BACHELOR OF ARTS (HONOURS)IN PUBLIC RELATIONS AND EVENT MANAGEMENT

(N/321/6/0246);(MQA/PA11438)

Owned by:

CAREER OPPORTUNITIES

• Public Relations Consultant• Publicist• Foreign Affairs Officer• Corporate Communication Manager• Strategic Communication Manager• Campaign Director• Corporate Affairs Manager• Integrated Marketing Communication Manager• Political Secretary• Communication Director • Media Specialist• Corporate Communication Manager• Public Relations

BACHELOR OF ARTS (HONOURS)IN PUBLIC RELATIONS ANDEVENT MANAGEMENT (N/321/6/0246);(MQA/PA11438)

PROGRAMME OVERVIEWThe Bachelor of Public Relations and Event Management (Hons) programme is not a standard degree in communication. It is designed to provide students with knowledge on Public Relations and in-depth knowledge of the Event Management allowing students to communicate and manage organization images through comprehensive plan,

strategy and execution. The overall objective of this programme is to enhance each student’s versatility and ensure that they are an advantage to any organization that they choose to expand their career at.

Our Public Relations and Event Management students will gain ample exposure to real-world practices with real-world practitioners within the field. Through meticulously designed projects, industrial training and frequent seminars by world-renowned and accomplished speakers a holistic education is part and parcel of our students’ development. Our state-of-the art facilities also guarantee that students will have a hands-on approach in keeping themselves updated with the latest technologies of communication which will nurture them to be flexible and relevant in a continuously advancing society.

Armed with an academic team consisting of some of the most impressive portfolios, the Faculty of Communication, Arts & Media at IUMW prepares incumbents for the everyday challenges of communication. Recognizing the ever changing landscape of society, we aim to produce graduates who have the utmost capacity for breaking frontiers and overcoming barriers in their professional lives.

Malaysian Students | 8 semesters + Internship International Students | 8 semesters + Internship

DURATION OF STUDY

ENTRY REQUIREMENTS

Malaysian Students• Pass STPM with a minimum of Grade C (GPA 2.00) in

any two (2) subjects, or its equivalent; and a credit in English at SPM, or its equivalent; OR

• Pass STAM with a minimum grade of Jayyid, or its equivalent; and a credit in English at SPM, or its equivalent; OR

• Matriculation/Foundation with a minimum CGPA of 2.00 or its equivalent; and a credit in English at SPM, or its equivalent; OR

• Unified Examination Certificate (UEC) with Grade B in five (5) subjects including English; OR

• A Diploma (Level 4, MQF) or its equivalent, with a minimum CGPA of 2.00; and a credit in English at SPM, or its equivalent; OR

• A Diploma in Media and Communication (Level 4, MQF) or its equivalent;

Note:The credit requirement at SPM level for candidate in categories (i), (ii), (iii) and (v) can be waived should the grades obtained at the STPM / STAM / Diploma / Matriculation / Foundation are equivalent or higher.

International Students• A-Level with minimum of Grade D in any two (2)

subjects, or its equivalent; and a credit in English at O-Level, or its equivalent; AND

• Achieve a minimum score of 5.0 in International English Language Testing System (IELTS), or its equivalent.

APPLYNOW

FEBRUARYJUNESEPTEMBER

PROGRAMME MODULES

Year 2• Communication Theories• Event Finance Planning and

Management• Digital Desktop Publishing• Event Risk Management• Digital Media Entrepreneurship /

Organisational Communication• Crisis and Reputation Management• Sustainability Communications• Social Media Analytics• Media and Communication Research

Methods• Brand Management / Consumer

Behaviour• English for Professional Communication• Co-curriculum 2• Tamadun Islam dan Tamadun Asia* /

Malaysian Studies 3**

Year 3• Media Ethics and Governance• Live Event Design and Management• Undergraduate Research Project 1• International Public Relations • Live Event Delivery • Undergraduate Research Project 2• Professional Internship

Year 1• Public Speaking and Presentation

Skills or Bahasa Kebangsaan A*** (Suggestion to re-designate the above module as U3 and subject to faculty discussion and approval)

• Introduction to Mass Communication• Introduction to Public Relations• Introduction to Event Management• Event Software Applications• Writing for News Media• Intercultural Communication• Interpersonal Communication /

Human Resource Management• Social Media for Public Relations• Writing for Public Relations• Web Design and Development• Media in Malaysia• Co-curriculum 1• Hubungan Etnik* / Communicative

Malay 2**

* For Malaysian students** For international students*** For Malaysian students who do not

possess credit in Bahasa Melayu subject at the SPM level

# RANK 7 IN THE UK

# RANK 70 IN THE WORLDTHE QS WORLD UNIVERSITY RANKINGS

FOR ACADEMIC EXPERIENCE

International University of Malaya-Wales(958963-T) (KPT/JPT/DFT/US/W19)

Administration Wing, 1st Floor, Block ACity Campus, Jalan Tun Ismail50480 Kuala Lumpur, Malaysia

T (603) 2617 3131E marketing@iumw.edu.my

The campus is easily accessible by public transport and located within10 minutes’ walk from KTM Putra Station and Star LRT PWTC Station.GPS 3.160276z. 101.691676

Seri PacificHotel

Putra World Trade Centre (PWTC)

Sunway PutraMall & Hotel

PWTCLRT Station

(Park & Ride)

Villa Putra

Kenny HillResidence

JKR SOGO

International University ofMalaya-Wales (IUMW)

KTM(Putra

Station)

Putra Bus Terminal

KTM(Bank

Negara)

Sri Kenny

IndonesianInternational

School

Sasana Kijang

Jalan Tun Ismail

Jalan Sultan Salahuddin

Jalan Dato Onn

Jalan Putra

FromBukit Tunku

The information in this brochure is correct at the time of printing (July 2019). Changes may be made without prior notice. Copyright 2019. All rights reserved.