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Digital Strategy Presentation

By: Dominique Golden

Digital Strategy PresentationBy: Dominique Golden

+POP QUIZ!

Founded 1977 in San Francisco, CA by Roy

Raymond

Victoria’s Secret is a retailer of women’s wear,

lingerie, and beauty products

Operates in over 1,000 stores worldwide

+Who are VS target audience?

VS Line ages 21-49

PINK Line ages 16-29

2. Self- expressive

4. Upbeat and receptive to new ideas

3. Liberal

1. Confident

+Action Plan

VS Mobile App

Global Promotion in over 1,000 stores

+Proposal

Option 1 - $60 million a year - Market Research and Data Analysis

Option 2 - $120 million a year - Market Research + Data Analysis + One social Media outlet; Google AdWords

Option 3 - $ 156 million a year - Market Research and Data Analysis + Extensive social Media outlet; 3 or more outlets

+VS Perfect Fit!

$156 Million

Digital Marketing $85 Million

Google AdWords

Video Promotions

Facebook Customer Page

Mobile App

Traditional Marketing $71

Research + Data Analysis

+Reaching consumers

+VS ToGO!

• Free • Easily Assessable • Membership Benefits

+Share the your SECRET!

Blogging Facebook

Press Releases

+Questions?