attract, reach & communicate with gen y
DESCRIPTION
Are you looking to reach young adults? If you're a community leader realizing the community is aging, check out the 6 Things to Realize about Generation Y. For more information www.pickshovelmarketing.comTRANSCRIPT
Prepared byLynette Hawkins
Beyond Marketing Group, Inc.Greensboro, NC
www.pickshovelmarketing.com
Attract■Reach■Communicate with Generation Y
For Community
Leaders
2011 Copyright Lynette Hawkins
Hi I’m Lynette Hawkins
• Founder of
Beyond Marketing Group,
Inc.
• Communications
specialist 30+ yrs.
• Social media enthusiast
• Author, Speaker,
Consultant, Trainer
• Mentor & Coach to young
adults
• Speaks in Simple
Language…”Pick &
Shovel”
www.pickshovelmarketing.com
2011 Copyright Lynette Hawkins
Is This You?
2011 Copyright Lynette Hawkins
“Our Community is Aging. More Young People are Leaving Home & Moving Away. Young Adults Don’t
Seem to Be Attracted to Our Town.”
It’s time to reach out to the next generation!
2011 Copyright Lynette Hawkins
Among Rural Communities…Increasing Number of Deaths versus
Births
“36% of all rural U.S. counties had more people to die than
be born.”Natural Decrease in America
Spring 2011The Carsey Institute of University of New Hampshire
2011 Copyright Lynette Hawkins
Who Are They?
Generation Y ● Millennials ●Gen Y-ers
Born 1982-2000
2011 Copyright Lynette Hawkins
6 Things We Need to Realize to…
Attract■Reach■Communicate with
Generation Y
2011 Copyright Lynette Hawkins
#1
Realize…
Gen Y-ers are looking for Communities that Welcome Them.
2011 Copyright Lynette Hawkins
#2
Realize…
It’s Time They Be Taken Seriously.
2011 Copyright Lynette Hawkins
#3
Realize…
Investing in Their Entrepreneurial Spirit
can Pay Off.
2011 Copyright Lynette Hawkins
#4
Realize…
Multimedia Communications Matters.“They’re Connected!”
2011 Copyright Lynette Hawkins
#5
Realize…
Generation Y Desires to Make a Difference.
2011 Copyright Lynette Hawkins
#6
Realize…
They Can Help You Identify the Solution
… Just Ask Them
2011 Copyright Lynette Hawkins
Ponder this… 1. If young adults are visiting websites or posting to community pages on Facebook but your community does not have a Facebook page or social network, what does that say about your community?
2. If young adults can go to websites of communities in your area and see current events planned for the weekend but not in your community, what does that say about your community?
3. If young adults hear that the leaders are interested in making changes, but they rarely see opportunity for young adults to have input… what does that say about your community?
?
2011 Copyright Lynette Hawkins
It’s Time to Lift the Barriers to Communications.
2011 Copyright Lynette Hawkins
Lynette HawkinsBeyond Marketing Group, Inc.
www.pickshovelmarketing.com
(336)854-4196
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