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Don’t fight ‘em. Join ‘emQuora for Audience Expansion

Presented by: Ian Lurie@portentint

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Me

CEO, Portent (Seattle) Idealistic marketing cynic Responsible for 2 nerdspawn @portentint

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No

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No

poot

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http://portent.co/thequoras

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WHY QUORA?

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really? 18 sessions?

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If you wait for links from Quora

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If you wait for links from Quora

…

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you Quora

Audience expansion

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Audience expansion

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Audience expansion

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WHAT’S THE GOAL?

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GOAL: GET REQUESTS FOR ANSWERS Goal: Requests for answers

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Goal: Followers

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Goal: Followers

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Buy followers and I will…

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Goal: Views & Engagement

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Pickup outside Quora

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a guy can dream

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Rankings

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PICK THE RIGHT TOPIC

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Something you know…

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…or something you know well enough to research

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.4 million topics

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Use Google

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Quora search suggest

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quora.com/sitemap

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quora.com/sitemap

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Active topics

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Active topics

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Move “up”

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Move “up”

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Or “down”

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Or “down”

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Or “down”

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CONTROL THE TOPIC

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Comment

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Stick with it SONOFA…

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Stalk the leaders

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Help organize

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PICK QUESTIONS WHEN RIPE

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Search

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Current Events

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Trending

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Ratio of followers to answers

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WHEN YOU ANSWER

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Nerdgasm

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Check your bio

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Tweet it (now and then)

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Check topics

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SERP PIGGY-BACKING

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A long-tail search

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Quora pages

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Use this to spam and I will

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Merge questions

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301 redirect

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Again: Use this to spam and I will

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OTHER GOOD STUFF

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Business (now and then)

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Infobite “hosting” When 140 characters won’t do

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Content ideation

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Content ideation

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THIS IS ALL LEGIT STUFF

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NOT SPAM

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PLEASE, I BEG OF YOU…

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Small, Unmarked bills only Ian Lurie @portentint www.portent.com

http://portent.co/thequoras