ANM324Project3Creatingalogoisoftenoneofthefirstjobsadesignerhastodo.Thekeytosuccessinlogodesignisclearlyunderstandingthe“image”or“brand”thatthecompanyororganizationwantstocommunicate.Alogoistypicallyusedonavarietyofsubstrates(typesofmaterial)andapplicationsfrombusinesscardstobillboards.Themostsuccessfullogosareeffectiveonanysurface.Here’smygeneralgradingcriteriaforthisproject:95---100---Logoisoriginalandcreativeandhascapturedtheessenceoftheorganization.Thetechnicalrenderingskillsareexcellentandtypographyisveryeffective.90---95---Logoisverywelldonetherearesomeminorflawsinconceptorexecution85---89---Logoisgoodbutmaynotcompletelycommunicatetheessenceofthecompanyineithertyperesonanceordesignelements80---85---Logohastechnicalanddesignissuesthatwillpreventitfrombeingeffectivelyusedonavarietyofapplications.Suchastoocomplextobescaleddownandclearly“read”.70---80---Logoisnoteffectiveiscommunicatingtheessenceoftheorganization:significanttechnicalflaws70---belowverylateworkNoteonlogocritiques:I’vegroupedthefinallogossoyoucanmoreeasilycompare.FrasierGroupBillyBowles

SarahGreening

DiegoJuarez

LeslyLopez

KelseyMoon

KyleSpencer

Lookingforaplacetoeatfishandchips?ThechallengewiththislogowastocapturetheplayonwordsinthenameCodfather,whilestillmakingthetheproductclearandappealing.Wehadagreatselectionofgraphicsolutions.Leslie’sandKyleswereespeciallyeye-catchingandresonatedaformaltone,whilestillmakingthefishafocuswithoutbeingoff-putting.The“FishandChips”textonLesly’scouldbestronger/largertomakesureataglancetheviewerunderstandsthemenufocus.Boththebowtiefishandtheredrosearesubtletoucheswhichfurtherlinkviewerstothethemovietheme.

BillyandKylehadthesameconceptbyincorporatingthepuppettheme,whichviewersfamiliarwiththedecadesoldmoviewouldget…millennialsmaybenot.Billy’sstylizedfishwasdesignedtofittheovalandasaresultit’salittlehardto“read”especiallyifyou’redrivingquicklybythebussign.ThecolorisengagingbutwithoutthewordsFishandChips,viewerswouldhavetounderstandtheplayonCodfatherandthe“foramealyoucan’trefuse”slogan.TherearetwodifferentdesignsforBilly’sCodfather…thefishversionisverycreative.Withsomeeditingandtheadditionofasimpledoteyeitmightstandaloneasatextlogo.Sarah’slogoissimple(good)andtranslateswellonallmedia.Thefishitselfiswellillustratedbutneedsalittlemorecontrasttobemorevisibleandappreciated.It’sfunandhasfamilyfriendlyappeal.Iwouldinclude“FamousFishandChips”inthelogoitself,notjustthesign.KelseyandDiegobothcreatedlogosthatwillgenerateanimmediateresponsefromviewers.I’mattractedtoDiego’s“bones”artwork…kidswouldinsistthatyoutakethemthere.Theskeletonisimagethatreflectsisomorphiccorrespondence(Gestalttheory).Youcan’ttakeyoureyesoffitbecauseit’skindofcreepyanddangerous.ThebowtiecouldbedrawnmoreaccuratelytotakefulladvantageofthelinktoTheGodfatherandnotinadvertentlybemisreadasagraphicornament.IwouldalsointegrateFish‘nChipswithintheredboundaryandconsiderusinglargertype,probablynotscriptwhichishardertoread.Kelsey’sfedoraisgreatbutmaybetherosewouldbebetterintegratedifplacedinthehatband.Thestylizedfishisrathersimplecomparedtotheillustrationofthehat…couldsomehighlightsbeaddedtothetailtoaddsomestylewithoutbeingoverdone?I’mconflictedwiththeheat/steam,whichcouldbeinterpretationas“fishy”smell..ohdear,maybejustme!Allofthelogoswerewellthought-outandexecuted.Everyonedidanexcellentjobofaddingperspectivetothebussign.Nicework!

RosenwaldGroupAzizaAtebar

ChristinaEdadiz-Herrera

JenniferLuce

OlenaSvidersky

SarahWorthington

OmarKabbani

ThisisdefinitelyarestaurantI’dliketovisit…bettheyhavesomeinteresting“specials”!Wehadsomewonderfulcreativeworkwiththislogoconcept.WhatIlookforisadesignthatclearlycommunicatestheItalianandChinesecuisines.Myfirstobservationwasthateveryoneusedtypographyveryeffectivelytoresonatethethetwocuisines.Aziza,JenniferandSarahuseddistinctivefontstocontrastthenameswithAsianandItalianstyles.Theyalsousednoodlestorepresentthesimilaringredientthat’sfoundinbothcuisines.AzizawasverycreativeinlinkingthenoodlewithCiao.Thisconnectivityandaddsvisualflowtothelogo.Jennifer’sclassictakeawayboxandchopstickshelpusunderstandtheAsianinfluencewhichcontrastnicelywiththespaghettiandmeatballs.Maybeconsiderahintofredsauceonthatpileofnoodles…orwouldthatbetoomuch?Boxlogoisgreatbutyoursigndoesnotreflectthecorrectperspective.TryselectingyourartworkanduseEffect>DistortandTransform>FreeDistorttomodifytheartworkwhichisviewedatanangle.Typecanberotatedslightlytocorrectlyalignwithavanishingpoint.Sarah’suseofflagcoloredchopsticksissubtlebutveryeffective.Itaddselegancetothelogo.Iespeciallylikethebusinesscardwiththeverticallayoutwhichemphasizestheverticalityofthesticks.Thiswasoneofthebestoverallsolutions.Christina’slogoincorporatedhand-drawnartworkwiththedragonrepresentingtheChinesecuisineandtheItalianflagtocontrastthetwocountries.Thefoodsamplesarealittleroughandhardtoseeclearly…exceptforthewinebottles.TheperspectiveonthesignworksOKfortheartbutit’snotaccuratefortheblockoftype

OlenaandOmarchosetousethesametypeforbothCiaoanMein,buttheystillareeffectivelogos.Olenahasahalfsushipizza…verycleverbutIwonderifitwouldbeeasytoreadandunderstandifyoudrovebythebussign.Oh,IalsoseetextcolorwhichrelatestoItalyandChina..that’saneffectivebutsubtletouch.Ilikethecompactlayoutofthisdesign.Omardependsprimarilyonhiscustomeditedtype(verycreative)tocommunicatethisrestauranttheme.ThelittlebowlbalancedontheNisanicetouch.Iwouldconsiderusingadifferentcoloronthebowltomakesureit’snotmissed.Gooduseofgradientontheletterfillstoo.Summary:ExcellentworkoverallbutAzizahadthemostsuccessfullogousingimageandtype.Shecreatedexcellentcontrastwiththeblackbackgroundinboththesignandbusinesscardmakingitstrikingandmemorable.I’dgofindthatplace!KroenckeGroupSaundraFouhy

NoahMartin

DenisePhillips

MelissaWest

Iwasexcitedtofindthenameofthe“real”restaurantandknewitwouldbeachallengingtasktointegratetheThaiTanicthemeintoalogodesign.ThereareacoupleofwaysyoucouldparseThaiTanic.Itcouldberelatedtoit’snamesakesinkingshiporitcouldbebasedontheinterpretationoftitanicaslarge,giganticorenormous.It’sfuntoseehoweachofyouaddressedthischallenge.SaundraandNoahchosetoliterallyinterpretthethemebyincorporatingashipintheirdesign.Saundra’sisbeautifulinitscolorandsimplicity.ThetypefaceresonatestheThaiinfluenceasdoestheelephant,whichhasastrongculturalconnection.TheadditionofthechopsticksimpliesafoodrelationshipalthoughIwouldconsideraddingataglinesuchas“ClassicCuisine”tomakeitabundantlyclearthatit’sarestaurant.Noahhasaninterestingtakeontheshipthemewiththenameintegratedintothesmokestackplume.Ithinkifthetextwasabitmorereadableandlargeritwouldbestronger.Thereneedstobealinktothefactthatit’sarestaurant.Youonlydrewthebasiclogobuttheprojectrequiredthatlogoincorporatedintoasignandbusinesscard.Denisewastheonlydesignerwhomadesurethatfoodwasclearlyreflectedinthelogo.Greatjobdrawingthenoodlesandgivingthebowlformwithgradients.Thenoodlesspillingoutofthebowlrelate,inamuchmore-subtleway,to“tipping”or“sinking”inwaves.Thisaddscomplexitybutthelogoisstrongenoughtobeeasilyreadatatoplevelfirst.TheonlymodificationIwouldsuggestishaveNoodlesincludedunderthenameonthelogoitself.Thelogoisveryattractiveandwouldbeeye-catchingandmemorable.Thetextonthesignwouldbestrongerifcenterjustified,perhapswithamoreinterestingfontandscaledtoestablishvisualhierarchy.Melissa’slogohasastylizedThaibuildinginwater…thisIassumeistherelationshipwiththeTitanicshipbeforesinking:)ThecolorgradientcertainlygivesitvisualimpactbutIinitiallysaw

thewavesassharkfins…oops.Therelationshiptofoodisweakanddependsontextinthesigntocommunicate…howcouldyouillustratealinktoThaifoodinyourartwork?Maybeit’sabowlwithsticksinthehutratherthanadoor?Justathought.Summary:SaundraandDenisebothhadverystrongandsuccessfullogos.Thesignageandbusinesscard(front/back)onSaundra’smediasetwasparticularlyimpressive.KunzGroupBarbaraBlair

MalalaJackson

IvanLittle CameronMayfield

AdrianaRodriguez

MadelineVillena

LovethenameofthiscoffeeshopandIexpecttoseeinterestingreadablefontstylesalongwithartworkthatillustratestheawakening/coffeetheme.FormethestrongestlogosthatreflectthisareBarbara’s,Cameron’sandAdriana’s.Barbara’ssunriseisbrightandplayful…readytojump-startyourdaywhenyoustopinforathatsteamingcupofcoffee.Thefontisattractive,easytoreadandhasbeenleftaligned.Idothinktheoverlaponthecupaffectsreadability.Perhapsaslightlysmallercuprestingonthetopofthe“ing”ratherthanbehindwouldresolve.Thesunmightbeslightlysmallersoastonotbehidden.It’sveryattractiveonthebusinesscardbutperspectiveonthebussignisslightlyoff.Toadjust,tryEffect>DistortandTransform>FreeDistort.

Malaia’scoffeecupillustrationhelpsusunderstandthatthisisacoffeeshopbutthe“floating”BrewedAwakeningnamedoesn’thavethestrongcontrastitneedstobeeasilyread.Ithinkitjustneedstobeacreamcolorlikethecupitself.Theideaofitfloatingonthesurfaceisverycreative.Thecupitselfwouldhavemoreformifyouappliedagradienttoshapeit.Ithinkthebusinesscardisisthemosteffectivewiththeaddedtype.Forthebussign,Ithinkyoucouldusethetypeonpathfeaturetowrapthenamearoundthecup..thatmightevenbeabetterwaytoadthetitlenametothelogoitself.Adrianahasan“eye”fordesign:)Iespeciallylikethescriptfontwithdropshadowwhichiseasytoreadandaddsdepthtothelogo.Imustsayhavingtheawakeningeyestaringatmeisalittlestrange.Igetitthatthefirstcupisananeye-opener.Theeyeiswelldrawnandyouruseofgradientsaddsformtothecupandsaucer.You’vedoneagreatjobwithpositioningonthebussignandthebusinesscardlooksveryprofessional.Cameron’sBrewedAwakeninglogoisverycreativewiththemorningsunpouringoutofthecup.Iespeciallylikethearrangementoftextandartwork.Thefontisabasicboldsanserifthat’sveryeasytoreadataglance.TheonlyadjustmentImighttryismodifyingthegradientonthedriptoextendintothecoffeebrowncolorrangesoit’sreadssunshinedeliveringthecoffeedrip.BusinesscardlooksgoodbuttheGrandOpeningtextonyourbussignneedstobeadjusteddownontherightto“fit”theperspective.MadelineandandIvanhadsimilarideasforaroundlogowithartworkinthecenterandsurroundedbytheBrewedAwakingtype.Madeline’sartworkiswellillustratedwithsunandwaves.Idothinksomelinktocoffeewouldbeimportanttomaketheartreflectthecoffeddshoptheme.Maybesomethingassimpleascoffeecoloredwaveswoulddoit.Yourbussignandbusinesscardlayoutslookverygood.Whyareyounotbeingconsistentwiththebackgroundcolor?Justasking…Ivan’sroundlogotakesadvantageofaninterestingfontthat’sveryattractive.Theartworkisverysimple…betterifyoudon’tusevisiblestroketodefinetheshapes…fillwithgradientstoaddformand3Dlook.Typeonbusinesscardisn’tconsistentwithlargerlogoandyoudidn’tincludethebussignlayout.