B2B Social MediaEffective strategies, actionable measurement, and SEO

OfficeArrow, LLC. 2009.

Agenda:

1. Why include social media in your marketing mix?

2. Who are the players?

3. Five ways to succeed in social media

4. Social media and Search Engine Optimization

What is social media?

• Wikipedia: Media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.

• Social Networking + User Generated Content

Social Media for B2B

• Speak to the two “magic” emotions

To Do Item: What fuels these two emotions in our target audience?

Why include social media?

To Do Item: Who are OUR hubs?

Who are the players?

To Do Item: Wikipedia – “List of social networking sites”

How to win - #1

Be in it for the long run.

How to win - #2

Identify your influencers

How to win - #3

Dance to the beat of their drum.

The Perfect tweet

How to win - #4

You have to believe in social media, but hesitate before you go further than that.

How to win - #5

Take the good and the bad together.

And realize that the bad is often better than the good.

You will miss the target when . . .

1. You target the masses

2. You do not create “genuine” content

3. You are the primary beneficiary

SEO and Social Media

Search Engine Optimization:Fundamentals

• Technical Optimization

• Linguistic Optimization

• Reputational Optimization

What You Need To Know

• Always optimize the anchor text when allowed

• Use deep links

• Network your networks

• Apply linguistic principles to everything you create – this might be what ranks

Ideas

• YouTube tutorials on your products

• Use LinkedIn to rank for your own name

• Maximize your maps listings

• Audience: what has worked for you?

Questions?