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Asset and Logo Guidelines March 2013

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Page 1: Asset and Logo Guidelines - MARKETING 2020...Timeline assets 8 Facebook Timeline is the story of your life on a single page. Pages assets 13 Facebook Pages is a central place to build

Asset and Logo GuidelinesMarch 2013

Page 2: Asset and Logo Guidelines - MARKETING 2020...Timeline assets 8 Facebook Timeline is the story of your life on a single page. Pages assets 13 Facebook Pages is a central place to build

Facebook’s mission is to make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.

Page 3: Asset and Logo Guidelines - MARKETING 2020...Timeline assets 8 Facebook Timeline is the story of your life on a single page. Pages assets 13 Facebook Pages is a central place to build

At Facebook, we build tools that help people to connect with one another and tools that make sharing what they want to share—ideas, stories, and photos—much easier.

By doing this, we are extending people’s capacity to build and maintain relationships.

Page 4: Asset and Logo Guidelines - MARKETING 2020...Timeline assets 8 Facebook Timeline is the story of your life on a single page. Pages assets 13 Facebook Pages is a central place to build
Page 5: Asset and Logo Guidelines - MARKETING 2020...Timeline assets 8 Facebook Timeline is the story of your life on a single page. Pages assets 13 Facebook Pages is a central place to build

Welcome.

Use these assets and logo guidelines to accurately communicate the Facebook brand.

Page 6: Asset and Logo Guidelines - MARKETING 2020...Timeline assets 8 Facebook Timeline is the story of your life on a single page. Pages assets 13 Facebook Pages is a central place to build

Use Use Do Do

Dos and Don’ts

NOYES YES NO

6

Contents

6

Contents

Timeline assets 8Facebook Timeline is the story of your life on a single page.

Pages assets 13Facebook Pages is a central place to build a brand and connect with current and potential customers.

News feed assets 17News feed is a personal newspaper, published by the people you care about.

Photos assets 22Facebook Photos helps you share special moments in your life.

Messages assets 30With Facebook Messages you can reach Facebook friends on their phones or on the web.

Facebook logos 38

Color 40

What is this guide?This guide is an overview of product and brand assets for Facebook. It includes copy blocks, image assets, and logo and color guidelines for use in your marketing materials.

Why is this guide important?Over 1 billion users around the globe actively use Facebook to communicate and share information with the people they care about. As that number grows, and new people in new markets begin to connect with one another, delivering a clear and consistent message becomes increasingly vital.

Our goal is to make sure Facebook is a brand people can trust. This guide is designed to help you communicate Facebook’s brand in a way that meets people’s expectations in the most effective way possible.

For more information about brand permissions and guidelines, visit www.facebook.com/brandpermissions.

Page 7: Asset and Logo Guidelines - MARKETING 2020...Timeline assets 8 Facebook Timeline is the story of your life on a single page. Pages assets 13 Facebook Pages is a central place to build

Timeline is the story of your life on a single page.

Page 8: Asset and Logo Guidelines - MARKETING 2020...Timeline assets 8 Facebook Timeline is the story of your life on a single page. Pages assets 13 Facebook Pages is a central place to build

Use Use Do Do

Dos and Don’ts

NOYES YES NO

8

Timeline assets 8

Pages assets 13

News feed assets 17

Photos assets 22

Messages assets 30

Timeline assets for iOS

FB_Timeline_iOS_CMYK.psd FB_Timeline_iOS_RGB.psd

Copy Blocks

Facebook Facebook helps you connect and share with the people in your life.

Timeline—option A Facebook Timeline lets you organize and highlight events and activities that matter most to you.

Timeline—option B Each person has a story. With Facebook Timeline, you can post photos, videos, events, and status messages, so you can tell your story, all on a single page.

Timeline Image

Usage Example

Use the Facebook Timeline screen shown on this page combined with an iPhone 4 or iPhone 4S.

When customizing type layers on iOS screens, use the Helvetica font.

The screens provided should not be used larger than 100% of the file size. (If you need to reproduce a larger screen, we may be able to assist on a case-by-case basis.)

Facebook navigation bar

Status bar

Customize screen image as needed (photos, type, profile picture). The files are set up as editable, multiple layers.

When customizing a screenshot, do not use the following: personally identifiable information (names, addresses, email address, phone numbers, birthdays); non-public information; third-party logos; images; trademarks or service marks.

Do not modify screenshots or video captures from how they would actually look on Facebook.

When customizing a screenshot, delete any advertising.

Do not use screenshot images from other websites, including Facebook.com.

Use the image assets and copy provided in this guide. Facebook has approved the combined content and images, when used as shown.

Do’s and Don’ts

DON’T DON’T DON’TDODODO

Page 9: Asset and Logo Guidelines - MARKETING 2020...Timeline assets 8 Facebook Timeline is the story of your life on a single page. Pages assets 13 Facebook Pages is a central place to build

Use Use Do Do

Dos and Don’ts

NOYES YES NO

9

Timeline assets 8

Pages assets 13

News feed assets 17

Photos assets 22

Messages assets 30

Timeline assets for Android

FB_Timeline_Android_CMYK.psdFB_Timeline_Android_RGB.psd

Copy Blocks

Facebook Facebook helps you connect and share with the people in your life.

Timeline—option A Facebook Timeline lets you organize and highlight events and activities that matter most to you.

Timeline—option B Each person has a story. With Facebook Timeline, you can post photos, videos, events, and status messages, so you can tell your story, all on a single page.

Timeline Image

Usage Example

Facebook navigation bar

Status bar

Use the Facebook Timeline screen shown on this page combined with an Android phone.

Fit screen to device without cropping the top or sides. The bottom of the screen can be cropped.

When customizing type layers on Android screens, use the Roboto font.

The screens provided should not be used larger than 100% of the file size. (If you need to reproduce a larger screen, we may be able to assist on a case-by-case basis.)

Customize screen image as needed (photos, type, profile picture). The files are set up as editable, multiple layers.

When customizing a screenshot, do not use the following: personally identifiable information (names, addresses, email address, phone numbers, birthdays); non-public information; third-party logos; images; trademarks or service marks.

Do not modify screenshots or video captures from how they would actually look on Facebook.

When customizing a screenshot, delete any advertising.

Do not use screenshot images from other websites, including Facebook.com.

Use the image assets and copy provided in this guide. Facebook has approved the combined content and images, when used as shown.

Do’s and Don’ts

DON’T DON’T DON’TDODODO

Page 10: Asset and Logo Guidelines - MARKETING 2020...Timeline assets 8 Facebook Timeline is the story of your life on a single page. Pages assets 13 Facebook Pages is a central place to build

Use Use Do Do

Dos and Don’ts

NOYES YES NO

10

Timeline assets 8

Pages assets 13

News feed assets 17

Photos assets 22

Messages assets 30

Timeline assets for feature phones

Copy Blocks

Facebook Facebook helps you connect and share with the people in your life.

Timeline—option A Facebook Timeline lets you organize and highlight events and activities that matter most to you.

Timeline—option B Each person has a story. With Facebook Timeline, you can post photos, videos, events, and status messages, so you can tell your story, all on a single page.

Usage Example

FB_Timeline_FeaturePhone_CMYK.psdFB_Timeline_FeaturePhone_RGB.psd

Timeline Image

Use the Facebook Timeline screen shown on this page combined with a feature phone.

Fit screen to device without cropping the top or sides. The bottom of the screen can be cropped.

When customizing type layers on feature phones, use the Lucida Sans font.

The screens provided should not be used larger than 100% of the file size. (If you need to reproduce a larger screen, we may be able to assist on a case-by-case basis.)

Customize screen image as needed (photos, type, profile picture). The files are set up as editable, multiple layers.

When customizing a screenshot, do not use the following: personally identifiable information (names, addresses, email address, phone numbers, birthdays); non-public information; third-party logos; images; trademarks or service marks.

Do not modify screenshots or video captures from how they would actually look on Facebook.

When customizing a screenshot, delete any advertising.

Do not use screenshot images from other websites, including Facebook.com.

Use the image assets and copy provided in this guide. Facebook has approved the combined content and images, when used as shown.

Do’s and Don’ts

DON’T DON’T DON’TDODODO

Page 11: Asset and Logo Guidelines - MARKETING 2020...Timeline assets 8 Facebook Timeline is the story of your life on a single page. Pages assets 13 Facebook Pages is a central place to build

Use Use Do Do

Dos and Don’ts

NOYES YES NO

11

Timeline assets 8

Pages assets 13

News feed assets 17

Photos assets 22

Messages assets 30

Timeline assets for web

FB_Timeline_Laptop_Web_CMYK.psdFB_Timeline_Laptop_Web_RGB.psd

Timeline Image

Usage ExampleCopy Blocks

Facebook Facebook helps you connect and share with the people in your life.

Timeline—option A Facebook Timeline lets you organize and highlight events and activities that matter most to you.

Timeline—option B Each person has a story. With Facebook Timeline, you can post photos, videos, events, and status messages, so you can tell your story, all on a single page.

Use the Facebook Timeline screen shown on this page combined with a 15" laptop.

Fit screen to device without cropping the top or sides. The bottom of the screen can be cropped.

When customizing type layers on a Mac, use the Lucida Grande font.

When customizing type layers on a PC, use the Tahoma font.

Customize screen image as needed (photos, type, profile picture). The files are set up as editable, multiple layers.

When customizing a screenshot, do not use the following: personally identifiable information (names, addresses, email address, phone numbers, birthdays); non-public information; third-party logos; images; trademarks or service marks.

Do not modify screenshots or video captures from how they would actually look on Facebook.

When customizing a screenshot, delete any advertising.

Do not use screenshot images from other websites, including Facebook.com.

Use the image assets and copy provided in this guide. Facebook has approved the combined content and images, when used as shown.

Do’s and Don’ts

DON’T DON’T DON’TDODODO

Page 12: Asset and Logo Guidelines - MARKETING 2020...Timeline assets 8 Facebook Timeline is the story of your life on a single page. Pages assets 13 Facebook Pages is a central place to build

Pages gives a voice to any brand, business or organization. It is a central place to tell your story, have conversations with current and potential customers while generating powerful word-of-mouth marketing.

Page 13: Asset and Logo Guidelines - MARKETING 2020...Timeline assets 8 Facebook Timeline is the story of your life on a single page. Pages assets 13 Facebook Pages is a central place to build

Use Use Do Do

Dos and Don’ts

NOYES YES NO

13

Timeline assets 8

Pages assets 13

News feed assets 17

Photos assets 22

Messages assets 30

Pages assets for iOS

FB_Pages_iOS_CMYK.psd FB_Pages_iOS_RGB.psd

Copy Blocks

Facebook Facebook helps you connect and share with the people in your life.

Pages—option A Facebook Pages is a central place to grow a business, build a brand and develop relationships with current and potential customers.

Pages—option B Facebook Pages gives a voice to any brand, business or organization. Pages is a place to tell your story, have conversations with current and potential customers while generating powerful word-of-mouth marketing.

Pages Image

Usage Example

Use the Facebook Pages screen shown on this page combined with an iPhone 4 or iPhone 4S.

When customizing type layers on iOS screens, use the Helvetica font.

The screens provided should not be used larger than 100% of the file size. (If you need to reproduce a larger screen, we may be able to assist on a case-by-case basis.)

Facebook navigation bar

Status bar

Customize screen image as needed (photos, type, profile picture). The files are set up as editable, multiple layers.

When customizing a screenshot, do not use the following: personally identifiable information (names, addresses, email address, phone numbers, birthdays); non-public information; third-party logos; images; trademarks or service marks.

Do not modify screenshots or video captures from how they would actually look on Facebook.

When customizing a screenshot, delete any advertising.

Do not use screenshot images from other websites, including Facebook.com.

Use the image assets and copy provided in this guide. Facebook has approved the combined content and images, when used as shown.

Do’s and Don’ts

DON’T DON’T DON’TDODODO

Page 14: Asset and Logo Guidelines - MARKETING 2020...Timeline assets 8 Facebook Timeline is the story of your life on a single page. Pages assets 13 Facebook Pages is a central place to build

Use Use Do Do

Dos and Don’ts

NOYES YES NO

14

Timeline assets 8

Pages assets 13

News feed assets 17

Photos assets 22

Messages assets 30

Pages assets for Android

FB_Pages_Android_CMYK.psd

FB_Pages_Android_RGB.psd

Usage Example

Facebook navigation bar

Status bar

Use the Facebook Pages screen shown on this page combined with an Android phone.

Fit screen to device without cropping the top or sides. The bottom of the screen can be cropped.

When customizing type layers on Android screens, use the Roboto font.

The screens provided should not be used larger than 100% of the file size. (If you need to reproduce a larger screen, we may be able to assist on a case-by-case basis.)

Customize screen image as needed (photos, type, profile picture). The files are set up as editable, multiple layers.

When customizing a screenshot, do not use the following: personally identifiable information (names, addresses, email address, phone numbers, birthdays); non-public information; third-party logos; images; trademarks or service marks.

Do not modify screenshots or video captures from how they would actually look on Facebook.

When customizing a screenshot, delete any advertising.

Do not use screenshot images from other websites, including Facebook.com.

Use the image assets and copy provided in this guide. Facebook has approved the combined content and images, when used as shown.

Do’s and Don’ts

DON’T DON’T DON’TDODODO

Copy Blocks

Facebook Facebook helps you connect and share with the people in your life.

Pages—option A Facebook Pages is a central place to grow a business, build a brand and develop relationships with current and potential customers.

Pages—option B Facebook Pages gives a voice to any brand, business or organization. Pages is a place to tell your story, have conversations with current and potential customers while generating powerful word-of-mouth marketing.

Pages Image

Page 15: Asset and Logo Guidelines - MARKETING 2020...Timeline assets 8 Facebook Timeline is the story of your life on a single page. Pages assets 13 Facebook Pages is a central place to build

Use Use Do Do

Dos and Don’ts

NOYES YES NO

15

Timeline assets 8

Pages assets 13

News feed assets 17

Photos assets 22

Messages assets 30

Pages assets for web

FB_Pages_Laptop_Web_CMYK.psdFB_Pages_Laptop_Web_RGB.psd

Usage Example

Use the Facebook Pages screen shown on this page combined with a 15" laptop.

Fit screen to device without cropping the top or sides. The bottom of the screen can be cropped.

When customizing type layers on a Mac, use the Lucida Grande font.

When customizing type layers on a PC, use the Tahoma font.

Customize screen image as needed (photos, type, profile picture). The files are set up as editable, multiple layers.

When customizing a screenshot, do not use the following: personally identifiable information (names, addresses, email address, phone numbers, birthdays); non-public information; third-party logos; images; trademarks or service marks.

Do not modify screenshots or video captures from how they would actually look on Facebook.

When customizing a screenshot, delete any advertising.

Do not use screenshot images from other websites, including Facebook.com.

Use the image assets and copy provided in this guide. Facebook has approved the combined content and images, when used as shown.

Do’s and Don’ts

DON’T DON’T DON’TDODODO

Copy Blocks

Facebook Facebook helps you connect and share with the people in your life.

Pages—option A Facebook Pages is a central place to grow a business, build a brand and develop relationships with current and potential customers.

Pages—option B Facebook Pages gives a voice to any brand, business or organization. Pages is a place to tell your story, have conversations with current and potential customers while generating powerful word-of-mouth marketing.

Pages Image

Page 16: Asset and Logo Guidelines - MARKETING 2020...Timeline assets 8 Facebook Timeline is the story of your life on a single page. Pages assets 13 Facebook Pages is a central place to build

News feed is a personal newspaper published by the people you care about. It’s always up to date, and it’s in your pocket wherever you go.

Page 17: Asset and Logo Guidelines - MARKETING 2020...Timeline assets 8 Facebook Timeline is the story of your life on a single page. Pages assets 13 Facebook Pages is a central place to build

Use Use Do Do

Dos and Don’ts

NOYES YES NO

17

Timeline assets 8

Pages assets 13

News feed assets 17

Photos assets 22

Messages assets 30

News feed assets for iOS

News feed Image

Usage ExampleCopy Blocks

Facebook Facebook helps you connect and share with the people in your life.

News feed—option A Facebook news feed is a list of current stories from the people and pages that you follow on Facebook.

News feed—option B You’ve got a lot going on, and so do your friends. Thanks to Facebook news feed, stories, posts, event updates, pictures, and important links feed in as a constantly updated list.

FB_News_feed_iOS_CMYK.psdFB_News_feed_iOS_RGB.psd

Use the news feed screen shown on this page combined with an iPhone 4 or iPhone 4S.

When customizing type layers on iOS screens, use the Helvetica font.

The screens provided should not be used larger than 100% of the file size. (If you need to reproduce a larger screen, we may be able to assist on a case-by-case basis.)

Facebook navigation bar

Status bar

Customize screen image as needed (photos, type, profile picture). The files are set up as editable, multiple layers.

When customizing a screenshot, do not use the following: personally identifiable information (names, addresses, email address, phone numbers, birthdays); non-public information; third-party logos; images; trademarks or service marks.

Do not modify screenshots or video captures from how they would actually look on Facebook.

When customizing a screenshot, delete any advertising.

Do not use screenshot images from other websites, including Facebook.com.

Use the image assets and copy provided in this guide. Facebook has approved the combined content and images, when used as shown.

Do’s and Don’ts

DON’T DON’T DON’TDODODO

Page 18: Asset and Logo Guidelines - MARKETING 2020...Timeline assets 8 Facebook Timeline is the story of your life on a single page. Pages assets 13 Facebook Pages is a central place to build

Use Use Do Do

Dos and Don’ts

NOYES YES NO

18

Timeline assets 8

Pages assets 13

News feed assets 17

Photos assets 22

Messages assets 30

News feed assets for Android

Usage Example

News feed Image

Copy Blocks

Facebook Facebook helps you connect and share with the people in your life.

News feed—option A Facebook news feed is a list of current stories from the people and pages that you follow on Facebook.

News feed—option B You’ve got a lot going on, and so do your friends. Thanks to Facebook news feed, stories, posts, event updates, pictures, and important links feed in as a constantly updated list.

Facebook navigation bar

Status bar

FB_News_feed_Android_CMYK.psdFB_News_feed_Android_RGB.psd

Use the news feed screen shown on this page combined with an Android phone.

Fit screen to device without cropping the top or sides. The bottom of the screen can be cropped.

When customizing type layers on Android screens, use the Roboto font.

The screens provided should not be used larger than 100% of the file size. (If you need to reproduce a larger screen, we may be able to assist on a case-by-case basis.)

Customize screen image as needed (photos, type, profile picture). The files are set up as editable, multiple layers.

When customizing a screenshot, do not use the following: personally identifiable information (names, addresses, email address, phone numbers, birthdays); non-public information; third-party logos; images; trademarks or service marks.

Do not modify screenshots or video captures from how they would actually look on Facebook.

When customizing a screenshot, delete any advertising.

Do not use screenshot images from other websites, including Facebook.com.

Use the image assets and copy provided in this guide. Facebook has approved the combined content and images, when used as shown.

Do’s and Don’ts

DON’T DON’T DON’TDODODO

Page 19: Asset and Logo Guidelines - MARKETING 2020...Timeline assets 8 Facebook Timeline is the story of your life on a single page. Pages assets 13 Facebook Pages is a central place to build

Use Use Do Do

Dos and Don’ts

NOYES YES NO

19

Timeline assets 8

Pages assets 13

News feed assets 17

Photos assets 22

Messages assets 30

News feed assets for feature phones

FB_News_feed_FeaturePhone_CMYK.psdFB_News_feed_FeaturePhone_RGB.psd

Usage Example

News feed Image

Copy Blocks

Facebook Facebook helps you connect and share with the people in your life.

News feed—option A Facebook news feed is a list of current stories from the people and pages that you follow on Facebook.

News feed—option B You’ve got a lot going on, and so do your friends. Thanks to Facebook news feed, stories, posts, event updates, pictures, and important links feed in as a constantly updated list.

Use the news feed screen shown on this page combined with a feature phone.

Fit screen to device without cropping the top or sides. The bottom of the screen can be cropped.

When customizing type layers on feature phones, use the Lucida Sans font.

The screens provided should not be used larger than 100% of the file size. (If you need to reproduce a larger screen, we may be able to assist on a case-by-case basis.)

Customize screen image as needed (photos, type, profile picture). The files are set up as editable, multiple layers.

When customizing a screenshot, do not use the following: personally identifiable information (names, addresses, email address, phone numbers, birthdays); non-public information; third-party logos; images; trademarks or service marks.

Do not modify screenshots or video captures from how they would actually look on Facebook.

When customizing a screenshot, delete any advertising.

Do not use screenshot images from other websites, including Facebook.com.

Use the image assets and copy provided in this guide. Facebook has approved the combined content and images, when used as shown.

Do’s and Don’ts

DON’T DON’T DON’TDODODO

Page 20: Asset and Logo Guidelines - MARKETING 2020...Timeline assets 8 Facebook Timeline is the story of your life on a single page. Pages assets 13 Facebook Pages is a central place to build

Use Use Do Do

Dos and Don’ts

NOYES YES NO

20

Timeline assets 8

Pages assets 13

News feed assets 17

Photos assets 22

Messages assets 30

News feed assets for web

Use the news feed screen shown on this page combined with a 15" laptop.

Fit screen to device without cropping the top or sides. The bottom of the screen can be cropped.

When customizing type layers on a Mac, use the Lucida Grande font.

When customizing type layers on a PC, use the Tahoma font.

Usage Example

News feed Image

Copy Blocks

Facebook Facebook helps you connect and share with the people in your life.

News feed—option A Facebook news feed is a list of current stories from the people and pages that you follow on Facebook.

News feed—option B You’ve got a lot going on, and so do your friends. Thanks to Facebook news feed, stories, posts, event updates, pictures, and important links feed in as a constantly updated list.

FB_News_feed_Laptop_Web_CMYK.psdFB_News_feed_Laptop_Web_RGB.psd

Customize screen image as needed (photos, type, profile picture). The files are set up as editable, multiple layers.

When customizing a screenshot, do not use the following: personally identifiable information (names, addresses, email address, phone numbers, birthdays); non-public information; third-party logos; images; trademarks or service marks.

Do not modify screenshots or video captures from how they would actually look on Facebook.

When customizing a screenshot, delete any advertising.

Do not use screenshot images from other websites, including Facebook.com.

Use the image assets and copy provided in this guide. Facebook has approved the combined content and images, when used as shown.

Do’s and Don’ts

DON’T DON’T DON’TDODODO

Page 21: Asset and Logo Guidelines - MARKETING 2020...Timeline assets 8 Facebook Timeline is the story of your life on a single page. Pages assets 13 Facebook Pages is a central place to build

Facebook Photos helps you share special moments in your life.

Page 22: Asset and Logo Guidelines - MARKETING 2020...Timeline assets 8 Facebook Timeline is the story of your life on a single page. Pages assets 13 Facebook Pages is a central place to build

Use Use Do Do

Dos and Don’ts

NOYES YES NO

22

Timeline assets 8

Pages assets 13

News feed assets 17

Photos assets 22

Messages assets 30

Photos assets for iOS

Photos Image

Usage ExampleCopy Blocks

Facebook Facebook helps you connect and share with the people in your life.

Photos—option A Facebook Photos helps you share special moments in your life.

Photos—option B Facebook Photos is the most popular photo uploading service on the web. Share an unlimited number of photos, videos and photo feeds with your friends.

FB_Photos_iOS_CMYK.psdFB_Photos_iOS_RGB.psd

Use the Facebook photos screen shown on this page combined with an iPhone 4 or iPhone 4S.

When customizing type layers on iOS screens, use the Helvetica font.

The screens provided should not be used larger than 100% of the file size. (If you need to reproduce a larger screen, we may be able to assist on a case-by-case basis.)

Status bar

Customize screen image as needed (photos, type, profile picture). The files are set up as editable, multiple layers.

When customizing a screenshot, do not use the following: personally identifiable information (names, addresses, email address, phone numbers, birthdays); non-public information; third-party logos; images; trademarks or service marks.

Do not modify screenshots or video captures from how they would actually look on Facebook.

When customizing a screenshot, delete any advertising.

Do not use screenshot images from other websites, including Facebook.com.

Use the image assets and copy provided in this guide. Facebook has approved the combined content and images, when used as shown.

Do’s and Don’ts

DON’T DON’T DON’TDODODO

Page 23: Asset and Logo Guidelines - MARKETING 2020...Timeline assets 8 Facebook Timeline is the story of your life on a single page. Pages assets 13 Facebook Pages is a central place to build

Use Use Do Do

Dos and Don’ts

NOYES YES NO

23

Timeline assets 8

Pages assets 13

News feed assets 17

Photos assets 22

Messages assets 30

Photos assets for iOS

Photos Image

Usage ExampleCopy Blocks

Facebook Facebook helps you connect and share with the people in your life.

Photos—option A Facebook Photos helps you share special moments in your life.

Photos—option B Facebook Photos is the most popular photo uploading service on the web. Share an unlimited number of photos, videos and photo feeds with your friends.

FB_Single_photo_iOS_CMYK.psdFB_Single_photo_iOS_RGB.psd

Use the Facebook photos screen shown on this page combined with an iPhone 4 or iPhone 4S.

When customizing type layers on iOS screens, use the Helvetica font.

The screens provided should not be used larger than 100% of the file size. (If you need to reproduce a larger screen, we may be able to assist on a case-by-case basis.)

Customize screen image as needed (photos, type, profile picture). The files are set up as editable, multiple layers.

When customizing a screenshot, do not use the following: personally identifiable information (names, addresses, email address, phone numbers, birthdays); non-public information; third-party logos; images; trademarks or service marks.

Do not modify screenshots or video captures from how they would actually look on Facebook.

When customizing a screenshot, delete any advertising.

Do not use screenshot images from other websites, including Facebook.com.

Use the image assets and copy provided in this guide. Facebook has approved the combined content and images, when used as shown.

Do’s and Don’ts

DON’T DON’T DON’TDODODO

Page 24: Asset and Logo Guidelines - MARKETING 2020...Timeline assets 8 Facebook Timeline is the story of your life on a single page. Pages assets 13 Facebook Pages is a central place to build

Use Use Do Do

Dos and Don’ts

NOYES YES NO

24

Timeline assets 8

Pages assets 13

News feed assets 17

Photos assets 22

Messages assets 30

Photos assets for Android

FB_Single_photo_Android_CMYK.psdFB_Single_photo_Android_RGB.psd

Photos Image

Usage ExampleCopy Blocks

Facebook Facebook helps you connect and share with the people in your life.

Photos—option A Facebook Photos helps you share special moments in your life.

Photos—option B Facebook Photos is the most popular photo uploading service on the web. Share an unlimited number of photos, videos, and photo feeds with your friends.

Use the Facebook Photos screen shown on this page combined with an Android phone.

Fit screen to device without cropping the top or sides. The bottom of the screen can be cropped.

When customizing type layers on Android screens, use the Roboto font.

The screens provided should not be used larger than 100% of the file size. (If you need to reproduce a larger screen, we may be able to assist on a case-by-case basis.)

Customize screen image as needed (photos, type, profile picture). The files are set up as editable, multiple layers.

When customizing a screenshot, do not use the following: personally identifiable information (names, addresses, email address, phone numbers, birthdays); non-public information; third-party logos; images; trademarks or service marks.

Do not modify screenshots or video captures from how they would actually look on Facebook.

When customizing a screenshot, delete any advertising.

Do not use screenshot images from other websites, including Facebook.com.

Use the image assets and copy provided in this guide. Facebook has approved the combined content and images, when used as shown.

Do’s and Don’ts

DON’T DON’T DON’TDODODO

Page 25: Asset and Logo Guidelines - MARKETING 2020...Timeline assets 8 Facebook Timeline is the story of your life on a single page. Pages assets 13 Facebook Pages is a central place to build

Use Use Do Do

Dos and Don’ts

NOYES YES NO

25

Timeline assets 8

Pages assets 13

News feed assets 17

Photos assets 22

Messages assets 30

Photos assets for Android

FB_Photos_Android_CMYK.psdFB_Photos_Android_RGB.psd

Photos Image

Usage ExampleCopy Blocks

Facebook Facebook helps you connect and share with the people in your life.

Photos—option A Facebook Photos helps you share special moments in your life.

Photos—option B Facebook Photos is the most popular photo uploading service on the web. Share an unlimited number of photos, videos, and photo feeds with your friends. Facebook navigation bar

Status bar

Use the Facebook Photos screen shown on this page combined with an Android phone.

Fit screen to device without cropping the top or sides. The bottom of the screen can be cropped.

When customizing type layers on Android screens, use the Roboto font.

The screens provided should not be used larger than 100% of the file size. (If you need to reproduce a larger screen, we may be able to assist on a case-by-case basis.)

Customize screen image as needed (photos, type, profile picture). The files are set up as editable, multiple layers.

When customizing a screenshot, do not use the following: personally identifiable information (names, addresses, email address, phone numbers, birthdays); non-public information; third-party logos; images; trademarks or service marks.

Do not modify screenshots or video captures from how they would actually look on Facebook.

When customizing a screenshot, delete any advertising.

Do not use screenshot images from other websites, including Facebook.com.

Use the image assets and copy provided in this guide. Facebook has approved the combined content and images, when used as shown.

Do’s and Don’ts

DON’T DON’T DON’TDODODO

Page 26: Asset and Logo Guidelines - MARKETING 2020...Timeline assets 8 Facebook Timeline is the story of your life on a single page. Pages assets 13 Facebook Pages is a central place to build

Use Use Do Do

Dos and Don’ts

NOYES YES NO

26

Timeline assets 8

Pages assets 13

News feed assets 17

Photos assets 22

Messages assets 30

Photos assets for feature phones

FB_Photos_FeaturePhone_CMYK.psdFB_Photos_FeaturePhone_RGB.psd

Photos Image

Usage ExampleCopy Blocks

Facebook Facebook helps you connect and share with the people in your life.

Photos—option A Facebook Photos helps you share special moments in your life.

Photos—option B Facebook Photos is the most popular photo uploading service on the web. Share an unlimited number of photos, videos, and photo feeds with your friends. Use the Facebook Photos screen shown on

this page combined with a feature phone.

Fit screen to device without cropping the top or sides. The bottom of the screen can be cropped.

When customizing type layers on feature phones, use the Lucida Sans font.

The screens provided should not be used larger than 100% of the file size. (If you need to reproduce a larger screen, we may be able to assist on a case-by-case basis.)

Customize screen image as needed (photos, type, profile picture). The files are set up as editable, multiple layers.

When customizing a screenshot, do not use the following: personally identifiable information (names, addresses, email address, phone numbers, birthdays); non-public information; third-party logos; images; trademarks or service marks.

Do not modify screenshots or video captures from how they would actually look on Facebook.

When customizing a screenshot, delete any advertising.

Do not use screenshot images from other websites, including Facebook.com.

Use the image assets and copy provided in this guide. Facebook has approved the combined content and images, when used as shown.

Do’s and Don’ts

DON’T DON’T DON’TDODODO

Page 27: Asset and Logo Guidelines - MARKETING 2020...Timeline assets 8 Facebook Timeline is the story of your life on a single page. Pages assets 13 Facebook Pages is a central place to build

Use Use Do Do

Dos and Don’ts

NOYES YES NO

27

Timeline assets 8

Pages assets 13

News feed assets 17

Photos assets 22

Messages assets 30

Photos assets for web

Photos Image

Usage ExampleCopy Blocks

Facebook Facebook helps you connect and share with the people in your life.

Photos—option A Facebook Photos helps you share special moments in your life.

Photos—option B Facebook Photos is the most popular photo uploading service on the web. Share an unlimited number of photos, videos, and photo feeds with your friends.

FB_Photos_Laptop_Web_CMYK.psdFB_Photos_Laptop_Web_RGB.psd

Use the Facebook Photos screen shown on this page combined with a 15" laptop.

Fit screen to device without cropping the top or sides. The bottom of the screen can be cropped.

When customizing type layers on a Mac, use the Lucida Grande font.

When customizing type layers on a PC, use the Tahoma font.

Customize screen image as needed (photos, type, profile picture). The files are set up as editable, multiple layers.

When customizing a screenshot, do not use the following: personally identifiable information (names, addresses, email address, phone numbers, birthdays); non-public information; third-party logos; images; trademarks or service marks.

Do not modify screenshots or video captures from how they would actually look on Facebook.

When customizing a screenshot, delete any advertising.

Do not use screenshot images from other websites, including Facebook.com.

Use the image assets and copy provided in this guide. Facebook has approved the combined content and images, when used as shown.

Do’s and Don’ts

DON’T DON’T DON’TDODODO

Page 28: Asset and Logo Guidelines - MARKETING 2020...Timeline assets 8 Facebook Timeline is the story of your life on a single page. Pages assets 13 Facebook Pages is a central place to build

Use Use Do Do

Dos and Don’ts

NOYES YES NO

28

Timeline assets 8

Pages assets 13

News feed assets 17

Photos assets 22

Messages assets 30

Photos assets for web

Photos Image

Usage ExampleCopy Blocks

Facebook Facebook helps you connect and share with the people in your life.

Photos—option A Facebook Photos helps you share special moments in your life.

Photos—option B Facebook Photos is the most popular photo uploading service on the web. Share an unlimited number of photos, videos, and photo feeds with your friends.

FB_Single_photo_Laptop_Web_CMYK.psdFB_Single_photo_Laptop_Web_RGB.psd

Use the Facebook Photos screen shown on this page combined with a 15" laptop.

Fit screen to device without cropping the top or sides. The bottom of the screen can be cropped.

When customizing type layers on a Mac, use the Lucida Grande font.

When customizing type layers on a PC, use the Tahoma font.

Customize screen image as needed (photos, type, profile picture). The files are set up as editable, multiple layers.

When customizing a screenshot, do not use the following: personally identifiable information (names, addresses, email address, phone numbers, birthdays); non-public information; third-party logos; images; trademarks or service marks.

Do not modify screenshots or video captures from how they would actually look on Facebook.

When customizing a screenshot, delete any advertising.

Do not use screenshot images from other websites, including Facebook.com.

Use the image assets and copy provided in this guide. Facebook has approved the combined content and images, when used as shown.

Do’s and Don’ts

DON’T DON’T DON’TDODODO

Page 29: Asset and Logo Guidelines - MARKETING 2020...Timeline assets 8 Facebook Timeline is the story of your life on a single page. Pages assets 13 Facebook Pages is a central place to build

Message your friends wherever they are—on their phones or on the web.

Page 30: Asset and Logo Guidelines - MARKETING 2020...Timeline assets 8 Facebook Timeline is the story of your life on a single page. Pages assets 13 Facebook Pages is a central place to build

30

Timeline assets 8

Pages assets 13

News feed assets 17

Photos assets 22

Messages assets 30

Messages assets for iOS

Messages Image

Usage ExampleCopy Blocks

Facebook Facebook helps you connect and share with the people in your life.

Messages—option A Message your friends wherever they are—on their phones or on the web.

Messages—option B Facebook Messages weaves messages, emails, chats, and text messages together in one ongoing conversation, making it easier to communicate—whether chatting on the web or texting on the go.

FB_Messages_iOS_CMYK.psdFB_Messages_iOS_RGB.psd

Use the Facebook Messages screen shown on this page combined with an iPhone 4 or iPhone 4S.

When customizing type layers on iOS screens, use the Helvetica font.

The screens provided should not be used larger than 100% of the file size. (If you need to reproduce a larger screen, we may be able to assist on a case-by-case basis.)

Facebook navigation bar

Status bar

Customize screen image as needed (photos, type, profile picture). The files are set up as editable, multiple layers.

When customizing a screenshot, do not use the following: personally identifiable information (names, addresses, email address, phone numbers, birthdays); non-public information; third-party logos; images; trademarks or service marks.

Do not modify screenshots or video captures from how they would actually look on Facebook.

When customizing a screenshot, delete any advertising.

Do not use screenshot images from other websites, including Facebook.com.

Use the image assets and copy provided in this guide. Facebook has approved the combined content and images, when used as shown.

Do’s and Don’ts

DON’T DON’T DON’TDODODO

Page 31: Asset and Logo Guidelines - MARKETING 2020...Timeline assets 8 Facebook Timeline is the story of your life on a single page. Pages assets 13 Facebook Pages is a central place to build

31

Timeline assets 8

Pages assets 13

News feed assets 17

Photos assets 22

Messages assets 30

Messages assets for Android

Messages Image

Usage ExampleCopy Blocks

Facebook Facebook helps you connect and share with the people in your life.

Messages—option A Message your friends wherever they are—on their phones or on the web.

Messages—option B Facebook Messages weaves messages, emails, chats, and text messages together in one ongoing conversation, making it easier to communicate—whether chatting on the web or texting on the go.

FB_Messages_Android_CMYK.psdFB_Messages_Android_RGB.psd

Facebook navigation bar

Status bar

Use the Facebook Messages screen shown on this page combined with an Android phone.

Fit screen to device without cropping the top or sides. The bottom of the screen can be cropped.

When customizing type layers on Android screens, use the Roboto font.

The screens provided should not be used larger than 100% of the file size. (If you need to reproduce a larger screen, we may be able to assist on a case-by-case basis.)

Customize screen image as needed (photos, type, profile picture). The files are set up as editable, multiple layers.

When customizing a screenshot, do not use the following: personally identifiable information (names, addresses, email address, phone numbers, birthdays); non-public information; third-party logos; images; trademarks or service marks.

Do not modify screenshots or video captures from how they would actually look on Facebook.

When customizing a screenshot, delete any advertising.

Do not use screenshot images from other websites, including Facebook.com.

Use the image assets and copy provided in this guide. Facebook has approved the combined content and images, when used as shown.

Do’s and Don’ts

DON’T DON’T DON’TDODODO

Page 32: Asset and Logo Guidelines - MARKETING 2020...Timeline assets 8 Facebook Timeline is the story of your life on a single page. Pages assets 13 Facebook Pages is a central place to build

32

Timeline assets 8

Pages assets 13

News feed assets 17

Photos assets 22

Messages assets 30

Messages assets for feature phones

FB_Messages_FeaturePhone_CMYK.psdFB_Messages_FeaturePhone_RGB.psd

Messages Image

Usage ExampleCopy Blocks

Facebook Facebook helps you connect and share with the people in your life.

Messages—option A Message your friends wherever they are—on their phones or on the web.

Messages—option B Facebook Messages weaves messages, emails, chats, and text messages together in one ongoing conversation, making it easier to communicate—whether chatting on the web or texting on the go.

Use the Facebook Messages screen shown on this page combined with a feature phone.

Fit screen to device without cropping the top or sides. The bottom of the screen can be cropped.

When customizing type layers on feature phones, use the Lucida Sans font.

The screens provided should not be used larger than 100% of the file size. (If you need to reproduce a larger screen, we may be able to assist on a case-by-case basis.)

Customize screen image as needed (photos, type, profile picture). The files are set up as editable, multiple layers.

When customizing a screenshot, do not use the following: personally identifiable information (names, addresses, email address, phone numbers, birthdays); non-public information; third-party logos; images; trademarks or service marks.

Do not modify screenshots or video captures from how they would actually look on Facebook.

When customizing a screenshot, delete any advertising.

Do not use screenshot images from other websites, including Facebook.com.

Use the image assets and copy provided in this guide. Facebook has approved the combined content and images, when used as shown.

Do’s and Don’ts

DON’T DON’T DON’TDODODO

Page 33: Asset and Logo Guidelines - MARKETING 2020...Timeline assets 8 Facebook Timeline is the story of your life on a single page. Pages assets 13 Facebook Pages is a central place to build

33

Timeline assets 8

Pages assets 13

News feed assets 17

Photos assets 22

Messages assets 30

Messages assets for web

Messages Image

Usage ExampleCopy Blocks

Facebook Facebook helps you connect and share with the people in your life.

Messages—option A Message your friends wherever they are—on their phones or on the web.

Messages—option B Facebook Messages weaves messages, emails, chats, and text messages together in one ongoing conversation, making it easier to communicate—whether chatting on the web or texting on the go.

FB_Messages_Laptop_Web_CMYK.psdFB_Messages_Laptop_Web_RGB.psd

Use the Facebook Messages screen shown on this page combined with a 15" laptop.

Fit screen to device without cropping the top or sides. The bottom of the screen can be cropped.

When customizing type layers on a Mac, use the Lucida Grande font.

When customizing type layers on a PC, use the Tahoma font.

Customize screen image as needed (photos, type, profile picture). The files are set up as editable, multiple layers.

When customizing a screenshot, do not use the following: personally identifiable information (names, addresses, email address, phone numbers, birthdays); non-public information; third-party logos; images; trademarks or service marks.

Do not modify screenshots or video captures from how they would actually look on Facebook.

When customizing a screenshot, delete any advertising.

Do not use screenshot images from other websites, including Facebook.com.

Use the image assets and copy provided in this guide. Facebook has approved the combined content and images, when used as shown.

Do’s and Don’ts

DON’T DON’T DON’TDODODO

Page 34: Asset and Logo Guidelines - MARKETING 2020...Timeline assets 8 Facebook Timeline is the story of your life on a single page. Pages assets 13 Facebook Pages is a central place to build

34

Timeline assets 8

Pages assets 13

News feed assets 17

Photos assets 22

Messages assets 30

Messenger assets for iOS

Messages Image

Usage ExampleCopy Blocks

Facebook Facebook helps you connect and share with the people in your life.

Messages—option A Message your friends wherever they are—on their phones or on the web.

Messages—option B Facebook Messages weaves messages, emails, chats, and text messages together in one ongoing conversation, making it easier to communicate—whether chatting on the web or texting on the go.

FB_Messages_iOS_CMYK.psdFB_Messages_iOS_RGB.psd

Use the Facebook Messages screen shown on this page combined with an iPhone 4 or iPhone 4S.

When customizing type layers on iOS screens, use the Helvetica font.

The screens provided should not be used larger than 100% of the file size. (If you need to reproduce a larger screen, we may be able to assist on a case-by-case basis.)

Facebook navigation bar

Status bar

Customize screen image as needed (photos, type, profile picture). The files are set up as editable, multiple layers.

When customizing a screenshot, do not use the following: personally identifiable information (names, addresses, email address, phone numbers, birthdays); non-public information; third-party logos; images; trademarks or service marks.

Do not modify screenshots or video captures from how they would actually look on Facebook.

When customizing a screenshot, delete any advertising.

Do not use screenshot images from other websites, including Facebook.com.

Use the image assets and copy provided in this guide. Facebook has approved the combined content and images, when used as shown.

Do’s and Don’ts

DON’T DON’T DON’TDODODO

Page 35: Asset and Logo Guidelines - MARKETING 2020...Timeline assets 8 Facebook Timeline is the story of your life on a single page. Pages assets 13 Facebook Pages is a central place to build

35

Timeline assets 8

Pages assets 13

News feed assets 17

Photos assets 22

Messages assets 30

Messenger assets for iOS

Messages Image

Usage ExampleCopy Blocks

Facebook Facebook helps you connect and share with the people in your life.

Messages—option A Message your friends wherever they are—on their phones or on the web.

Messages—option B Facebook Messages weaves messages, emails, chats, and text messages together in one ongoing conversation, making it easier to communicate—whether chatting on the web or texting on the go.

FB_Messages_iOS_CMYK.psdFB_Messages_iOS_RGB.psd

Use the Facebook Messages screen shown on this page combined with an iPhone 4 or iPhone 4S.

When customizing type layers on iOS screens, use the Helvetica font.

The screens provided should not be used larger than 100% of the file size. (If you need to reproduce a larger screen, we may be able to assist on a case-by-case basis.)

Facebook navigation bar

Status bar

Customize screen image as needed (photos, type, profile picture). The files are set up as editable, multiple layers.

When customizing a screenshot, do not use the following: personally identifiable information (names, addresses, email address, phone numbers, birthdays); non-public information; third-party logos; images; trademarks or service marks.

Do not modify screenshots or video captures from how they would actually look on Facebook.

When customizing a screenshot, delete any advertising.

Do not use screenshot images from other websites, including Facebook.com.

Use the image assets and copy provided in this guide. Facebook has approved the combined content and images, when used as shown.

Do’s and Don’ts

DON’T DON’T DON’TDODODO

Page 36: Asset and Logo Guidelines - MARKETING 2020...Timeline assets 8 Facebook Timeline is the story of your life on a single page. Pages assets 13 Facebook Pages is a central place to build

36

Timeline assets 8

Pages assets 13

News feed assets 17

Photos assets 22

Messages assets 30

Messenger assets for Android

Messages Image

Usage ExampleCopy Blocks

Facebook Facebook helps you connect and share with the people in your life.

Messages—option A Message your friends wherever they are—on their phones or on the web.

Messages—option B Facebook Messages weaves messages, emails, chats, and text messages together in one ongoing conversation, making it easier to communicate—whether chatting on the web or texting on the go.

FB_Messages_Android_CMYK.psdFB_Messages_Android_RGB.psd

Facebook navigation bar

Status bar

Use the Facebook Messages screen shown on this page combined with an Android phone.

Fit screen to device without cropping the top or sides. The bottom of the screen can be cropped.

When customizing type layers on Android screens, use the Roboto font.

The screens provided should not be used larger than 100% of the file size. (If you need to reproduce a larger screen, we may be able to assist on a case-by-case basis.)

Customize screen image as needed (photos, type, profile picture). The files are set up as editable, multiple layers.

When customizing a screenshot, do not use the following: personally identifiable information (names, addresses, email address, phone numbers, birthdays); non-public information; third-party logos; images; trademarks or service marks.

Do not modify screenshots or video captures from how they would actually look on Facebook.

When customizing a screenshot, delete any advertising.

Do not use screenshot images from other websites, including Facebook.com.

Use the image assets and copy provided in this guide. Facebook has approved the combined content and images, when used as shown.

Do’s and Don’ts

DON’T DON’T DON’TDODODO

Page 37: Asset and Logo Guidelines - MARKETING 2020...Timeline assets 8 Facebook Timeline is the story of your life on a single page. Pages assets 13 Facebook Pages is a central place to build

37

Timeline assets 8

Pages assets 13

News feed assets 17

Photos assets 22

Messages assets 30

Messenger assets for Android

Messages Image

Usage ExampleCopy Blocks

Facebook Facebook helps you connect and share with the people in your life.

Messages—option A Message your friends wherever they are—on their phones or on the web.

Messages—option B Facebook Messages weaves messages, emails, chats, and text messages together in one ongoing conversation, making it easier to communicate—whether chatting on the web or texting on the go.

FB_Messages_Android_CMYK.psdFB_Messages_Android_RGB.psd

Facebook navigation bar

Status bar

Use the Facebook Messages screen shown on this page combined with an Android phone.

Fit screen to device without cropping the top or sides. The bottom of the screen can be cropped.

When customizing type layers on Android screens, use the Roboto font.

The screens provided should not be used larger than 100% of the file size. (If you need to reproduce a larger screen, we may be able to assist on a case-by-case basis.)

Customize screen image as needed (photos, type, profile picture). The files are set up as editable, multiple layers.

When customizing a screenshot, do not use the following: personally identifiable information (names, addresses, email address, phone numbers, birthdays); non-public information; third-party logos; images; trademarks or service marks.

Do not modify screenshots or video captures from how they would actually look on Facebook.

When customizing a screenshot, delete any advertising.

Do not use screenshot images from other websites, including Facebook.com.

Use the image assets and copy provided in this guide. Facebook has approved the combined content and images, when used as shown.

Do’s and Don’ts

DON’T DON’T DON’TDODODO

Page 38: Asset and Logo Guidelines - MARKETING 2020...Timeline assets 8 Facebook Timeline is the story of your life on a single page. Pages assets 13 Facebook Pages is a central place to build

Facebook © 2012For more information: visit www.facebook.com/brandpermissions