Online Strategy and Proposal 2

Online Strategy and Proposal 3

highest ranking leisure activities for luxury car owners

travel dining out entertaining fashion musicwhat is happening?

the luxury car ownership demographic is experiencing rapid growth in the 20-39 age group (who are also the most frequent users of online media)

social commerce trendsprivate clubsmembers-only materialexclusivitysocial network integration

Online Strategy and Proposal 4

embrace social commerce trendsexclusive benefitsnon-exclusive benefits

what AKDN wants to doend goalsincrease customer loyaltyincrease word of mouth referralsbring it to the next level

innovative community outreach

Online Strategy and Proposal 5smartphone application

vehicle synchronization via Bluetoothconnected to Audi dealership network monitors vehicle service needs cross checks service with calendar availabilityautomatic appointments subject to driver approval

full phone application integration

Online Strategy and Proposal 6who do you know?

sponsored blogger outreach

exclusive sponsored content for Audi consumerson activities they enjoy travel tips from Conde Nastefashion foodentertainment

Online Strategy and Proposal 7design promotion

4 winners (most social media support) design and build car alongside Audi engineers

community designed Audi

social media integration for design proposal promotionFacebookTwitterYouTubecars auctioned off

proceeds to charity

Online Strategy and Proposal 8

when is it enough?metrics and measurements of successwhat is the value of a lifetime Audi customer?increased brand loyaltyincreased referrals increase in lifetime purchasesconversion of one time buyers to lifetime buyers

Online Strategy and Proposal 9

how much is it?estimated allocation of funds sponsored blogging$20,000 annuallysmartphone application$10,000 Audi design promotion

social media expenses - $2,000 -- further expense predictions subject to comparative report of vehicle customization costs and expected production overhead

Online Strategy and Proposal 10

innovative community outreach

bring it to the next levelusingsmartphone appssponsored bloggingsocial media integrateddesign promotionwe want to answer the questionwhat is the lifetime value of an Audi customer?one more timeincreased brand loyaltyincreased referralsincreased word of mouth promotionconversion of one time buyer to lifetime customer

4/19/10