area report 2010 - chile ppt
TRANSCRIPT
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AREA REPORT
CHILE
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Minery 8.243.100.000
Industry 7.050.900.000
Agriculture 1.637.000.000
Others
TOTAL
93.800.000
17.024.800.000
Chilean exports 2009 (US$)
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Flower Bulb exports 2009: US$ 29.955.000.-
Flower seeds exports 2006: US$ 12.300.000.-
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2004 2005 2006 2007 2008 2009
Lilium 1780 1659 809 815 558 277
Tulip 498 135 68 140 127 125
Peony 309 558 875 829 1285 830
Liatris 64 30 9
Carn. 13 13 11 28 14 13
Calla 838 889 550
Total exports (2009): US$ 2,511,000.-Leucadendron (2009): US$ 44,000.-
CUT FLOWER EXPORTS 2004-2009 (x1,000 USD)
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Local demand in expansion16 million inhabitants
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*Imports from Ecuador and Colombia*Local inspection for exports
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Local market
Leucadendron and Protea are known productsLittle promotionNeed education on care and handling, correct names of productsCurrent protea growers will soon saturate the market
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Main crops
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Total surface reaches now about 40 ha (2010)
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New planting North of Santiago
Ovalle
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Ovalle
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Present conditions don´t favor exports: Decreasing US$ exchange rate Increasing competition with countries that produce year round
Strategy: Diversity, specialty products, quality, innovation, mixed boxes