awards alignment - international association of business ... · first meeting december 2013...
TRANSCRIPT
Awards Alignment
IABC Aligned Awards Pilot Program 2014
34% chapters/regions have programs Entries down – overall 11% Top 5 Challenges
1. Getting entries
2. Finding evaluators
3. Volunteer workload
4. Quality of judging
5. Administration
Award Program
Promotion
Entries Evaluation
Recognition
Award Program –
Your Brand
Getting Entries -- Promotion
Recognition
Award Program
Entries
1. Online entry
2. Credit card processing
Evaluation
1. Find evaluators
2. Train & test
• Global Seven-point Excellence Scale • Divisions and Categories • Evaluation through Designated Evaluator Pool • Entries can move from Chapter to Region to
International programs
Copy Gold Quill Awards program Same divisions & categories Same rules & process Same evaluation process as Gold Quill virtual Managed for you
Customizable Award program names and logo on landing page
▪ Tagline, “An IABC Awards program”
Dates – within set timeframe Fees – select level
Chapter
MN & KC
Region
International Gold
• Jan to Apr • Entry Fees – select
levels • No Early Bird Fees
• May to Aug
In 2014
In 2014
In 2014/15
IABC HQ Chapter or Region
Promotion X
Set up site in Award Sentry X
Entry fees collected, credit card processing
X
Real time access to entries X X
Evaluation: • Match entry with appropriate
evaluators • Quality Control
X
Promote participation in Evaluator Pool X X
Recognition X
Training on System Generic Call for Entries (PDF) Entrant guides online “How to create an
Award entry”
No upfront chapter costs, all costs from entry fees Entrants pay fee as they register
▪ Member $75, Non-member $95, Student $35
▪ Member $100, Non-member $125, Student $35
IABC HQ reimburses chapter after final entry deadline and reconciliation Annual $800 fee (IABC cost)
▪ At $75 entry fee this represents your first 11 entries
Less per entry fee $15 • Chapters responsible for costs related to
• Promotion
• Recognition – Event
• Trophies
What Chapters Want
Task Force established in September Goal: to review IABC supports and services to
chapters
Member retention
Chapter success
Overall health of IABC
Special attention to those outside North America
Lana Collins (Canada) Roslyn Jones (South Africa) Jenna Rowell (United States) Tessa O’Neill (United Kingdom) Brenda Tilke (Switzerland) Victoria Dew (New Zealand) Dave Seifert (United States) Sue Heuman, Chair (Canada)
Gather existing research from around the world
Review IEB Chair’s survey from fall 2013 Develop list of common themes Validate with Task Force Develop recommendations Validate with Task Force and Advisory Panel
Not primary research Most themes have been previously identified Validated priorities for today’s context Short term and long term recommendations IEB Board Presentation Feb. 13 Hot off the press!
Overview of IABC HQ structure.
List of HQ staff, roles/responsibilities, contact info.
Regions should be resources to chapters.
More regular contact is needed.
More stable IT. Real-time membership
information available to chapters.
Create a basic tool (e.g. brochure) to explain the value of membership.
Translate it into other languages.
Create a grassroots speakers’ bureau where members can self-identify topics they could present.
Add World Conference speakers to chapter speakers’ bureaus.
Give chapter leaders breaking news at least one hour before going public.
Provide FAQs, additional info.
Make an HQ rep available for 24-hours following announcement.
Explore current chapter model.
Different way to organize? Identify resources that
chapters can use.
Research and understand what chapter outside North America really need from IABC.
Explore and establish a robust Member at Large option.
Use online and social media to create communities.
Offer groups by language, country, culture.
Review current funding model and split of funds allocated to chapters.
Chapters “are” IABC to their members.
More efforts needed to reach global chapters.
Hire and support IABC staff in other countries and timezones.
IABC Academy Launch
Building the careers through professional development delivered by IABC or our partners
Providing tools, assessing and tracking professional development needs
Aligned with certification and recognition
Strengthening the global brand and business for IABC
Car
eer
pat
hs Business Leader
Strategic Adviser
Generalist/Specialist
Foundation
The Global Standard
IABC Academy Gold Quill
Curriculum Recognition
Delivers on the IABC strategy
Builds reputation and reach through professional development
Supports regions and chapters to build a stronger value proposition
New revenue for IABC
Courses (virtually and classroom)
Accrediting courses and programs
Partnering opportunities
34
IABC
Academy
Curriculum development and programs
Career assessment and support
tools
Accrediting courses
Region/chapter support
industry and academic
liaison and partnerships
35
An Academy framework and terms of reference, aligning curriculum with certification
A course guide with all the courses, delivery mode and outcomes listed, including certification points and which level it addresses
Templates for every program to match the learning outcome with the curriculum
Establish the Academy committee
Start delivering programs (pilots)
36
Build the collateral and ensure we have resources and technology in place
Launch at 2014 World Conference
37
Certification Update
Nominating
committee has
completed their work
Recommendations
being reviewed
Council announced in
2014
People want to advance their careers
High awareness among among hiring
managers and across industry
Employers are looking for ISO certified
professionals across all industries
Securing an ISO standard will elevate the
value of communication practitioners and
the profession globally
The process is consistent, objective and
sustainable
Communicators want
their knowledge and
skills to be
recognized as
business essential
They want
professional
credibility that will
help them advance to
the C-suite
PRSA on the same path
http://prsay.prsa.org/index.php/2013/09/26/the-road-ahead-for-the-apr/
The two levels of certification that will be
available to IABC members and the industry
at large aligned with the generalist/specialist
and the strategic adviser levels.
Conduct a job task analysis
Build a blueprint for the first level
credential
Vet the blueprint with communication
professionals
Prepare exam questions with the help of
subject matter experts
Prepare and pilot an exam
• Understanding • Alignment • Consistent messages • Support
ABC Plus
Expanded involvement and contributions
Professional development opportunities
Broader networking opportunities
Marketing and recognition
IABC Brand Taskforce
50
1 • Evaluate health/strength of the IABC Brand
2 • Evaluate brand assets – name, look, tagline,
consistency
3 • Make a recommendation that would allow the
organization’s brand to reach its full potential
Inclu
de an
d en
gag
e IA
BC
mem
bers in
the p
rocess
Name Role Country
Priya Bates, ABC, MC Brand Taskforce Chair Toronto, ON Canada
Maliha Aqeel Member Toronto, ON Canada
Jerry Dunnavant Member Roanoke, Virginia, USA
Mike Jenkins Member Detroit, Michigan, USA
Lindsay Turner Member Toronto, ON Canada
Megan Wolfinger Member Regina, Sask, Canada
Mark Pallot Member Australia
Yasmin Ranade Member Ottawa, ON Canada
Pat Kilduff Staff San Francisco, CA, USA
51
First meeting December 2013 Leadership Institute February 5-8
2014 Brand audit complete May 2014 Brand camp/WC June 2014 Recommendations September 2014 Develop brand options December 2014 Get input from leaders LI, Feb 2015 Launch brand at WC San Francisco
2015
Brand perception sheets – please take
one
Take a few minutes to circle words:
What you believe IABC’s brand perception is
today
What you feel IABC’s brand perception should
be
Discuss gaps at your table
Let’s discuss what’s been said
Stakeholder Analysis
Members – Active/non-active
Non members – Active/non- active/lapsed members
Other communication organizations
Sponsors
Business partners
Development of Audit
Online survey
Focus groups
Brand execution audit – global, regional, local
Help us by: Encourage members to participate in the
survey/focus groups Help us identify and reach stakeholders Submit your brand samples and communications
materials for our audit We promise to: Be objective Keep you informed of what we learn and our
recommendations