art business online (artsocket at echelon 2014)
DESCRIPTION
Last month I was lucky enough to present at the Echelon 2014 conference in Chiang Mai. The reason for that presentation was not to raise funds but to give myself a push to collect my thoughts and really understand what I am doing with my business and why. This is a pretty good summary of a few hours' worth of thinking about the business, the art and the finances. This is how I think a business that sells art online should work. This is how ArtSocket works.TRANSCRIPT
ARTSOCKET
Disrupting the fragmented creative industry.
IS ART IMPORTANT AT ALL?
• Essential in divergent & creative thinking.
• Inspires us to do things we wouldn’t otherwise.
• Animals can use tools. We are the only species on the planet that can perceive and appreciate art.
ARTSOCKET
DOES ANYBODY CARE?
• Global entertainment industry to reach $2,000,000,000,000 mark in 2016. (How much we spend every year)
• That’s $280 spent for every single person on the planet.
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YES, BUT HOW ABOUT JUST THE ART, THE THING YOU SELL?
• $66,000,000,0001. US2. China3. UK
• $3.3B in online sales
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SO, WHATS THE PROBLEM?
What makes art a good, worthwhile investment? Do you know? Are you sure you have the right answer?
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SO, WHATS THE PROBLEM?
Now try to make this choice 2,200,564 times on art.com.
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Picasso
Not Picasso
SO, WHATS THE PROBLEM?
Like this:
ARTSOCKET
OK, IT’S BROKEN. HOW WILL YOU FIX IT?
Brick and mortar art galleries existed for centuries. How do they work?• Curated collections (nothing but
the best available art).• Ideal viewing experience.
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CURATED COLLECTIONS
The best of both worlds. ArtSocket presents only the best curated images which are connected thematically.
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IDEAL VIEWING EXPERIENCE
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Like this:
WHAT ELSE IS GOOD?(FOR THE CUSTOMER)
• Quality. Certified limited editions, Photo Rag paper, giclée pigmented inks.
• Shopping experience. Intuitive, non-obstructive design, fully-responsive, fast.
• Affordable value. Subsidised shipping, $50 range.
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WHAT ELSE IS GOOD?(FOR THE ARTISTS)
• Easy to understand revenue model. $7 per sale, non-exclusive.
• Prestige. Not everyone gets to be exhibited at this venue.
• Exposure. Benefit from the success of other artists, AS invests in advertising & promotion on behalf of the artists.
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BY THE WAY, WHO ARE YOU?
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Dmitri. 10+ years in digital media & art production. Kidobi, Eureka King, Kobo. Hand-coded ArtSocket.
Olga. 30+ years in traditional art & stage design. Bolshoi Theatre, Mississauga Living Arts Centre + more.
Betty. 10+ years of experience in art. Marketing & design. 100s of personal projects and consulting experience.
Thaya. 10+ years in art, design and management. Worked with Dmitri on a number of projects since 2003.
WHAT DO YOU WANT FROM US?
ARTSOCKET
• Artists & Photographers: Your beautiful art and photography artsocket.com/submit
• Blogs: Your honest opinions and reviews artsocket.com/contact