Atlantis….The LegendAtlantis….The Legend

** Pictures had to be deleted to fit ** Pictures had to be deleted to fit onlineonline

3 Girls and A Baby plus one3 Girls and A Baby plus one

Team members:Team members: Ana GarcesAna Garces Thomas SmithThomas Smith Molly MatelMolly Matel Kelli CrubaughKelli Crubaugh Alec SmithAlec Smith

KERZNER KERZNER INTERNATIONAL INTERNATIONAL

Strategy/Mission Statement:Strategy/Mission Statement:

““Blow away the customer”Blow away the customer”

Sustain Bottom Line PerformanceSustain Bottom Line Performance

Company OverviewCompany Overview

Kerzner International Limited is a resort Kerzner International Limited is a resort company based in The Bahamas which develops company based in The Bahamas which develops and manages premier resort and casino and manages premier resort and casino properties. properties.

Founded in 1964 by Sol KerznerFounded in 1964 by Sol Kerzner

LocationsLocations

Currently operates resort hotels and or casinos Currently operates resort hotels and or casinos in The Bahamas, the Indian Ocean, and Dubai. in The Bahamas, the Indian Ocean, and Dubai. As well as earns income based on the gross As well as earns income based on the gross revenue of the Mohegan Sun Casino Resort in revenue of the Mohegan Sun Casino Resort in ConnecticutConnecticut

Kerzner PropertiesKerzner PropertiesBAHAMAS

*Atlantis, Paradise Island Nassau, Bahamas*One&Only Ocean Club Nassau, Bahamas

MEXICO*One&Only Palmilla Cabo San Lucas, Mexico

MALDIVES (about 600 mi. SW of the southern tip

of India)*One & Only Maldives at Reehti Rah*One&Only Kanuhura Lhaviyani Atoll

MAURITIUS(Indian Ocean- 1,200 miles off SE coast of Africa)

*One&Only Le Saint Géran *One&Only Le Touessrok *Sugar Beach Resort

*La Pirogue*Le Coco Beach

DUBAI**One&Only Royal Mirage

Jumeria Beach

AFRICA-COMING SOON LATE 2007

*One & Only Cape Town

One & Only One & Only Corporate OverviewCorporate Overview

““One&Only is a guarantee that each of our One&Only is a guarantee that each of our hotels will provide a distinctive and unique hotels will provide a distinctive and unique experience” –Butch Kerzner, chairman of experience” –Butch Kerzner, chairman of One&Only. One&Only.

• Brand built on experience, which they Brand built on experience, which they believe makes them better than anyone else believe makes them better than anyone else at understanding the businessat understanding the business

• * Five star- deluxe end of the market * Five star- deluxe end of the market

Current LeadersCurrent LeadersSol Kerzner:Sol Kerzner: Founder, ChairmanFounder, Chairman Started working in family’s café. Qualified as an accountant Started working in family’s café. Qualified as an accountant and worked with family- Duban Hotel Businessand worked with family- Duban Hotel Business Full Time Hotel Employee in his late 20sFull Time Hotel Employee in his late 20s Decided to start a business of his ownDecided to start a business of his own Greatest Achievement: Sun City Resort in late 1970s. Greatest Achievement: Sun City Resort in late 1970s. “ “Visionary of the destination business who pretty well invested Visionary of the destination business who pretty well invested the concept of integrating resorts with casinos”the concept of integrating resorts with casinos” Published books- “Search of Excellence in Project Published books- “Search of Excellence in Project Management”Management” 20% of Kerzner International is in the Kerzner 20% of Kerzner International is in the Kerzner Family’s handsFamily’s hands AwardsAwards

Current LeadersCurrent Leaders

Butch (Herald) KerznerButch (Herald) Kerzner Son of Sol Kerzner, and now Son of Sol Kerzner, and now

the CEO of Kerzner- since the CEO of Kerzner- since 20042004

Has obtained a Stanford MBAHas obtained a Stanford MBA Joined with father when he was Joined with father when he was

27 years old27 years old Handles all the companies Handles all the companies

finances, operations, and finances, operations, and marketing functionsmarketing functions

Leadership Style Leadership Style ““Doesn’t build companies, he changes nations” – talking about Doesn’t build companies, he changes nations” – talking about

Sol KerznerSol Kerzner Loyal to those who work for himLoyal to those who work for him Hardworking, dedicatedHardworking, dedicated Effective management characteristics Effective management characteristics To be successful, you must be dynamic To be successful, you must be dynamic

and flexible rather than static and rigid. and flexible rather than static and rigid. Balance tasks and relationshipsBalance tasks and relationships Butch vs. SolButch vs. Sol

Butch gives a “safer”, more corporate face, is detailed, neat, Butch gives a “safer”, more corporate face, is detailed, neat, and stableand stable

Butch is trying to not be like his father- “if you copy what Butch is trying to not be like his father- “if you copy what someone else is doing, you set yourself up for a fall”someone else is doing, you set yourself up for a fall”

VisionVision To include gaming ventures in the UK and a To include gaming ventures in the UK and a

mega-resort for Europe, Middle East, and mega-resort for Europe, Middle East, and South East- like the “Next Atlantis”South East- like the “Next Atlantis”

Would like to go to the Orient- China- in 5 or Would like to go to the Orient- China- in 5 or 10 years10 years

Strategic Management Strategic Management o Leading Developer & Operator of Leading Developer & Operator of Luxury resorts and gaming properties Luxury resorts and gaming properties worldwide. worldwide.

o Gaming Business is focused on Gaming Business is focused on owning, Developing or Managing owning, Developing or Managing casino properties.casino properties.

o Attractive MarketsAttractive MarketsoDevelopment & Operating expertise Development & Operating expertise

Strategic Management Strategic Management Cont’dCont’d

o Luxury Resort Hotel Luxury Resort Hotel business consist of business consist of premier properties, premier properties, primarily in located in primarily in located in the Five-Star, deluxe the Five-Star, deluxe end of the Resort end of the Resort Market. Market.

o The BahamasThe Bahamas

o MauritiusMauritiuso DubaiDubaio The MaldivesThe Maldiveso Mexico (Mexico (One & OnlyOne & Only))

Charities Charities

o 10 Million to local charities10 Million to local charitieso programprogram

o CultureCultureo HealthHealtho SportsSportso Community GroupsCommunity Groups

o 1.2 Million to Family Parks1.2 Million to Family Parkso 1 Million to the Bahamas National AIDS1 Million to the Bahamas National AIDS

Organization Structure& Design Organization Structure& Design

Work SpecializationWork Specialization♠♠Casino Workers, Hotel Workers, Grounds & Casino Workers, Hotel Workers, Grounds &

Maintenance, Marine Biologist, ext…Maintenance, Marine Biologist, ext… DepartmentalizationDepartmentalization

♣♣Housekeeping, Accounting, Casino, Housekeeping, Accounting, Casino, Biologist, Grounds & Maintenance, ext…Biologist, Grounds & Maintenance, ext…

Chain of CommandChain of Command

♥♥Frontline workers -> Dept. Heads -> GMFrontline workers -> Dept. Heads -> GM

Organizations Structure & DesignOrganizations Structure & Design

Span of ControlSpan of Control♦ ♦ Wide, More efficient the organization. Wide, More efficient the organization.

♠ ♠ 22ndnd largest employer in Bahamas largest employer in Bahamas CentralizationCentralization

♣ ♣ Sol Kerzner, his imagination is basically law. Sol Kerzner, his imagination is basically law. FormalizationFormalization

♥♥Provide employees w/ advancement oppt. & with Provide employees w/ advancement oppt. & with hard work & commitment to excellence. hard work & commitment to excellence.

CompetitionCompetition

““We are the one and only of our kind, We are the one and only of our kind, we have no competitors”we have no competitors”

- Representative at headquarters - Representative at headquarters

StockStock

  Get Hyperlink to Internet site for Stock Get Hyperlink to Internet site for Stock Exchange Info on Kerzner Int. Exchange Info on Kerzner Int.

Organizational EnvironmentOrganizational Environment

• All locations in warm, tropical climates

• This brings about a relaxed atmosphere

• Kerzner is trying to put out an image, a statement

• Elite, exotic environments

Image They Are Trying To Get Across

Statement they don’t want to makeStatement they don’t want to make

Who does this appeal to?Who does this appeal to? Kerzner Intl provides an environment that appeals to Kerzner Intl provides an environment that appeals to

high class families or coupleshigh class families or couples looking to get away looking to get away for:for: Romantic getawaysRomantic getaways A cultural experience A cultural experience Or simply getting away from life for a whileOr simply getting away from life for a while

Atlantis Paradise Future PlansAtlantis Paradise Future Plans

$1 Billion in Atlantis $1 Billion in Atlantis Phase IIIPhase III

Aug. 2005-Marina Aug. 2005-Marina Village Village (shop till you drop)(shop till you drop)

Royal Towers + 600 Royal Towers + 600 luxury All-Suit roomsluxury All-Suit rooms

Beach Condos- 400 Beach Condos- 400 unitsunits

New Convention New Convention Center-200,000sq.ftCenter-200,000sq.ft

New Water AttractionsNew Water Attractions Tropical junglesTropical jungles Underground riversUnderground rivers Above ground rapids.Above ground rapids. Dolphin Experience (30)Dolphin Experience (30) Mandara Spa- Double in Mandara Spa- Double in

sizesize Nobu & Bobby Flay’s Nobu & Bobby Flay’s

Mesa Grill.Mesa Grill.

Future Plans cont…Future Plans cont…

• Location: DubaiLocation: Dubai• Opening Date: End of 2008Opening Date: End of 2008• Sticking to their core value to “Blow away the Sticking to their core value to “Blow away the

customer”customer”

Atlantis, The Palm, DubaiAtlantis, The Palm, Dubai

Tropical climate = Tropical cultureTropical climate = Tropical culture

Having a tropical environment to be based in means Having a tropical environment to be based in means that you must have a tropical culture as well.that you must have a tropical culture as well.

Ana will now discuss Kerzner’s unique culture.Ana will now discuss Kerzner’s unique culture.

Organization’s CultureOrganization’s Culture

Unique Unique

Well positionedWell positioned

New New

Outstanding designOutstanding design

Distinctive experiencesDistinctive experiences

Company’s Gaming businessCompany’s Gaming business

““Focused on owning, developing or managing Focused on owning, developing or managing casino properties in attractive markets where it casino properties in attractive markets where it can capitalize on its development and can capitalize on its development and operating expertise”.operating expertise”.

EmployeesEmployeesStrive to have only the best employees Strive to have only the best employees

Committed to attracting and retaining the best Committed to attracting and retaining the best people people

Interested in employees successInterested in employees success

Opportunities of promoting within the Opportunities of promoting within the organizationorganization

BenefitsBenefits

MedicalMedical DentalDental VisionVision Paid life insurancePaid life insurance Long/Short term disabilityLong/Short term disability DiscountsDiscounts Paid HolidaysPaid Holidays Paid VacationsPaid Vacations

Communication and Information Communication and Information TechnologyTechnology

Sol and Butch- Telephone dailySol and Butch- Telephone daily

SummarySummary

OverviewOverview PropertiesProperties LeadersLeaders Leadership styleLeadership style Future PlansFuture Plans Strategic ManagementStrategic Management CharitiesCharities Organizational StructureOrganizational Structure StockStock Organizational EnvironmentOrganizational Environment Organizational CultureOrganizational Culture

ReferencesReferences Atlantis Paradise Island, Bahamas, Atlantis Paradise Island, Bahamas, Accommodations, Casino, Activities, Photo Accommodations, Casino, Activities, Photo

Gallery, and the Bahamas. Gallery, and the Bahamas. Retrieved March 23, 2006, from Retrieved March 23, 2006, from http://www.atlantis.com/http://www.atlantis.com/

Copeland, Samantha. (2004, Summer). 'Leadership' A Pre-requisite for Copeland, Samantha. (2004, Summer). 'Leadership' A Pre-requisite for Success. Success. Project Magazine, Volume 5 Issue 2. Project Magazine, Volume 5 Issue 2.

International Guild of Hospitality & Restaurant Managers, International Guild of Hospitality & Restaurant Managers, Kerzner Kerzner InternationalInternational Limited. Limited. Retrieved March 23, 2006, from Retrieved March 23, 2006, from http://www.hospitalityguild.com/Financial/Casinos/Kerzner.htmhttp://www.hospitalityguild.com/Financial/Casinos/Kerzner.htm

Kerzner International. Kerzner International. Properties and Investor. Properties and Investor. Retrieved March 27, 2006, from Retrieved March 27, 2006, from http://www.kerzner.com/http://www.kerzner.com/

One and Only. Retrieved March 25, 2006, from One and Only. Retrieved March 25, 2006, from http://www.oneandonlyresorts.com/flash.htmlhttp://www.oneandonlyresorts.com/flash.html

Roberts, Clifford. (2001, December). Gamble With Your Head Not Your Heart. Roberts, Clifford. (2001, December). Gamble With Your Head Not Your Heart. Hotel and Restaurant News. Hotel and Restaurant News. Retrieved March 22, 2006, from Retrieved March 22, 2006, from http://www.hotelandrestaurant.co.za/news/2001/december/casino.asphttp://www.hotelandrestaurant.co.za/news/2001/december/casino.asp

Rock, Matthew. (2003, October). COVER STORY: Life after Sol. Rock, Matthew. (2003, October). COVER STORY: Life after Sol. Real Business. Real Business. Retrieved March 23, 2006, from Retrieved March 23, 2006, from

http://www.realbusiness.co.uk/showdetail.asp?ArticleID=2540http://www.realbusiness.co.uk/showdetail.asp?ArticleID=2540

Any Questions???Any Questions???