We have compiled some conversation ideas for August, so you don’t have to!

AugustHappy Friendship Day

August has something for every one.

Virtually every major social group has its own special day this month, offering brands numerous chances to step in and create a following for themselves by saying the right things at the right time.

There are national festivals, family celebrations, sporting events and overall plenty of room to strike great conversations.

Your users are searching for diverse bits of information this month and you have enviable opportunity to know what they’re thinking.

Here are some conversation starters for you.

Friendship Day- Aug 2nd

Queries about Friendship Day pick up around the 20th of the previous month, which is when users search for quotes and images embodying the spirit of the day, most likely to share with their own friends virtually.

Brands can highlight the value of friendship in terms of their own particular offerings; an NGO can ask for a friendly donation, an e-commerce player can plan a sale with friendship themed gifts. Contests on best quotes, best pictures, best stories, etc. do splendidly around this time.

International Youth Day- Aug 12th Celebrated on 12th August, this day is of particular significance because of whom it celebrates: the youth, which is the most active audience any brand can hope to have on social media. Most queries thus come from metropolitan cities, where the access to the web is much higher.

Brands can use this day to celebrate the youth by highlighting their positives- whether they are customers or employees or leaders.

Independence Day- Aug 15th The Indian Independence day is a momentous occasion because it throws into the limelight anything and everything related with nationalism and patriotism- from Bollywood references to the Prime Minister’s Speech to the discussion of national policies and reforms.

Brands can add their voice to the celebration or seek to offer celebration suggestions to users.

40th Anniversary of SholayAn event sure to gather a lot of attention is the 40th anniversary of the iconic Bollywood film, Sholay, on the 15th of August, 2015.

40 years on, this is a film that continues to circle the mind space of every film lover in the country and is a topic of conversation that brands can find a number of ways to be a part of. References made to characters, song lyrics and momentous scenes can add an element of humour to any brand’s communication with its users.

Rakshabandhan and OnamRakshabandhan on 29th August and Onam on 28th August, are both celebratory festivals and cause quite a happy stir across Social Media. Searches around recipes, gifts, messages etc. for both the festivals go up about two weeks prior to the festivals.

US OpenThe US Open, starting on August 31st, is one of the most prestigious titles in the world of tennis and there is always a lot of curiosity around it. Searches around players, past matches and broadcast schedules surge, creating a lot of buzz on social media.

There is also an increase in searches around fashion and lifestyle which go up during the US Open. Users are interested to know about celebrity sightings at matches, their fashion choices, etc.

Calendar Events

Women’s Equality Day on 26th August will spur discussion on Gender Equality, Feminism and Women’s Rights- all discussions in which brands should aim to tactfully Include themselves.

World Humanitarian Day on 19th August is a great opportunity for brands to flaunt their CSR and goodwill efforts. It’s also a great day to raise money for worthy causes across the globe.

International Photography Day on 19th August is a great chance for brands to celebrate their support of the arts and create share worthy content.

International Cat Day on 8th August will be a field day for marketers who play their cards right- nothing causes more web buzz than a cute cat.

Belgium Grand Prix beginning on the 23rd, the National Sports Day on 29th August can be leveraged by brands to celebrate victories and support upcoming sports.

Calendar Events

Thanks!