bakeware market analysis

Bakeware Market Research and Analysis

Trends by user centeric results

Trends Market

What is existing in the market and what future possibilities

Technology

Types of materials and costs that are used during the production

IndexStructure of Content

Iy, multi section, stackableTrends will be in four different title; Connectivity, Silicone mat usage, Novaltiy, Multi sectioned, Stackable

TrendsTrends in Bakeware

4

TrendsIn 2016

Connectivity with cookware lines in the brand

Having similar lines in the same brand name

Connectivity with cookware lines in the brand

Approved by Francesca

5

TrendsIn 2016

Silicone Baking Mats

Silicone baking mats are easy to clean, easy to store and reusable.Favoruites of the market in these days

Silicone Mats

Even it is popular not target of Tvs

6

TrendsIn 2016

Novelty Cake Pans

Novelty cake pans are not new but innovative designs are being introduced to make birthdays and baby showers more fun. Skip the heart shaped cake pan and choose a hamburger cake, a cupcake or a sandwich cookie cake. Choose cake pans that suit a variety of events to get the most out of this investment.

Novelty cake pans

Popular but not target of Tvs

7

TrendsIn 2016

Multi Section Casserole Dishes

The modern kitchen is all about variety. You should be able to have the flavours you want while giving the other members of your family their favorites, too. With a multi Sectioned casserole dish you can easily prepare two or three different casseroles at once. Create your famous macaroni and cheese and bake half of the casserole with fresh mushrooms and caramalized onions and the other half with diced ham and roasted red peppers.

Multi Section Casserole Dishes

Could be a choice try to find different ex

8

TrendsIn 2016

Easy to store

In nowadays most of the baking dishes are creating advantage of being stackable

Stackable Baking Dishes

Could be a choice, try to find different ex

Iy, multi section, stackableTechnology will introduce us which type of materials are being used in the market and gives us a chance to understand them

TechnologyTechnology in Bakeware

Carbon %2 max, line of product is made of tin plate. Electrolytic tin plated sheet metal, it is an economic type of steel, perfect for coking any type of dessert. Excellent value for money. Lower conductivity than aluminium

Banda Stagnata

Platinic silicone suitable for contact with food substances and equipped with the ideal qualities for both oven cooking and freezing. flexible, non-stick enough and resistant to temperatures ranging from -40°C to + 260°C. It is, therefore, a material which can be used in traditional oven, in microwave ovens, in the fridge and in the freezer. There is needed food contact certification

Silicone

TechnologyMaterials

Durable, transparent for easy monitoring of baking progress and provides good heat conduction for oven. Safe for oven, micro, freezer and dishwasher.

Glass

No use of dishwasher if the bottom is uncovered, suitable for oven depending on the type of handle, with coating non stick duration, excelent conductivity and uniformity

Casting Aluminum

Smoother surface, less heavy respect to the cast iron, - they are not light, without coating No dishwasher, durable. A kind of cross between cast iron and stainless steel.Lighter than cast iron, heavier than aluminum stainless steel and copper, respect to the aluminum lower conductivity.

Carbon Steel

Micro, oven, dishwasher safe. It is made of clay however more durable and smooth surface respect to the ceramic.It is very expensive.Not a good conductor and not a good uniform heating

Porcelain

TechnologyMaterials

Excellent heat coductor. With a good heat uniformity. Better heat conductor than stainless steel. Sometimes over browning without coating but better than banda stagnata and carbon steel.

Aluminium

Usually paired with stainless steel to increase durability. Great heat transfer and corrosion resistance. Good conductor.

Aluminizied Steel

Made of clay, oven safe, tichness is higher respect to the Porcelain. Cheaper and less durable

Ceramic

TechnologyMaterials

Material ScopeBandastagnata

Key points of Bandastagnata

Guardini and Kaiser is the main supplier until this moment for TVS.

Key points are; It is a really cheap material that makes competition in the market, it is possible to have non stick coating on it.Only one layer with lower non stick performance than non stick aluminum.

Line of product is made of tin plate. Electrolytic tin plated sheet metal, tin is suitable for food

BANDASTAGNATA.

Not popular maybe only for loyaltiy

Material ScopeCarbon Steel

Key points of Carbon Steel

The high performances due to the thermal conductivity properties of the steel with a carbon percentage higher.

Smoother surface, less heavy respect to the cast iron - they are not light but durable. A kind of cross between cast iron and stainless steel. Lighter than cast iron, heavier than aluminium, stainless steel and copper, excellent heat conductor.

CARBON STEEL.

To be competitive we can search for the material more deep

Material ScopeAluminized Steel

Key points of Aluminized Steel

Aluminized steel is steel that has been hot-dip coated on both sides with an aluminium-silicon alloy.

Aluminized steel is seen most commonly in bakeware such as baking sheets (also known as jelly roll pans), bread/loaf, cake, pie and muffin pans,

Steel pans are solidly built and most often come with rolled edges covering internal steel wires for extra support which prevents warping in high temperatures. The aluminized steel bakeware has a thick, solid feel to it and will cost more than value priced bakeware, but is worth the added cost.

ALUMINIZED STEEL.

Not popular

Iy, multi section, stackableMarket research helps us to understand our competitiors in terms of material types

MarketMarket in Bakeware

Best Seller In all around the world

Calphalon Rachael Ray

Rachael Ray Farberware

6 piece Bakeware Set Oven Lovin 5 piece Bakeware Set

Non Stick 3 piece bakeware set Non stick bakeware 4 piece toaster oven set gray

Good set of combination, also with muffin pans and cookie sheet. Space efficient respect to the other brands All dishwasher safe and 10 years of warranty

Fitted with extra orange handles, safe finished rims, dishwasher safe. Consisting of; rectangular pans, round pans, deep rectangular pan, crispy sheet

3 pieces of different sized rectangular pans to serve different needs in different sizes.

Consist of, pizza pan, cake pan, cookie pans. Best of durability, reliability and quality

General look to the Competitors in

material

There is a big market with Bandastagnata. However Main suppliers are Kaiser and Guardini.

Popular Items In the Market

Banda stagnataIn Bakeware Market

Main Competitors of TVS to add their range, use Carbon Steel Material


Carbon SteelIn Bakeware Market


Aluminized SteelIn Bakeware Market

Bialetti-ceramic, Le cruset-stoneware, Revol-porcelain, Bergner-cermaic and stoneware, GuardinI-stoneware, Staub-ceramic


Ceramic/Stoneware/PorcelainIn Bakeware Market


GlassIn Bakeware Market

Generally Aluminum cookware producer competitors


Aluminum/Cast AluminumIn Bakeware Market

Popular Items in the Market

SiliconeIn Bakeware Market

26

Bakeware TVSMaterial Check

What was existing in the past in TVS?

Banda stagnata material used for Tvs to produce bakeware with Keiser collaboration

Banda stagnata material

with supplier Keiser

27


What is existing in TVS?

Aluminium Bakeware set

Dolce IDEA LINE

Aluminum is expensive

for the market

28


What will be existing future materials in TVS?

With the new lines ceramic or porcelain will be the future of Tvs.

Indispensabili Ceramic Pot

Ceramic and glass

combinations will be

used

Material ScopeMaterial Analysis for Tvs

Which is the best material for Tvs?

TVSSILIC.

Could be additional products as bakeware some to existing line of Tvs. Such as Speciali. Variety of shapes are possible

BANDA.

Low cost product will be competitive in the market. At the same time useful for Loyaltiy programmes

ALUM.

Already in the production of Tvs. Limited shapes.



CAST ALM

Cast aluminum products in the history of Tvs was found as expensive and not for the best seller. They are unique and referring to high cost. In such loyaltiy programmes It could not be the best fit.Variety of Shapes

GLASS

Tvs is powerful in the glass aerea. There are many suppliers.Using glass as a accesory could be the best alternative. Even glass is cheap., it would be a better fit glass with coating.

PORC

In the future projects it will be a good move to have porcelain as a high quality bakeware sets. They could be offered as loyaltiy and additional to some lines of Tvs.



TVSALMN S

Aluminiuzed steel a little expensive however in terms of durability it could be competitive in the market

CARBON S

Carbon Steel is basicly strong in USA market. In terms of durability.Not as cheap as bandastagnata but has potential in the market.

CERMC

Tvs could prefer ceramic instead of Porcelain in terms of the advantage of price. Less durability according to porcelain but clean lines could be fitting wìth also Tvs lines.

OpportunitiesTVS

Convenient for Market and fits with the future projects of Tvs.

Competitive in the market

Cheap and useful for Loyaltiy programmes

CERAMIC/PORCELAIN BAKEWARE COMBINATION GLASS

ALUMINIUZED STEEL/CARBON STEEL

BANDA STAGNATA

Material Opportunities for TVS

Having a general look to Bialetti Range to scam what is going on the market

Bialetti

Popular RangesBialetti Range in Carbon Steel

Having a general look to IKEA Range to scam what is going on the market

IKEA

Popular RangesIkea Range in Bandastagnata

Innovative baking tins with a Double Layer system to prevent burning, Microdome technology for lighter, Easy to clean and remove your cakes, thanks to the duable non-stick coating.

The Airbake product range includes, among others: Tart tin (27cm), Round cake tin (23cm), Loaf pan (12x23cm), Square cake tin (23cm), 12 muffins tin (36x25cm), Oblong cake tin (36x25cm)

TEFAL

Popular RangesTefal Range in Bandastagnata

Having a general look to Lekue Range to scam what is going on the market of Silicone Bakeware. Lekue have different wide range of bakeware.In their range they have; party baking molds, baking utensils, cake decorating and baking molds.

Lekue

Popular RangesLekue in Silicone

Silicone moulds with collapsible feature allowing to make the highest moulds totally flat to win up to 60% space*.

The rigid ring avoids the mould to bend and allow to handle it safely in the oven (with some protection of course).

The silicone is 100% platinum. This guarantees the high quality of the product and its resistance to high temperatures (up to 250°).

Tefal

Popular RangesTefal in Silicone

Bakewares are in titles of; casseroles, portables, baking dishes and sets. Generally plastic lids are refrigerator, microwave and dishwashersafe. Pyrex glasses also dishwaher, pre heated oven microwave and refrigerator safe.

Pyrex

Popular RangesPyrex in Glass

Even if they are look like cast iron they are not. They take all the advantages of Porcelain. It serves different needs. Roast bake any type of meat, vegetables pasta and desserts.

REVOL

Popular RangesRevol in Porcelain

Even if they are look like cast iron they are not. They take all the advantages of Porcelain. It serves different needs. Roast bake any type of meat, vegetables pasta and desserts.

BIALETTI

Popular RangesBialetti in Ceramic

We have made our analysis In terms of price, material and brand and merged it with actual marketing research

Auchan, Iper Rossini review of merchandising related to cookware area.

Store check analysis

Store CheckSuperMarket visit around Tvs

Store CheckSuperMarket visit around Tvs

ActuelBANDA STAGNATA

PENTOLE AGNELLIALUMINIUM

GHIDINISILICONE

Significant Brands in Store Check are Actuel, Pentole Agnelli and Ghidini.

Key Brands in Store Check

Thank you

bakeware market analysis

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