A question …

Do you want more customers?

A question …

Do you want more customers?

If you answered “No”,that’s great … enjoy your yacht!

If you answered “Yes”, please keep reading …

One more question …

Do you want to spend lessacquiring more customers?

One more question …

Do you want to spend lessacquiring more customers?

If you answered “Yes”, then wehave some good news for you …

A simple fact:

Not EVERYONE isgoing to care about

your product or service.

A simple fact:

Not EVERYONE isgoing to care about

your product or service.

But many will!

So how do you go aboutlocating the people that might

care about your product or service?

And then how do you convert those people into real, paying, engaged customers?

And once you have them,how do you keep them?

Perpetual Engagement EcosystemCreate a communications and value ecosystem to give people a reason to do business with you … over and over and over again.Locate

If you want to talk to someone you must first know where they are.

Who is the target audience and where is the best place to find them?

Use social promotions and incentivized distribution to reach out into the social network to find the people who are interested in your product or service..

Engage

What is the message?

An offer?A promotion?An announcement?An article?

What do you want to say to get their attention?

Capture the attention of people by offering something of value, such as an exclusive offer, sale or promotion.

Transact

Once you have their attention, make it easy for them to take action and do business with you.

Convert browsers to buyers with promotional vouchers. Track and manage your promotions with Arela Club’s robust promotion management tools.

Reward

Show your customers that you value their business.

Rewards points and special offers provide an incentive for people to come back to you.

Show your appreciation of your customers by offering rewards and incentives to keep coming back.

Analyze

How do people react to your messages?

Use the knowledge gained to refine your message in order to generate better results.

Marketing is an ongoing learning process. Arela Club’s robust reporting tools provide useful insights to help you hone your message and optimize your marketing efforts.

The Social Network950,000,000+

The social network consists of hundreds of millions of active people, all digitally interconnected all over the world … they are engaged in a 24/7/365 dynamic conversation with one another via email, chat, Facebook, Twitter, LinkedIn, Google+, etc.

They communicate by sharing with one another …articles, photos, videos, comments, etc.

The Social Network950,000,000+

Your current customers are there too!

Your current customers• Email Database• Facebook Fans• Twitter Followers• LinkedIn Connections• Google+• Chat

The Social Network950,000,000+

There are also a lot ofpeople out there whowould be interested inyour product or serviceif they knew about it.

Your current customers• Email Database• Facebook Fans• Twitter Followers• LinkedIn Connections• Google+• Chat

People who would be interested in your product or service if they knew about it. Your potential new customers!

The Social Network950,000,000+

And many of those peopleare friends of yourcurrent customers …and many more are friendsof their friends … !

Your current customers• Email Database• Facebook Fans• Twitter Followers• LinkedIn Connections• Google+• Chat Your customers’ friends,

and their friends, and their friends …

People who would be interested in your product or service if they knew about it. Your potential new customers!

The Social Network950,000,000+

What you need is a way toencourage your customersto tell their friends about you!

Your current customers• Email Database• Facebook Fans• Twitter Followers• LinkedIn Connections• Google+• Chat Your customers’ friends,

and their friends, and their friends …

People who would be interested in your product or service if they knew about it. Your potential new customers!

How do you get the people who know youto talk about you to the people who don’t know you?

The Social Network950,000,000+

This is more like it!

Your customers’ friends, and their friends, and their friends …

People who would be interested in your product or service if they knew about it. Your potential new customers!

And convert those who don’t know youinto your NEW customers!

Your NEW current customers• Email Database• Facebook Fans• Twitter Followers• LinkedIn Connections• Google+• Chat

Leverage the people you know to spread your message and grow your audience.

The people you know.Because they are in your “bucket” you can message them anytime.

The people they know. You want to get them in the “bucket” too.

Offer a promotion to generate excitement, increase top of mind awareness and boost sales.

PROMO

Offer incentives for sharing to encourage the people you know to share with the people they know.

PROMO

When their friends join your promotion they are automatically added to your database in Arela Club.

They are now also in your “bucket”!

The more promotions you run, the larger your audience grows!

Use Arela Club messaging tools to communicate with your audience and generate sales.

Leverage the people you know to spread your message and grow your audience.

Step 1Offer a promotion to generate excitement, increase top of mind awareness and boost sales.

Step 2Offer incentives for sharing to encourage the people you know to share with the people they know.

The people you know.Because they are already in your “bucket” you can message them anytime to generate sales.

The people they know.These are the friends, family and colleagues of your current customers. You want to get them in the “bucket” too.

When their friends join your promotion they are automatically added to your database in Arela Club. They are now also in your “bucket”!

The more promotions you run, the larger your audience grows.

JOIN!

Leverage the people you know to spread your message and grow your audience.

Use Arela Club messaging tools to communicate with your audience and generate sales.

Leverage the people you know to spread your message and grow your audience.

Look at this!

Build your audience fast …

An active, consistent and engaging campaign to generate and maintain a high level of interest and participation.

Mix your promotional and giveaway content with your marketing content to maintain interest, build buzz, generate viral activity and keep people engaged on an ongoing basis.

It’s all about mixing marketing with entertainment and fun.

A steady flow of great, big FREE promotions to build excitement and generate mass viral activity• One big giveaway promotion per day• One very big giveaway promotion every month• Build up to massive grand prize drawing at the end of every

year … give people a good reason to stay engaged all year• Big prizes get big results• Big social bonuses for sharing to drive viral activity

A steady flow of discount promotions and special offers• Always have new, interesting discount promotions

happening from a variety of venues, including hotels, restaurants, retail and entertainment

• Maintain interest and give people a reason to keep coming back regularly

Strong, consistent content to maintain interest• A continuous flow of content mixed in with promotions and

marketing messages to maintain top of mind awareness and demonstrate the benefits and fun

• Videos, articles, photos, etc• Distribute via Arela Club, email campaigns, social media,

Twitter, blogging, online media & print media

Activation and Support• Use targeted ads and content marketing to initiate and

stimulate activity• Seeding of content and promotions to relevant forums• PR and bloggers• Display ad campaign on relevant online media

Who really knowswhat you like?

a) The people who know you b) An algorithm

78% of people trust consumer recommendations.

14% of people trust ads.“I really like this brand!”

Source:Nielsen’s Global Trust in Advertising Survey

buy ou

r bra

nd!

Digital Word Of Mouth (DWOM) is the most effective form of marketing.

Social Media Marketing.Just as nature intended.

Encourage sharing with Incentivized Distribution.

The Social Network

Your Message

Consumer

Everyonebenefits!

What exactly is“Incentivized Distribution”?

Use promotions to generate excitement,

buzz and interest.

40% off! Nice!

PROMO!

Everyone lovesa good deal

or a special offer.

50% off if I sharewith my friends! Nicer!

PROMO!

And everyone lovesan even better deal

or a special offer.

Hey buddy …check this out!

40% off! Nice!

PROMO!

There is no limit to how far your message can

spread!

I got 50% offfor sharing!

50% off if I sharewith my friends! Nicer!

40% off! Nice!

Hey buddy …check this out!

PROMO!

When you offer incentives for sharing, more people will share,

which means more people will learn about your business!

This is howIncentivized Distribution

works!

This is social marketing!

Your business social marketing & communications headquarters.

Manage all of your business social marketing, promotion & communications from one easy-to-use web-based platform.

Create ContentPost marketing messages, announcements, photos, articles, videos, ideas, etc.

Run Promotions, Giveaways & ContestsA variety of options to choose from to run promotions and generate mass interest.

Distribute Content Via Social ChannelsSeamless distribution to all of your social media channels, including Facebook, Twitter, LinkedIn, Email and more.

Incentivized Viral DistributionUse incentives and rewards to make your content go viral & reach a massive new audience.

Rewards Program Use rewards to encourage repeat and direct business.

Email MarketingGet your message in the inbox.

CRMEffortlessly manage your database.

Reporting & AnalysisUse data to improve the performance of your marketing messages and optimize results.

Many ways to spread the word!

Create ContentPost marketing messages, announcements, photos, articles, videos, ideas, etc.

Did we mention you can create and manage your

own business profile page?

Run Promotions, Giveaways & ContestsA variety of options to choose from to run promotions and generate mass interest.

You can try different types of promotions depending on

your specific business goals.

1

2

3

Getting and sharing a voucher promotion is simple and fast …

1. View promotion in the feed, or on social media.

2. Click to expand promotion and view details. Click to get voucher.

3. See benefits and options for sharing.

The more people share, the more people who will learn about you!

Run Promotions, Giveaways & ContestsA variety of options to choose from to run promotions and generate mass interest.

Promotions feature beautiful layouts with lots of photos and

text for maximum impact.

When someone gets a voucher it is placed into their My Voucher page, where it remains until they redeem it with you.

An indicator at the top of the page reminds them that your voucher is there.

Regular email alerts also remind people that they have unused vouchers and encourages them to use their vouchers.

These vouchers and reminder emails are additional branding exposure for your business!

Run Promotions, Giveaways & ContestsA variety of options to choose from to run promotions and generate mass interest.

Voucher reminder

When someone gets a voucher they are automatically added to your list of “Followers” and opted in to receive email from you.

Running promotions is a great way to generate a large new audience quickly.

Run Promotions, Giveaways & ContestsA variety of options to choose from to run promotions and generate mass interest.

When a customer presents you with a voucher code, simply enter the code into the system to verify the amount and redeem the code in the system.

Redeem Promotions, Giveaways & ContestsEasy-to-use Redeem Tool

Click here

Enter Code Here

Voucher revealed

1

2

3

Value Revealed!

4

Distribute Content Via Social ChannelsSeamless distribution to all of your social media channels, including Facebook, Twitter, LinkedIn, Email and more. Sharing is easy!

Incentivized Viral DistributionUse incentives and rewards to make your content go viral & reach a massive new audience.

+Rewards

Merchants can opt to offer rewards points as incentives for people to share their posts.

When people share, they will get rewards points for every click on their shared link.

Merchants can choose to offer from 1 to 5 rewards points.

Or none at all … it’s optional.

COMING SOON!

Rewards Program Use rewards to encourage repeat and direct business.

COMING SOON!

Email MarketingGet your message in the inbox.

Send email directlyto your customers.

CRMEffortlessly manage your database.

Grow your audience and speak directly to them.

In marketing you want to locate those people who truly like your products, service or brand … and then you want to engage with them and communicate your value proposition directly to them. Arela Club allows you to see exactly who your tribe is and how big it is … a message them directly via email.

The Social Network950,000,000+

CRMConsolidate all of your social media and email contacts in one convenient platform.

Arela Club is your communications hub.

Connect your social media accounts to seamlessly publish content to all of your communications channels, including social media and email.

Content

Reporting & AnalysisUse data to improve the performance of your marketing messages and optimize results.

Use targeted customer information to cross sell other products and services. People who take advantage of a brunch promotion might also be interested in the hotel spa, or maybe they would like to hear about your retail offerings.

The user’s loyalty rank increases with each

engagement

Reporting & AnalysisUse data to build deeper, lasting relationships

• The platform tracks engagement metrics based on various actions taken by a customer.• The customer’s “rank level” increases the more they interact with messages and the more

they participate in promotions and offers• Merchants can target their messages to customers based on their rank level, giving their

best offers to higher ranking customers• Measure Word Of Mouth (WOM) / Ripple Effect• Adds element of gameification

• Arela Club features a visual, image-based content display … people prefer pictures!

• Browse, search and explore a range of great products & services from great companies.

• Get great deals on things you are interested in wherever you are.

• Share promotions and content with your friends on social media to get even better offers from merchants.

• Earn rewards points to exchange for goods and services, or trade in for cash.

Arela Clubis fun forconsumers!

Rewards CatalogArela Club partners with a variety of lifestyle businesses in the region to increase our rewards catalog and provide more of an incentive for users to participate and invite their friends …

Users may redeem points for …• Goods and services from participating

businesses in our robust and growing online catalog

• Special promotions posted by participating businesses

• Cash!COMING SOON!

Want to learn more? Try it out!It’s fast, free and easy to use!

www.arelaclub.com