art of start
DESCRIPTION
TRANSCRIPT
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There are Two Phases
1.Telescope PhaseA. Entrepreneurs brings the future closerB. Change the world or make late adopters eat
their dust
2.Microscope PhaseA.Cry for level headed thinkingB.Complete competitive analysis
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ART OF STARTING
1. MAKE MEANING
2. MAKE MANTRA
3. GET GOING
4. DEFINE BUSSINESS MODEL
5. WEAVE A MAT
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I. Make the world a better place
II.Increase the quality of lifeIII.Right a terrible wrongIV.Prevent the end of
something good
Make Meaning
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Make mantra
I. Forget mission statement instead your meaning and make a mantra
II.Be Short and effective
Worlds smallest mantra
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4 Examples of Power of Mantra
Nike – Authentic athletic performance
IBM – Think
Wendy’s – Healthy fast food
Fed Ex – Peace of mind
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Mantra and Tag Line are Different
I. Mantra is for employeesII.Tagline is for customers
Nike : “Just Do It”
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Get Going………
Start creating and delivering your product or service.
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Key Principles of Getting Going
Think big – Jeff Bezos
Find a few soul mates-Thomas Edison
Polarize people – Mini Cooper
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Define a Business Model
Greatest idea, technology, product, is short lived without a sustainable business model
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Tips to Develop Business Model
1.Be specific
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2.Keep it simple
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3.Copy somebody
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4. Ask women
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Weave a MAT (Milestone, Assumptions, Tasks)
MAT is used to prevent scattering
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Milestone for Every Start-up
1
Prove your concept
2Complete design specification 3
Raise capital
4Achieve Break even
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ASSUMPTIONS
1 PRODUCT/SERVICE PERFORMANCE
2 MARKET SIZE
3 GROSS MARGIN
4 SALES CALL PER SALES MAN
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TASK DESIGN,MANUFACTURE AND SELL YOUR PRODUCT/SERVICE
I. Renting office space
II. Finding new vendors
III. Filing legal documents
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ART of positioning
ANSWERS 3 IMPORTANT QUESTIONS-1.why the founders started the organization?2.why customers should patronize it?3.why good people should work at it?
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SEIZE THE HIGH GROUND
I. Positive
II. Customer centric
III. Empowering
EXAMPLE :-
TOYOTA PRIUS
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ART OF PITCHING
• ANSWER THE LITTLE MAN
• KNOW YOUR AUDIENCE
• OBSERVE 10/20/30 rule
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ART OF WRITING A BUSINESS PLAN
1. WRITE FOR THE RIGHT REASON
2. PITCH THAN PLAN
3. KEEP IT CLEAN
4. PROVIDE THE RIGHT
NUMBERS
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ART OF RECRUTINING
1. Hire “A” Players
2. Hire infected people
3. Ignore the irrelevant
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ART OF RAISING CAPITAL
1. BUILD A BUSINESS
2. SHOW TRACTION
3. CLEAN UP YOUR ACT
4. CREATE AN ENEMY
5. FIND YOUR TRAIN TICKET
Ex : Albert Einstein
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ART OF PARTNERING
A good partnering should accelerate cash flow , increase revenue & reduce cost.
1. PARTNER FOR SPREADSHEET REASON
2. ENSURE THAT MIDDLE AND BOTTOMS LIKE THE DEALS
3. CUT WIN- WIN DEALS
4. ACCENTUATE STRENGTHS, DON’T COVER WEAKNESS
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ART OF BRANDING
Creating something contagious that infects people with enthusiasm, making it easy for them to try it.
1. CREATE A CONTAGION
2. RECRUIT EVANGELISTS
3. LET 100 EVANGELISTS BLOSSM
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ART OF BEING MENSCH
A person who is ethical, decent and admirable.
Three cornerstone of mensch hood
1. HELP MANY PEOPLE
2. DO WHAT’S RIGHT
3. PAYBACK SOCIETY
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THANK YOU
DIVYANSHU SHARMA