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Barriers to Open Textbook Adoption Sarah Faye Cohen University of Kansas April 29, 2016

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Page 1: Barriers to Open Textbook Adoption: University of Kansas

Barriers to Open Textbook Adoption

Sarah Faye CohenUniversity of Kansas

April 29, 2016

Page 2: Barriers to Open Textbook Adoption: University of Kansas

Thank you.

Page 3: Barriers to Open Textbook Adoption: University of Kansas

Open Textook NetworkBoston Library Consortium (17) | Cal Poly San Luis Obispo | Cleveland State University | Colorado State University | Harold B. Lee Library, Brigham Young University | Kansas State University | Macalester College | Miami University | Minnesota State College and Universities (34) | North Dakota University System (11) | The Ohio State University | Oregon Community Colleges (17) | Oregon State University | Portland State University | Purdue University | Temple University | University of Arizona | University of Hawaii Manoa | University of Iowa | University of Kansas | University of Massachusetts Amherst | University of Minnesota | University of North Carolina - Greensboro | University of Northern Iowa | University of Northwestern St. Paul | University of Oklahoma | University of Toledo | University of Utah | University of Washington | University of Wisconsin - Milwaukee | University of Wisconsin - Stout | Utah Academic Library Consortium (11) | Virginia Tech | West Virginia University

Page 4: Barriers to Open Textbook Adoption: University of Kansas

Open Textbook NetworkBoston Library Consortium (17) | Cal Poly San Luis Obispo | Cleveland State University | Colorado State University | Harold B. Lee Library, Brigham Young University | Kansas State University | Macalester College | Miami University | Minnesota State College and Universities (34) | North Dakota University System (11) | The Ohio State University | Oregon Community Colleges (17) | Oregon State University | Portland State University | Purdue University | Temple University | University of Arizona | University of Hawaii Manoa | University of Iowa | University of Kansas | University of Massachusetts Amherst | University of Minnesota | University of North Carolina - Greensboro | University of Northern Iowa | University of Northwestern St. Paul | University of Oklahoma | University of Toledo | University of Utah | University of Washington | University of Wisconsin - Milwaukee | University of Wisconsin - Stout | Utah Academic Library Consortium (11) | Virginia Tech | West Virginia University

Page 5: Barriers to Open Textbook Adoption: University of Kansas

Today, we will:• Explore issues of affordability and their

impact on student academic success;• Identify barriers to adoption of open

textbooks and practice how you might help overcome those barriers;

• Discuss why and how you might support open textbook initiatives.

Page 6: Barriers to Open Textbook Adoption: University of Kansas

Why are we really here?

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#textbookbroke

Page 8: Barriers to Open Textbook Adoption: University of Kansas

#textbookbroke

Page 9: Barriers to Open Textbook Adoption: University of Kansas

#textbookbroke

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$2,000

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$9,000US Higher Education Funding - $/FTE

State Funding Tuition Revenue

http://www.sheeo.org

Page 11: Barriers to Open Textbook Adoption: University of Kansas

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$2,000

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$9,000Kansas Higher Education Funding - $/FTE

State Funding Tuition Revenuehttp://www.sheeo.org

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The average borrower owes more than

$28,950in student loans (class of 2014).

Institute for College Access and Success http://projectonstudentdebt.org/files/pub/Student_Debt_and_the_Class_of_2012_NR.pdfhttp://ticas.org/posd/map-state-data-2015

University of Kansas = $25,268

Page 14: Barriers to Open Textbook Adoption: University of Kansas

Cost of Attendance• Tuition and Fees• Room and Board• Books and Supplies• Personal Expenses• Transportation

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Cost of Attendance• Tuition and Fees• Room and Board• Books and Supplies• Personal Expenses• Transportation

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0%

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700%Increase in Textbook Prices

Textbooks CPI

% In

crea

se

Bureau of Labor Statistics http://www.bls.gov/cpi/

Page 17: Barriers to Open Textbook Adoption: University of Kansas

The average student budgets

$1,249 - $1,364on textbooks and course materials in 2015-16.

http://trends.collegeboard.org/college-pricing/figures-tables/average-estimated-undergraduate-budgets-2015-16

University of Kansas = $1,080

Page 18: Barriers to Open Textbook Adoption: University of Kansas

Coping with the Cost

• Purchase an older edition of the textbook

• Delay purchasing the textbook

• Never purchase the textbook

• Share a textbook• Pirate a textbook

“I figured French hadn’t changed that much.”- UMN student

Page 19: Barriers to Open Textbook Adoption: University of Kansas

63.6% Not purchase the required textbook49.2% Take fewer courses45.1% Not register for a specific course33.9% Earn a poor grade26.7% Drop a course17.0% Fail a course

http://www.openaccesstextbooks.org/pdf/2012_Florida_Student_Textbook_Survey.pdf

In your academic career, has the cost of required textbooks caused

you to:

Page 20: Barriers to Open Textbook Adoption: University of Kansas

“The hardest part of college shouldn’t be paying for it.”-Hillary Clinton, Oct. 13, 2015

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Why are textbooks so expensive?

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Page 23: Barriers to Open Textbook Adoption: University of Kansas

https://www.flickr.com/photos/mikeblogs/3020966500/sizes/o/

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Another model…

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Page 26: Barriers to Open Textbook Adoption: University of Kansas

Two crucial elements

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Two crucial elementsFunding and Licensing

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Where does the funding come from?• Universities (SUNY, Portland State, Grand Valley State, Oregon State…)

• Foundations (Hewlett Foundation, Gates)• Governments (state, federal)• Professional Organizations (CALI)

Page 29: Barriers to Open Textbook Adoption: University of Kansas

All RightsReserved

Some RightsReserved

Page 30: Barriers to Open Textbook Adoption: University of Kansas
Page 31: Barriers to Open Textbook Adoption: University of Kansas

• Copy• Mix• Share• Keep• Edit• Use

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• Copy• Mix• Share• Keep• Edit• Use

Also known as…

Page 33: Barriers to Open Textbook Adoption: University of Kansas

• Copy• Mix• Share• Keep• Edit• Use

The 5Rs: 1. Retain2. Reuse3. Revise4. Remix5. Redistribute

Also known as…

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The result: open textbooks.

Page 35: Barriers to Open Textbook Adoption: University of Kansas

• Introductory, algebra-based, two-semester college physics

• 1272 pages• Available in

– PDF– Print– Web– Bookshare (accessible)

• Instructor solution manual• Extensive supplemental resources

for students and faculty• PowerPoint slides• 5+ reviews in the Open Textbook

Library

Complete, openly licensed, and freely available

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A new world of options for faculty to explore.

http://hubblesite.org/newscenter/archive/releases/2013/06/image/a/

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So why don’t they?

https://www.flickr.com/photos/mugley/2966571740

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What “barriers” do you hear

(or anticipate hearing) from faculty?

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Page 40: Barriers to Open Textbook Adoption: University of Kansas

They don’t know much about them.

They’re busy:• Prepping for their courses• Responding to students• Grading• Mentoring• Research• Grant writing• Committee Work• The list goes on…

http://www.onlinelearningsurvey.com/reports/openingthecurriculum2014.pdf

Page 41: Barriers to Open Textbook Adoption: University of Kansas

Let’s get more familiar with the barriers.

Page 42: Barriers to Open Textbook Adoption: University of Kansas

Barriers to Faculty Adoption• Faculty don’t know where to find open textbooks• Faculty don’t understand the urgency of student financial stress,

and how it can impact students academically• Faculty aren’t aware that open textbooks are an option• Faculty don’t know what open textbooks are• Faculty confuse open textbooks with electronic textbooks• Faculty are skeptical of the quality of open textbooks• Faculty have limited time to engage in reviewing open textbooks• What about library content?• Do open textbooks impact student learning?

Page 43: Barriers to Open Textbook Adoption: University of Kansas

Barriers to Faculty Adoption• Faculty don’t know where to find open textbooks• Faculty don’t understand the urgency of student financial stress,

and how it can impact students academically• Faculty aren’t aware that open textbooks are an option• Faculty don’t know what open textbooks are• Faculty confuse open textbooks with electronic textbooks• Faculty are skeptical of the quality of open textbooks• Faculty have limited time to engage in reviewing open textbooks• What about library content?• Do open textbooks impact student learning?

Page 44: Barriers to Open Textbook Adoption: University of Kansas
Page 45: Barriers to Open Textbook Adoption: University of Kansas

All books in the Open Textbook Library:1. Must have an open license2. Must be a complete textbook (no chapters or

partial textbooks)3. Must be available as a portable file (e.g. PDF,

ePub)4. Must be currently in use at multiple higher

education institutions, or affiliated with a higher education institution, scholarly society, or professional organization.

Page 46: Barriers to Open Textbook Adoption: University of Kansas

Barriers to Faculty Adoption• Faculty don’t know where to find open textbooks• Faculty don’t understand the urgency of student financial stress,

and how it can impact students academically• Faculty aren’t aware that open textbooks are an option• Faculty don’t know what open textbooks are• Faculty confuse open textbooks with electronic textbooks• Faculty are skeptical of the quality of open textbooks• Faculty have limited time to engage in reviewing open textbooks• What about library content?• Do open textbooks impact student learning?

Page 47: Barriers to Open Textbook Adoption: University of Kansas

Key finding: “Administrators and faculty members overwhelmingly say textbooks and other course materials are too expensive, and that instructors should seriously consider

costs when assigning readings.”

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Page 49: Barriers to Open Textbook Adoption: University of Kansas

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Page 50: Barriers to Open Textbook Adoption: University of Kansas

Barriers to Faculty Adoption• Faculty don’t know where to find open textbooks• Faculty don’t understand the urgency of student financial stress,

and how it can impact students academically• Faculty aren’t aware that open textbooks are an option• Faculty don’t know what open textbooks are• Faculty confuse open textbooks with electronic textbooks• Faculty are skeptical of the quality of open textbooks• Faculty have limited time to engage in reviewing open textbooks• What about library content?• Do open textbooks impact student learning?

Page 51: Barriers to Open Textbook Adoption: University of Kansas

That’s where YOU come in.• You are leaders on

your campus.• You work with and

support faculty on your campus.

• You share resources, options, ideas, and tools with faculty.https://www.flickr.com/photos/tomicpasko/14139726176

Page 52: Barriers to Open Textbook Adoption: University of Kansas

Barriers to Faculty Adoption• Faculty don’t know where to find open textbooks• Faculty don’t understand the urgency of student financial stress,

and how it can impact students academically• Faculty aren’t aware that open textbooks are an option• Faculty don’t know what open textbooks are• Faculty confuse open textbooks with electronic textbooks• Faculty are skeptical of the quality of open textbooks• Faculty have limited time to engage in reviewing open textbooks• What about library content?• Do open textbooks impact student learning?

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Faculty do know what textbooks are.

https://www.flickr.com/photos/timuiuc/4232485465

Page 54: Barriers to Open Textbook Adoption: University of Kansas

Barriers to Faculty Adoption• Faculty don’t know where to find open textbooks• Faculty don’t understand the urgency of student financial stress,

and how it can impact students academically• Faculty aren’t aware that open textbooks are an option• Faculty don’t know what open textbooks are• Faculty confuse open textbooks with electronic textbooks• Faculty are skeptical of the quality of open textbooks• Faculty have limited time to engage in reviewing open textbooks• What about library content?• Do open textbooks impact student learning?

Page 55: Barriers to Open Textbook Adoption: University of Kansas

They aren’t alone.

Page 56: Barriers to Open Textbook Adoption: University of Kansas

Barriers to Faculty Adoption• Faculty don’t know where to find open textbooks• Faculty don’t understand the urgency of student financial stress,

and how it can impact students academically• Faculty aren’t aware that open textbooks are an option• Faculty don’t know what open textbooks are• Faculty confuse open textbooks with electronic textbooks• Faculty are skeptical of the quality of open textbooks• Faculty have limited time to engage in reviewing open textbooks• What about library content?• Do open textbooks impact student learning?

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Page 58: Barriers to Open Textbook Adoption: University of Kansas

1.0 - 1.5

1.5 - 2.0

2.0 - 2.5

2.5 - 3.0

3.0 - 3.5

3.5 - 4.0

4.0 - 4.5

4.5 - 5.0

020406080

100120140160180200

0 0 5 3 15

79

161180

Open Textbook Reviews

Ratings

Rev

iew

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Page 59: Barriers to Open Textbook Adoption: University of Kansas

Barriers to Faculty Adoption• Faculty don’t know where to find open textbooks• Faculty don’t understand the urgency of student financial stress,

and how it can impact students academically• Faculty aren’t aware that open textbooks are an option• Faculty don’t know what open textbooks are• Faculty confuse open textbooks with electronic textbooks• Faculty are skeptical of the quality of open textbooks• Faculty have limited time to engage in reviewing open textbooks• What about library content?• Do open textbooks impact student learning?

Page 60: Barriers to Open Textbook Adoption: University of Kansas

Incentivizing them

https://www.flickr.com/photos/uncle-leo/7439857916

Page 61: Barriers to Open Textbook Adoption: University of Kansas

Barriers to Faculty Adoption• Faculty don’t know where to find open textbooks• Faculty don’t understand the urgency of student financial stress,

and how it can impact students academically• Faculty aren’t aware that open textbooks are an option• Faculty don’t know what open textbooks are• Faculty confuse open textbooks with electronic textbooks• Faculty are skeptical of the quality of open textbooks• Faculty have limited time to engage in reviewing open textbooks• What about library content?• Do open textbooks impact student learning?

Page 62: Barriers to Open Textbook Adoption: University of Kansas

Library resources are not “open”, only “available” within your

institution.

Page 63: Barriers to Open Textbook Adoption: University of Kansas

Barriers to Faculty Adoption• Faculty don’t know where to find open textbooks• Faculty don’t understand the urgency of student financial stress,

and how it can impact students academically• Faculty aren’t aware that open textbooks are an option• Faculty don’t know what open textbooks are• Faculty confuse open textbooks with electronic textbooks• Faculty are skeptical of the quality of open textbooks• Faculty have limited time to engage in reviewing open textbooks• What about library content?• Do open textbooks impact student learning?

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13 Peer Reviewed Studies of Efficacy

http://openedgroup.org/

Page 65: Barriers to Open Textbook Adoption: University of Kansas

119,720 Students

http://openedgroup.org/

Page 66: Barriers to Open Textbook Adoption: University of Kansas

95% Same or Better Outcomes

http://openedgroup.org/

Page 67: Barriers to Open Textbook Adoption: University of Kansas

Let’s practice tackling some frequently asked questions

(Active learning with embedded assessment time!)

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But before we do….

https://www.flickr.com/photos/pictureperfectpose/76138988

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BEWARE of

demonizing

https://www.flickr.com/photos/post406/242630595

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BEWARE of

overwhelming

Don’t come to me with the entire truth.Don’t bring me the ocean if I feel thirsty, nor heaven if I ask for light.

-from Olav Hauge’s “Don’t come to me with the entire truth,”

translated by Robert Bly

Page 71: Barriers to Open Textbook Adoption: University of Kansas

Respect Academic Freedom

https://www.flickr.com/photos/basykes/7131116

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Leave Quality Judgment to Faculty

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+

+

Page 74: Barriers to Open Textbook Adoption: University of Kansas

Let’s practice tackling some frequently asked questions

(Active learning with embedded assessment time!)

Page 75: Barriers to Open Textbook Adoption: University of Kansas

Q1: How do I find time to adopt an open textbook?

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Q2: They can’t be good if they’re free, right?

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Q3: Are you going to try and force us to use these books?

Page 78: Barriers to Open Textbook Adoption: University of Kansas

What questions do you still have?

What questions concern you if a

faculty member approached you?

What are the ways you see open textbooks being perceived

at KU?

Page 79: Barriers to Open Textbook Adoption: University of Kansas

Open textbooks can transform higher education.

• More open access publishing• A change in how we allocate

spending• Increased engagement• Improved retention• Improved completion rates• Improved pedagogy• Ownership of course content• New partnerships and

collaborative opportunities

https://www.flickr.com/photos/86530412@N02/7932571974

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What are your next steps?

https://www.flickr.com/photos/dabinsi/3374255830

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Do what you already do.Listen. Have conversations.Introduce new options.

http://www.flickr.com/photos/brandoncripps/3156373103/ http://www.flickr.com/photos/

riz94107/3357665840

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Let the word spread.

http://www.flickr.com/photos/marcoveringa/3203134555/in/photostream/

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Continue to celebrate their achievements.

https://www.flickr.com/photos/scottdwelch/4845488575

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“Open education is about increasing student achievement, inspiring passion among faculty, and building better

connections between students and the materials that they use to meet their educational goals.”

– Quill West

Page 85: Barriers to Open Textbook Adoption: University of Kansas

Thank [email protected]

@thesheck ; @open_textbooksopen.umn.edu