“email marketing! why blogging, rss & social media is not ... · -the proper way to setup...
TRANSCRIPT
www. .com© 2008 Christina Hills. All rights reserved.
with Christina Hills
“The Shopping Cart Queen”
“Email Marketing! Why Blogging, RSS & Social
Media Is Not Enough!”
www. .com© 2008 Christina Hills. All rights reserved.
Questions for You
www. .com© 2008 Christina Hills. All rights reserved.
Questions for You
Do You Have a Website or Blog?
www. .com© 2008 Christina Hills. All rights reserved.
Questions for You
Do You Have a Website or Blog?
Are You Currently Doing Email Marketing?
www. .com© 2008 Christina Hills. All rights reserved.
Questions for You
Do You Have a Website or Blog?
Are You Currently Doing Email Marketing?
Are You Currently Selling a Product or Service Online?
www. .com© 2008 Christina Hills. All rights reserved.
Questions for You
Do You Have a Website or Blog?
Are You Currently Doing Email Marketing?
Are You Currently Selling a Product or Service Online?
Do You Know what RSS is?
www. .com
Problem with Online Businesses:
1 out of Every 100 People who Come to Your website will Buy!
So That Means that 99 People are Leaving!
© 2008 Christina Hills. All rights reserved.
www. .com
Solution = Email Marketing!
© 2008 Christina Hills. All rights reserved.
www. .com
Email Marketing:
- Streamline Your Business
- Deliver Your Message Automatically
- Build Rapport
- Drive Visitors Back to Your Website
- Lower Customer Service Issues
© 2008 Christina Hills. All rights reserved.
www. .com
Your Goal with Email Marketing:
Get People to Cometo Your Website and Buy!
© 2008 Christina Hills. All rights reserved.
www. .com© 2008 Christina Hills. All rights reserved.
StarWars.com Screen Credits
www. .com© 2008 Christina Hills. All rights reserved.
Star Wars: Episode 1
Image deleted
www. .com
Let’s Talk About Blogging!
© 2008 Christina Hills. All rights reserved.
www. .com© 2008 Christina Hills. All rights reserved.
www. .com© 2008 Christina Hills. All rights reserved.
www. .com© 2008 Christina Hills. All rights reserved.
www. .com
Blogging Technologies:
© 2008 Christina Hills. All rights reserved.
www. .com© 2008 Christina Hills. All rights reserved.
Ken McCarthy’s System Blog
www. .com© 2008 Christina Hills. All rights reserved.
A Blog is NOT a “Blog”
www. .com
What Does it Mean to
Subscribe to a Blog?
© 2008 Christina Hills. All rights reserved.
www. .com
“What is RSS?”
•Really Simple Syndication (RSS)
© 2008 Christina Hills. All rights reserved.
www. .com
Subscribing to a Blog via
the RSS Feed Links/Buttons
© 2008 Christina Hills. All rights reserved.
www. .com
Blog Feed Code that Geeks Read!
© 2008 Christina Hills. All rights reserved.
www. .com
Feed Readers
© 2008 Christina Hills. All rights reserved.
www. .com
Feed Reader on "My Yahoo" Page:
© 2008 Christina Hills. All rights reserved.
www. .com
iGoogle Home Page Feed Reader
© 2008 Christina Hills. All rights reserved.
www. .com
Feed Demon on the Desktop
© 2008 Christina Hills. All rights reserved.
www. .com
Blogging with RSS Subscribers is Not Enough!
•With RSS, the USER is in control
•YOU, the Business Owner, are
NOT in control
© 2008 Christina Hills. All rights reserved.
www. .com
With Email Marketing You Build a List &
Build a Relationship
•You Know who your subscribers are
•You Control the communication
•The Autoresponder system sends
out the emails for you Automatically
© 2008 Christina Hills. All rights reserved.
www. .com
In a February 2007 survey 83.2% of marketers listed email as their
most important advertising tactic .
Mainly because of its ability to drive
incremental revenue, a reason cited by
55.3% of respondents:
© 2008 Christina Hills. All rights reserved.
www. .com© 2008 Christina Hills. All rights reserved.
www. .com
In a March 2007 article, Usability guru
Jakob Nielsen listed an email newsletter
as “probably the single-highest ROI action
you can take to improve your internet
presence”
© 2008 Christina Hills. All rights reserved.
www. .com
What is Social Media?
© 2008 Christina Hills. All rights reserved.
www. .com
Social Media is any Online Media where
the audience can interact with the content
producer.
Blogs and Web 2.0 are Social Media.
(Also called “New Media”)
© 2008 Christina Hills. All rights reserved.
www. .com
Some Social Media Sites:
MySpace
LinkedInTwitter
Digg
Del.icio.us
YouTube
© 2008 Christina Hills. All rights reserved.
www. .com
Social Media is Great!BUT
You Do NOT Get the Name and Email Address in Your
Own Database
© 2008 Christina Hills. All rights reserved.
www. .com
© 2008 Christina Hills. All rights reserved.
www. .com
Facebook Friends
© 2008 Christina Hills. All rights reserved.
www. .com
With Facebook You can only send a message to 20 people
at a time!
© 2008 Christina Hills. All rights reserved.
www. .com
Type Out Each Person’s Name
© 2008 Christina Hills. All rights reserved.
www. .com
© 2008 Christina Hills. All rights reserved.
www. .com
Twitter Followers
© 2008 Christina Hills. All rights reserved.
www. .com
So How Do You Make Money with Email Marketing?
© 2008 Christina Hills. All rights reserved.
www. .com
Overview of the
Single Opt In Process
© 2008 Christina Hills. All rights reserved.
www. .com
Example Website with Newsletter Opt In
© 2008 Christina Hills. All rights reserved.
www. .com
“Thank You” Page After Opt In
© 2008 Christina Hills. All rights reserved.
www. .com© 2008 Christina Hills. All rights reserved.
Welcome Email Sent to User
www. .com© 2008 Christina Hills. All rights reserved.
Broadcast Email With Buy Link
www. .com© 2008 Christina Hills. All rights reserved.
Sales Letter on Website
www. .com© 2008 Christina Hills. All rights reserved.
Online Order Form
www. .com
(this slide was deleted)
© 2008 Christina Hills. All rights reserved.
www. .com
The Difference Between An Autoresponder and
Broadcasting
© 2008 Christina Hills. All rights reserved.
www. .com
An Autoresponder is an email message that is sent
automatically.
You specify the day the email message goes out based on the day
the user first signed up.
For example:
'Day 0' is today,
'Day 1' is tomorrow, and
'Day 7' is a week from now.
‘Day 30’ is a month from now.
© 2008 Christina Hills. All rights reserved.
www. .com
Broadcasting is an action that you take to send out 1
email message at a time.
This message goes out on a specific calendar date. When you
broadcast everyone on your list gets the message all at the same
time.
For example if you are announcing a Teleseminar, you would
broadcast that message because it happens on a specific date.
(May 19th , May 20th, or Immediately)
© 2008 Christina Hills. All rights reserved.
www. .com
What Could be Your Opt-In
Goodie?
© 2008 Christina Hills. All rights reserved.
www. .com
“Email Newsletter”
© 2008 Christina Hills. All rights reserved.
www. .com
“Special Report”
© 2008 Christina Hills. All rights reserved.
www. .com
“Audio MP3 download”
© 2008 Christina Hills. All rights reserved.
www. .com
“Offline Direct Snail Mail”
© 2008 Christina Hills. All rights reserved.
www. .com
"Blog Broadcasting"
© 2008 Christina Hills. All rights reserved.
www. .com
Blog Broadcast Email Message
© 2008 Christina Hills. All rights reserved.
www. .com
Text or HTML ?
© 2008 Christina Hills. All rights reserved.
www. .com
Text Autoresponder Email
© 2008 Christina Hills. All rights reserved.
www. .com
HTML Autoresponder Newsletter Email
© 2008 Christina Hills. All rights reserved.
www. .com
HTML That LOOKS like Text
© 2008 Christina Hills. All rights reserved.
www. .com
HTML Unsubscribe Links
© 2008 Christina Hills. All rights reserved.
www. .com
Text Email Messages
•Fast & Easy to do•Gets Through Spam Filters•Regular People Send Text
© 2008 Christina Hills. All rights reserved.
•Cannot Measure Open Rate (Aweber can!)
•It’s not ‘pretty’ with graphics
Drawback of Text
Benefits of Text
www. .com
HTML Email Messages
•You can have Colors and Pictures•You can measure the Open Rate
© 2008 Christina Hills. All rights reserved.
•Harder to get through the SPAM filters•Requires HTML so it takes longer to create
Drawback of HTML
Benefits of HTML
www. .com
Anatomy of an Effective Email
© 2008 Christina Hills. All rights reserved.
www. .com
We Do NOT SPAM
© 2008 Christina Hills. All rights reserved.
www. .com
An Example Autoresponder Email
© 2008 Christina Hills. All rights reserved.
www. .com© 2008 Christina Hills. All rights reserved.
www. .com
Single Opt-In Vs.
Double Opt-In
© 2008 Christina Hills. All rights reserved.
www. .com
Review of the
Single Opt In Process
© 2008 Christina Hills. All rights reserved.
www. .com
Overview of Double/Confirmed Opt In Process
© 2008 Christina Hills. All rights reserved.
www. .com
Double/Confirmed Opt in Landing Page
© 2008 Christina Hills. All rights reserved.
www. .com
"Please Check Your Email" Page
© 2008 Christina Hills. All rights reserved.
www. .com
The Email Confirmation that is Sent to User
© 2008 Christina Hills. All rights reserved.
www. .com
The User Clicks!
© 2008 Christina Hills. All rights reserved.
www. .com
Confirmed Opt In "Thank You" Page
© 2008 Christina Hills. All rights reserved.
www. .com
The Email Series Now Gets Sent to User
© 2008 Christina Hills. All rights reserved.
www. .com© 2008 Christina Hills. All rights reserved.
Overview of Importing a List
www. .com
Don’t Just Have the RSS Blog Subscribers
© 2008 Christina Hills. All rights reserved.
www. .com
Have an Opt In AND RSS
© 2008 Christina Hills. All rights reserved.
www. .com
3 Column Blog with RSS Feed AND E-Newsletter Signup
© 2008 Christina Hills. All rights reserved.
www. .com© 2008 Christina Hills. All rights reserved.
RSS and Email Subscribers
www. .com© 2008 Christina Hills. All rights reserved.
What Happens DURING Live Events
www. .com© 2008 Christina Hills. All rights reserved.
What Happens AFTER Live Events
www. .com© 2008 Christina Hills. All rights reserved.
“Email Marketing Workshop”
Interactive Intensive Webinar Workshop:-How to Build a Wordpress Blog/Website (No Webmaster!)
-The Proper Way to Setup your Email Marketing Campaigns
-How to Setup your Aweber/1Shopping Cart Autoresponders
-How to Broadcast to your Email Lists
-Get Your Product for Sale on Your Blog/Website
-How to Setup a Free Teleseminar to Grow Your List
-And More!
www. .com
Tools We Will Use:
© 2008 Christina Hills. All rights reserved.
www. .com© 2008 Christina Hills. All rights reserved.
“Email Marketing Workshop”
Interactive Intensive Webinar Workshop:
-6 Interactive ‘Virtual’ Workshop Webinars/Teleseminars
-2 Follow Up – “How’s it Going” Calls
-Hot Seats with Website/Blog/Email Critiques
-Email, Orderform, and Graphics Templates
-Replays of all the calls/videos
-Secret Office hours to call Christina for extra help
-Private Mastermind Members Area
-Private Email Access to Christina
-PLUS - Each student gets a Wordpress “Playground” Blog!
www. .com© 2008 Christina Hills. All rights reserved.
Christina Hills
The Shopping Cart Queen