asmc business evaluation boot camp 8.12
DESCRIPTION
Opening keynote for the Apple Specialists Marketing Conference. Chicago 8.12TRANSCRIPT
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The Seven C’s of Leadership
1. Character2. Courage3. Communication4. Collaboration5. Competency6. Compassion7. Contribution
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Character
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The Leadership Challenge by Kouzes and Posner
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I want a leader who will:
Tell me the TRUTH. Has a clear vision for
where we are going. Has the skills to get
us there successfully. And is excited about
going with me.
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Courage
TO THINK BIG TO BE BOLD
To speak the TRUTH TO MAKE GREAT THINGS HAPPEN
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To be… Vulnerable
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Ask GREAT questions…
Communications
and LISTEN!
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Collaboration
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Competency = a commitment to LLBooks
Book summaries
Audio books
Audio book summaries
Training DVDs
Seminars
i-Tunes U
Pod casts
Blogs
TED.com
BigThink.com
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Focus me
Know me
Care about me
Hear me
Help me feel proud
Equip me
Help me see my value
Help me grow
Help me see my importance
Compassion
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Gen X Y and C/Z
RespectFreedom
Life-balanceAccomplishment
AppreciationMeaning
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Contribution
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Survey Results 21 completes
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Survey Results
• Clear vision for growth: 68% NO
• Clear and specific performance measures: 68% NO
• Open, honest, robust communication: 77% YES
• Trust in employees: 81% YES
• Sense of urgency: 64% NO
• Superb customer focus: 88% YES
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Survey Results
• Best people: 50/50
• Quality products and services: 78% YES
• Key leaders are an effective team: 50/50
• High levels of accountability: 50/50
• We have a dashboard of key metrics: 72% NO
• Praise and recognition: 62% YES
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Survey Results
• Disciplined Execution: 50/50
• Optimistic about the future: 80% YES
• Committed to the business: 97% YES
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Biggest Challenges
• Apple Store expansion / competition
• Managing change
• Accountability / Ownership Mentality
• Finding talent
• Vision for profitable growth
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Apple Store expansion / competition
VD x DE = USP
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Managing Leading Change !!!!Irresistible Case for ChangeGuiding CoalitionNew ProcessesSupport / trainingSmall Wins
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Accountability
MPS Margin Per Sale
Talent
Customer Service
Customer Retention
Visibility drives Accountability
Accountability Drives Engagement
Employee Engagement Drives Customer Engagement
www.blog.johnspence.com
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Best Practices: Talent• Create a pipeline of talent into your
company.
• Hire for attitude – train for skills.
• Train people how to interview.
• Use team interviewing.
• Use a focused competency model.
• Use numerous types of testing.
• Do a thorough reference check.
• Make sure they really want to work for you.
• Hire slow – fire fast.Make “Hiring Right” a core competency!
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Vision
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THANK YOU
If you have any questions at all please do not hesitate to send a note or call. My email address is: [email protected]
My twitter address is: @awesomelysimple
Also, you might find value in the ideas I share in my blog. You can sign up for it at:www.blog.johnspence.com
Lastly, these slides have already been uploaded to:www.slideshare.net/johnspence