attentive.ly how-to series
DESCRIPTION
How to use Attentive.ly for engaging with supporters, members, customers, and donors.TRANSCRIPT
Getting to Know Your Social SupportersAttentive.ly How To Series #1
Follow, Greet, Retweet
Create a Private Twitter List
ID Your VIPs
ID Your VIPs
Who's Talking About You?
Who's Talking About You?
1. Follow them on Twitter2. Create another private list, or add to Top Supporters3. Determine who is following you in return4. Send a DM thanking them for following you5. Tweet a public thank you to top members
a. Get ED (candidate) to do the sameb. Do #FF where appropriate
6. Offer top Evangelists a freebie publicly on Twittera. Ask them to DM their mailing addressb. Send a t-shirt, water bottle, whatever
7. Send a DM each week requesting a RT amessage
What Are They Saying?
What #hashtags Are They Using?
Import the data into your CRM: TargetingAttentive.ly How To Series #2
Import the Data Back to Your CRM
Import the Data Back to Your CRM
Facebook: "Like" Your Page
Facebook: Host an Event
Facebook: Launch an App
In the Pipeline: Linking to Profiles
An Easier Twitter List(s)
Thin-Sliced High-Value Segments
Look At:
Top Email Action-Takers
By Issue
>500 Twitter Followers
Engage By:
Invite to special "Team" List
DM special content
Invite to events / calls
Promoting a CampaignAttentive.ly How To Series #3
Identify 5 Relevant Keywords
Google Analytics: Keywords
Identify 5 Relevant Keywords
Google Search: Related Searches
Identify 5 Relevant Keywords
Google Search: Trends for Search
Identify 5 Relevant Keywords
Twitter: Top Hashtags, Keywords
Plug These Into Attentive.ly
Plug These Into Attentive.ly
Plug These Into Attentive.ly
Determine Top 10 Supporters
Determine Top 10 Supporters
Determine Top 10 Supporters
CONFIDENTIAL EXAMPLE
Push Targeted Messages
• Twittero Follow Top 10 on Twittero Send DM asking them to RT msg o OR higher ask (e.g. change pic)
• Facebooko Where possible, send a message via
Facebook (connected or open)o Email via CRM (personal)
VIP Messaging
• Email bloggers talking points, using relevant keywords
• Special requests to (via DM or email)o Members of Congresso Journalistso Celebrities
Social Media Engagement: Daily HabitsAttentive.ly How To Series #4
Create Media Lists - Journalists
Create Media Lists - Bloggers
Note: "What's on People's Minds?"
Key Terms: Search and Retweet
Key Terms: Search and Retweet
1.message 5 top donors2.message 5 top activists3.message 5 top evangelists4.message 3 bloggers5.message 3 journalists
Schedule it!