building your audience on social media
DESCRIPTION
Tips for journalists at building one's audience on social media.TRANSCRIPT
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Building Audience & Measuring Success on Social Media
Mandy Jenkins @mjenkins Deb Petersen @deborapetersen
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Metrics That Really Matter
S How many story ideas were inspired by what you read on Facebook or Twitter?
S How many sources did you find on social media?
S How many times did people share or retweet your message?
S How many of your followers discuss the topic you cover?
S How many websites/blogs linked to you? Credit: Kevin Sablan
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Track Your Followers Over Time
Twittercounter.com
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Measure Your Klout
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Who retweeted you? Shared?
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Compare Yourself to Others
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Tweet at the Right Time
Crowdbooster.com
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bitly can measure your clicks
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See how users find stories
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Be Aware Of Your Network
S Track retweets: retweet.co.uk
S See who's sharing your URL: search.twitter.com
S Follow those who interact with you and regularly share your links
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Constantly re-evaluate follows
S By subject/location: Twellow.com, Wefollow.com
S NearbyTweets.com S Muckrack.com (for journalists) S Look at others’ follows/followers S Spy on Twitter lists S Listorious.com
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Search for Conversations
S Search by keywords, location
S Don't be afraid to butt in!
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#Hashtags can…
S Help you find new sources S Group tweets by subject/event/location S Expand your audience S Tap into a national conversation
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Before You Hashtag
S Search for hashtag(s) already in use S If a hashtag is already in use, adopt it S If not, choose one that’s simple & unique S Geographic abbreviation helps S Geographic better than branded S Promote the hashtag in advance
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Target & mention big names
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And the smaller ones, too
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Know What's Trending
trendsbuzz.com
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What's Trending Here?
Trendsmap.com
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Grab a piece of the bigger story
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Go Viral/Get linked
S Pick stories that are weird, exclusive, heart-warming, head-shaking
S Target websites/blogs on your beat. There are blogs for every interest.
S Submit your stories to them
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StumbleUpon randomly gives users links by topic area
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Share your links into their system
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Reddit readers get involved w/news
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BreakingNews.com
S Drives huge page views to local news sites worldwide every day
S Add @breakingnews, #breakingnews or #breaking to a breaking news tweet to tip them to it
S Or submit links online
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More big sites to target
S Drudge Report- Politics, crime
S BoingBoing- weird, strange things
S Gawker- media, tech, entertainment
S Fark- Raunchy, weird crime, funny stories
S Huffington Post- Target specific verticals w/relevant links
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Mandy Jenkins
[email protected] @mjenkins
Blog: Zombiejournalism.com These slides & more at
slideshare.net/mandyjenkins
THANKS!