bangalore-newspaper weekly ppt by cognitive

Ad Trends For Bangalore 1st to 7th August 2014

Ad Trend

1st Aug’14 Bangalore | Source TC&S

2%

10% 7%

37%

44%

0%

10%

20%

30%

40%

50%

BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL

Ad Size

NA =Not Applicable ( No Ad Position available as it is a Full page Ad )

28%

14%

11% 10%

8%

7%

7%

6%

6% 4%

Ad Trend-1st Aug

REAL ESTATE ONLINE SHOPPING WEB SERVICES

OTHERS RETAIL CHAIN TEXTILE & CLOTHING

PERSONAL ACCESSORIES DURABLES HOUSEHOLD PRODUCTS

HAIR CARE

8%

10%

18%

27%

2% 1%

8%

10%

1%

3% 1% 11%

Ad Position

BOTTOM BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT CENTRE CENTRE LEFT CENTRE RIGHT NA TOP TOP CENTRE TOP LEFT TOP RIGHT

Ad Trend

22%

15%

14% 10%

10%

6%

6%

6%

5% 5%

Ad Trend-2nd Aug

REAL ESTATE DURABLES TEXTILE & CLOTHING

PERSONAL ACCESSORIES ONLINE SHOPPING WEB HOUSEHOLD PRODUCTS

OTHERS TELECOM PRODUCTS EDUCATION

RETAIL CHAIN

2nd Aug’14 Bangalore | Source TC&S

1%

24%

17% 19%

38%

0%

10%

20%

30%

40%

50%


Ad Size


11% 3%

13%

22% 1%

4% 10%

24%

1% 3%

3% 4% Ad Position

BOTTOM BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT

CENTRE CENTRE LEFT CENTRE RIGHT NA

TOP TOP CENTRE TOP LEFT TOP RIGHT

Ad Trend

29%

13%

11%

11%

7%

7%

5%

5%

5%

5%

Ad Trend-3rd Aug

REAL ESTATE ONLINE SHOPPING WEB PERSONAL ACCESSORIES

HOUSEHOLD PRODUCTS TEXTILE & CLOTHING DURABLES

PERSONAL HEALTHCARE TELECOM PRODUCTS COSMETICS

AUTOMOBILES

3rd Aug’14 Bangalore | Source TC&S

2% 9% 11%

17%

61%

0%

20%

40%

60%

80%


Ad Size

9%

8%

14%

28% 2% 5% 11%

9%

2% 3%

9% Ad Position

BOTTOM BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT CENTRE CENTRE LEFT CENTRE RIGHT NA TOP TOP CENTRE TOP RIGHT


Ad Trend

4th Aug’14 Bangalore | Source TC&S

10% 5% 7%

43%

36%

0%

10%

20%

30%

40%

50%


Ad Size

10%

7%

17%

45%

2% 5%

5%

5%

2% 2% Ad Position



TOP TOP RIGHT


26%

20%

11%

9%

9%

6%

6%

6%

6% 3%

Ad Trend-4th Aug

ONLINE SHOPPING WEB SERVICES

TEXTILE & CLOTHING BANKING/FINANCING/INVESTMENT

M-COMMERCE PERSONAL CARE

PERSONAL ACCESSORIES CORPORATE/BRAND IMAGE

MEDIA PERSONAL HEALTHCARE

Ad Trend

25%

19%

9%

9%

6%

6%

6%

6%

6% 6%

Ad Trend-5th Aug


BANKING/FINANCING/INVESTMENT EDUCATION

PERSONAL ACCESSORIES AUTOMOBILES

PERSONAL CARE CORPORATE/BRAND IMAGE

OTHERS FOOD & BEVERAGES

5th Aug14 Bangalore | Source TC&S

8% 5%

41% 46%

0%

10%

20%

30%

40%

50%

BANNER FULL PAGE QUARTER PAGE SMALL

Ad Size

5%

24%

41%

3%

8%

5%

8% 5%

Ad Position

BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT CENTRE

CENTRE RIGHT NA TOP TOP RIGHT


Ad Trend

18%

16%

14%

14%

10%

8%

6%

6%

4% 4%

Ad Trend-6th Aug

SERVICES AUTOMOBILES

TEXTILE & CLOTHING ONLINE SHOPPING WEB

PERSONAL ACCESSORIES PERSONAL CARE

DURABLES HAIR CARE

BANKING/FINANCING/INVESTMENT RETAIL CHAIN

6th Aug’14 Bangalore | Source TC&S

5% 13%

26%

56%

0%

10%

20%

30%

40%

50%

60%

BANNER HALF PAGE QUARTER PAGE SMALL

Ad Size

8%

8%

11%

37%

6%

10%

2%

2% 3% 13%

Ad Position

BOTTOM BOTTOM CENTRE BOTTOM LEFT

BOTTOM RIGHT CENTRE CENTRE RIGHT

TOP TOP CENTRE TOP LEFT


Ad Trend

20%

14%

14%

11%

11%

7%

7%

5%

4% 4%

4%

Ad Trend-7th Aug


OTHERS EDUCATION

AUTOMOBILES PERSONAL ACCESSORIES

REAL ESTATE HAIR CARE

COSMETICS M-COMMERCE

BANKING/FINANCING/INVESTMENT

7th Aug ‘14 Bangalore | Source TC&S

3% 9%

14%

26%

48%

0%

10%

20%

30%

40%

50%

60%


Ad Size

14%

7%

14%

29% 3%

9%

9%

2% 14%

Ad Position

BOTTOM BOTTOM CENTRE BOTTOM LEFT

BOTTOM RIGHT CENTRE LEFT CENTRE RIGHT

NA TOP LEFT TOP RIGHT


Weekly Ad Trend

13%

13%

9%

7%

7% 6% 5%

4%

4%

4%

28%

1st to 7th Aug

ONLINE SHOPPING WEB REAL ESTATE SERVICES

PERSONAL ACCESSORIES TEXTILE & CLOTHING DURABLES

AUTOMOBILES EDUCATION TELECOM PRODUCTS

HOUSEHOLD PRODUCTS OTHERS

1st to 7th Aug’14 Bangalore | Source TC&S

4%

10% 11%

28%

47%

0%

10%

20%

30%

40%

50%


Ad Size

9%

7%

15%

31% 2%

3%

9%

10%

2% 2%

2% 9% Ad Position



TOP TOP CENTRE TOP LEFT TOP RIGHT


Ad Trend For Online Shopping Web Sector

0%

5%

10%

15%

20%

Day wise Trend

8%

11%

14%

8% 8% 8%

14%

11% 11%

8%

0%

5%

10%

15%

20%

4 6 10 14 19 20 22 23 25 27

Page No’s

Top 10 Page no’s

52%

48%

Page Type

LHP

RHP 2%

5%

42%

32%

7% 3% 2% 2%

7%

0%

10%

20%

30%

40%

50%

BOTTOM BOTTOM CENTRE

BOTTOM LEFT

BOTTOM RIGHT

CENTRE LEFT

CENTRE RIGHT


Ad Position

1st to 7th Aug’14 Bangalore| Source TC&S

1st Rank

Ad Trend For Personal Accessories Sector

0% 5%

10% 15% 20% 25% 30% 35% 40%

Day wise Trend 24%

4%

8% 8%

12%

16%

8% 8%

4%

8%

0%

5%

10%

15%

20%

25%

3 5 12 13 21 23 25 34 40 47

Page No’s

Top 10 Page no’s

6% 6%

56%

3% 9%

19%

0%

10%

20%

30%

40%

50%

60%

BOTTOM CENTRE

BOTTOM LEFT BOTTOM RIGHT

CENTRE LEFT CENTRE RIGHT TOP RIGHT

Ad Position

22%

78%

Page Type

LHP

RHP


2nd Rank

Ad Trend For Real Estate Sector

11%

2%

11% 9%

26%

7% 7%

2% 4%

22%

0%

5%

10%

15%

20%

25%

30%

5 6 7 8 9 11 19 24 37 41

Page No’s

Top 10 Page no’s

16%

9% 12%

17%

2% 2% 3%

36%

2% 2%

0%

10%

20%

30%

40% Ad Position


3rd Rank

0% 5%

10% 15% 20% 25% 30% 35% 40%

Day wise Trend

2%

19%

79%

Page Type

GATEFOLD

LHP

RHP

Ad Trend For Services Sector

3%

21%

3%

18%

12%

3%

15% 15%

6% 6%

0%

5%

10%

15%

20%

25%

2 3 4 5 7 8 11 19 23 27

Page No’s

Top 10 Page no’s

8% 10%

20%

40%

3% 8%

3% 5% 5%

0%

10%

20%

30%

40%

50%


BOTTOM LEFT

BOTTOM RIGHT

CENTRE CENTRE RIGHT

NA TOP TOP RIGHT

Ad Position 7%

93%

Page Type

LHP

RHP

0%

5%

10%

15%

20%

25%

Day wise Trend


4th Rank

Ad Trend For Textile & Clothing Sector

5% 10% 15% 20% 25% 30% 35% 40% 45%

Day wise Trend

10% 10%

5%

19%

10%

14%

10% 10% 10%

5%

0%

5%

10%

15%

20%

3 5 7 19 21 23 28 29 34 40

Page No’s

Top 10 Page no’s

9% 3%

16%

31%

6% 13%

3% 3%

16%

0%

10%

20%

30%

40%


BOTTOM LEFT

BOTTOM RIGHT

CENTRE LEFT

CENTRE RIGHT


Ad Position

34%

66%

Page Type

LHP

RHP


5th Rank

Ad Size For Top 5 Sectors


0

0.1

0.2

0.3

0.4

0.5

0.6

0.7

0.8

0.9

1

ONLINE SHOPPING WEB

REAL ESTATE SERVICES PERSONAL ACCESSORIES

TEXTILE & CLOTHING

2% 5% 6% 2%

36%

3% 3% 3%

16%

10%

3%

9%

30%

9%

48%

31%

25%

65%

38% 35%

66% 56%

SMALL

QUARTER PAGE

HALF PAGE

FULL PAGE

BANNER

Top 10 Page Genre For Personal Accessories & Online Shopping Web Sectors

0%

5%

10%

15%

20%

25%

30%

Personal Accessories

0%

5%

10%

15%

20%

25%

30%

Online Shopping Web


Top 10 Page Genre For Services & Real Estate Sectors

0%

5%

10%

15%

20%

25%

30%

35%

Services

0%

5%

10%

15%

20%

25%

30%

Real Estate


Top 10 Page Genre For Textile & Clothing Sector

0%

5%

10%

15%

20%

25%

Textile & Clothing


Publication Wise Ad Trend

1st to 7th Aug’14 Bangalore | Source TC&S

0

0.2

0.4

0.6

0.8

1

ONLINE SHOPPING WEB

PERSONAL ACCESSORIES

REAL ESTATE SERVICES TEXTILE & CLOTHING

13%

2%

13%

23% 0% 29%

15%

9%

35% 59%

55%

50%

38%

42%

28%

14% 23%

53%

VIJAYKARNATAKA

TIMES OF INDIA

MIRROR

ECONOMIC TIMES

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About Therefore Solutions

Therefore Consulting and Solutions Pvt. Ltd. (TC&S) is a technology enabled marketing research and analytics solution provider

Our pioneering research and analytical methods help business measure equity, perception and position a Brand appropriately amongst its target audience

Our analytics are designed to help a business understand the efficiency of the marketing and communication plan

In a nutshell, we provide an integrated platform in order to arrive at an informed decision

Dr. Anar Rupji Chief Information Officer /Co-Founder

Entrepreneur by Choice and with 16+ years of experience in versatile domains. Holds Ph.D. in Plasma Physics and another Media Research

His professional journey started with University of Mumbai where he was credited with quite a few achievements. Notable amongst them being, the conceptualization and managing diploma course in IT (PGDIT), which went on to become a money spinner for the University of Mumbai. He also created an e-learning platform which enhanced the distance learning program for the Institute of Distance Education (IDE), which became popular overseas as well.

During the same period he built a strong network with many people in the IT Industry. Leveraged on the same he served as an active member with the renounced bodies like CSI and NASSCOM on honorary bases. This also included incorporation and support to the Cyber Security Cell Mumbai Police.

This was followed up with tenure with TAM Media Research. Here he leveraged his IT skills along with in-depth knowledge of analytics to develop a path breaking PR (Public Relation) measurement tool.

Currently with his start up "Therefore Consultancy and Services Pvt. Ltd." that focuses on Perception mapping solutions and driving consultancy for optimizing media spends.

Email: [email protected]

Dayanidhi M. VP Operations /Co-Founder

An entrepreneur and thought-leader, Dayanidhi comes with a combination of wide-ranging of technology and business experience. He has a track record to solve complex business challenges with a visionary that pushes technology to the limit and helps organizations realize true value and business benefits from the right technology.

Prior to the incorporation of Therefore as a Co-Founder, Daya was involved with multiple startups within as well as outside the country, travelling and done business in countries like Malaysia, Dubai, Sri Lanka, and exploring business opportunities in South Asian Countries.

Graduated with a Degree in Computer Science and with 9 years of experience, he started his career as an entrepreneur working around his father’s business without actually getting involved with him. Learning and maturing through the path with success and failures he has developed within himself deep analytics capabilities to build teams that can transform technology into a hard core Business.

Email: [email protected]

You Plan Therefore You Succeed

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Disclaimer

Disclaimer: current study done for TOI,Economics Times,Mirror,Vijay Karnataka. The research report or any part of the analysis provided by Therefore Consultancy and Services Pvt. Ltd. is strictly meant for its intended recipient/s only. Reproduction in any form, either in part or whole for personal benefit or redistribution without prior permission is strictly prohibited. The information provided in the research documents is an outcome from various methods and data points available which are reliable to the best of our knowledge. However Therefore Consultancy and Services Pvt. Ltd. and/or any of its affiliates and/or employees shall not be liable for loss or damage that may arise from use of this research/ analysis. Therefore Consultancy and Services Pvt. Ltd and/ or any of its affiliates and/ or employees may or may not hold positions in any of the representations mentioned in the document. The report also includes analysis and views expressed by our research team. The research report is purely for information purposes and does not construe to be investment recommendation/ advice or an offer or solicitation of an offer to buy/ sell any media Properties. The opinions expressed are our current opinions as of on the date appearing in the material and may be subject to change from time to time without prior notice. Neither this report, nor any opinion expressed herein, should be construed as an offer to sell or a solicitation of any sort. The company accepts no liability whatsoever for any direct or consequential loss arising from the use of this report or its contents.

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