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Anaheim Convention Center

DEPUTY DIRECTOR SALES & SERVICES

Anaheim, CA

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ABOUT THE ANAHEIM CONVENTION CENTER The Anaheim Convention Center (ACC) reigns as the largest exhibit facility on the West Coast, having hosted such large, well-attended events as the NAMM Show, Disney's D23 Expo, BlizzCon and Natural Products Expo West. Originally opened in 1967, the ACC currently spans 53 acres and offers 1.8 million square feet of functional space and many dynamic features. Already an IAVM Venue Excellence Award Winner, the ACC was recently received one of EXHIBITOR Magazine’s 2020 Centers of Excellence Award. For more information, click here. The Anaheim Convention Center first became a meetings and conventions destination in 1967, and the original construction consisted of the domed Arena, which stands on Katella Avenue, an Exhibit Hall and Meeting Space. Since those early days, the Anaheim Convention Center has completed a total of seven expansions plus several cosmetic renovations to update the Convention Center. Five of the major expansions provided additional exhibit hall and meeting room space. While the 5th expansion, completed in January 2000 resulted in a complete transformation of the Anaheim Convention Center and surrounding campus, the 6th expansion, completed in January 2013, was the Grand Plaza, a 100,000 square feet of exterior space offering meeting planners the opportunity for large outdoor gatherings including alfresco dining, concerts, receptions, exhibitions, meetings and more. The Grand Plaza's singular design makes it unique among outdoor event venues and extremely versatile to accommodate almost any event. The Anaheim Convention Center had the grand opening of the 7th expansion, referred to as ACC North, on September 26, 2017. This expansion is situated on what was formerly car park 1, added 200,000 square feet of flexible space, which can be used for exhibits, meeting rooms or ballroom functions and includes a parking structure with 1,350 spaces. This expansion increases potential exhibit space beyond the 1 million square foot mark cementing the position of the Anaheim Convention Center as the largest exhibition facility on the west coast of the United States. Lobby Areas for Registration & Pre-function Activities

The main lobby area soars 190 feet to the top of the highest spire. The Anaheim Convention Center's pre-function areas total 200,000 square feet, offering limitless possibilities for dramatic meeting themes and show decoration.

Exhibition Space

The Anaheim Convention Center with 1.15 million square feet of exhibit space is the largest exhibit facility on the West Coast. All halls are directly accessible from spacious lobby/registration pre-function areas. ACC North with 200,000 square feet of exhibit space is connected to the other halls via an enclosed temperature controlled bridge to the second level of the main building. Click here to view the map.

Meeting & Ballrooms

All the meeting and ballroom space in the Anaheim Convention Center has been newly constructed. Space totals 130,000 square feet which conveniently occupies the 2nd and 3rd levels, directly above the exhibit halls.

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Meeting & Ballrooms (continued)

In keeping with the industry trend which places an emphasis on more meeting rooms, the meeting space of the Anaheim Convention Center is directly above the main entrance. Dedicated registration/prefunction areas open balcony-style onto the atrium towers. Attendees enjoy views through the glass walls, down Convention Way and across Katella toward Disney's theme parks. The Katella Terrace at ACC North overlooks Katella Avenue and gives an uninterrupted view of the Disneyland fireworks. Meeting and ballroom space is flexibly designed to accommodate almost any size meeting. Moveable walls divide spaces into small break out rooms, or can be folded away for general sessions. The ballroom is one of the largest available in any convention center, 38,058 square feet. The Anaheim Resort

The City of Anaheim, Disney and Visit Anaheim have pooled their resources to create the Anaheim Resort. Every inch of the 1,100 acre Anaheim Resort district have been transformed. Both Disney parks; Disneyland and Disney's California Adventure, the Anaheim Convention Center and the convention hotels are enveloped by the lush gardens of the new resort environment. The landscaping, pedestrian avenues, traffic thoroughfares, signage and infrastructure have been entirely recreated. The metamorphosis of Anaheim offers visitors a fresh upscale ambiance with the creation of the Anaheim Resort. ABOUT ANAHEIM, CA With over 25 million visitors per year, Anaheim is best known as home to the Disneyland® Resort, featuring Disneyland® Park and Disney California Adventure® Park, and there are many more unique places and ac�vi�es to explore a�er a visit to the Magic Kingdom. Anaheim con�nues growing, evolving, and flourishing as a dynamic des�na�on with its own cultural footprint in the arts, cuisine, entertainment, sports, and recrea�on. With its central loca�on, Anaheim is a convenient gateway to O.C.’s 42 miles of Pacific Ocean coastline, luxury shopping, championship golf courses, and the ideal terrain for hiking, biking, running, and sunning. For more informa�on on Anaheim, please visit visitanaheim.org.

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POSITION SUMMARY

The Deputy Director Sales & Services will have overall responsibility of the Convention Center Sales and Services Division. Will lead all front of house, client facing departments and partners including:

• Event Services • Sales/Booking/convention

contracts

• Box Office • Parking

• Partners (Aramark, PSAV, Smart City, etc.)

Oversee lease agreement contract negotiations (client and/or CVB). Coordinate activities with other divisions, departments, in-house partners and outside agencies so the convention center maintains a superior level of customer service and overall revenue expectations. Development of policies, procedures, and programs for exceeding customer and operational goals. Reports to the Executive Director of Convention, Sports, & Entertainment (see attached org chart). ESSENTIAL FUNCTIONS:

The following functions are typical for this classification. Incumbents may not perform all of the listed functions and/or may be required to perform additional or different functions from those set forth below to address business needs and changing business practices.

• Assume management responsibility for all services and activities of the Convention Center Sales and Services Division including sales and booking, event services, box office, and parking services and activities.

• Manage and participate in the development and implementation of goals, objectives, policies, and priorities for assigned programs; recommend and administer policies and procedures.

• Monitor and evaluate the efficiency and effectiveness of service delivery methods and procedures; recommend, within departmental policy, appropriate service and staffing levels.

• Direct staff to ensure a smooth, efficient transition of clients from contracting through event completion. • Establish and maintain exceptional customer service and guest satisfaction in all areas. • Plan, direct, coordinate, and review the work plan for assigned convention center staff; assign work activities,

projects, and programs; review and evaluate work products, methods, and procedures; meet with staff to identify and resolve problems.

• Ensures that the responsibilities, authority and accountability of all direct reports are defined and understood. • Evaluate performance of direct reports for compliance with established policies and objectives of the department

and contributions in attaining objectives. • Select, train, motivate and evaluate personnel; provide or coordinate staff training; work with employees to

correct deficiencies; implement discipline and termination procedures. • Participate in the development and administration of the division's annual budget; participate in the forecast of

funds needed for staffing, equipment, materials, and supplies; monitor and approve expenditures; implement adjustments.

• Manage revenues and ensure a balanced variety of events through selling, negotiating and executing booking contracts; control the master booking schedule; act as consultant to sales personnel regarding major tenants and prospects.

• Maximize revenue potential in rental negotiations. • Maintain excellent relationships with hotel partners. • Administer facility contracts; monitor and ensure compliance with contract provisions; administer other vendor

and service company contracts including but not limited to catering services, technology services, business center, audio visual and rigging services.

• Participate in selling and service site tours and all other sales functions. • Attend City Council Meetings. Create and present staff reports at City Council meetings.

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• Work closely with Visit Anaheim in the development and implementation of both short term and long term sales and marketing efforts.

• Partner with Visit Anaheim in promoting, marketing and selling the Convention Center as a premier facility and destination.

• Serve as a liaison for the Convention Center Sales and Services Division with other divisions, departments, and outside agencies; negotiate and resolve significant and controversial issues.

• Serve as staff on a variety of boards, commissions, and committees; prepare and present staff reports and other necessary correspondence.

• Responsible for developing, maintaining and enhancing a positive and effective image of the Convention Center through the building of productive relationships with guests, clients and industry partners.

• Represent the facility at meetings, trade shows, and conferences for events, sponsorships, community outreach and appropriate related industry groups.

• Provide responsible staff assistance to the Executive Director of Convention, Sports, & Entertainment; conduct a variety of organizational studies, investigations, and sales and event related competitive market studies; recommend modifications to convention center programs, policies, and procedures as appropriate.

• Attend and participate in professional group meetings; maintain awareness of new trends and developments in the field of convention center sales and services operations; incorporate new developments as appropriate.

• Respond to citizen inquiries and resolve difficult and sensitive complaints. • Perform related duties as assigned and required.

QUALIFICATIONS:

Experience and Education: Ten years of increasingly responsible experience in public assembly facility management, including at least two years within the top two levels of administration with responsibility in the areas of sales and/or event management, supplemented by a Bachelor's degree from an accredited college or university with major course work in facility management, business administration, public administration, or a related field. An equivalent combination of experience and education sufficient to perform the essential job functions and provide the required knowledge and abilities is qualifying. Knowledge of: Operational characteristics, services, and activities of a convention center sales and event services programs; comprehensive understanding of financial management of convention centers from both revenue and expense perspectives; principles and practices of facilities management; principles and practices of program development and administration; organization and management practices as applied to the analysis and evaluation of programs, policies and operational needs; modern and complex principles and practices of the convention/trade show industry; services program development and administration; public administration theory, principles and practices and their application to a wide variety of convention center programs; principles and practices of real estate, general law, leasing, and fiscal planning; pertinent legal and contract requirements; principles and practices of municipal budget preparation and administration; principles of supervision, training, and performance evaluation; pertinent federal, state, and local laws, codes and regulations. Working knowledge of EBMS software. Demonstrated knowledge, expertise, and interest in current convention/conference center industry processes and standards. Ability to: Oversee and participate in the management of a comprehensive convention center sales and event services program; oversee, direct, and coordinate the work of lower level staff; select, supervise, train, and evaluate staff; participate in the development and administration of division goals, objectives, and procedures; prepare and administer large program budgets; prepare clear and concise administrative and financial reports; provide administrative and professional leadership and direction to the Convention Center Sales and Services Division of the Convention Center; analyze problems, identify alternative solutions, project consequences of proposed actions and implement recommendations in support of goals; research, analyze, and evaluate new service delivery methods and techniques; interpret and apply federal, state,

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and local policies, procedures, laws, and regulations; communicate clearly and concisely, both orally and in writing; and establish and maintain effective working relationships with those contacted in the course of work. Excellent communication skills including public speaking and formal presentations (e.g. Client presentations, City Council Meetings, etc.). SUPPLEMENTAL INFORMATION:

License/Certification Required: Possession of one or more of the following certifications is desired but not required: Certified Meeting Professional (CMP), Certified in Exhibition Management (CEM), and/or Certified Facilities Executive (CFE) Environmental Conditions: Work is performed primarily in an office environment with some travel to different sites and locations; some exposure to noise and all types of weather and temperature conditions; incumbents may be required to work extended hours including evenings, weekends and holidays. Physical Conditions: Primary functions require sufficient physical ability and mobility to work in an office setting; to walk, stand, and sit for prolonged periods of time; to occasionally stoop, bend, kneel, crouch, reach, and twist; to lift, carry, push, and/or pull light to moderate amounts of weight; to operate office equipment requiring repetitive hand movement and fine coordination including use of a computer keyboard; and to verbally communicate to exchange information. SUPERVISION RECEIVED AND EXERCISED:

Receives administrative direction from the Executive Director of Convention, Sports, and Entertainment. Exercises direct supervision over management, supervisory, professional, technical and clerical staff. TOP PRIORITIES

1. Meet the internal team, ask questions and understand what is working and what needs attention. 2. Meet the Visit Anaheim team, hotel leaders, other hospitality stakeholders, etc.… begin to develop a relationship

and confidence. 3. With the first 100 days be a good listener, collaborate and assess the sales and services processes and procedures.

After the first 100 days meet with the Executive Director and begin a strategic planning process to continue sales and service enhancements that affect the client experience. Additionally, develop accountable metrics that affect the client experience and overall efficiencies.

4. Know the budget and recognize the revenue that comes in and the expenses that flow out.

If interested in learning more about this great opportunity, please use the link below to apply or send your resume to the SearchWide Global Execu�ve listed below.

Mark Gnatovic, Executive Vice President | SearchWide Global

www.searchwideglobal.com | info@searchwideglobal.com

817-789-9879 (mobile)