athletes, biometrics, and ethical implications · nba “wearables” provision joint committee...

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BARBARA OSBORNE UNIVERSITY OF NORTH CAROLINA ©ALL RIGHTS RESERVED Athletes, Biometrics, and Ethical Implications

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Page 1: Athletes, Biometrics, and Ethical Implications · NBA “Wearables” Provision Joint committee establishes standards Wearables not allowed in games Players have full access; teams

BA RBA RA OSBORNE U N I V E R S I T Y O F N O R T H C A R O L I N A

© A L L R I G H T S R E S E R V E D

Athletes, Biometrics, and

Ethical Implications

Page 2: Athletes, Biometrics, and Ethical Implications · NBA “Wearables” Provision Joint committee establishes standards Wearables not allowed in games Players have full access; teams

Roadmap

Current use of biometrics/biodata in professional sport

HIPPA regulations Biodata, wearables and health information in the

major league (MLB, MLS, NBA, NFL, NHL) CBAs Ethical dilemmas Model Rules

Page 3: Athletes, Biometrics, and Ethical Implications · NBA “Wearables” Provision Joint committee establishes standards Wearables not allowed in games Players have full access; teams

Athlete’s Biometric Data (ABD)

Measurement and statistical analysis of an athlete’s physical characteristics

https://www.slideshare.net/sawyerfitness/biomechanics-53724056

Page 4: Athletes, Biometrics, and Ethical Implications · NBA “Wearables” Provision Joint committee establishes standards Wearables not allowed in games Players have full access; teams

Collection of Athletes’ Biodata (ABD)

Catapult DEXA miCoach Motus Polar Smartlife Viperpod WHOOP Whisp Zephyr

Page 5: Athletes, Biometrics, and Ethical Implications · NBA “Wearables” Provision Joint committee establishes standards Wearables not allowed in games Players have full access; teams

What are teams doing with the data?

• Baseline • Contact force • Diagnostics • Fitness • General wellness • Injury prevention • Injury recovery • Readiness for play • Sleep • Tactical formations • Training optimization

Page 6: Athletes, Biometrics, and Ethical Implications · NBA “Wearables” Provision Joint committee establishes standards Wearables not allowed in games Players have full access; teams

Conceptual Schematic for ABD

x axis: Medical information/ PHI

Spectrum: categorically medical, nature, how used

y axis:

Traditional (“Moneyball”)

analytics

Spectrum: numbers only,

health information used

Page 7: Athletes, Biometrics, and Ethical Implications · NBA “Wearables” Provision Joint committee establishes standards Wearables not allowed in games Players have full access; teams

Health Law

ABD contains Personal Health

Information

HIPPA

Consent/Waiver Exemption for Sports Teams

CBA

Page 8: Athletes, Biometrics, and Ethical Implications · NBA “Wearables” Provision Joint committee establishes standards Wearables not allowed in games Players have full access; teams

Collective Bargaining Agreements

Healthcare and Medical = Mandatory Subject of Bargaining Required tests

Draftees: baseline, intelligence, personality testing Players: physiological monitoring and testing, blood, neurological

Extensive disclosure requirements Team Insurance companies Commissioner/League/Federation Other teams (trades) Injury related information to media/public

Page 9: Athletes, Biometrics, and Ethical Implications · NBA “Wearables” Provision Joint committee establishes standards Wearables not allowed in games Players have full access; teams

ABD in the CBA’s

NBA “Wearables” Provision Joint committee establishes standards Wearables not allowed in games Players have full access; teams limited access Wearables are voluntary Management use of ABD limited * Monetizing the data/who gets the $ still unknown

NFL, MLS, NHL, MLB clauses limited/favor management

Page 10: Athletes, Biometrics, and Ethical Implications · NBA “Wearables” Provision Joint committee establishes standards Wearables not allowed in games Players have full access; teams

The ABD Battleground

Players concerned data will be used against them Problems opting out Problems opting in CONTRACT NEGOTIATIONS SALARY ARBITRATION Public perception

Owners concerned about performance: wins = $$$ Technology companies proprietary interests ($$$)

Page 11: Athletes, Biometrics, and Ethical Implications · NBA “Wearables” Provision Joint committee establishes standards Wearables not allowed in games Players have full access; teams

Bio-ethics

Around the clock monitoring Scope Purpose Conflicts of Interest Informed consent

Page 12: Athletes, Biometrics, and Ethical Implications · NBA “Wearables” Provision Joint committee establishes standards Wearables not allowed in games Players have full access; teams

Security

De-identified Heavily encrypted

Hackers

Cardinals-Astros hacking incident

Team cybersecurity Vendor contracts Data breach insurance

Page 13: Athletes, Biometrics, and Ethical Implications · NBA “Wearables” Provision Joint committee establishes standards Wearables not allowed in games Players have full access; teams

Model Rules

Rule 2.1 Advisor In representing a client, a lawyer shall exercise independent

professional judgment and render candid advice. In rendering advice, a lawyer may refer not only to law but to other considerations such as moral, economic, social and political factors, that may be relevant to the client's situation.

Transactions With Persons Other Than Clients Rule 4.1 Truthfulness In Statements To Others In the course of representing a client a lawyer shall not knowingly: (a) make a false statement of material fact or law to a third person; or (b) fail to disclose a material fact to a third person when disclosure is necessary to avoid assisting a criminal or fraudulent act by a client, unless disclosure is prohibited by Rule 1.6.

Page 14: Athletes, Biometrics, and Ethical Implications · NBA “Wearables” Provision Joint committee establishes standards Wearables not allowed in games Players have full access; teams

C O N T A C T :

B A R B A R A O S B O R N E O S B O R N E S P O R T L A W @ O U T L O O K . C O M

Questions?