SOLUTION BRIEF

Cloudera and Appfluent Transform the Economics of DataHadoop offers an unsurpassed ability to manage rapidly accelerating volumes of data. Organizations are faced with an explosion of structured data, and their traditional data warehouses that are growing faster, larger and more expensive every day. Offloading under-utilized data and resource-intensive processes to a Hadoop-based enterprise data hub can reduce traditional data warehouse costs by as much as ninety percent. However, realizing the full benefit of Hadoop requires identifying the right data and processes to move. This can only be accomplished with clear insight into data warehouse activity.

Cloudera and Appfluent provide enterprises with a proven solution to maximize data savings and minimize legacy data warehouse costs. Appfluent’s data usage analytics deliver in-depth visibility into data warehouse and business intelligence systems. Customers gain powerful insights on exactly what data is being used or not used, which users are accessing the data, and when the data is used. Armed with this comprehensive, actionable information, organizations can map out a plan for a successful move to Cloudera’s enterprise data hub, powered by Apache Hadoop. An enterprise data hub (EDH) is one place to store all data, for as long as required, in its original fidelity. Cloudera’s EDH offers the flexibility to run a variety of enterprise workloads—including batch processing, interactive SQL, enterprise search, and advanced analytics—while providing the robust security, governance, data protection, and comprehensive Hadoop system management that enterprises require.

Organizations that leverage the Cloudera and Appfluent partnership experience a faster, data-driven migration path to Hadoop that delivers a higher rate of return on investment, and transforms their data from a cost to an asset.

Data Analysis—an Ongoing ProcessThe analysis of the data warehouse is an ongoing effort that needs to be maintained. Large volumes of complex data are increas-ing by the minute. According to industry analysts, data driven enterprises data volumes are growing by fifty to sixty percent annually.

But organizations that continually analyze their Big Data systems usage and activity are able to intelligently and cost-effectively manage data growth. Analyzing data usage and activity is essential for intelligent Information Lifecycle Management and performance optimization.

Additionally, the continual assessment of data and offload to Cloudera’s EDH strengthens the ability of the organization to address and reduce their rising capital and operational IT expenditures.

APPFLUENT

INDUSTRYOffload to Hadoop & Data Analytics

WEBSITEwww.appfluent.com

COMPANY OVERVIEWAppfluent provides IT organizations with unprecedented visibility into Big Data systems. With Appfluent, enterprises can proactively manage performance and costs of BI and data warehouse systems, and realize the tremendous economies of Hadoop.

PRODUCT OVERVIEWAppfluent Visibility™ provides intel-ligence allowing customers to identify the most expensive processing, transformations and dormant data —all ideal candidates for Hadoop and in-depth details on how data is used, who is accessing it and ways to improve performance

SOLUTION HIGHLIGHTS > Find dormant data—up to 50% of

most data is never queried

> Identify terabytes of underutilized data for offload

> Migrate data & processing to Hadoop

> Improving Hadoop performance by analyzing MapReduce & Hive queries to compare EDW performance to Hadoop performance

©2014 Cloudera, Inc. All rights reserved. Cloudera and the Cloudera logo are trademarks or registered trademarks of Cloudera, Inc. in the USA and other countries. All other trademarks are the property of their respective companies. Information is subject to change without notice.

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Cloudera, Inc. 1001 Page Mill Road, Palo Alto, CA 94304 | 1-888-789-1488 or 1-650-362-0488 | cloudera.com

SOLUTION BRIEF | 2

Benefits of Cloudera EnterpriseStores and Analyzes Any Type of Data

> Store and analyze huge volumes of structured and unstructured data that were previously impossible or impractical

> No need to define a data model during ingest

> Supports multiple, flexible schemas

Massively Scalable > Brings compute to the data, so no need for

expensive data movement prior to analysis > Scales linearly on industry standard

x86 hardware

Industry-Leading Management and Support > Centralized, end-to-end management

through Cloudera Manager, supporting deployment, configuration, monitoring, and issue resolution

> Makes handling even the largest enterprise clusters simple and efficient

> World-wide, dedicated team of Hadoop experts and project committers working for you

Benefits of AppfluentOut of the Sandbox

> With Appfluent, organizations can transition from Hadoop sandboxes to production deployments with confidence

Slash Data Warehouse Costs > Companies that move the right data to

Hadoop can save millions in data warehouse costs

Big Data Expertise > Appfluent delivers a proven solution with

more than a decade of experience in Fortune 1000 enterprises

Cloudera and Appfluent DeliverThe combination of Cloudera and Appfluent gives organizations the knowledge and confi-dence needed to advance the Hadoop platform in the enterprise.

Big Data, Big Savings Every 30 TB of new data warehouse capacity required can cost an organization as much as $2M to $4M in additional investment. Companies that make the move to Hadoop before running out of capacity in the enterprise data warehouse stand to save millions of dollars.

Unparalleled InsightsAppfluent is the only solution in the market that delivers analytics on business activity and data usage across Teradata, Oracle Exadata, Hadoop, IBM DB2, and IBM® PureData™ for Analytics.

About AppfluentAppfluent provides IT organizations with unprecedented visibility into their Big Data systems to reduce costs and optimize performance. Appfluent helps companies put the right data and workload on the right system, across data warehouses, business intelligence, and Hadoop. By examining every analytic and Extract, Transform and Load (ETL) against Big Data, Appfluent identifies areas where expensive storage is being wasted. With Appfluent, enterprises can address exploding data growth with confidence, proactively manage performance of BI and data warehouse systems, and realize the tremendous economies of Hadoop.

About ClouderaCloudera is revolutionizing enterprise data management by offering the first unified Platform for Big Data: The Enterprise Data Hub. Cloudera offers enterprises one place to store, process and analyze all their data, empowering them to extend the value of existing investments while enabling fundamental new ways to derive value from their data. Founded in 2008, Cloudera was the first and is still today the leading provider and supporter of Hadoop for the enterprise. Cloudera also offers software for business critical data challenges including storage, access, management, analysis, security and search. With over 20,000 individuals trained, Cloudera is a leading educator of data professionals, offering the industry's broadest array of Hadoop training and certification programs. Cloudera works with over 900 hardware, software and services partners to meet customers' big data goals. Leading organizations in every industry run Cloudera in production, including finance, telecommunications, retail, internet, utilities, oil and gas, healthcare, biopharmaceuticals, networking and media, plus top public sector organizations globally. www.cloudera.com