bajaj consumrn care - nse india

Bajaj Consumer Care Ltd (Formerly Bajaj Corp Ltd) 117, 11th Floor, Bajaj Bhavan, Jamnalal Bajaj Marg, 226 Nariman Point, Mumbai - 400021 Tel.: +91 22 22049056 / 58 / 8633 I CIN: L01110RJ2006PLC047173 I Web: www.bajajconsumercare.com Registered Office: Old Station Road, Sevashram Chouraha, Udaipur- 313 001, Rajasthan Tel.: +91 0294-2561631, 2561632

April 19, 2021 DCS-CRD BSE Limited First Floor, New Trade Wing Rotunda Building, Phiroze Jeejeebhoy Towers Dalal Street, Fort, Mumbai 400 023 Stock Code: 533229

Listing Compliance National Stock Exchange of India Ltd. Exchange Plaza, 5th Floor Plot No. C/1, ‘G’ Block Bandra- Kurla Complex Bandra East, Mumbai 400 051 Stock Code: BAJAJCON

Dear Sir/Madam, Sub: Investor Presentation Please find enclosed a copy of Investor Presentation for the quarter ended March 31, 2021. The same may please be taken on record and suitably disseminated to all concerned. Thanking you, Yours Sincerely, For Bajaj Consumer Care Limited

Chandresh Chhaya Company Secretary & Compliance Officer Membership No.: FCS 4813 Encl: as above

bajaj coNsuMrn cARE

Investor PresentationQ4 FY 2020-21

19th April 2021

b~~ CONSUMER CARE

43.5% 9.8%Sales Growth

60.6% 63.3%Gross Margin

17.6% 17.1%ASP to Sales

25.7% 27.7%EBITDA %

22.3% 24.9%PAT %

Q4 FY 21 FY 21

Financial Highlights

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Hair Oil Markets

3

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Source: Nielsen Retail Audit Report, Feb 2021, All India

• Hair oil market continued to stabilize in Jan-Feb’21,with value growth at 1% and volume growth at 3%

• Volume growth continues to outpace Value growth as cheaper brands, especially, the Amla category has rebounded the fastest

• All subsegments in the category have started growing in Q4

Hair Oil Market Growth Trends

Hair Oils

Value Growth % Vs YA Volume Growth % Vs YA

Mat Mar 20

Q1 Q2 Q3Jan + Feb

YTDMat

Mar 20Q1 Q2 Q3

Jan + Feb

YTD

All India (U+R) 1.5 -25.3 -1 -1.4 0.9 -7.6 -0.9 -21.5 1.6 1.5 3 -4.7

All India (U) 2.5 -30.6 -7.7 -5.8 -3 -12.7 0.1 -26.9 -5.7 -3.2 -1.2 -10.1

All India (R) 0.4 -18.5 7.9 4.5 6.2 -0.9 -2.1 -15.4 10.3 7.2 8 1.8

4 bajaj coNsUMER CARE

10.1 10.110.1 10.1 10.1 10.1

10.110.1

10.0

10.010.0 10.0

10.010.0 10.0

10.010.1

10.110.1

10.1

10.1

10.0

10.1 10.110.1

10.1

10.2

10.310.4

9.9

10.0

10.1

10.2

10.3

10.4

MATOCT18 MATDEC18 MATFEB19 MATAPR19 MATJUN19 MATAUG19 MATOCT19 MATDEC19 MATFEB20 MATAPR20 MATJUN20 MATAUG20 MATSEP20 MATNOV20 MAT FEB 21

MAT VALUE MARKET SHARE (%)

Source: Nielsen Retail Audit Report, Feb 2021, All India

Value MS % Total Bajaj Hair Oils Q1'20 Q2'20 Q3'20 Jan’21 Feb’21 Jan-Feb 21 Mat Feb 21

All India (U+R) 9.6 9.8 11.0 11.2 11.0 11.1 10.4

All India – Urban 10.0 10.2 11.5 11.8 11.6 11.8 11.0

All India – Rural 9.1 9.4 10.4 10.5 10.3 10.4 9.9

• Bajaj Hair Oil Market Share reached all time high at 11.1% for Jan - Feb ‘21 • On a YTD basis, both Almond Drops and Amla have gained share with Almond Drops market share gain of 18 Bps vs LY and

Amla market share gain of 14 Bps (on Total Hair Oil)

Bajaj Hair Oil Market Share Trends


Marketing

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bajaj coNsuMER cARE

• New Commercial doing better than earlier one on • Message Communication

and

• Key Parameters like likeability, relevance and purchase intent

• ADHO SOV% ~ 20% ensured that TVC had high reach

New ADHO 6x Vitamin E Communication

7 b~aj CONSUMER CARE

Social Media Campaigns for Metros onboth Facebook and Instagram targetedat younger audiences highlightingVitamin E content

Stronger connect with Contextual Campaigns• Womens’ day Campaign : With Miss India Runner

Up Ms. Manya Singh• Republic Day campaign : User Generated Content

on Hair Styling

Celeb Posts on Instagram: Leveraging Parineeti Chopra’s popularity and reach on social media

Connecting with Youth through Digital Marketing

8

Bajaj Almond Drops Hair Oil SI od

Get style-ready nourished hair thanks to the new and improved Bajaj AJmond Drops Hair Oil that is enriched with 6x Vitamin E

AMAZON IN Try amazing hairstyles Use 8 aJaJ Afflond Drops Use BaJa,

I SHOP NOW I

Bajaj Almond Drops Hair O il Spor!'\ored Ir

Enriched with 6x Vitamin E , the new and Im proved Bajaj Almond Drops Hair OIi nourishes your hair and makes it healthy.

AMAZON IN Make your hair style-ready Use BaJaJ AJmond D rops Hair Od

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Bajaj Almond Drops Hair Oil 19Januarya11416 "

b~~ CONSUMER CARE

Digital Marketing for ADHO

9

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bajaj coNsuMrn CARE

• Amla is a Rs. 2200 Cr category*( MAT Feb ‘21 ) , growing faster than Total Hair Oil market (6% vs 1% in Q4)

• Value Market share in Amla category was at 2.5% in Q4 vs 2.2% in Q3 and 1.6% in Q2

• Distribution increased to 388,000 outlets in February 21 vs 255,000 in Feb 20

ADHO Soap 50gms free with 500ml

AHO 37.4ml free with

300ml

Consumer Offers on Large Packs POS and Print Support in Rajasthan & MP

Amla Hair Oil : Building a 2nd Leg in BCCL Portfolio

Source: Nielsen Retail Audit Report, Feb 2021, All India10 bajaj coNsuMER CARE

Full Range of SKUs

• New bottle shape with leaf design to cue Naturalness

• Improved branding

• Graphics to highlight ingredient story and 3x Soft Hair claim

Rs 10

New Packaging

Rs 20 Rs 40 Rs 75 Rs 125

11

Launch of New Bajaj Amla Aloe Vera • Bajaj Amla Aloe Vera launched in February 2021• Formulation and Packaging upgraded to modernize the Brand

34ml 80ml 160ml 300ml 500ml

b~aj CONSUMER CARE

New Formulation

Amla + Aloe Vera

Makes your hair Soft & Silky

New Claim

• New Hero Ingredient of Aloe Vera

• Aloe Vera stands for Softness & Moisturization in the consumer’s mind

• No other brand offers an Aloe Vera variant at this price range

New Bajaj Amla Aloe Vera Product Formulation

12

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b~aj CONSUMER CARE

• Social Media campaign added to Display + Search Marketing in Q4

Funnel Based Approach: Different Platforms taken for SpecificObjectives• Youtube + Instagram + Facebook : Build Awareness• Influencers : For Education and Credibility• Ecommerce + Google Search : For Generating Trials

Bajaj Zero Grey – Digital First Brand Marketing

13

D Voulube Fema le between 24 t4o44 who a re searching for Hair Colour, Grey Harr etc or have an a ffinity towards hair care

"® Target consumers w ho have engaged with category relevant content

Awareness

Influencer Activity Create repository o f content by credible influencers in video posts and lnsta gram stories

Target intent users who are sea rching for Ha ir colo uring , Grey Hair, product ingredients and competition brand rela ted keywords

Trials

bajaj CONSUMER CARE

Social Media Campaigns:Facebook + Instagram: Affinity/Problem based targeting for Social mediacampaigns to build reach and awareness

LinkedIn : Focused Target Group based campaign for working women

Influencers:National & regional beautyinfluencers to buildconsiderationOverall reach of 2.3 million

Bajaj Zero Grey on Social Media

14

~ Bajaj Zero Grey Anti-Greying Hair ••• ~ Oil

Spunscfed

Thanks to the natural actives in Bajaj Zero Grey Anti Greying Hair Oil that delay greying of hair naturally.

AMAZON IN Delay greying Try Bajaj Zero Grey Hair Oil

I SHOP NOW)

~ Bajaj Zero Grey Anti.Greying Hair ••• ~ Oil

Spoo,<ored

Delay greying of hair naturally with Bajaj Zero Grey Hair Oil, enriched with Onion and other natural actives.

AMAZON IN Delay Greying, Naturally! Try Bajaj Zero Grey Hair Oil

I LEARN MORE )

• Bajaj Consumer Care PrO!""'Ot~

Ennched w,th natural actives such as Onion, Henna Sh1kalca1, Hibiscus and KalonJI,

BaJaJ Zero Grey Hair Oil helps to delay greymg of hair.naturally.

Bajaj Zero Grey Hair Oil I Onion Based Hair Oil I Delays Greying

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b~aj CONSUMER CARE

Sales

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Figures in Rs. Crores

Channel Q4FY20 Q4FY21 Growth% FY20 FY21 Growth%

General Trade 144.3 202.1 40.0% 703.3 768.1 9.2%

Alternate Trade 21.1 33.9 61.2% 93.0 106.3 14.3%

Total Domestic 165.4 236.0 42.7% 796.3 874.4 9.8%

International Business 3.2 5.9 83.8% 21.4 23.6 10.2%

Total For the Company 168.6 241.9 43.5% 817.8 898.0 9.8%

Sales Value Channel wise – Q4 & FY 21 (Standalone)


General Trade Channel

17

bajaj coNsuMER cARE

• Q4 witnessed growth over last year of 40%, ending in a growth of 9.2% in General Trade for the full year

• ADHO continued to do well across geographies on the back of good growths in large packs, as well as, launch ofnew SKUs

• The new variant of Amla, Bajaj Amla Aloe Vera has been relaunched across key markets

• Urban is showing signs of recovery clocking a growth of 23% in Q4 after witnessing a 7% growth in Q3

• Rural markets continue to be robust with a growth of 61% in Q4, supported by strong van sales operations

• Restructuring of Field Force incentive has helped scale up distribution metrics of ECO and TLS

• Total outlets as per Nielsen has scaled upto 42.6 lakhs against 40 lakhs last year

General Trade Review for Q4 FY 21


Retail activation in Urban Markets

19

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~ bajaj coNsuMER CARE

Van route optimization for

improved efficiency and reduced cost of

operation

GPS handheld implementation for

improved accuracy and efficiency

VSR incentive structure changed to push Amla sales

in rural

Van Operations – FY 2021 – 2022 Strategy

20 bajaj c□NsuMrn CARE

Alternate Trade Channels

21

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Alternate Trade Business

Modern Trade

• Q4 saw continued recovery of Modern trade business with good traction during Republic day and Holi festival

• Consumer promotions to drive sales of larger SKUs with special visibility for brands

• Trade promotion with B2B and B2C chains in South to build pipe line to increase brand availability

• Enhanced the range at various national chains with brands – Zero Grey, Cool Almond Drops, Brahmi Amla to have better, shelf space and assortment to consumers

Institutional business including CSD and CPC

• Regular flow of orders from CSD in this quarter for all our brands

• After getting CAD activated, we have multiple brands like ADHO, BAHO and CAD active in CSD

• Institutional business remained steady with our products being offered as part of Combos by other Pharma/FMCG organisations


Republic Day display event in Modern Trade

23 bajaj CONSUMER CARE

Holi Festival display in Modern Trade

24 bajaj coNsuMrn CARE

• Focused digital marketing investments driving brand relevance and content optimization on e commerce platform

• Aggressive participation in Consumer Events during January on Amazon, Flipkart, Grofers, etc.

• Optimisation of online brand, response to consumer queries, optimisation of digital marketing spend done actively with help of external consultants

• Omni channel Retailers (Jio, D Mart Ready, etc) supporting home delivery showing growth in business

e-Commerce business grew by ~4x during Q4 FY21


Brand Pages on e-Commerce Platforms

26

bajaj

brcihrni amla ---·

\-\\

............. ,'

Natural Ayurvedic Product

8oJOi 8rohml Amlo Ha,r on 11 on ·Ayu(W(Jo<.

Prop,ieforyMfd1e-•.

AVURVEDIC HAIR OIL p.~

Reduces Ha1rfall Nourishes Hair

TM Ull,qvf' bknd of Btohml & Arnio t~thff r1 r~ formi.lobOfl hos ll'W}ttdlHlu wNdt art t nown .l:/lowtl to hrip ,mprow txood cirndot,on and 1tduc, ro help holf sirowtll & nocmsl'les )"0CM" flo,rtfftctNff)I hoorfoll

Goodness of Ayurveda for Nourished Hair

• BojaJ wrrh its 6S )'fflrs of rich r~nu brings a hoiroR with a pafect bknd of A~fWdic Blohm! ofld

""" • Brohmi • AmJo tor,nlWt" ore blown to "t'lP l~ow blood cifc11/otion ofld fflWCt hoirlolL

• SIMr agu, Brahmi iS known to promott ha.-growth and n IJOOd for s.lttp. It is a ~nown t111ti-cw.odanl • Amlo is tfodrf.JOf'IOlly .b,own to promorr ho,r 9'owth orld momlo.., noturol cofoor of ho•

How to use Bajaj Brahmi Amla Hair Oil

0 ® @ Toke sufficient omount of Bojoj Brohmi Amlo Ayurvedic Hoir oil

on your polm

Apply Bojoj Brohmi Amlo Ayvf'Yedic Hair Oil on tho scalp ond through the length of hair. Gentty monogo.

Use regularly for best result$.

-NEW

~ajaj Amla

Aloe Vera Non-Sticky Hair 011

3 Times Softer• and Silky• Hair

So,oJAmloAiot vtrohoiroll'NltJ,,,_,,lltw-JX

tn0ft'50ft• ondsi/ky',l'Olidofl'dby1mft'llmtnlol

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/ 3x·· Softer Hair1/

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Power of Natural Herbal Ingredients Non Sticky Light Hair Oil

MllodUoditionoUyblowit tOl'ICIUtnlitJwMll'.Alot 8o,oJAINOHOltoll1SNMU,dyolldLJ9/)tHOlrol.

"""° 11 mown to sohtr, tht' /tolr. tt mokn JIOIN hoK PWtl)', soh ond$m00th.

• ALOE VERA

II AMLA

It ls known to : ., . It Is known to : . Condi* Hoit • MoiMOin NoMOI Colouf • Soften Hoit • PrOtnO!e Hair Growth

• Nourish Hair

• How to use Ba1·a1· -Amlti Aloe 'ver; ltair'-..Oil • - L •

•

o ® m Toke sufftC~nt omovnt of Bojoj

Arnio Aloe V1tf'O Hair oil on your palm

Apply Boioi Amto AA>e Vero Ho,r Oil on the scalp and through the lcmgth

of hair. Geritly mcmoge

bajaj coNsuMrn CARE

Brand Pages on e-Commerce Platforms

27

Enriched w ith Power of Vitamin E hj,lj Cool A.lmood D,ops .iong with its rooUn,g

propert ies ~ goOdnft'i of almonds f'flfkhn .,,cl

nou,W-you,haifwrthVit.,min E utr.cUthllt INI)' help i, WJ>l)Orlin,g . hHlthy .ulp_ It ~ves. ,et.lllogtttlin,g •nd ~10 nournh them -

Bajaj Cool Almond Drops Ha ir Oil

&,,j;,j Cool Almond DtOPS help,,'" 500thfnt 'f0!.11 t-.cl ~ which conuon ;olmond$ Mid PfQOllCn;, cooling t ffKt on 1ht sc~ Whet', •Pl)lotd to JOI.Ir" hilt, It gNt'J" ret.J.ung f,e,etong and m~s 10 nou,ris,h

thtnl Wt,ll. II lw:IP$ in u......i..1o,>9 9'0Wlh .,,d rn.l<n )'OU' h.., strong and ~.-vt,ful from lht ,001$. It~ ll hght wt,Qh1ecl •nd 1,0,Mtklty h;o• o,I wt-.och ...,." you enjoy aU d..-; w1thout IIHsln of stl()ooen.

Refreshing Cooling Effect Non Sticky and light Hai, Oil

With e.,~ Cool "'-mond D,ops )'OU CM! gtt nd ot B~ Cool~ Drops whkh Is Non-sticky and

JOI.Ir" tHedneU r~y with iu cooling menthol lighrwright whHt: awt)'M>9 to l'O'lf t..ir ~ing

prop«tiH. This oil helps m allt:Yiati119 JOI.Ir" mind them look moo! bouoc:y and shiny. Th15 oil mKti

llnd ,etrnl'>H y01J with il'I <oolin,g elfl!C:t th• t h~fK )'OU enjoy different twirnyln d.l~y Mlhout •ny

inYilflishn19you,allHrn!., hHslH!

How to use Bajaj Cool Almond Drops

Tole• suffio.nt omounr of 8oto1 Cool JJITIOl'ld Drops on yoyr polm

Mouoga tha 011 ~•ly onto your KOip t ill ii obsofbt

bijij I

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liclps dclc1y CJrcy1r1q of hc11r, 11c1tur,1lly.

How Uw hjaj Z ERO GREV Anti•Gre yin9 Ha ir Oil Wo,-ks

Natu•alty BIKk •od lifft thv Ha i, ,..... p- of Ayvrvcd>C aod N,11tu,al ..,....., __ .,._._ ... _ ... ~ - • - •' tng,r~nu ,__ . ...,, ... .._. t,w"-""'d_,,_..._..__......_.....

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Shika k a i H e nna Alraoditi()nat~lhlltifUMd

Ha remaay forg,reyhllir

How to use BaJaJ ZERO GREY~ Anti - Greying Hair 0 11

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Ayurvedic Antimarks Cream

KUMARI I HARIDRA I NIMBA I ZERGUL

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Bajaj nomarks ayurvedic antimarks cream for normal skin - adv,1nced 4•Step-marit: reduction action

Soothing Restoration Protection Prevention ~, ... AyUr .... ~No$tfl'~tiW

KIOl:hlntl~d'IRl.t,pta ~tthe .. ,nwltt,m.t.J

~(AlotYeo~Mlp!loalllt'Wllifl9 ""'"'"""....-oll - ld-.-- MUS.l~~hllpp,_,,. thoc~lor...,, th&Mlp~t.i...,,~-1<1. .....Uom1rr'"'1duol1<1 .. .,-. --

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'.l Visibly Reduces Marks and Power of Natural Ayurvedic Healthy and Nourished Skin Pigmentation Ingredients Tm crum enndvd with rnlJUI l<.........,I,

F«IDRw<h Maiwrtl< bfntyleand~o:tnNol. TM~~,,..,,_.,c,.,.mlorNormalSl<,n ,. kumMIIMl»_.• lMrklr•(rurmerkl H...0. fflYironmental f.octotSllkt dirt. Ml Mid pol\uuon, ., A)'U<"Ni< Kjf't wit formuution with tht! (nttm) WI hell'$ on pr~ riti,ef ID I~ iJ<ln c'"" IHd !ti .-:Jn u1n1 !tut (ar'I ~ In IN farm goodnl,H l)f T.,,,_, Lemon and wtw,t .,..-m ol. ...th m1u1;,anc1 rntort tt,, slll'I cieil,-. It P,Otf<b ofp,mp1,.,._.•i. d,J,k 'l{)OUarir:lbl~ (r.-kll\'d vrilh-,ti•b-l<t\'<-,1),/lffbal .,,d~thtsl<.:1with tlw!~lerlM

rmcn:,nutr~nu, •nucuucbnu and 0<9"""< «"""- p,09tfbH.

How to use Bajaj Namarks Ayurvedic Antimarks Cream

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bajaj coNsuMrn CARE

Business Operations

28

bajaj coNsuMER cARE

Light Liquid Paraffin(LLP)

• Upward trend due to supply issues in input RM base oil due to refinery shutdowns and rise in crude oil prices.

• Q4 prices about 23% above Q3

Refined Mustard oil(RMO)

• In line with increasing prices of edible oils due to supply issues, RMO has also been going up

• Q4 prices about 9% higher than Q3

62 60 58 58 51 49

57

70

Q1 19-20

Q2 19-20

Q3 19 -20

Q4 19-20

Q1 20-21

Q2 20-21

Q3 20-21

Q4 20-21

LLP PURCHASE PRICE PER KG

84 85 88 99 97

105 114

124

Q1 19 -20

Q2 19 -20

Q3 19 -20

Q4 19 -20

Q1 20 -21

Q2 20 -21

Q3 20 -21

Q4 20 -21

RMO PURCHASE PRICE PER KG

Price trends in LLP and RMO

29

To mitigate the impact of inflation, we have taken price increases in Feb 21 and Mar 21

b~aj CONSUMER CARE

NABL Certification granted by QCI (Quality Council of India) for Paonta Sahib laboratory

Quality – NABL Certification

30

BAJA.J THO

National Acc.-editation Board for Testing nd Cal bradon L..aboratorl s

E BA.JAJ' ARE LTD. tun been ,u,,~ u,d ~ i■ acrordaacr .. iO. 01ir ~1:a:ndanl

ISO/IEC 17025:2017

"General Requireillents for the ompeteoce of Testing & aJibratioo Laboratories' '

ftw iUI fil.cilll l6 1U

L-., IT Ill. Vil.LAC:!: L~ '(PO BAT, '\I.A .DJ.. P .1,O',.-Y, SAJ:Ua. 'i(RM • .Alllll., 110.l.ACRAL PII.ADC:SU.. 1_..._o,, ia I~ tidd m

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b~aj coNsuMER CARE

Human Resources

31

bajaj coNsuMER cARE

32

Project Pragati Talent Acquisition

Learning & Development Employee Engagement & Communication

• Stage 1 consisting of reorganizing the company as per industry standards, business growth plans nearing completion Structural recommendations aligned with the project team

• Stage 2 consisting of revamping the performance management system and total rewards system has been kickstarted

(Project on Organization Design, Performance Management & Rewards)

• Completed robust onboarding & induction for all newly joined Management Committee members

• Revamped Employee Background Verification process by partnering with a leading player. The operations is entirely IT enabled and would ensure improved governance on new hiring authenticity.

• elearning launched with a catalogue of Indianized content for giving employees opportunity to learn anytime, anywhere on any screen! The catalogue consists of functional and behavioural courses on universally relevant topics

• Strengthening the Mid-Management cadre through immersive learning journeys on “Emotional Intelligence” and “Understanding Unconscious Bias” with communication campaigns, experiential learning and 1:1 assessment

• Samvaad: Launched Communication platform of BCCL to ensure consistent, periodic & transparent two-way dissemination of company updates and feedback through Townhalls, newsletter and functional events

• Women’s Day celebration by holding a customized workshop for all our women employees on “Exploring Stereotypes” followed by delivery of personalized goody-bags

Human Resource Initiatives

' ' ' - ---- -- --------- - ---- -- --- --------- - --- - --- -------- - ------ ---- - -- - ------------ --- ------------ - ------- --- - -- - -- ------ ---- --- - ---;-------- ------- --- - ------------ --- --- - ------------ ------- --- - -- ---------- --- - -- - ------------ ---- ------ - -- ---------- --- - -- - -----------

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b~aj CONSUMER CARE

BCCL has been certified as a “Great Place to Work” by the GreatPlace to Work (GPTW) Institute for the 3rd consecutive year

• GPTW Institute benchmarks best workplaces to identify & improveon people practices through its globally renowned framework

• A testimony of our progress is reflected in the survey Trust IndexScore - [from 77%(2019) to 79%(2020) to 83%(2021)}, we havenarrowed the gap with Top 100 Great Places to Work in the countryconsistently over the years

• Within Trust Index dimensions, on Credibility we had the highestdelta [(from 80%(2020) to 85%(2021)] followed by Pride [82%(2020)to 86%(2021)]

• General Trade department, the largest function emerged as the topscorer at 90% whereas few corporate functions continue to remainareas of opportunity in improving our engagement

• Taking a Plan, Do, Check and Act approach, we would continue tostrengthen our improvements and work on areas of opportunities

“Great Place to Work” for 3rd consecutive year

33

TI1111 i11 IO eertif th:u Bapj Con•urna Cw-e Ltd. lt:ui

!lucceul'ull , romplet d the :till merit conducted b) Great l'tllce to Work'SI ln11Ll tute, India, and •• cert16ed :ti :1 great workpi..itt.

Thill certificate ill .. ':ltld l'n>m April 2'121 to M vc:b 2D2:2.

,......,.118b01t1dlar)-. Chl.C Eltfflltln Onlotr

Cirtsll Platt lo Work& ........... ludll

bajaj coNsUMER CARE

Financials

34

bajaj coNsuMER cARE

Figures in Rs. Crores

Particulars Q4FY20 Q4FY21 Growth% FY20 FY21 Growth%

Sales (Value) 168.63 241.94 43.47% 817.75 897.97 9.81%

Total Operating Income 175.39 246.00 40.26% 844.20 914.63 8.34%

Gross Contribution 112.99 146.68 544.88 568.52

EBITDA 25.04 62.14 148.11% 216.24 248.84 15.08%

Other Income 8.36 6.31 29.89 34.53

Profit before Tax 29.69 65.32 119.96% 230.89 270.92 17.34%

Tax 5.17 11.42 40.34 47.35

Profit after Tax 24.52 53.90 119.82% 190.55 223.57 17.33%

Gross Margin % 67.01% 60.63% 66.63% 63.31%

ASP to Sales % 28.58% 17.60% 20.68% 17.15%

EBITDA % 14.85% 25.68% 26.44% 27.71%

PAT% 14.54% 22.28% 23.30% 24.90%

Summary Financial Q4 & FY21 – Standalone


Analysis of Expenses as % to Sales

36

32.99%36.54%

39.37%

Q4FY20 Q3 FY21 Q4FY21

Material Cost13.28%

8.27% 8.61%


Employee Cost

28.58%

19.17% 17.60%


Advertsement & Sales Promotions 14.29%

11.31%10.41%


Other Expenses

33.37%36.69%

FY20 FY21

Material Cost

10.22%9.15%

FY20 FY21

Employee Cost

20.68%

17.15%

FY20 FY21

Advertsement & Sales Promotions

12.52%11.15%

FY20 FY21

Other Expenses

b~aj CONSUMER CARE

37

Dividend Payout History

YearNo. of Shares

(in Lakhs)Face Value

Dividend Payout(Rs in Lakhs)

% to CapitalDividend per

share(Rs.)

2020-21 1475.40 1 5901.61 400% 4.00 #

2020-21 1,475.40 1 8,852.40 600% 6.00 *

2019-20 1,475.34 1 2,950.68 200% 2.00

2018-19 1,475.00 1 20,650.00 1400% 14.00

2017-18 1,475.00 1 17,700.00 1200% 12.00

2016-17 1,475.00 1 16,962.50 1150% 11.50

2015-16 1,475.00 1 16,962.50 1150% 11.50

2014-15 1,475.00 1 16,962.50 1150% 11.50

2013-14 1,475.00 1 9,587.50 650% 6.50

2012-13 1,475.00 1 9,587.50 650% 6.50

2011-12 1,475.00 1 5,900.00 400% 4.00

2010-11 295.00 5 2,802.50 190% 9.50

* Interim in Feb 21 # Final Dividend Proposed by Board, subject to shareholders’ approval b~aj CONSUMER CARE

Thank You

38

bajaj coNsuMER cARE

bajaj consumrn care - nse india

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