app development -- build or buy? at blogher '13
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App Development -- Build or Buy? at BlogHer '13 https://www.blogher.com/app-development-build-or-buyTRANSCRIPT
App Development – Build or Buy?
#BH13AppDev INTERNET SSID: BlogHer | No Password Required
App Development – Build or Buy?
JASON MAYOClick 3X, Partner @outnumberedisme
MAYA BISINEERMeMe Tales, @thinkmaya
INSTRUCTORS
#BH13AppDevINTERNET SSID: BlogHer | No Password
Required
Why?
• Competitive Advantage • Competitive Parity?• A Source of Revenue• A Novel Idea?• Readership demand?
#BH13AppDevINTERNET SSID: BlogHer | No Password
Required
Playing Devil’s Advocate
• Does it fit your brand?• Are you jumping on the bandwagon?• Can you use existing apps?• Can you partner with others?• Will a mobile version of your website suffice?• Is it worth the time and money? ROI?• How do you fund it?
#BH13AppDevINTERNET SSID: BlogHer | No Password
Required
Building the App.
• Prototype a must!• Choosing the best tools• Design – Being true to your brand image• User Experience• Platform – IOS / Droid?• Research! Research! Research!• Budget and Timing
#BH13AppDevINTERNET SSID: BlogHer | No Password
Required
Do it yourself or find a partner?
• Hack it with a tool -> Corona, BuzzTouch, Genwi, Appcelerator• Code it yourself -> Hackathon, Binpress, Learn to Code• Trade Skillsets• Hire it out - Independent Contractors or Established Vendors
#BH13AppDevINTERNET SSID: BlogHer | No Password
Required
Launch Strategy?
• App stores are super crowded, so getting noticed is not easy.• Warm up old contacts, keep them informed.• Do you have enough loyal readers?• Conduct a launch campaign so you get featured.• Buy downloads.• Use developers that are apple store certified to avoid delay.
#BH13AppDevINTERNET SSID: BlogHer | No Password
Required
Monetization
• Freemium -> InApp Purchases• Ads• Integrated Marketing• Buy downloads.
#BH13AppDevINTERNET SSID: BlogHer | No Password
Required
Who’s Doing it?
#BH13AppDev INTERNET SSID: BlogHer | No Password Required
App Development – Build or Buy?
JASON MAYOClick 3X, Partner @outnumberedisme
MAYA BISINEERMeMe Tales, @thinkmaya
INSTRUCTORS
“BlogHer is a snake meal of
ideas in a wonton wrapper of
love. Afterwards you need a 2-
day nap, then it nourishes you
for a year.”– @debontherocks