band promotion – design

Band PromotionBy 9.1 GaHyeon Kim

2012년 2월 8일 수요일

Contents

• Design Brief

• Specifications

• 6 Separate Designs (Pros & Cons)

• Evaluation Against Specification

• Summary Of Design

• Conclusion With Justification


Design


Design Brief

• I am going to design a promotion for KangSeungYoon, singer who is my client. He is popular as a actor but he wants to be more success as a singer. I will create a promotion can tell who is KangSeungYoon, include information about his album, red-toned design and people who interested in music can approach easily with reasonable price. I will make sure my product meet specification.


Specification

• In this product I am going to use Photoshop CS4, the reason for this choice is because I am available to use this software affectively than any other softwares.

• The time will be managed and the whole project including design cycle, investigation, design, plan, create and evaluation should be available to finish in provided time.

• The size must be big enough for the letterings, image and information to fit and recognized.

• The promotion must be aesthetic, catchy, simple and red-toned.

• For this promotion, random people who come to see the promotion and interested in music.

• The advertisement must be promote “KangSeungYoon” as a singer and make people to interest in him.

• The purpose of this promotion is to make “KangSeungYoon,” my client be recognized as a singer than actor.


Specification: Test

• I already researched many different softwares I can use to make a promotion and found out photoshop is the best one to use.

• I will create a time line to manage time affectively and finish in provided time.

• I will check if my client wants any specific size for the promotion.

• The design will be kept simple and catchy also in red-toned.

• I will check if people can approach this promotion easily.

• I will make sure put information about my client as a singer.


6 Designs


Design 1: Website

• Pros:

• Free to put many different type of information (video, photo and article etc.)

• A b l e t o u p d a t e n e w informations easily.

• Able to check how many people has came to the website by counter widget.

• Cons:

• Not catchy color and design.

• People who doesn’t know about “KangSeungYoon” will not visit the website.

• Hard to keep managing the website.


Design 2: Website

• Pros:

• Free to put many different type of information (video, photo and article etc.)

• Able to take comments from the website.

• People can easily find with j u s t s e a r c h i n g a b o u t “KangSeungYoon.”

• Cons:

• Unclear color choice.

• Maintenance cost necessary.

• Not easy for the beginners to learn creating website.


Design 3: Poster

• Pros:

• Strong color.

• Clear information.

• Cheaper than other type of promotion.

• People can easily approach this type of promotion.

• Using computer program and able to change the design fast and easy.

• Simple and trendy design.

• Cons:

• Not enough information.


Design 4: Brochure

• Pros:

• Trendy design.

• Cheaper than other promotion.

• Could be used as more than just an album promotion.

• People can keep it.

• Cons:

• Not very attractive.

• Too much information.

• Unclear soft color.

• People who are not interested in “KangSeungYoon” won’t read the brochure.


Design 5: Video

• Pros:

• Able to promote my client affectively by using affects and sounds.

• Promoting my client as a singer.

• Interesting.

• Cons:

• No information about his album.

• Hard to make people seeing video.

• Hard for beginners to use softwares.


Design 6: Video

• Pros:

• Can cause curiosity about my client.

• Telling basic information about my client.

• T e l l a b o u t w h o i s “KangSeungYoon” effectively.

• Cons:

• No information about the album.

• Expensive.

• Too much letterings.

• People who doesn’t have internet or TV access will not able to see.


Evaluation Against Specification

Design 1 Design 2 Design 3 Design 4 Design 5 Design 6

Software x x

Time

Aesthetic x x x x x

Function

Purpose x

Size x x x x x

Durability

Like it? x x x


Summary Of Designs

• Design 1: Website can includes various type of informations such as videos, photos or articles. Also can be used for more than just his album and update new informations. Easy to check how many people visited this website by widget. However, the color and design is not catchy. Who doesn’t know about my client will never visit this site. Managing the website will require manpower and money. This doesn’t my client’s specification.

• Design 2: This design is also free to put many different type of informations. Able to take comments from visitors and people can easily find information about KangSeungYoon by just researching his name. However, the color is unclear and too soft. Money required to maintaining and not easy for beginners to create website.

• Design 3: Poster able to give big impact. I used strong red toned color, clear short catchy sentence information. People can easily approach this type of promotion. Also the design is simple and trendy. But not much information can be put in. Poster is one way to create affective promotion cheaper, in reasonable costs besides other types. This is using computer software and able to change the design fast and easy.


Summary Of Designs

• Design 4: This brochure has trendy design and also cheaper than other promotion. Can includes more information than just an album promotion. People can keep the brochure if they wants. However it is not very attractive, used unclear color and too much information. People will not read if they don’t know or not interested about KangSeungYoon, my client.

• Design 5: Video type promotion able to promote my client as a singer affectively by using affects and sounds. It is pretty interesting. However this story board doesn’t includes information about his album. Hard to make good video clip for beginners.

• Design 6: This story board can cause curiosity about my client. This includes basic information about my client. Telling about who is KangSeungYoon effectively. However this doesn’t include information about his album. Expensive to broadcast and buy making software. The design includes to much letterings. People who doesn’t have internet or TV access will not able to see.


Conclusion With Justification

Specification Design 3 Comments

Software I will use Adobe Photoshop CS4. I can use this software affectively.

Time The time will be managed to finish the whole project in provided time.

Aesthetic The design is aesthetic, catchy and red-toned which my client asked to.

Function Random people who doesn’t know about KangSeungYoon will be interested about him.

Purpose This promotion will promote my client as a singer rather than recognized as an actor.

Size The size will be A3 or bigger. Must be big enough to put letterings, image and information.

Durability The design is saved as a computer file, it will be lasts forever unless delete it.

Like it? I like the design 3.


band promotion – design

Documents