bangalore-toi ad tracking by cognitive
DESCRIPTION
Cognitive-Applying knowledge Cognitive is about mapping the advertising space in print medium Find trends across sectors,across clients, How they advertise? Where they Advertise?TRANSCRIPT
Ad Trends For TOI-Bangalore 18th to 24th July 2014
Ad Trend
21%
12%
9%
9% 7%
7%
6%
20%
5% 5%
Ad Trend-18th July
REAL ESTATE AUTOMOBILES
ONLINE SHOPPING WEB TEXTILES/HOUSEHOLD PRODUCTS
EDUCATION SERVICES
DURABLES OTHERS
M-COMMERCE COMPUTERS,TELECOM PRODUCTS
18th July’14 Bangalore TOI Edition | Source TC&S
3% 8%
19%
30%
40%
0%
10%
20%
30%
40%
50%
BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL
Ad Size
20%
22% 27%
3%
7% 8% Ad Position
BOTTOM BOTTOM LEFT BOTTOM RIGHT
CENTRE LEFT CENTRE RIGHT NA
NA =Not Applicable ( No Ad Position available as it is a Full page Ad )
Ad Trend
17%
14%
9%
8% 8%
6%
6%
6%
5%
22%
Ad Trend-19th July
REAL ESTATE TEXTILES/HOUSEHOLD PRODUCTS
AUTOMOBILES PERSONAL ACCESSORIES
ONLINE SHOPPING WEB SERVICES
HOUSEHOLD PRODUCTS TELECOM PRODUCTS
DURABLES OTHERS
19th July’14 Bangalore TOI Edition | Source TC&S
2%
15% 19% 18%
46%
0%
10%
20%
30%
40%
50%
BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL
Ad Size
21%
13%
17%
2%
4%
8%
15%
Ad Position
BOTTOM BOTTOM LEFT BOTTOM RIGHT CENTRE
CENTRE LEFT CENTRE RIGHT NA
NA =Not Applicable ( No Ad Position available as it is a Full page Ad )
Ad Trend
18%
11%
10%
7%
7%
30%
4%
4%
4% 4%
Ad Trend-20th July
REAL ESTATE ONLINE SHOPPING WEB SERVICES
AUTOMOBILES TEXTILES OTHERS
M-COMMERCE PERSONAL ACCESSORIES HOUSEHOLD PRODUCTS
HAIR CARE
20th July’14 Bangalore TOI Edition | Source TC&S
4% 8% 13% 17%
58%
0%
20%
40%
60%
80%
BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL
Ad Size
21%
13%
20%
7%
4%
10%
8% Ad Position
BOTTOM BOTTOM LEFT BOTTOM RIGHT CENTRE
CENTRE LEFT CENTRE RIGHT NA
NA =Not Applicable ( No Ad Position available as it is a Full page Ad )
Ad Trend
23%
21%
16%
9%
5%
5%
4%
4%
2% 11%
Ad Trend-21st July
EDUCATION AUTOMOBILES
ONLINE SHOPPING WEB BANKING/FINANCE/INVESTMENT
PERSONAL HEALTHCARE MEDIA
SERVICES M-COMMERCE
TEXTILES OTHERS
21st July’14 Bangalore TOI Edition | Source TC&S
5% 7%
18%
36% 34%
0%
10%
20%
30%
40%
BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL
Ad Size
23%
13%
36%
2%
11%
7%
9% Ad Position
BOTTOM BOTTOM LEFT BOTTOM RIGHT CENTRE
CENTRE RIGHT NA TOP RIGHT
NA =Not Applicable ( No Ad Position available as it is a Full page Ad )
Ad Trend
30%
18%
12%
10%
6%
6%
4%
10%
2% 2%
Ad Trend-22nd July
PERSONAL ACCESSORIES ONLINE SHOPPING WEB
AUTOMOBILES SERVICES
M-COMMERCE BANKING/FINANCE/INVESTMENT
EDUCATION OTHERS
PERSONAL CARE FOOD & BEVERAGES
22nd July’14 Bangalore TOI Edition | Source TC&S
2%
10%
20%
42%
26%
0%
10%
20%
30%
40%
50%
BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL
Ad Size
22%
4%
44%
8%
4%
10%
4% 4%
Ad Position
BOTTOM BOTTOM LEFT BOTTOM RIGHT CENTRE
CENTRE RIGHT NA TOP LEFT TOP RIGHT
NA =Not Applicable ( No Ad Position available as it is a Full page Ad )
Ad Trend
19%
14%
25%
8%
8%
5%
5%
5%
5%
5% 3%
Ad Trend-23rd July
ONLINE SHOPPING WEB AUTOMOBILES OTHERS EDUCATION SERVICES DURABLES PERSONAL ACCESSORIES PERSONAL HEALTHCARE TELECOM PRODUCTS TEXTILE & CLOTHING BUILDING,INDUSTRIES, LAND MATERIALS/EQUIPMENT
23rd July’14 Bangalore TOI Edition | Source TC&S
6% 6% 11%
34%
42%
0%
10%
20%
30%
40%
50%
BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL
Ad Size
19%
18%
35%
2% 2%
3%
6%
2% 5%
8% Ad Position
BOTTOM BOTTOM LEFT BOTTOM RIGHT CENTRE
CENTRE LEFT CENTRE RIGHT NA TOP CENTRE
TOP LEFT TOP RIGHT
NA =Not Applicable ( No Ad Position available as it is a Full page Ad )
Ad Trend
26%
14%
14% 9%
7%
12%
5%
5%
5% 5%
Ad Trend-24th July
ONLINE SHOPPING WEB SERVICES AUTOMOBILES
PERSONAL HEALTHCARE EDUCATION OTHERS
PERSONAL ACCESSORIES TELECOM PRODUCTS HAIR CARE
M-COMMERCE
24th July’14 Bangalore TOI Edition | Source TC&S
6% 6% 11%
34%
42%
0%
10%
20%
30%
40%
50%
BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL
Ad Size
21%
16%
35%
5%
12%
7% 5%
Ad Position
BOTTOM BOTTOM LEFT BOTTOM RIGHT
CENTRE CENTRE RIGHT NA
TOP RIGHT
NA =Not Applicable ( No Ad Position available as it is a Full page Ad )
Weekly Ad Trend
14%
12%
11%
8%
7% 7%
7%
4%
4%
4%
23%
18th to 24th July
ONLINE SHOPPING WEB AUTOMOBILES REAL ESTATE
SERVICES PERSONAL ACCESSORIES EDUCATION
TEXTILE & CLOTHING M-COMMERCE DURABLES
TELECOM PRODUCTS OTHERS
18th to 24th July Bangalore TOI Edition | Source TC&S
4% 10%
16%
29%
42%
0%
10%
20%
30%
40%
50%
BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL
Ad Size
21%
14%
28% 3%
2%
8%
10%
1% 5%
8% Ad Position
BOTTOM BOTTOM LEFT BOTTOM RIGHT CENTRE
CENTRE LEFT CENTRE RIGHT NA TOP CENTRE
TOP LEFT TOP RIGHT
NA =Not Applicable ( No Ad Position available as it is a Full page Ad )
Ad Trend For Online Shopping Web Sector
0%
5%
10%
15%
20%
Day wise Trend
11%
5%
11%
14%
8%
14% 14%
8%
5%
11%
0%
5%
10%
15%
20%
6 7 8 12 19 20 22 23 29 32
Page No’s
Top 10 Page no’s
35%
65%
Page Type
LHP
RHP
9%
39% 33%
5% 3% 5% 6%
0%
10%
20%
30%
40%
50%
BOTTOM BOTTOM LEFT
BOTTOM RIGHT
CENTRE CENTRE LEFT
CENTRE RIGHT
TOP RIGHT
Ad Position
18th to 24th July Bangalore TOI Edition | Source TC&S
1st Rank
Ad Trend For Automobiles Sector
0%
5%
10%
15%
20%
Day wise Trend
15%
20%
12% 10%
12% 10%
7% 5% 5% 5%
0%
5%
10%
15%
20%
3 5 7 9 12 14 21 29 32 1&2
Page No’s
Top 10 Page no’s
29%
5%
22%
2%
16% 12%
3%
10%
0% 5%
10% 15% 20% 25% 30% 35%
BOTTOM BOTTOM LEFT
BOTTOM RIGHT
CENTRE CENTRE RIGHT
NA TOP LEFT TOP RIGHT
Ad Position 5%
59%
36%
Page Type
GATEFOLD
LHP
RHP
18th to 24th July Bangalore TOI Edition | Source TC&S
2nd Rank
Ad Trend For Real Estate Sector
5%
12% 9%
5%
26%
7% 7% 5% 5%
21%
0%
5%
10%
15%
20%
25%
30%
2 4 7 9 11 13 21 26 49 51
Page No’s
Top 10 Page no’s
28%
13% 15%
2% 2%
8%
23%
2% 4% 4%
0%
5%
10%
15%
20%
25%
30% Ad Position
74%
26%
Page Type
LHP
RHP
0%
10%
20%
30%
40%
50%
Day wise Trend
18th to 24th July Bangalore TOI Edition | Source TC&S
3rd Rank
Ad Trend For Services Sector
13%
9% 9%
13%
17%
9% 9%
4%
9% 9%
0%
5%
10%
15%
20%
1 4 5 7 11 13 17 24 32 44
Page No’s
Top 10 Page no’s
21% 17%
63%
4% 8% 17%
4% 13% 13%
0%
20%
40%
60%
80%
BOTTOM BOTTOM LEFT
BOTTOM RIGHT
CENTRE LEFT
CENTRE RIGHT
NA TOP CENTRE
TOP LEFT TOP RIGHT
Ad Position
55%
45%
Page Type
LHP
RHP
0%
5%
10%
15%
20%
Day wise Trend
18th to 24th July Bangalore TOI Edition | Source TC&S
4th Rank
Ad Trend For Personal Accessories Sector
5% 10% 15% 20% 25% 30% 35% 40% 45%
Day wise Trend
17%
8% 8%
17%
8%
13%
8%
4% 4%
13%
0%
5%
10%
15%
20%
3 16 19 21 24 25 26 29 34 36
Page No’s
Top 10 Page no’s
22%
3%
22%
14%
3%
8%
14%
3% 6% 6%
0%
5%
10%
15%
20%
25% Ad Position 3%
56%
42%
Page Type
GATEFOLD
LHP
RHP
18th to 24th July Bangalore TOI Edition | Source TC&S
5th Rank
Ad Size For Top 5 Sectors
18th to 24th July Bangalore TOI Edition | Source TC&S
4% 3% 4% 11%
16%
27%
6%
30%
3%
14%
20%
4%
11%
19%
29%
6%
42%
48%
74%
41% 44% 43%
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
AUTOMOBILES ONLINE SHOPPING WEB
PERSONAL ACCESSORIES
REAL ESTATE SERVICES
SMALL
QUARTER PAGE
HALF PAGE
FULL PAGE
BANNER
Top 10 Page Genre For Auto Mobiles & Online Shopping Web Sectors
0%
5%
10%
15%
20%
25%
30%
Automobiles
0%
5%
10%
15%
20%
25%
30%
Online Shopping Web
18th to 24th July Bangalore TOI Edition | Source TC&S
Top 10 Page Genre For Personal Accessories & Real Estate Sectors
0%
5%
10%
15%
20%
25%
30%
Personal Accessories
0%
5%
10%
15%
20%
25%
30%
Real Estate
18th to 24th July Bangalore TOI Edition | Source TC&S
Top 10 Page Genre For Services Sector
0%
5%
10%
15%
20%
25%
30%
35%
Services
18th to 24th July Bangalore TOI Edition | Source TC&S
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Therefore Consulting and Solutions Pvt. Ltd. (TC&S) is a technology enabled marketing research and analytics solution provider
Our pioneering research and analytical methods help business measure equity, perception and position a Brand appropriately amongst its target audience
Our analytics are designed to help a business understand the efficiency of the marketing and communication plan
In a nutshell, we provide an integrated platform in order to arrive at an informed decision
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Entrepreneur by Choice and with 16+ years of experience in versatile domains. Holds Ph.D. in Plasma Physics and another Media Research
His professional journey started with University of Mumbai where he was credited with quite a few achievements. Notable amongst them being, the conceptualization and managing diploma course in IT (PGDIT), which went on to become a money spinner for the University of Mumbai. He also created an e-learning platform which enhanced the distance learning program for the Institute of Distance Education (IDE), which became popular overseas as well.
During the same period he built a strong network with many people in the IT Industry. Leveraged on the same he served as an active member with the renounced bodies like CSI and NASSCOM on honorary bases. This also included incorporation and support to the Cyber Security Cell Mumbai Police.
This was followed up with tenure with TAM Media Research. Here he leveraged his IT skills along with in-depth knowledge of analytics to develop a path breaking PR (Public Relation) measurement tool.
Currently with his start up "Therefore Consultancy and Services Pvt. Ltd." that focuses on Perception mapping solutions and driving consultancy for optimizing media spends.
Email: [email protected]
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An entrepreneur and thought-leader, Dayanidhi comes with a combination of wide-ranging of technology and business experience. He has a track record to solve complex business challenges with a visionary that pushes technology to the limit and helps organizations realize true value and business benefits from the right technology.
Prior to the incorporation of Therefore as a Co-Founder, Daya was involved with multiple startups within as well as outside the country, travelling and done business in countries like Malaysia, Dubai, Sri Lanka, and exploring business opportunities in South Asian Countries.
Graduated with a Degree in Computer Science and with 9 years of experience, he started his career as an entrepreneur working around his father’s business without actually getting involved with him. Learning and maturing through the path with success and failures he has developed within himself deep analytics capabilities to build teams that can transform technology into a hard core Business.
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