#artistengage lesson plan 1
DESCRIPTION
#ArtistEngage is a workshop series that Educates Artists through collaborative dialogue in order to encourage participation, action and evolution in our creative community. We are about helping independent artists through discovery and education. This workshop was presented in partnership with CBGB Festival and the Music Building. It was hosted by Roo Zine, DJ Journey and Ravin Dave.TRANSCRIPT
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July 10, 2013
A Digital Crash course for artists
Hashtag: #ArtistEngage
In partnership with
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Workshop OnePURPOSE: - Introduce and get to know the group.
OUTCOME: - Constructive, collaborative conversation about off-stage fan engagement, what works and what can we do to get better engagement.
STRUCTURE: 1. Introductions (15 mins) 2. How the game has changed (15 mins)
a. People consume differentlyb. Why engagement matters
3. Group Discussion: (90 mins)a. Flip the switchb. Engagementc. Recruitment
4. PUi Band Meet / Greet / Q&A (30 mins)
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HOW THE GAME CHANGED
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2013
Live Concert
Live Concert
2003
HOW THE GAME CHANGEDPeople consume differently today,
than they did just ten years ago...
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HOW THE GAME CHANGEDPEOPLE ARE SPENDING ON MUSIC - JUST DIFFERENTLY
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"Fans want more, There is a desire to engage at a different level than what they have."
The music industry is missing out on Millions of dollars of revenue due to lack of fans engagement.
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Today off-stage engagement is as important as your on stage performance.
FLIP THE SWITCH ON
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FLIP THE SWITCH
#ArtistEngage
do you flip the switch when you
step off stage and the lights
come on?
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RAGE & ENGAGE
How are you adapting to digital
culture, what tools do you use
to engage with your current
fans?
#ArtistEngage
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FAN RECRUITMENT
How are you adapting to digital
culture, what tools do you use
to engage with your fans?
#ArtistEngage
How do you recruit and engage
new potential fans who want to
know more about you?
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Introducing PUI
#ArtistEngage