banking on infomercials – a multichannel profit opportunity
DESCRIPTION
As web content rapidly shifts to video, learn how to: use one video method to increase profits now; discover new hit products before your competitors; and interact with networks to gain the edge.Experience level: IntermediateTarget audience: Affiliates/Publishers, NetworksNiche/vertical: AsSeenOnTVFrank Bianco, COO, Pear Lake Partners LLCCurtis A. Clarke, CEO, AsSeenOnPC.com (Twitter @As_Seen_On_PC)Andrew Latimer, CEO, Bluewater MediaRus Sarnoff, President, Integrated Marketing (Twitter @RusSarnoff)TRANSCRIPT
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5 Marketing Marvels That Will Have You Thriving In 2010...While Your Competition Wonders What Happened...
Banking on Infomercials
a Multi-Channel Profit Opportunity
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What Do These Old Industries Have In Common?
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And it Can Happen to You Too… If Your Industry changes.
Here’s How It Happened…
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DRTV Internet Aff. Mkt.1984 1994 1998
The three predecessors…
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26 BILLION online videos viewed per month in US alone.
Online video is more than 60% of all internet traffic.
Youtube is now the #2 most trafficked website
The Video Revolution
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4 TIMES as many mobile phone users as internet users. 33% with high speed data services
Mobile advertising has a 10 TIMES HIGHER click through rate vs online Mobile traffic has a 6 TIMES HIGHER purchase intent than online traffic
The MobileVideo Revolution?
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Online and on their phone.
A web page without videoisn’t enough anymore.
Real authority, respect , and trust come from social media: YouTube, FaceBook, and Twitter.
where your customers are every day:
The Social Media Shift is…
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The Video Revolutionintroducing:
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TodayInfomercial Success requiresAffiliate Networks…
Video is online and moving to mobile
About 1/3 of Infomercial revenues come from Affiliate Networks
Video will dominate Social Media channels. Who will move it there: Merchants, Networks or Affiliates?
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Curtis A. ClarkeCurtis A. ClarkePresident of AsSeenOnPC.comPresident of AsSeenOnPC.com
Finding The NextFinding The NextAsSeenOnTV WinnerAsSeenOnTV Winner
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Top Short Form Top Short Form Infomercials 2010Infomercials 2010
Proactiv SolutionsProactiv SolutionsShake WeightShake WeightPillow PetsPillow PetsShamWowShamWowMagic JackMagic Jack
Curtis A. Clarke Curtis A. Clarke TMTM
AsSeenOnPC.com AsSeenOnPC.com January, 9January, 9thth, 2011, 2011
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Top Long Form Top Long Form Infomercials 2010Infomercials 2010
Your Baby Can ReadYour Baby Can ReadNuWave OvenNuWave OvenHealthMasterHealthMasterAB CircleAB CircleP90XP90X
Curtis A. Clarke Curtis A. Clarke TMTM
AsSeenOnPC.com AsSeenOnPC.com January, 9January, 9thth, 2011, 2011
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Finding The Next Finding The Next AsSeenOnTV WinnerAsSeenOnTV Winner
Search EnginesSearch Engines– Google, Yahoo, MSN, AOL…Google, Yahoo, MSN, AOL…
Offer DirectoriesOffer Directories– OfferVault, ODigger, Affiliate Scout…OfferVault, ODigger, Affiliate Scout…
Affiliate ForumsAffiliate Forums– WickedFire.com, ABestWeb.com, WickedFire.com, ABestWeb.com,
AffSpot.com, GeekCast.com..AffSpot.com, GeekCast.com..Curtis A. Clarke Curtis A. Clarke TMTM
AsSeenOnPC.com AsSeenOnPC.com January, 9January, 9thth, 2011, 2011
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What To Look for in a NetworkWhat To Look for in a Network
CommunicationCommunication– Daily Emails, Newsletters, Blogs, NotificationsDaily Emails, Newsletters, Blogs, Notifications– Dedicated Affiliate ManagersDedicated Affiliate Managers
Knowledgeable of CampaignsKnowledgeable of CampaignsTop Payouts/CommissionTop Payouts/CommissionExclusive OffersExclusive OffersSales IncentivesSales IncentivesProduct SamplesProduct Samples
Curtis A. Clarke Curtis A. Clarke TMTM
AsSeenOnPC.com AsSeenOnPC.com January, 9January, 9thth, 2011, 2011
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Applying To NetworksApplying To NetworksRecommendationsRecommendations
Give Details about your business plansGive Details about your business plans– Current / Accurate Contact InformationCurrent / Accurate Contact Information– Traffic Source (Review Sites, Blogs, PPC)Traffic Source (Review Sites, Blogs, PPC)– Industry ExperienceIndustry Experience– Provide References Provide References – Categories Interested InCategories Interested In
Health/Beauty, Housewares, Fitness, etc..Health/Beauty, Housewares, Fitness, etc..
– Follow Up With The NetworkFollow Up With The NetworkCurtis A. Clarke Curtis A. Clarke TMTM
AsSeenOnPC.com AsSeenOnPC.com January, 9January, 9thth, 2011, 2011
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Important InformationImportant InformationTo Know About Your OffersTo Know About Your Offers
Work with Affiliate Managers about new Work with Affiliate Managers about new and upcoming offersand upcoming offers
Media Plans and Dollar ForecastsMedia Plans and Dollar Forecasts
Available Affiliate VerticalsAvailable Affiliate Verticals– PPC, Blog, Banner, Email, Social, Incentivized, etc.PPC, Blog, Banner, Email, Social, Incentivized, etc.
Curtis A. Clarke Curtis A. Clarke TMTM
AsSeenOnPC.com AsSeenOnPC.com January, 9January, 9thth, 2011, 2011
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Converting Landing PagesConverting Landing PagesClean LayoutClean LayoutQuick Load TimeQuick Load TimeCall To ActionCall To ActionUser Fields FlowUser Fields FlowPrice PointPrice PointOfficial TV Official TV Spot/ArtworkSpot/ArtworkSecure PageSecure Page
Curtis A. Clarke Curtis A. Clarke TMTM
AsSeenOnPC.com AsSeenOnPC.com January, 9January, 9thth, 2011, 2011
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Things To Look For in a SiteThings To Look For in a Site
Curtis A. Clarke Curtis A. Clarke TMTM
AsSeenOnPC.com AsSeenOnPC.com January, 9January, 9thth, 2011, 2011
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How To SucceedHow To Succeed
Let the TV media dollars bring you success.Let the TV media dollars bring you success. – Communication with your networkCommunication with your network– Staying within your NicheStaying within your Niche– Quickness to the MarketQuickness to the Market– Testing CreativesTesting Creatives– Offer AnalyticsOffer Analytics– Target your offers Target your offers
Curtis A. Clarke Curtis A. Clarke TMTM
AsSeenOnPC.com AsSeenOnPC.com January, 9January, 9thth, 2011, 2011
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It takes an Affiliate years to build a good relationship with clients and freshvideo content to keep them...
Our Network wants YOU...
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Free Traffic! Social Media channels are free! Video traffic on Google, YouTube, FaceBook, and 100 other directories are yours for the cost of your creative!
New Video “Dirty Secret” Revealed
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jwGreenSheets.com IMStvOnLine.com scimark.blogspot.com
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Video BlogPodcastingFacebookTwitterSmartphone Applications
5 Channels To Ensure Affiliate Domination
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Short videos and articles
Lead capture campaign
Follow-Up campaign
Local search directory visibility
Targeted Internet Ads
Let’s Talk About Our5 Marketing Marvels
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