dams strategy presentation

Developing a DAM Strategy

Sara Lichtenfeld

Visual Media Archivist

&

University of Maryland iSchool Student

MARAC, Bethlehem, PA

10.20.2011


Reasons for developing a DAM strategy

Assessing value

Developing Components including –

1. File Management

2. Metadata

3. Workflow (delivery & asset management systems can be separate)

4. Policy/Licensing

5. Access

Case Study: MarkeTng & CommunicaTons Office at the Smith School of Business, University of Maryland

Why Develop a DAM Strategy? IdenTfies value of the digital assets

Ensures the insTtuTon reaps the benefits from the efforts & costs

Defines how the digital assets should be treated to maximize their use

Enables you to explore all opTons and asses needs for the DAM

Assessing the Value of DAM’S and Digital Assets

Ways to asses value of the DAM and its digital assets –

Assets are easily recreated

The DAM is valuable as the financial cost, Tme & effort of creaTon


Components include ‐ File Management

Management of files that contain the asset

File naming can be intuiTve to complicated / systemaTc naming schemes

Back up copies


Components include – Metadata

AdministraTve Metadata: the history of the asset and policies associated with the digital asset

DescripTve Metadata: the content and form of the digital asset for search/retrieval

Structural Metadata: internal structure and relaTonship of resources facilitaTng navigaTon and presentaTon


Components include – Workflow

Workflow = life from acquisiTon/creaTon ‐> daily management ‐> delivery

Batch capturing

Important to ask quesTons

Place the following in workflow order: digitally capture artwork apply watermark for copyright/legal protecTon process and color correct back up TIFF and JPEGs regularly


Components include – Policy/Licensing

ProtecTon

Versions

Policy


Components include ‐ Access

Access levels

RestricTon levels

Developing a DAM Strategy works

dams strategy presentation

Technology