awa: 2011 review and strategic directions 2012 tom mollenkopf chief executive, australian water...
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AWA: 2011 Review and Strategic Directions 2012
Tom MollenkopfChief Executive, Australian Water Association
WSAA Members MeetingShepparton, February, 2012
Who we are and What we do
• Mission: Foster the sustainable management of Water – its science, practice and management – through:
• advocacy• collaboration, and • professional development
• Vision: The essential association for professionals and organisations working together to create a sustainable water future
• AWA provides services and benefits – but equally, if not more importantly – we provide a fertile environment for water professionals to come together to meet, grow, develop and contribute
Membership
Individual members4,900+Corporate members600+Total members5,500+Representing A sector employing
50,000+ individuals
The AWA Constituency and growth dimensions
Water Employees/companies[not currently members]
Catchment Management
Related Professionals/GroupsPlanning, Environmental Professionals
(Water Sensitive Cities)
Industrial Water Managers
Irrigation Professionals Manufacturers Consultants Community Groups/Direct
Public Engagement
Enviro Water Managers
Water MarketsInter-basin transfers
Managers Urban Water Sector
UtilitiesMining Sector
EngineersService Providers
Stormwater Scientists RegulatorsWater Educators
Defence Force
Regional CentresCouncils/Municipal Utilities
Water “Operators”
People/Companies
who supply to
People/Companies
who contract to
Utilities
Peopledirectly
employed inUtilities
Utilities
WSAA Members
AWA and WSAA Membership in
context
In the traditional urban water sector, AWA’s value proposition is in bringing together utilities – and those who work within them – with the people and organisations who work with them:• Private Sector Service Providers, Contractors, Constructors, Researchers,
Consultants, Regulators
AdvocacySubmissions in 2011 included• Productivity Commission’s Issue Paper
on Microeconomic reform in the urban water sector..
• Federal government discussion paper “Our Cities” (the future form of Australia’s urban areas.)
• Federal government’s issues paper on a Sustainable Population Strategy for Australia.
• National Water Commission 3rd Biennial Assessment of Progress in Implementation of the National Water Initiative.
• Independent Review of NWC
Generated first State of the Sector Survey and National Water Leaders Summit
Participated inMultiple Reference Groups in all jurisdictions, e.g.: National Water Commission (Stakeholder Reference Group and Industry Projects), Water Efficiency Labeling Scheme, ACCC Infrastructure Committee, NHMRC Water Quality Guidelines Review.
Water Journal: 39th year of publication and read by an estimated 15,000 people remains highly regarded by our members.
Weekly E News is now complemented by daily news headlines
Specialist Networks receive targeted communications
Branch newsletters provide focused and relevant information within each of the states and territories
Published papers and platform presentations from major conferences are now web searchable and accessible for members
Move into social media space with Twitter, Facebook and LinkedIn.
Publications & Communications
Industry Programs
AWA Industry Programs provide focus on issues of key interest and concern, e.g.
H2Oz
ANZBP
Community of Practice for Environmental
Water Managers
waterAUSTRALIA
National Water Week
Water Industry Skills Taskforce
Water Industry Capability Development
Industry Sustainability Program
Water Utility Partnerships (Twinning)
Extensive Conference Program
Ozwater’11: Adelaide in May 20113,000 Participants183 Exhibitors500+ papers submitted 1.2 millionHits on Ozwater website10,000 m2Exhibition floor space
Specialist Conferences in 2011WICD/WEN/EfficiencyMembranesAnaerobic DigestionWaste Stabilisation PondsCatchment managementNational Leadership Summit
Coming up in 2012Enviro, LET, Biosolids, Operations, SWWS
and beyondRecycling, Desalination, LESAM, World Water Congress (Brisbane 2016)
On average, one event every four days somewhere in Australia
National Water Awards
Celebrating the innovation, expertise and passion of the sectorNational Awards presented at the Ozwater ’11 Gala Dinner.For the first time finalists of the Innovation Awards were showcased in a panel session as part of the Ozwater program.
New in 2011: Water Industry Safety Excellence Award, developed in consultation with WSAA.
Number of attendees at the Gala Dinner1,000+
Number of Awards presented11
Number of nominations received71
Specialist Networks
Number of Specialist Networks 15
Total number of AWA members involved inat least one Specialist Network 2,760
Percentage of members involved in at least one Specialist Network 53%
AWA Specialist NetworksAsset Management, Biosolids, Catchment, Management, Environmental Water Managers, Membranes and Desalination, Operations, Small Water & Wastewater Systems, Source Management (Liquid Trade Waste), Sustainability, Water Education Network,Water Efficiency, Water Management Law & Policy, Water Quality Monitoring and Analysis, Water Recycling, Water, Sanitation and Hygiene in Developing Communities (WASH), Young Water Professionals
Maintain and grow the current core offer: a broad range of technical sessions, workshops, conferences and networking events at national, branch and specialist network level.
Focus on technical quality and relevance.
Water journal and Water Directory to undergo further development and “evolutionary” change
New services in bookshop, print-on-demand publishing plus assessment of business case for new technical journal
Through waterAUSTRALIA and complimentary activities we will contribute to water industry capability and export development.
Ozwater will continue to be the most significant annual water event in Australia.
Member benefit packages will be reviewed to ensure we deliver a valued and balanced offering to corporate and individual members.
waterAUSTRALIAEstablished in 2009 to provide a unifying brand for the Australian water sector and promote its achievements and world class capabilities internationally.
Vision: Offering Australia’s water success to the world
Mission: To stimulate growth of the Australian water sector by facilitating national and export sales growth
Collaborations/Funding
Works with the Commonwealth Government’s Water Supplier Advocate and other Government agencies (e.g. Austrade and the Industry Capability Network) – bring together the variety of industry support programs of the Government with the commercial aspirations and needs of the Australian water industry.
Not-for-profit company, funded by: Membership subscriptions; AWA funding; Government grants and contracts to provide specific services.
Current Initiatives and Activities
We will encourage specialist forums and round-tables to explore specific industry issues in detail.
Maintain and enhance our strong relations at national and regional levels and pro-actively participate in key committees, task forces, reference groups, etc. to ensure that the insights and experience of water sector professionals and organisations are heard.
Through internal working groups or commissioned research and surveys gather critical data and publish reports on current and emerging issues, e.g.• State of Water Sector Survey• Discussion papers and policy briefs
Showcase professional excellence through a nationally aligned program of Water Awards
We will collaborate with our water sector partners to develop a consistent and more powerful voice.
We will engage with water professionals in other (related) industry sectors through targeted technical events, e.g. water in mining, industrial water.
We will collaborate with other water organisations to improve AWA services to create synergies for members and other water professionals: e.g. NCGRT, Stormwater, CRC fro Water Sensitive Cities.
Facilitate establishment of new events or specialist networks to meet emerging areas of interest; host or support special interest groups within or under AWA’s umbrella
Marketing of AWA, its services, activities and events will be increased and will extend beyond the current membership.
Deliver selected training, with the proportion of VET oriented courses compared to higher education courses increasing and the proportion of accredited vs non-accredited also increasing.
Deliver quality training and professional development driven by the member networks and the needs and interests of water professionals and external partnerships.
Progress towards a professional development accreditation system for water professionals.
Establish a joint venture with Opus Consultants to provide water industry training, competency development and continuing professional development services.
Continue existing initiatives, such as: RPL, Project, Source Management (Trade Waste) Training Program, Asset Management Training (in progress), Diploma and Adv Diploma of Engineering Technology (CWW initiated)
Adding VET and other formal training offers to the current professional development opportunities
AWA’s Role in Water Industry Training
BuildBuyPartner
M’gement Devt.& L’ship (incl.MBA?)
PostGrad or DegreeCourses
Prof.Devt.
Master Classes &Spec. Short Courses
Formal Training(incl.VET)
Tech. Sessions &Workshops
Conferences•Annual (Ozwater)•Specialist•Internat’l
DEVELOP TRAINING POLICY & ADVOCACY
COURSE:• SPECIFICATION
• CERTIFICATIONS• ADVICE
DELIVERY
Define Strategic Needs, e.g.•Short – attracting the best•Med. – Operator standards•Long i. Filling the retiree poolii. Getting the right
education/skills for future needs (e.g. Science, engineering, planning,....)
e.g. Identifying training needs and sourcing places
Ensure the culture, governance structure and processes of AWA reflect a strategically focused and aligned national association that is built on member participation.
Work together with our partners to ensure we are efficiently and effectively meeting the needs of the water sector
