art of start
DESCRIPTION
TRANSCRIPT
There are Two Phases
1.Telescope PhaseA. Entrepreneurs brings the future closerB. Change the world or make late adopters eat
their dust
2.Microscope PhaseA.Cry for level headed thinkingB.Complete competitive analysis
ART OF STARTING
1. MAKE MEANING
2. MAKE MANTRA
3. GET GOING
4. DEFINE BUSSINESS MODEL
5. WEAVE A MAT
I. Make the world a better place
II.Increase the quality of lifeIII.Right a terrible wrongIV.Prevent the end of
something good
Make Meaning
Make mantra
I. Forget mission statement instead your meaning and make a mantra
II.Be Short and effective
Worlds smallest mantra
4 Examples of Power of Mantra
Nike – Authentic athletic performance
IBM – Think
Wendy’s – Healthy fast food
Fed Ex – Peace of mind
Mantra and Tag Line are Different
I. Mantra is for employeesII.Tagline is for customers
Nike : “Just Do It”
Get Going………
Start creating and delivering your product or service.
Key Principles of Getting Going
Think big – Jeff Bezos
Find a few soul mates-Thomas Edison
Polarize people – Mini Cooper
Define a Business Model
Greatest idea, technology, product, is short lived without a sustainable business model
Tips to Develop Business Model
1.Be specific
2.Keep it simple
3.Copy somebody
4. Ask women
Weave a MAT (Milestone, Assumptions, Tasks)
MAT is used to prevent scattering
Milestone for Every Start-up
1
Prove your concept
2Complete design specification 3
Raise capital
4Achieve Break even
ASSUMPTIONS
1 PRODUCT/SERVICE PERFORMANCE
2 MARKET SIZE
3 GROSS MARGIN
4 SALES CALL PER SALES MAN
TASK DESIGN,MANUFACTURE AND SELL YOUR PRODUCT/SERVICE
I. Renting office space
II. Finding new vendors
III. Filing legal documents
ART of positioning
ANSWERS 3 IMPORTANT QUESTIONS-1.why the founders started the organization?2.why customers should patronize it?3.why good people should work at it?
SEIZE THE HIGH GROUND
I. Positive
II. Customer centric
III. Empowering
EXAMPLE :-
TOYOTA PRIUS
ART OF PITCHING
• ANSWER THE LITTLE MAN
• KNOW YOUR AUDIENCE
• OBSERVE 10/20/30 rule
ART OF WRITING A BUSINESS PLAN
1. WRITE FOR THE RIGHT REASON
2. PITCH THAN PLAN
3. KEEP IT CLEAN
4. PROVIDE THE RIGHT
NUMBERS
ART OF RECRUTINING
1. Hire “A” Players
2. Hire infected people
3. Ignore the irrelevant
ART OF RAISING CAPITAL
1. BUILD A BUSINESS
2. SHOW TRACTION
3. CLEAN UP YOUR ACT
4. CREATE AN ENEMY
5. FIND YOUR TRAIN TICKET
Ex : Albert Einstein
ART OF PARTNERING
A good partnering should accelerate cash flow , increase revenue & reduce cost.
1. PARTNER FOR SPREADSHEET REASON
2. ENSURE THAT MIDDLE AND BOTTOMS LIKE THE DEALS
3. CUT WIN- WIN DEALS
4. ACCENTUATE STRENGTHS, DON’T COVER WEAKNESS
ART OF BRANDING
Creating something contagious that infects people with enthusiasm, making it easy for them to try it.
1. CREATE A CONTAGION
2. RECRUIT EVANGELISTS
3. LET 100 EVANGELISTS BLOSSM
ART OF BEING MENSCH
A person who is ethical, decent and admirable.
Three cornerstone of mensch hood
1. HELP MANY PEOPLE
2. DO WHAT’S RIGHT
3. PAYBACK SOCIETY
THANK YOU
DIVYANSHU SHARMA