Award Winning All Natural Soda

Top 5 Beverages at Expo West 2013

- Andrew Zimmern

Favorite Fall Drink

Joia Story

• Personally Inspired• Leverages Culinary

Cocktail, Artisanal and Natural Trends

• Started September 2010; Launched Minnesota July 2011

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• Fruits, herbs and spices artisanaly blended to create layers of fresh flavor for a distinctly refreshing soda

• Six Varieties– Grapefruit, Chamomile & Cardamom– Lime, Hibiscus & Clove– Pineapple, Coconut, & Nutmeg– Blackberry, Pomegranate & Ginger– Orange, Jasmine & Nutmeg– Ginger, Apricot & Allspice

The Joia Concept

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60 calories

• Unique and distinct fruit, herb, spice combinations “on-trend”– Convergence of natural, artisanal,

culinary cocktail trends

• Intensely refreshing taste preferred by consumers vs Izze and Reed’s

• No HFCS; no artificial preservatives, caffeine/sodium free; gluten-free– Non GMO and Kosher certifications in

process

• Phenomenal mixer– 25-50% of usage

The Joia Concept

• “Best soda I’ve ever tasted.”• “I love Izze but the amazing Joia flavors are

really incredible. I think I have a new favorite.”

• “Amazing! I bought two drinks at Bob’s Market in Santa Monica, CA yesterday to round out our moving day selection. Wow! What incredible flavors…Delish! Can’t wait to try more.”

• “It’s been a rough summer without @Joialife I’ll be back to MN in 2 ½ weeks I plan on purchasing all of Whole Foods supply of Joia”

Consumers Love Joia!

“Delicious….This is going to go big”

“I usually avoid the stuff (soda). But that has changed since I discovered the Joia brand.”

“Crazy delicious…Summer in a bottle…ideal match”

- Stephanie March, Food & Drink Editor Mpls St Paul Magazine

- Kathie Jenkins Eat Section Editor

- Michelle Leon

“I tried all of the flavors and shared them with friends, and the universal opinion was that they are delicious. And refreshing!”

- Jason DeRusha MN Monthly & WCCO

The Media Loves Joia!

Retailers Love Joia

Grocery

Liquor/OtherRestaurants & Coffee Shops

Natural Foods

Retailers Love Joia!

• Outselling leading Brands in many accounts– #1 or #2 Premium Brand in key Natural and Grocery accounts

• Channel mix indicative of broad concept appeal– 1/3 Premium Grocery– 1/3 Natural Grocery– 1/3 Up and Down the Street, Foodservice

• Aggressive introductory and ongoing promotional programs

• Major demo support, sponsorship and event marketing

Joia Makes its Debut in Southern California

• After one year, Joia is already making a big splash in Southern California

• In Los Angeles and Orange County, Joia can be found at over 200 locations including Whole Foods, Sprouts, Bristol Farms, Lassen’s and BevMo!