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  • Brand Style Guide.

    Vol 1

    Year 2020

    Visuals Section

    OUR LOGO

    ICON GRID

    ICON MEANING

    ICON USAGE

    LOCKUPS

    LOGO USAGE

    PRODUCT LOGO

    LOGO MISUSE

    TYPOGRAPHY

    PICTOGRAMS

    COLOR PALETTE

    BRAND APPLICATION

    Communications Section

    BAMBU OFFICIAL

    BAMBU GO

    BAMBU BUILD

    Brand Style Guide Bambu Branding 2020

  • Visuals Section. Brand Elements

    Brand Style Guide Bambu Branding 2020

  • Visuals Section

    OUR LOGO

    ICON GRID

    ICON MEANING

    ICON USAGE

    LOCKUPS

    LOGO USAGE

    PRODUCT LOGO

    LOGO MISUSE

    TYPOGRAPHY

    PICTOGRAMS

    COLOR PALETTE

    BRAND APPLICATION

    Communications Section

    BAMBU OFFICIAL

    BAMBU GO

    BAMBU BUILD

    p.3

    Brand Style Guide Bambu Branding 2020

    We are very proud of our logo, and we require that you follow these guidelines to ensure it always looks its best with consistency. In cases when the Bambu brand has already been established, we simply use the icon on its own. While the icon can exist without the wordmark, the wordmark should never exist without the icon.

    Our logo is rendered equally with the icon, whereby the golden ratio is applied to construct the icon to achieve visual harmony with an organized aesthetics yet conveying a purposeful design.

    ICON WORDMARK

    Our Logo.

    Figure 1. Icon construction

    Figure 2. Logo alignment

    Meanline

    5 px30 px10 px

    Baseline

    10 px

  • Figure 3. Icon principles

    p.4

    Figure 3. Golden ratio principles

    Leading point

    Grid

    Element

    Icon Grid.

    1

    2

    3

    3

    1

    2

    3

    4 5

    2

    3

    1

  • Visuals Section

    OUR LOGO

    ICON GRID

    ICON MEANING

    ICON USAGE

    LOCKUPS

    LOGO USAGE

    PRODUCT LOGO

    LOGO MISUSE

    TYPOGRAPHY

    PICTOGRAMS

    COLOR PALETTE

    BRAND APPLICATION

    Communications Section

    BAMBU OFFICIAL

    BAMBU GO

    BAMBU BUILD

    Brand Style Guide Bambu Branding 2020

    The lower case “b” is the abbreviation of the company’s name, which features a sophisticated stroke protraying a composed equilateral movement suggesting both technical balance and harmonizing scaling.

    It’s moving together forming the bowl of the letter while showcasing a negative space fitted alphabet “b” which suggests the idea of innovation complimenting the simplicity behind the logo, the focal point.

    Icon meaning.

    We innovate, not complicate...“

    Flat 2-tone vectorDimensional Watermark

    p.3

    Figure 3. Icon variants

    p.5

  • p.6

    Brand Style Guide Bambu Branding 2020

    Icon Usage.

    Watermark2-Tone VectorDecorative

    The Bambu icon, is rendered specifically to stand out in the various environments where it is applied to. The Watermark acts as a digital watermark added to a photographs, while the 2-Tone Vector is set to fit as the standard branding sign off for both online and print usages, typically used on a black or white background, for any other background we should use a monochrome logo provided.

    Please note: The Bambu decorative logo will only be made available as a design element to construct our branding collaterals for the design & marketing team.

    Visuals Section

    OUR LOGO

    ICON GRID

    ICON MEANING

    ICON USAGE

    LOCKUPS

    LOGO USAGE

    PRODUCT LOGO

    LOGO MISUSE

    TYPOGRAPHY

    PICTOGRAMS

    COLOR PALETTE

    BRAND APPLICATION

    Communications Section

    BAMBU OFFICIAL

    BAMBU GO

    BAMBU BUILD

  • One of correct uses of our logo is clear space. It is to determine where the text can begin after the logo. Cluttered design distracts our audience from everything that the design contains.

    It makes it very easy to decide how exactly to place our logo in different situations and acrossvdifferent media.

    If the logo is used in cluttered, sloppy and/or messy ways, the audience will anticipate that our company is also cluttered, sloppy and messy. That’s why having an understanding of clear space is really beneficial.

    Brand Style Guide Bambu Branding 2020

    Exclusion zones.

    clear space

    clear space

    clear space

    40px

    40px 40

    px

    40px

    clear space

    exclusion area

    exclusion area

    Lockups.

    clear space

    clear spacecl ea

    r s pa

    ce

    cl ea

    r s pa

    ce

    exclusion area

    exclusion area

    p.7

    Figure 4. Primary Lockup

    Figure 5. Secondary Lockup

    Visuals Section

    OUR LOGO

    ICON GRID

    ICON MEANING

    ICON USAGE

    LOCKUPS

    LOGO USAGE

    PRODUCT LOGO

    LOGO MISUSE

    TYPOGRAPHY

    PICTOGRAMS

    COLOR PALETTE

    BRAND APPLICATION

    Communications Section

    BAMBU OFFICIAL

    BAMBU GO

    BAMBU BUILD

  • Our logo is the benchmark of our brand and one of our valuable assets. We have to ensure proper usage of our logo.

    The preferred way to use our signature logo is over a white or light background that illustrates the double colours, black and purple, with the signature logo.

    branding

    p.8

    Logo usage.

  • Use the product logomark when the main message focuses on Bambu GO/Bambu BUILD. Both variants of the product mark lockups must be secondary in hierarchy and placement next to the main logo.

    (Subjected to approval)

    Product Logo. go

    go

    build

    build

    products

    go

    build

    p.9

  • p.8

    Here are few incorrect uses of the logo. These various example includes the logo surrounded by graphic elements or images.

    There are instances where the logo is inappropriately stylised with shadows/effects, improper rotation or recreation of the logo, which in turn resulting in a unproffesional, inconsistent and sloppy visual lockup.

    p.10

    Logo misuse.

    build

    go (Applies to product mark)

  • Brand Style Guide Bambu Branding 2020 Typography.

    p.11

    01 Main-Header Gilroy Extra Bold

    30pt-50pt This is how we create our titles

    02 Sub-header Gilroy Light

    30pt

    03 Body text (bold) Lato Heavy

    12pt-20pt

    This is the format for all main body text. It’s balanced and confident outlook makes the readability systematic yet pose a highly distinctful legibility capped at minimal sizing range for fonts usage.

    04 body text (regular) Lato Regular

    12pt-20pt

    This is the format for all main body text. It’s balanced and confident outlook makes the readability systematic yet pose a highly distinctful legibility capped at minimal sizing range for fonts usage.

    For all subtitles this is the best way to use it. It has a clean look and feels easy to read

    Usage: digital/print

    LI Lato font

    Usage: digital/print

    G Gilroy font

    Our typography format is as unique as we are. It’s carefully paired to maximise it’s impact across all applications while keeping it easy to read, ownable and highly memorable. It’s important to maintain the pairing format as shown. This ensures clarity, consistency and a strong hierarchy for all our communications.

    Visuals Section

    OUR LOGO

    ICON GRID

    ICON MEANING

    ICON USAGE

    LOCKUPS

    LOGO USAGE

    PRODUCT LOGO

    LOGO MISUSE

    TYPOGRAPHY

    PICTOGRAMS

    COLOR PALETTE

    BRAND APPLICATION

    Communications Section

    BAMBU OFFICIAL

    BAMBU GO

    BAMBU BUILD

  • p.12

    Brand Style Guide Bambu Branding 2020

    Our Pictograms is designed to form a unified visual language that can be understood by people from different locations and cultures. It is widely used for navigation, aiding people to overcome language barriers and navigate comfortably in various conditions, from online to offline mediums, while maintaining it’s simple design principles.

    Pictograms. Visuals Section

    OUR LOGO

    ICON GRID

    ICON MEANING

    ICON USAGE

    LOCKUPS

    LOGO USAGE

    PRODUCT LOGO

    LOGO MISUSE

    TYPOGRAPHY

    PICTOGRAMS

    COLOR PALETTE

    BRAND APPLICATION

    Communications Section

    BAMBU OFFICIAL

    BAMBU GO

    BAMBU BUILD

  • Brand Style Guide Bambu Branding 2020

    C ol

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