“increasing visibility and impact through innovative ... · “increasing visibility and impact...

“Increasing Visibility and Impact through Innovative Dissemination”

Workshop in association with University of Graz and Graz University of Technology

Tony Ross-HellauerKnow-Center

Graz, 20th June 2018

2018-06-26 OpenUP OPR Workshop, London 3

OpenUP Objectives

• 30 month EC-funded project to:• Support RRI and advance a more open and gender–

sensitive science system• Increase knowledge and use of innovative methods for

Review

Dissemination

Assessment

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Präsentationsnotizen

This slide can also be renamed as “Overview” OpenUp aims to…

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Expected Results

• Cohesive framework for Review – Disseminate – Assess phases of the research lifecycle

• 7 pilots involving researchers from 4 scientific communities to validate the proposed mechanisms

• Open dialogue with and training for the community (workshops, coaching videos, training)

• Practical policy recommendations & guidelines

OpenUP OPR Workshop, London

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4 scientific communities: Life Sciences, Social Sciences, Arts & Humanities, Energy Open dialogue with the community = workshops, coaching videos,..

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OpenUP Hub (openuphub.eu)

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Attend our final conference

• Sep 5-6, Brussels• Keynotes Jessica Polka and Stephanie Scott• One-stop shop for innovations in review,

dissemination and assessment!• http://openup-h2020.eu/openup-final-conference/

http://openup-h2020.eu/openup-final-conference/

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OpenUP Conference: Win a travel scholarship to attend!

How to win: Enter our blog competition:• “What is the most urgent thing that needs to change in

how research is reviewed, disseminated or assessed.”

Open to students/early career researchers

Deadline 29th June 2018https://www.openuphub.eu/community/blog/item/openup-blog-competition-for-early-career-researchers-and-students

https://www.openuphub.eu/community/blog/item/openup-blog-competition-for-early-career-researchers-and-students

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Aims of this workshop• Increase the impact of your publications• Discover novel channels for dissemination of your

research

Programme outline• 10.00 - 12.00 - talks & presentations• 12.00 - 13.00 - lunch break• 13.00 - 15.30 - active break-out groups• 15.30 - 16.00 – wrap-up

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Speakers

Bianca Kramer Jon Tennant Michela Vignoli

Peter Kraker Tony Ross-Hellauer

Eva Babonich Gerlinde Maxl

Ulrike Krießmann

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Special thanks to our co-organisers from

Christian KaierClara GintherKarin Lackner

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First breakout session (13.00-14.00)

• “Shaping your online presence: pros, cons, and strategy” (Jon Tennant)• Room: Foyer space (ground floor)

• “What’s in it for me?” (Bianca Kramer)• Lecture room BMT01046 (first floor)

• “How do I get my research to show up in search engines and discovery tools?” (Peter Kraker)• Lecture room BMTEG038 (ground floor)

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Second breakout session (14.30-15.30)

• d) “Advantages and disadvantages of preprints and early dissemination” (Tony Ross-Hellauer)• Room: Foyer space (ground floor)

• e) “Shouting louder or shouting smarter? How to get you and your research noticed” (Bianca Kramer/Jon Tennant)• Lecture room BMT01046 (first floor)

• f) “Reaching industry, the general public and policy-makers with your research - a role play” (Michela Vignoli)• Lecture room BMTEG038 (ground floor)

Bianca KramerInnovative Dissemination Training

Workshop, Graz 20th June 2018

Where are you now ?

https://tinyurl.com/OpenUP-Graz-B K1

https://creativecommons.org/licenses/by/4.0/

https://tinyurl.com/OpenUP-Graz-BK1

Innovations in Scholarly Communication

Fields:▪ Scholarly communication▪ Tools for research▪ Research practices▪ Open Science▪ Workflows

Activities:▪ Exploration▪ Research ▪ Supporting information▪ Advocacy▪ Workshops

CC-BYBianca Kramer & Jeroen Bosman101innovations.wordpress.com

open science

tools database global survey

research

research practices advocacy

workflows

exploration

workshops

About your research ...

o No barriers based on race, gender, income, status, language

o Involvement of societal partners in research priority setting

o Evaluations that include societal relevance

o Citizen science

o Translationso Plain language explanationso Outreach beyond academiao Open to questions from outside

academiao Curation and annotation of non-

scholarly informationo Participation in public debate

o Open Access, for people and machines, to:

• Proposals and applications• Data• Code • Preprints, working papers • Papers and books• Reviews and comments• Posters and presentations

Who is involved ? What are the outcomes ? Who do you want to reach ?

Think about this for a minute….

and discuss with your neighbour





o Citizen science







From: Bosman & Kramer (2017) Defining open science definitions




o Citizen science






Open to participation Open to (re)use Open to the world


https://im2punt0.wordpress.com/2017/03/27/defining-open-science-definitions/

A model of the research cycle

preparation

analysis

writingpublication

outreach

assessment discovery

finding collaborators & funding

search information &getting access

data collection, experimenting & analyzing

incl. coding, visualizing & translating

also including sharingpapers and data sets

incl. communication outside academia

including beingassessed/evaluated

What do you do?

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I have loads more of these as laminated A5 cards in my suitcase :-)

What do you currently do ?

https://tinyurl.com/OpenUP-Graz

Results here: https://innoscholcomm.typeform.com/report/li2ozH/VJNhMd72oDjuoyXX

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I have loads more of these as laminated A5 cards in my suitcase :-)

https://tinyurl.com/OpenUP-Graz

https://innoscholcomm.typeform.com/report/li2ozH/VJNhMd72oDjuoyXX

Small survey - audience results





ResearchGate

(and also) others

arXiv

Institutional repository

I share working papers

bioRxiv

PubMed Central

SSRN




Wordpress

(and also) others

Twitter

Wikipedia

Kudos

Pint of Sicence

FameLab

Medium




(and also) others

YouTube

Zenodo

F1000Research

Figshare

Slideshare

Speakerdeck

Vimeo




ResearchGate

ORCID

Google Scholar Citations

Institutional profile page

(and also) others

Academia

ResearcherID

HumanitiesCommons




Scopus

Web of Science

(and also) others

Altmetric

Impactstory

JCR (impact factors)

Plum Analytics

Harzing Publish or Perish


Many practices, tools and platforms !

http://doi.org/10.5281/zenodo.1147025

http://doi.org/10.5281/zenodo.1147025

Disseminating your research ...




o Citizen science







Who is your audience beyond academia?

policy makers?

journalists?

children?

teachers?

Reaching outvideo

blogging

twitter

school projects

Disseminating your research ...




o Citizen science







Did it work ?

10 Simple Rules for Innovative Dissemination

Tony Ross-HellauerKnow-Center

Graz, 20th June 2018

2016-08-11 2

1. Get the basics right

• Define your objectives• Map your audience(s)• Target and frame your

messages • Bring this together into a

dissemination plan of what you'll release and when

“Increasing Visibility and Impact through Innovative Dissemination” Workshop, Graz, 20.6.18

2018-06-26 “Increasing Visibility and Impact through Innovative Dissemination” Workshop, Graz, 20.6.18 3

2. Encourage participation

• In the age of Open Science, don’t just broadcast, go for multi-directional dissemination

• Invite & engage with others to participate & collaborate

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3. Open science for impact

• Open Access publications and preprints mean more citations

• In addition, by publishing datasets, software and peer reviews, you increase your number of citable research outputs


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4. Remix traditional outputs

Give traditional outputs like research articles and books an impact-boost with accompanying lay-summaries, press-releases, blogs, and visual/video abstracts


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5. Go live

• In person dissemination doesn’t just have to be at stuffy conferences

• Hit the road and take part in science festivals, science slams, TEDx talks, science festivals, or roadshows


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6. Get artistic

• Disseminate findings through art or multimedia interpretations

• Let your artistic side loose or use new visualisation techniques to produce intuitive, attractive data displays


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7. Respect diversity

• Research should reach all who might be affected by it

• Respect inclusion in scientific dissemination by creating messages which reflect gender, demography and ability diversity


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8. Find the right tools

• Choose media, format and dissemination strategy based on your communication objectives.

• Find tools via


openuphub.eu/disseminate/services

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9. Keep the right profile

Use personal websites, social media accounts, researcher identifiers and academic social networks to make you and your research visible


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10. Evaluate, evaluate, evaluate

• Assess your dissemination activities

• Are they having the right impact?

• If not, why not?


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Tony [email protected]

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Using social media to get a career boost

Jon TennantInnovative Dissemination Training Workshop,

Graz 20th June 2018


Who am I?

• Procrastinate way too much on Twitter• Extensive blogging and media experience• Worked for a stint in science policy• Freelance science journalist/consultant


So what is all the fuss about

• Science communication is at a tipping point. For decades, we’ve making the case for broader engagement. Whether it’s framed as a moral imperative, a financial obligation, or a pragmatic undertaking, the question is settled. “Should we?” Yes. The hard question remains “How?”

http://blogs.nature.com/soapboxscience/2013/05/15/science-communication-at-a-tipping-point

http://blogs.nature.com/soapboxscience/2013/05/15/science-communication-at-a-tipping-point


The key question

• What roles can social media play in the digital age of science communication, while..Enhancing your academic experienceDiversifying your skill-setFurthering your career


What is social media?

• Whatever you want it to be• A way to mobilise the power of networks• Where everything happens

Not this..

Benefits

• Opens up research – access and accessibility

• Communication with different audiences

• Impact case studies• Feedback and discussion about

your work• Natural development of online

profile

Drawbacks

• Time. Never enough time.• Privacy issues and over-sharing• Viewed as ‘self-promotion’ by

some• Not peer-reviewed so seen as

low quality • Can be viewed as a waste of time


Pros versus cons

How to reconcile these?

Two key points:1. Think strategically2. Don’t be stupid



More positive points

• Open science and collaboration• Networking, 21st Century style• Virtual conferences, chats, webinars• Jobs, grants, events, opportunities• Fast and dynamic – stay ahead• Build your digital profile, advance career


Blogging

• Does blogging enhance your profile?• Aidan Horner: Views on blogging are polarised, a lot like

marmite..• Chris Chambers: Being anti-blogging is “narrow ivory-

tower hypocritical b*ll*cks.”


Not just for hipsters

• Guest blogging and group blogs• Practice writing skills• Collect and share thoughts• Science communication outlet• Feedback and discussion forum• Open up research• Become recognised more


Twitter

• Contacts!• Opportunities• Up to date & fast• Customisable• Information source

http://www.andfaraway.net/blog/2010/06/21/the-four-stages-of-getting-twitter/

http://www.andfaraway.net/blog/2010/06/21/the-four-stages-of-getting-twitter/


Other potential outlets

• Academia.edu and ResearchGate

• Figshare, Zenodo, Open Science Framework, ScienceOpen

• LinkedIn, ORCID• Altmetric, ImpactStory,

Publonshttps://twitter.com/SWoolzie/status/1008999400696246272

https://twitter.com/SWoolzie/status/1008999400696246272


ImpactStory


Publons


What does it all mean?

• As the open science movement is demonstrating, the solitary genius of individuals is rarely superior to the speed and power of expert networks. We are stronger, wiser, and more creative as a community. And we are going to need all of that. – Liz Neeley.


How to know if it’s worth it

• Impact assessment• Blog statistics (hits, comments, shares)• Altmetrics (social media shares)• The stories and anecdotes• Being part of a community• Define your own path in life

Bilbo said it bestIt’s a dangerous business, going out your door. You step onto the road, and if you don’t keep your feet, there’s no telling where you might get swept off to.



Pro-tips

• Be patient. Don’t expect to become an expert or viral overnight.

• This is a skill and takes training.• Don’t self-promote, let your work do the talking.• Be strategic.

Homework


http://journals.plos.org/plosbiology/article?id=10.1371/journal.pbio.1001535

http://journals.plos.org/plosbiology/article?id=10.1371/journal.pbio.1001535

1

How can you reachbusinesses and the public?

Michela VignoliAIT Austrian Institute of Technology

Innovative Dissemination Training Workshop, Graz 20th June 2018

2018-06-20

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Presentation of draft guidelines by OpenUP

OpenUP OPR Workshop, London 2

Introduction

Draft guidelines by OpenUP• Purpose• Methodology

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Aim: Support researchers to communicate their research to businesses and the general public - Create guidelines based on requirements by targeted audiences - Interviews with 7 science communication experts

OpenUP OPR Workshop, London 32018-06-20

Introduction

Dissemination• facilitates research uptake and understanding

• planned process that involves• consideration of target audiences; • consideration of the settings in which research findings are

to be received; • communicating and interacting with wider audiences

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- targeted at academia or at broader audiences - facilitate research uptake in decision-making processes and practice


Introduction

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• Show added value that projects provide

• Show relevance of the project's results for our everyday lives

• Make better use of the project's results through better take-up• by decision makers, policy makers, industry, scientific

community

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Purpose of communication in research according to the EC’s definition (EC 2014, 1) Added value to: scientific excellence Europe’s competitiveness for solving societal challenges Relevance: e.g. creating jobs, novel technologies, making our lives more comfortable


Target audiences

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Communication and dissemination of project results and targeted audiences in H2020 (Ala-Mutka 2017, 3)


OpenUP Dissemination Guidelines

5 steps

1. Define dissemination & communication objectives2. Define target audience(s)3. Define key message(s)4. Plan your dissemination & communication

strategy


Define Objectives

• Think about your goals. What do you want to achieve?

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Businesses Involve business partner in research project Get business perspective to gain new insights for further research Develop prototype in real-life context General Public Get feedback Spark debate Influence behaviours Invite collaboration Influence decision-makers


Define Objectives

• Purpose: What should your audience be able to do with your information?

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Businesses Keep business informed/updated on latest research developments Should they be able to re-use information or resources provided? -> Clarify the IPR beforehand General Public How do you want the information to be used? Do you want to engage research participants (via Citizen Science)?


Define target audience(s)

• Pinpoint your target audience: Think about who exactly you are trying to reach.

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Businesses Large and medium companies with R&D lab SMEs (without lab) Startups Business sector-company association Creative industry NGOs CSOs General Public GP is a large & heterogeneous group! Think of specific sub-group(s) & pinpoint them Build a picture of your audiences, their motivations and experiences.


Define target audience(s)

• Get to know your target audience.

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Businesses What do the targeted businesses want? Actively ask your contacts! Achieve/ maintain the pole position in market Drive innovation in both products and services Increase quality of the products and services Validate research done in-house Find R&D collaboration General Public Think about what the public is interested in, not what you want to tell them. Understanding them will help you engage. Can you organise a survey or focus groups with your target audience to better understand them?


Define key message(s)

• Align your key message with what the targeted audiences expect.

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Businesses Think about what the businesses are interested to hear about your project, not about what you want to tell them What can a particular business get out of your research? Select just one or two key aspects that are the easiest to showcase General Public Relate your message to a current challenge or a currently discussed topic that is related to your target audience. How does science solve problems that our society faces? People are curious and want to learn something new


Define key message(s)

• Tell a story and involve their world in it. Explicitly include and address the targeted audience

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Businesses Identify the specific needs of the targeted business Design your key messages by addressing how your research can be beneficial to the specifics of their field General Public Relate to the everyday lives of your target audience Think of how you can explain the content by relating it to daily practices of, e.g., a butcher


Plan your strategy

• Choosing media, format and dissemination strategy strongly depends on your communication objectives.

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Businesses Use 2-3 different media channels to transmit your message. Consider what the easiest and shortest ways would be for the business to understand your message. General Public Participate in public debates Go with the trend – social media, visual online resources Use animations


Plan your strategy

• Share your key message to reach your target audience as passive listeners.

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Businesses Channels such as social media, information sheets and leaflets or advertisements could be useful in this case General Public Explain through the big picture Use “sensational details” to catch attention Tell a story that is not too technical


Plan your strategy

• Enable your target audiences to become active or do something with the content that you provide.

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Businesses Face-to-face events, meetings at your venue and networking events could be used in these cases. General Public Name contact persons in your project Participate in interactive, public events. Laymen can give valuable insights


• Targeted dissemination supports inclusion and participation of stakeholders

• It is important to disseminate target group specifically

• Get in touch with your target audience to learn what they want to know from you, and in which format

• Adapt your key messages to your objectives and target audience(s)

• Ask for support if you need it!

Summing up


Final remarks & tips

• Doing dissemination well pays off

• Plan wisely: it can be a lot of effort!

• Work in a team

• Appoint responsibilities & define activities during the project runtime

• If you have the means, partner up with experts who can support you

2018-06-20

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Michela Vignoli @iea_ioi [email protected]

mailto:[email protected]

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