appealing factors to buy
TRANSCRIPT
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Decision To Buy
● Purchase intentions of customers are one of the main concepts in the marketing
● There are many factors that influence how and why consumers make purchasing decisions
● The reason it is important is it can affect your marketing strategy regarding how you are going to grow your business
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Quality Of Products And Services
● Customers are most influenced by the quality of products
● Brand name is intrigued to customers
● Variety in colors, designs, new added features and special sizes of products also influence customers to buy
● Free home delivery, easy return and exchange, checkout ease, multiple options, great navigation affect the buying decision of the customers
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Competitive Pricing
● This is the most common “hot button” that retailers tend to focus on primarily because it’s the easiest way to appeal to potential customers
● When customers are making buying decisions they look at what your business offers as well as your competitors
● If your product has got the same quality as competitors with a lesser price, you get the benefits
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Discounts, Promotional Schemes, Coupons
● Rebates and discounts influence the customers to shop more
● A discount will encourage him/her to buy the same as he/she would now get it at a lower price
● Promotional schemes like free gifts also affect the buying decision of the customers
● Customers also indulge in shopping to redeem their coupons and avail discounts
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Endorsed By Friends And Family
● Do you know?o How many strangers are
converted into customers via recommendation for a certain product by their friends and family
● Most market researchers consider a person’s friends/family to be one of the most important influences on their buying behavior
● Many of the things people buy and don’t buy are a result of what their family/friends recommend
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Social Media
● Social media is a key factor for lead conversions
● Ads on facebook pages can influence customers to buy
● A product listed in discover section on twitter can catch the customer attention
● Organizing products on pinterest boards, pinning your products constantly can attract customers
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Reviews And Ratings
● Reviews can do wonders● Now a days consumers are reading
reviews as part of their pre-purchase research before buying anything
● Buyers are usually influenced by ratings when making purchase decisions
● A 5 star product would definitely encourage a customer to buy
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Mobile Apps
● Now a days customers use smartphones while shopping
● Smartphone apps like myntra amazon and flipkart come up with offers all the time
● This offers promote multiple products and encourage the customer to buy a product
● Some offers are valid with only mobile apps so they are one of the crucial factor
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Store Features
Departmental stores consist of many world class features that appeal a customer to make a buy
●Free Home delivery●Cash back cards●Product demos by executive● In-store offers●Social advice●Online purchase
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Other Influential Factors
●Video promos●A branded content with pictures●Jingle●Contests●Celebrity promotions●Free trial booths●Door-to-Door promotion● Digital boards on streets● Promotion through gigs
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Final Thoughts
● The best way to achieve your goal is by influencing customers regarding how your product and service will help them avoid their problem, or gain the pleasure they seek
● Placing these three factors at the heart of a business campaign lets you gain loyalty from customers as well as improve sales
● In this way you can rise up in the ever boosting competitions
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Contact Us
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