presentation multichannel
DESCRIPTION
TRANSCRIPT
5 keys to build your Digital Business Platform”
How to meet the requirements of the Marketing Directors to integrate social engagement, content and e-
commerce in their multichannel/Omnichannel digital strategies
1) The World change2) The 3 C paradigm : Content, Commerce, Community3) 5 Key Elements for Successful Digital Transformation4) Conclusion
Digital Business Platform
BE AGILE : Digital World is going faster and faster…
SOCIAL NETWORKSMARTPHONE
TABLET
INTERNET
PAAS/SAAS
CONNECTED TV
RADIO
GAME CONSOLE
By PatrickSmithPhotography
CLOUD
SMART WATCH
GAMIFICATION
In 2020, 50 billionsOf connected devices
(Orange sources)
By PatrickSmithPhotography
The World change…
BE AGILE : We are in connected world…
BE MOBILE : Think Mobile First and build cross-canal experiences
Flickr : By heαrtbreaker
In 2014, most of Internet access come from Mobile devices
Great !I like that, I recommend you……
I like the FranceTV Tour de France Multi-cast
The support is bad !
Too bad ! .
Oh this product is fatastic !!. Woah !
The user is a “ConsumActor”
+1.7b people are using Social Network
BE SOCIAL : Users are your best brand Ambassadors !
Fantastic!
77%+ of the Web sites are not using Personalization !
BE UNIQUE : People want to be the “one” !
The Digital Business Engagement : What are the Marketing priorities ?
How we engage is crucial ! Emotion & Story Telling !
Source 2013 : Kanter Media
POEM : Forrester Research Model
User Generated
Content
SEO
Analytics Marketing Automation
Personalization Multi-channel
Rich Media
CRM
CONTENT
COMMUNITY
COMMERCE
… so best digital experience combine content, community and Commerce...
Continuous DeliveryCloud
Digital Framework
Digital EngagementServices
Acquia, The Digital Business Platform
Dig
ital C
ust
om
er
succ
ess
YourOwn
New Digital Engagement
…5 keys for Digital
Tranformation
4 Key Points to succeed in
your
Digital Transformatio
n
5 Keys to build your Marketing Digital Platform
#1 Functional i t ies and Agi l i ty
#2 Flexibi l i ty for easy Integration
#3 Performance
#4 Mult i -channel & cross-channel &
Omnichannel
#5 Personal ized experiences
to industrialize the sites /
campaigns production with
keeping total creative freedom
BEST D IG ITAL EXPER IENCE START HERE
1# Functionalities and Agility
Solution to industrialize the production of your “Digital
vehicles?”
80% / 20%
Principle: Responding to the marketing challenges and needs....
Define and create
Deliver & deploy Experiences
Manage & maintain
... While meeting the IT challenges and needs !
Templates1 Select the site template
2 Select what features you want and configure
3 Add rich contents keepTotal creative
Objective: To enable marketing teams to quickly create digital experiences ...
http://www.[customdomain].com
…while retaining total creative freedom!
Manageme and control the digital experiences
300+
Warner Music Group artist websites, 3 site templates, total creative freedom
To build a rich and immersive experience integrating all
components of the WEM (Content / Commerce / Community) and
company back-office
# 2 Flexibility / Integration
BEST D IG ITAL EXPER IENCE START HERE
Building a Digital Business Platform in your business environnent
Acquia Digital Business Platform
Measure & report
Timex 2012These are our products !
Timex 2013This is your life.
24
Timex in 2012: “These are our products.”
25
Timex in 2013: “This is your life.”
Develop in a cloud environment to ensure the success of the rise
load
3# Performance
BEST D IG ITAL EXPER IENCE START HERE
Standardized platform for all brand sites NBC Entertainment and sport. 34M PVs 24 hours.
34M
Standardized platform for all brand sites NBC Entertainment and sport. 80M PVs 24 hours.
80M
460M
Hits to grammy.comon night of award show
Connect digital experiences to marketing tools and with all the channel… from
Web to Store to Digital in Store…
#4 Multi-channel / Cross-channel / Omnichannel
BEST D IG ITAL EXPER IENCE START HERE
Multi-channelCross-
channel
22 hospital campuses integrated into one digital platform
22 hospital campuses integrated into one digital platform
MOBILEFIRST
Over 77 iOS, Android, and Windows Mobile apps built on the NY MTA real-time data platform, powered by Drupal and Acquia
Each person is unique and want
to see what he would like to see !
BEST D IG ITAL EXPER IENCE START HERE
5# Personalized experiences
Better understand Marketers
Personalization
Analyse
Insight
Relevance
TruCentric proprietary and confidential40
Today’s Content Marketing Sites Are Not Personalized
1%
Personalized
Content personalization amplifies content marketing:
Increases Engagement
Increases Conversions
Static
TruCentric proprietary and confidential41
Acquia Lift + TruCentric Solve This Problem
After:
Before:
Personalized Offers
Personalized Recommendatio
ns
TruCentric proprietary and confidential42
Some Customer Results
Queen's Crossing Queen's Crossing
Powered by ACQUIA
Queen's Crossing Queen's Crossing
“8x increase in CTR’s”“4x increase in conversions”
Queen's Crossing Queen's Crossing
“10%-20% increase in page views”
4 Key Points to succeed in
your
Digital Transformatio
n
5 Keys to build your Marketing Digital Platform
#1 Functional i t ies and Agi l i ty
#2 Flexibi l i ty for easy Integration
#3 Performance
#4 Mult ichannel & cross-channel & Omni-
channel
#5 Personal ized experiences
TO CONCLUDE
… optimizing cost and time-to-market
Media Entertainment Public Sector Higher Ed
Some Customer references
High Tech Life Sciences Financial Services Others
Some Customer references