ASSESSING YOUR WEB ASSESSING YOUR WEB SITESITEIN A IN A WEB 2.0 WEB 2.0 WORLDWORLD

Stafford KendallStafford KendallPrincipal, Covalent LogicPrincipal, Covalent Logic

stafford@covalentlogic.cstafford@covalentlogic.comom

DEVELOPMENT CYCLEDEVELOPMENT CYCLE

Set GoalsSet Goals

AssessAssess

AdjustAdjust

AssessAssess

A Web site is never finished.A Web site is never finished.

DIMENSION & CRITERIADIMENSION & CRITERIA

Subjective criteria, in 4 Subjective criteria, in 4 dimensions:dimensions:

DesignDesign

TechnologyTechnology

ContentContent

NavigationNavigation

Content is Queen, but Navigation is Content is Queen, but Navigation is KingKing

DESIGNDESIGN

Appropriate for your brandAppropriate for your brand

Classic vs. Cutting EdgeClassic vs. Cutting Edge

Image vs. InformationImage vs. Information

AccessibilityAccessibility

Beauty is in the eye of the Beauty is in the eye of the beholder, good design is seen by beholder, good design is seen by everyone.everyone.

WEB 2.0 WEB 2.0 DESIGNDESIGN

Mobile-centricMobile-centric

PersonalizationPersonalization

Truly Interactive FlashTruly Interactive Flash

Watch it wiggle, see it jiggle is Watch it wiggle, see it jiggle is dead. Movement has purpose dead. Movement has purpose now.now.

WEB 2.0 WEB 2.0 DESIGNDESIGN

TECHNOLOGYTECHNOLOGY

Does it work?Does it work?

Can you update it?Can you update it?

Two-way communication?Two-way communication?

Even a broken clock is right Even a broken clock is right twice a day.twice a day.

WEB 2.0 WEB 2.0 TECHNOLOGYTECHNOLOGY

Separation between the desktop Separation between the desktop and the Web is disappearing with and the Web is disappearing with universal accessuniversal access

Email is going away – replaced by Email is going away – replaced by social networking “dashboards”social networking “dashboards”

Change is one thing, progress is Change is one thing, progress is another. another.

– Bertrand Russell– Bertrand Russell

WEB 2.0 WEB 2.0 TECHNOLOGYTECHNOLOGY

CONTENTCONTENT

AppropriateAppropriate

ExpectedExpected

UnexpectedUnexpected

Visitor-centricVisitor-centric

““Beautiful can't make up for Beautiful can't make up for empty.” empty.” — Business Week— Business Week

WEB 2.0 WEB 2.0 CONTENTCONTENT

Self-CenteredSelf-CenteredSocial NetworkingSocial NetworkingCustomizedCustomizedPersonalizedPersonalized

Members of the "Members of the "millennialmillennial generation" are more generation" are more selfishselfish and narcissistic.and narcissistic.

– – NPR reportNPR report

WEB 2.0 WEB 2.0 CONTENTCONTENT

NAVIGATIONNAVIGATION

Guidelines to follow:Guidelines to follow:Rule of 7Rule of 7Parity: Audience, Action, Parity: Audience, Action,

ContentContent

If we think about the obvious If we think about the obvious long enough, it dissolves. long enough, it dissolves.

- Mason Cooley- Mason Cooley

WEB 2.0 WEB 2.0 NAVIGATIONNAVIGATION

Interactive Navigation:Interactive Navigation:

MapsMaps

Category CloudsCategory Clouds

Getting there is half the fun.Getting there is half the fun.

WEB 2.0 WEB 2.0 NAVIGATIONNAVIGATION

WEB 2.0WEB 2.0

I think Web 2.0 is of course a I think Web 2.0 is of course a piece of jargon, piece of jargon, nobody even nobody even knows what it meansknows what it means. If Web . If Web 2.0 for you is blogs and wikis, 2.0 for you is blogs and wikis, then that is people to people then that is people to people [connection]. [connection].

But that was what the Web was But that was what the Web was supposed to be all along. supposed to be all along.

- Tim Berners-Lee- Tim Berners-Lee

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Stafford KendallStafford KendallPrincipal, Covalent LogicPrincipal, Covalent Logic

stafford@covalentlogic.cstafford@covalentlogic.comom