotic,
antispasmodic) Diesema (candle, and astringent in diarrhea anti
peristaltics) Diodela (yarrow, used as a tonic, haemostatic, anti-asthma,
laxative, calming of abdominal pain); Mizela (thyme, effect anti-diarrhea,
antispasmodic, diuretic), Hall (ciumafaia contains alkaloids like
hyoscyamine and scopolamine); Riborastra (burdock, diuretic,
hypoglycemic, antiseptic, laxative, soporific, depurative)
Archaeologists have found that
were using both the Geto-
Dacians plants and mineral
remedies. Limestone dust was
used as haemostatic, sea
sponges dried and spray were
sources of iodine, and
numerous pottery contained
volcanic ash, brought by Greek
merchants from Etna, Stromboli
and Vesuvius. Sprinkled on
wounds, the ash to dry,
accelerating healing.
The ancient inhabitants of a city had capture and
filtered the water source at the point called Tau. Upon
entry into the great reservoir of stone and wood, water
passed through a sieve, and then was filtered through
layers of gravel and sand. Captured after this
purification was stored in tanks dug into the rock, as is
that of Blidaru. A system of pipes, made of clay tiles,
carry water to the city. Such systems have been
discovered after 1950 in several Dacian settlements
Buzau Mountains. The Dacians are rubbing the cloths
with sand and wash with alkaline soil (a kind of primitive
soap) and wine. So are the clothes sanitized with
wormwood and lavender, and hair and beard sheared
with curved knives.
“A healthy way of happy living”
The human psyche is structured over a period of time measured in seasons and decades.
Also the relative structure, under a continuous influence through self - society, supports hardly any change, since it involves an effort to adjust them so far. Therefore, changing as hyper-implication, with penetrating etiological factors, may emerge in psychosomatic diseases.
By setting elements of these two factors, we must reconsider: - the roots of the earth; - the biological and cosmic rhythms; - avoiding standardization; - unlimiting the growth of individualization.
00- 10- Adapting to Earth
10- 20- Adapting to Society
20- 30- Exploring the Self
30- 40- Confirming the Values
40- 50- Enjoying Life
50- 60- Material Sharing
60- 70- Life Experience Reloading/ Filling Gaps
70- 80- Spiritual Sharing
80- 90- Writing Down Conclusions
90-100-Mentoring
Living in the rhythms of nature…
ROMANIA must be reborn as TRENDSETTER.
We claim the recognition of the intellectual property entitlements of traditional
knowledge holders who share their secrets for new products and treatments.
Developing the economic wellbeing of people at the local level & rising the
perception of national values.
Ana Aslan’s Original Method in numbers
“Adding life for the years,
not just years to a life” Ana Aslan
An
tia
gin
g T
ren
ds
Preventing
Curing
Healing
Causes of Early Aging
Effects of Aging
Appearance
Disease
Fitness
Allopathic Methods
Homeopathic Medicine
Alternative Therapies
Social Taboo: few people/ nobody should know you did something against aging
Time Management: combining health with holiday
Financial Management: emerging markets are cheaper (for insured and uninsured)
Luxury Market Trend: investing in spa real estate
The concept of aging has changed.
No longer do retirement, seniors, frail and elderly, apply. Now the negative
image of the inactive, dependent elder is making way to the active,
involved, healthy, wealthy and eternally young individual who has
meaning and purpose in their latter years.
PHYSICAL ANTIAGING
We all want to live longer, but we want to live with good quality of life. Improving and maintaining our
health, our youthful vitality, and recapturing what time has tried to wear out is what antiaging resort
is all about.
Many people allow the aging process to progress and make them look and feel “old”. Their health
declines and degenerative processes degrade their vitality. Their body fat increases making them
look fatter, while their muscle mass decreases weakening their strength. They lose their flexibility,
their energy decreases and they have a hard time doing what they used to be able to do. Their
mental clarity becomes foggy and their sex drive lessens.
MENTAL ANTIAGING
There are many actions that improve
one's mind and emotional health.
Encouraging a lifetime of positive
thinking, a motivational spirit, and a
passion for maintaining proper health is
imperative. There are many mental
antiaging programs available to
individuals that can boost our self
esteem, improve their self worth, and
help increase our self confidence. There
are a few herbal products that can help
and many prescription medications. The
combinations are knowledgeable about
these options and able to improve our
mind as well as our body towards better
health.
Keeping the spirit awake is essential.
“A healthy way of happy living”
Re
sort
Tra
ve
l Tr
en
ds
Location
Nature
Amenities
Nutrition: bio food trends- eating & drinking
Outdoor Living: plenty of outdoor spaces and nature
Active Holidays: relax by doing
Personal Development: cultural, spiritual, social
Isolated+ Easy Access
Architectural Comfort
Unique Landscape, All seasons
Green Development
For relaxation
For entertainment
For adventure
For hobby
For whole family
“Old age” is being postponed in today’s society,
as many 50-64 year-olds are just as active (or
more active) as many of their younger
counterparts. In fact, boomers are driving the
health club and gym service market and most
consider fitness an essential part of health
maintenance. 79% of boomers see this time in
their lives as a time to be more active and
involved in a variety of activities.
“Ana Aslan Antiaging Resort” believes in its projects
as a way of developing the local inhabitants, helping to fix
populations to different regions, a sustainable development for the
country and for the consolidation of Romania as a unique tourism
destination, where quality is the key word.
“A healthy way of happy living”
Gre
en
& S
ust
ain
ab
le T
ou
rism
Land Development
Nature Preservation
& Use
Green Amenities
National Environmental Strategy
Municipality Benefits
Developer’s Benefits
Tourists& Residents Benefits
Land Occupancy 10%
Rustic Mountain Architecture
Eco-friendly Infrastructure
Green Energies
Wood & Stone Buildings
Wind & Soundproof Zoning
Natural Trails protecting Habitats
Sustainable Hunting& Fishing
Natural Living & Acting
“Many developers fear that following a green agenda
will delay project schedules and raise costs....The
reality, however, is that well-executed green
development projects…perform extremely well
financially. In fact, even though many of the leading-
edge developers … have strong environmental
backgrounds and ideals, the financial rewards of
green development are now bringing mainstream
developers into the fold at an increasing pace. It is
possible --indeed it is the norm--to do well financially
by doing the right thing environmentally. For example,
project costs can be reduced, buyers or renters will
spend less to operate green buildings, and developers
can differentiate themselves from the crowd--getting a
big marketing boost. .
Benefits of Achieving the Green Development Standard to...
The Municipality The Developer Investors
Preservation of green space Gain valuable promotion and advertising Reduce operating expenses
Less traffic congestion Third-party environmental verification Value of community amenities
Natural resource conservation Differentiate the development Healthier living for tourists and residents
Less water and air pollution Potential local incentives Pride in purchasing in a designated green community
Quicker application process Quicker application review process Potential financing incentives
Show leadership in the community
“A healthy way of happy living”
Five stars= the best in luxury and convenience.
“Ana Aslan Antiaging Resort” will achieve excellence in every facet of medical service, hospitality and amenities. The
facilities will be known for their superb craftsmanship in architecture, landscaping, interior design, and exquisite taste. This
elegant ambience will carry throughout the rooms, lobbies, facilities, and outer grounds.
The listed awarders ware carefully chosen, based on their reputation and quality requirements.
The Benefits of being Star Graded
A quality graded establishment offers substantial consumer confidence.
Graded establishments may use the awarder logo (star) in all their marketing material.
All graded establishments get a free listing on the awarder’s website.
Only graded establishments and conference venues have the right to advertise in the official
awarder’s health services& accommodation guide.
Grading gives organizations a competitive advantage.
Grading is a constant quality control tool as customers can call the customer feedback centre
The awarders extensively market star grading directly to consumers, tour operators and travel
agents.
Graded establishments may display the awarder’s plaque an internationally recognized star
rating outside their premises.
Graded properties will receive a valid certificate for display inside their premises.
The awarders Customer Feedback System will provide comprehensive consumer feedback
received about their establishment.
“A healthy way of happy living”
Advancements in medical care and increasing ease of traveling between
countries, have made Medical Tourism a wide spread phenomenon. Medical
tourists these days, come from all walks of life. They share a common desire for an
affordable, high quality medical treatment or surgery, that is beyond their
financial means, or sometimes completely unavailable, at their home land.
Medical Treatment Abroad is an attractive solution for a variety of reasons:
(1) The concept of receiving a better quality treatment, for a fraction of the cost in the patient's own country, is attractive to many. Combining with travel and pleasure comes as a bonus.
(2) Patients can get a medical procedures or treatments abroad, which are not available locally.
(3) For patients in countries, where government regulated health insurance, is not a standard, Medical Tourism is often the only possible solution to afford and receive the treatment.
(4) In many cases, especially when patients are 'under- insured' in their home country, receiving the treatment in Israel, is a cost effective option.
(5) Citizens of countries with what is known as, 'rationed' health care, particularly Canada and the United Kingdom, can be subjected to a lengthy waiting period, for procedures that are classified as 'non- emergency'. In many cases, those patients can have the procedure done immediately, in a country which suffers less from 'systems overload‘.
“A h
ealt
hy w
ay o
f ha
ppy
livi
ng”
Still thought to be a luxury, single-patient hospital rooms are now
becoming more commonplace. The hospitals are designing emergency
departments and intensive care units to allow for more patient privacy.
While the up-front costs may seem high, the hospitals are finding that the
practice may end up saving money and increasing capacity.
Our medical accommodation rooms are designed to reduce infections and room falls. We put the latest hospital room technologies at the patient's bedside to lower risk of healthcare errors. Acrylic room fixtures, radius wall corners, anti-microbial
room fabrics are evidence based design components installed in our medical facility. Our goal has always been to deliver a safe healing environment for our hospital patients, their families and our healthcare staff. Since most patients recover more quickly as they restore their independence to move about and do for themselves, AAAR knew it was paramount to address patient safety issues when designing our healing environments. Typically, hospital falls occur most often when patients are alone in their rooms or when the patient attempts to get to the bathroom. In our room, we've addressed the following patient safety issues: *Our patient's bed is located on the wall closest to the bathroom to ensure the patient never has to cross open floor. *Our liberal use of ergonomic grab bars throughout the wellness environment also aid in patient safety. *Wellness bathrooms feature flush shower thresholds with one-piece acrylic showers which proved to be safer than traditional tile showers.
*The in-room lighting is controlled by the patient's pillow switch to reduce falls and injuries due to room darkness.
“A healthy way of happy living”
“A healthy way of happy living”
“Ana Aslan Antiaging Resort” is located in Buzau Mountains- ROMANIA.
It spreads over 250Ha. The project values 1.2bln EUR.
An unique mix of amenities for medium & high budget families who praise life & health.
We will challenge together the 1st place as “World Antiaging Tourism Destination”.
• You are invited to join the most ambitious project Romania’s in Medical Tourism
• You can choose the way: as a stand-alone business, as shareholder or as joint-venture
• There is no limit imposed to your investment.
• You can be assisted by our team in the business implementation process.
• You benefit directly from the image of a high impact project.
• You have free permanent access to market data and creative solutions.
“A real ambition to grow…”
World
Antiaging
Tourism
Thank you for considering our project a real opportunity.
We are ready to support your Business Development with all necessary details.
Anamaria Popescu
Anamaria Popescu
Project Manager
Tel: +40 744 744 744
E-mail: [email protected]