asha radio program
TRANSCRIPT
SPONSORED BY:-
SPONSORED BY:-
NHM, ASSAM
ASHA
RADIO PROGRAM
SPONSORED BY:-
UNICEF&
ALL INDIA RADIO
IN COLLABORATION
WITH
INAUGURATED BY
Formally inaugurated BySri Tarun Gogoi ,
the Hon’ble Chief Minister of Assam, On 8th October , 2007 At Sarusajai Stadium
WHAT IS ASHA RADIO PROGRAM
It is a radio program sponsored by National Health Mission, Assam for the ASHA workers & public with a good intention to help the people to gather knowledge regarding health related matters which will help them to lightening their soul from the darkness of prejudices in collaboration with UNICEF & All India Radio.
BACKGROUND HISTORY
This Radio Program for grass root level functionaries & general public at large was conceptualized and designed by the Department of Health & Family Welfare , Govt. of Assam in the year of 2006-07
& Implemented by the NRHM, Assam in collaboration
with the All India Radio & UNICEF, Assam.
FIRST TIME IN INDIA
Assam is the pioneer state to introduce & launch the ASHA Radio Program FIRST TIME IN INDIA through NHM, Assam
SPECIALITY OF TITLE SONG
The music of the title song of the ASHA radio program is based on the Nagara-naam folk tradition of Assam and is a blend of naam, zikir, & ojha-pali traditions.
The folk based song appeals to ASHAs across different socio cultural & religious backgrounds.
BROADCAST DAYS & TIMINGS
Sunday & Wednesday at 12.30 pm from Guwahati, Dibrugarh Radio centre in Assamese language
Sunday & Wednesday at 12.30 pm from Silchar Radio centre in Bengali language
Monday & Friday at 7.30 pm from Tezpur Radio centre
AIM & OBJECTIVES
Create sensitization regarding health matters
Create healthy society & healthy environment
Awakening the society from darkness Enlighten human souls Construct healthy generation Total development of the society
SALIENT FEATURES
Infotainment format which is :- Culturally & contextually
relevant Topical- right message at right time Listener friendly
Terminologies & concepts adapted to local parlance & hence easily understood
FORMAT OF ASHA RADIO PROGRAM
Theme Song Opening Announcement by RJ Drama with different characters of
village Narration by RJ & ASHA Songs Interview with ASHA Workers Discussion with ANM Closing Announcement
CHARACTERS OF ASHA RADIO PROGRAM
Radio Jockey ASHA Bakuli Jethai, Tarulata, Pehi, Nanda
Master & many other villagers ANM Baideu
WHY SHOULD WE LISTEN IT
It gives us knowledge It helps us to maintain our self It makes our family healthy For our better tomorrow It is the only way to gather
knowledge with zero investment
WHY SHOULD WE NURTURE IT CAREFULLY
It is our brain child, we have to nurture it Feel proud for such an unique child As parent organization it is our legal duty As an introducer it is our moral duty One of the best way of communication For our future generation For a better tomorrow
WHAT IS ITS IMPORTANCE FOR
SOCIETY
A healthy society is the index of a developed nation Developed nation brings healthy & higher life style Healthy & higher life style develops standard of living Standard of living provides better education for children Better education for children creates Secured future
WHY TO MOTIVATE OTHERS
For the development of the society For the development of our future generation It is our society As a society member we have some duty&
responsibility
HOW TO MOTIVATE
Through Inter Personal communication Through Social and Behaviour Change
Communication By using SEM model
SOCIO ECOLOGICAL MODEL
USE OF ASHA RADIO PROGRAM
In VHND platform In Adolescent club At mid-day meal session Amusement time
THANK You