Artists/Genre Research

Marketing And Branding Through Websites

Our Chosen Band- Glass Animals

On the band’s website, the audience can make an account and log in to receive exclusive information. This can come in the form of an emailed newsletter which sometimes reveals tour dates early and access to pre-sale tickets. These are perks of having an account and encourages fans to join. There is a large section for band photos which are taken by the touring photographer. This allows the entire fan base to catch a glimpse of the band in concert and behind the scenes.

Also there are links to social media sites on the website which encourages the fans to interact with band and increases their appreciation for the band.

Music Map – Glass AnimalsSimilar Artists

Royal Blood

Music Videos on the website to make it accessible for the fans to watch.

Merchandising is also done on the websites

Misterwives

Advertisements of Albums on the website and by making the website look engaging and interesting

Album Covers and Launch dates. Also tour dates are given on the websites to make it easy for the audience and fan base.

Alt-JPromotion of their new album on other websites.

List of the songs in the album on their on webpage.

Opportunities to sign up to the website to get updates about the band.