anti-cfr pk 2

8/8/2019 Anti-Cfr Pk 2

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Anti-counterfeit Technologiesfor Packaging

Presentation by Mr.Rohit Mistry

Chairman of Holotech

Copyright 2001 Holotech


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Holographic Security Marking

Systems P. Ltd. - Holotech Brand Protection-Authentication Products

Commenced January 1996

Technology Leader Continuous R&D

Solutions driven widest range of applications.

Business philosophy - Confidentiality, Integrity,Ethical - builds Trust


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Counterfeiting

US $300-500 Billions lost to counterfeiters

Exponential increase in counterfeiting, fastest growing crime.

Top countries USA, China, Korea, Hong Kong, Philippines, Mexico,

CIS countries Impact loss of tax revenue, social cost loss of employment, damages

health, poor quality at excessive prices.

Counterfeiting eats profits and future life of the brand.

Demand for a lifestyle as advertised, by the leading brands of the world.

A counterfeiter can put together an illicit duplication business for wellunder Rs. 50,000.

Protection anti counterfeit systems, information sharing, prompt legalremedies, etc


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Counterfeiting In India

Up o 70% of market infested with counterfeit goods

Auto Spares + 40%

Audio Cassettes + 45%

Pharmaceutical + 20-30%

Liquor + 30%

Lubricants + 50%

Bottled Water + 60%


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Effected Sectors Pharmaceutical

Travel Passes

Major Events

Auto Spares

Electrical Products

Financial Documents

Sport Goods

Tobacco

Branded Clothing

Stationery

Writing Products

Seeds

Branded Foods

Edible Oils

Engineering Products


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SECURITY FEATURE MUST BE:

Impossible to copy

Difficult to alter or transfer

Cost effective

Easy to recognise

Easy to verify

Easy to apply and incorporate


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Different Types of Security

Systems available to thePackaging Industry

Paper substrates Micro Dots/ Threads

Security Inks

Reactive Molecule OVID/Holograms

RFID


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The Base Paper FeaturesThe base paper used for product security label can have many features

which can enhance the security impar ted by the paper.

a) Distinctively colour micro fibres distributed throughout the sheet which

can be visible as well as invisible. Invisible fibres which fluoresce under

the stimulus of ultra violet light.

b) Chemical reagents incorporated in the base paper which gives

characteristic stains when a particular agent is applied.

c) Micro printed planchettes which offers identification numbers or logoswhich are visible and or reactive planchettes. The reactive planchettes

are photo chromatic or chemically reactive.

d) Water marks based on specific design for high security.


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This feature is used where covert authentication is necessary. Thesemicro printed authenticating devices allow manufacturers and printersto encode specific information into virtually undetectable threads anddots, which can then be implanted, woven or applied into products. Theconsumer or user of the product is never aware of their presence, but a

verifying authority or legitimate manufacturer can confirm theirpresence, and hence the authenticity of the item. The use of microdotsand micro threads is particularly useful in areas such as:

Textiles (where microthreads can be woven into the fabric). Textile labels.

Spare parts (where dots can be applied to uneven surfaces). Shoes.

In addition, microdots and microthreads can be used on standard andsecurity labels to give enhanced protection and security.

Security Microdots and Microthreads


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Security Inks

a) Fluorescent Inks - are invisible in day light or artificial light and visible only under anultra violet light and does not produce any persistence of fluorescence after switching

off ultra violet light.

b) Thermochromic inks - lose their original shade when there is change in temperature.The original colour is restored when temperature returns to it threshold. This effect can

also appear by rubbing the printed ink with one's fingers.

c) Photochromic inks - can change under the influence of relatively intense ultra violetlight. The printed ink rapidly shifts from invisible to designed colour when excited.

d) Thermal Inks - invisible when printed become irreversibly coloured when exposed to arelatively high temperature. They also appear when slightly scratched with our finger

nail or metallic object.


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Security Inks (continued)

e) Sympathetic Inks - are invisible when printed and are revealed in different colourswith the help of a specific solution.

f) Variable reflection inks - are the most recently developed and are used to fightagainst colour photocopying. The shade of these inks change according to the

observation angle and because of this phenomena are distinguished very easily

without using special equipment and hence an original document can be

distinguished from a colour photocopy or a forged one.

g) Anti Stocke Inks - are high security inks which give almost invisible prints and canbe revealed by infra red excitation in three different wave lengths.


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Reactive Molecule

Proprietary covert method for authenticatingproducts

Proprietary covert agent is incorporated intoinvisible label printing ink

Authentication by applying proprietary revealing

agent to reveal hidden message High entry cost starting Rs17 lacs Rs Rs1cr

plus consumables


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Optical Technologies

Hidden Optical Image

Holograms/OVD


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The World

International Embossed HologramMarket US $ 1100 millions p.a.

55% Security

45% Packaging

60% of security sales in USA

65% of packaging sales in USA


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Avantages of Optical Methods

Custom designed anti-counterfeit solutions

Instant recognition of tampering Easy authentication by lay person

Impossible to copy by any known printing

technique

Easy to use and apply


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Quick Comparison of

TechnologiesProduct

Verifiable atPOP

Hidden ImageNeeds Expertto Verify

Can beduplicted by aPtg Technique

Base Paper No (Water Mark - Yes) Yes Yes No (Water Mark - maybe)

Micro Dots/Threads No Yes Yes No

Flourescent No Yes Yes No

Thermochromic Yes Yes/No No No/ May be

Photochromic No Yes Yes No

Thermal No Yes/No No/Yes No

Sympathetic No Yes Yes No

Colour Variable Yes No No No

Anti-Stoke No Yes Yes No

Bio Code No Yes Yes No

CoFirm No Yes Yes No

Hologram Yes Yes No (Yes for highersecurity)

No


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Making Money Computation Product X sales Quantity 1,000,000

@ Rs50 each Rs 50,000,000

Possible counterfeiting 30%

= loss of sales Rs 15,000,000

Cost of holograms for quantity of 1,300,000

@ Rs0.40 each = Rs 520,000

Once off design cost Rs 175,000

Total cost Rs 695,000

Increase in sales after application of hologram - 10% 20%

Rs 5,000,000 Rs 10,000,000

Sales revenue - less cost of holograms = increase in income10% 20%

Rs 4,305,000 Rs 9,305,000

Cost of Holograms covered by increased income. Return on investment after 1stdelivery for10%-619% & 20%-1338% compound increase in the 2nd&subsequent deliveries 10%-827% & 20%-1789%

Holotechs Holograms make Money!


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Review

Counterfeiting damages the health of people and companies

Many techniques available to choose from

Security is an additive process

Holotechs is very successful in combating counterfeiters;holograms available in a variety of formats

Over 86 currencies around the world use holograms as anti

counterfeit devices

Companies use Holotechs holograms because they add totheir bottom line. Using holograms helps you to make moremoney